How to Sell Your Fashion Line: Direct to Consumer Retail

[@zoehongteaches]

Please LIKE this video for more industry real talk videos like this one!

[@elganobyfashion4305]

great work Zoe,,, :) really i like your all video , hope that you make a video about lounge wear, home wear industry....thank you zoe .....:) :)

[@zoehongteaches]

Thank you! I've never worked in lounge or home wear so I don't know the specific differences between that and any other category of clothing design.

[@shaunferrell6279]

Zoe Hong I think your soooooo dope! Another killer video👏🏿

[@omoteredo4824]

Hi Zoe hong, I love your educational videos, I am currently a student of a fashion school in Nigeria and I am graduating by December and I plan on starting my brand immediately after graduation and I am utterly confused about sizes.. size 6,8,10, etc but what sometimes these sizes don't actually fit into the human body in situations where someone has a size 8 bust and has a size 10 his circumference? how exactly can this be tackled?

[@mioangel1227]

@@omoteredo4824 You have to deal with small, medium and large sizes that give you the flexibility to add more room in each size. Sizing by number is more specific.

[@businessviewers]

I really like how you inject candor and humor at the same time.

[@eighthhousefashion5194]

I'm binge-watching these!

[@jesusalivepasionporcristoj306]

I want more information about this subject 🙏 Thanks so much 🥰🥰🥰 Super Blessings 👍

[@simplyj_17]

Praying for a update of this subject ♥️🙏🏼 thank you

[@tattinggirl4341]

You describe with your usual phenomenal attention to detail the agony & ecstasy of direct to consumer! Thank you !!

[@luvluv5043]

Hi Zoe! I'm a Business students in the Philippines. I just discovered your videos because I am currently reasearching how the fashion industry works in a business perspective. Your videos are very helpful and entertaining. Keep inspiring people!!! P.S : I have friends that studies fashion design and merchandising in my college and I recommended your videos to them and they absolutely love you!

[@zoehongteaches]

Greetings to the Philippines! And thanks for sharing my videos!

[@geraldinelustgarten.]

I've been watching all your videos during quarantine! You're good Zoe!!

[@lyndaevans1132]

I am not in fashion (baby quilts and other quilt-supporting items). but this was extremely helpful. I knew the basics of what you were talking about, but your 'Fine tuning" of my thought processes was great!

[@SABILI_VIDEO]

Zoe you are simply brilliant, thank you so much

[@poojachidre7293]

eagerly waiting for the vdo on tradeshows!!! 💃🏻💃🏻💃🏻👻

[@AnaGarcia-fh7iw]

You are so awesome, I love this video so informative and you always keep it real.

[@xxpaige8943]

I want to make a smol shoppe and hire friends with design ability to sell and gradually get bigger! But I will also open a website for those unable to come or if I can’t build a store in that specific area 💝

[@kavontataylor]

Damn Zoe... Back at it again with a great video!

[@zoehongteaches]

[@NilushiRJ]

Please do a video on handling an online store. Ways to market & stuff.. and brick & motor. Maybe if you can recommend some research for me to do. That would be great. Cause I do a mix of wholesale (not really wholesale cuz the orders are tiny) & direct sales as well but online. Finding tough to get a footing in the market in direct sales.

[@MrArmondRey]

Hey Zoe, this was a great intro to sales, thank you so much for the effort you put into these videos for people like me who can't afford another degree, but willing to scoop up every bit of info they can online, your videos do not go in vain. One big question that is lingering over my head in relation to sales is a more thorough examination of Fashion marketing, what are the techniques people use to bring their no-name brand to be admired by the thousands, and then millions. I wonder every day exactly how these brands start-up and gain traction within a few seasons, is it just online content/promotion, or is there a specific strategy to be employed.

[@zoehongteaches]

It's a combination of social media, ads, and pr, and you need to hire a professional for that.

[@mioangel1227]

Also, listen to Bob Proctor to change your paradigm! 💚🙏

[@MrArmondRey]

@@mioangel1227 does this have to do with marketing?

[@mioangel1227]

@@MrArmondRey Better than that! 💚🙏

[@blackkingdomraminta]

Hey Zoe! Thank you for a great video - very informative and useful! Also, loooooove your lipstick, it looks great on you!

[@deborahwolff5651]

You are awesome! Thanks for sharing! This business doesn"t sound as easy as you think! I'm my own designer and I enjoy that much better! It can be challenging to some but not for everyone

[@PiecesOfJenus]

You're lessons are awesome! God bless you, Zoe!!!

[@nooralhaddad381]

Love your videos 💕 I’m learning a lot Keep it up 👍🏽

[@peterb7770]

Hi Zoe! Can you make a video about where you can source fabrics and what sites have the newest fabrics? It would be really helpful for me cause I live in a small area and would love your info! Thanks in advance!

[@littleexplorers2514]

Moreee videosss plzzz!! I just love how u explain everythingg!!

[@BlazeKennedy100]

Do you have a go to fabric source that you know you can always find good fabric at? I’m struggling to find a reliable and consistent fabric shop.

[@PiecesOfJenus]

Fo' Sho!!

[@soujanyac8922]

Hi.. Thank you for this great video.. I can't open your tech elements playlist..

[@STARSFashionArtLove]

I started my brand 10 years ago this May, lots of trial n error. I spent the last year creating a beautiful catalog for the first time now, at first I was making one design at a time with hopes that design would take off but overall my site wasn't looking complete and I would only have consignment boutiques to go to sell my 1 piece's. I'm figuring out better sales and marketing. I might go the UBM trade show route this August (since I've been excepted by them before but wasn't prepared) if direct to consumer doesn't work. I need you on my team Zoe! 💖💛💚.

[@zoehongteaches]

You have me! Watch all my videos! Take notes!

[@SidniOrchids]

Thanks so much, you are VERY informative!

[@SpiritDonkey]

Amazing videos. Thank you, Zoe.

[@robynbieber4275]

Zoe some of this was a refresher and some of it was new for me but I lovvvveeeed all of it! You're so real. I'm hoping to sell direct to consumer custom fit evening wear. I'm considering bridal as well. I currently have a graphic and web design business that I run online. My degree is in graphic design and media arts but I took a few fashion design courses when I was in college. Do you happen to know anything about breaking into the bridal industry? I want to make sure it would be a good addition to doing evening wear. It seems that a lot of evening wear designers have bridal lines too.

[@zoehongteaches]

>>Do you happen to know anything about breaking into the bridal industry? No, not specifically. Although, it seems to me that wedding dresses is a category where women are willing to spend a little more money to get it fitting better, customized, etc.

[@mayadestyle]

Love this video I would love more on sales and marketing. How promote and gets buyers. Also is it even humanly possible for one person to do all the things you mentioned in the video😂😂

[@mioangel1227]

NO.

[@design_with_xoliswa]

I am going with this one, sorry no retailing for me.

[@theopin.2937]

Hello Zoe from Athens Greece! What can I say, you are really helpful, I adore you! Thank you for your videos! You are Ζωή, όνομα και πράγμα! You are so Greek to me! Keep going!

[@zoehongteaches]

Greetings to Greece!

[@Anatheempress]

How do you find people to so sew your clothes or do you find large manufacturers that use machines? And depending on which way you produce your clothes would that take away from the title of being luxury since it’s not hand made? Sorry if the question is a little confusing

[@zoehongteaches]

Luxury does not equal handmade. Only haute couture and bespoke are handmade and there's a lot more to couture and bespoke that just being made by hand. Prada, Gucci, etc, they make their stuff on machines.

[@vlairlim1180]

Such a smart lady 💛 luv u

[@Khan-xq4ef]

Very informative. I would really love to learn abt Etsy. If u can make a video on how to sell on etsy.

[@zoehongteaches]

I'm not really an expert on that. I have an etsy store but it's purely for supplements to this channel, not clothing. You should watch my interview with Lucy Bea, in the interviews playlist.

[@McCloud23892]

Thanks, Zoe for taking your time to make this video, very detail information. So you do recommend for a start-up business to first do Wholesales instead of DTC first, correct?

[@zoehongteaches]

I absolutely do not recommend one or the other. I did the 2 videos as a jumping point to do your own research, to reflect on the specific needs of your own brand and company, and make the decision yourself.

[@McCloud23892]

I see, of course, makes sense, thank you very much!

[@Cumulus_Dr3aM]

Mrs. Zoe Hong I've been watching your channel for last 2 months since i discovered you. I have a question. I have just gotten back into designing since high school and i would like to start selling my designs and possibly start a brand name business. How should I start to sell my clothing and how should i price my clothing if I'm an amateur?

[@jeromeosman5030]

I wish i could borrow your brain for like a day or two😔 you know so much thank you for sharing

[@moonbunny7380]

When doing made to order does this mean you don’t need to buy a minimum of 500 in order for the clothing to be made?

[@valeriabernarda2638]

you are great, i love you

[@kaylahannon5469]

What are good fabric stores ? Online ?

[@anyatrend9202]

Thank you thank you thank you 🙌🏼 love you Zoe Trade shows!!! Yay! Zoe, pls tell me one thing: if my manufacturer's minimum is 100, and I go to a trade show and a buyer wants 30 pieces? What do I do? Say 'no' or say 'yes' and wait for another buyer and hope they will order 70 more?

[@zoehongteaches]

Get more buyers to order that style. Or find another factory with smaller minimums. If the selling season ends you still haven't done either, you'll need to contact the buyer and tell them you can't complete their order, ask them if they want more pieces, or if they'd like to order another style that you can produce.

[@anyatrend9202]

Zoe Hong thank you, Zoe! You are simply the best

[@creativedevelopmentstudios3916]

Hi where can I purchase your line sheet template please?

[@fatmam4081]

Trade shows please

[@gabrielcabrera2406]

Do you have an actual store or just online?

[@richarde8325]

Are there any books that you would recommend about the business of fashion?

[@zoehongteaches]

I don't know of any.

[@paulregis7069]

Well is it viable or a better idea to do both retail and wholesale? While u wait on wholesale money have retail circumvent ?

[@zoehongteaches]

If you want to do wholesale and also sell direct via your own website, you still have to function as a wholesale business. If you sell garments for far cheaper and far faster/sooner than you deliver to wholesale avenues, boutiques/dept stores will stop working with you.

[@paulregis7069]

@@zoehongteaches and I guess it will be too expensive to double up on an inventory to fix that problem?

[@omolarakayode9488]

yay 60k subbies

[@ranbirwilku5726]

hey hi zoe, I love your videos . where are you from? will love to meet you someday

[@Kennythetiger]

Hi Zoe Im a nigerian and im trying to follow my dreams in fashion by working in the overseas do you think people would not support because im black

[@mioangel1227]

That's not matter. Follow your dream! Watch Bob Proctor for life lessons!. 💚🙏

[@TheGuroLOLITA]

Looooove you

[@letstalkswagg1991]

What kinda camera are you using

[@zoehongteaches]

My iPhone.

[@letstalkswagg1991]

Zoe Hong wow ok it looks really good and clean I’ll try that

[@zoehongteaches]

@@letstalkswagg1991 I also use the ProCam app for more control.

[@letstalkswagg1991]

Zoe Hong perfect thanks for the info I will definetly download I love your videos you’ve been a lot of help

[@lizapap8222]

Sensible advise