How to Sell Your Movie to an Audience - Film Marketing Strategies [Stages of Filmmaking Ep. 5]

Film Marketing Strategies Explained - a breakdown of film marketing, including types of marketing, elements in a campaign, budgets, and more.
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Chapters:
00:00 - Introduction to Film Marketing
01:05 - The Film Marketing Process
03:27 - Chapter 1: Types of Marketing
11:43 - Chapter 2: Marketing Plan
15:42 - Chapter 3: Successful Campaigns
20:47 - Takeaways
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FILM MARKETING STRATEGIES - THE ULTIMATE GUIDE
Film marketing is a key process in the lifecycle of a film. After all that creativity, blood, sweat, tears, and money spent to make it, it could all go to waste if no one goes to see it. A good film marketing strategy will get people into seats on opening day, while a bad one will do the opposite. In this video, we will dive into the business of marketing a film to the public.
WHAT IS FILM MARKETING
Film marketing can take many forms, but the sole purpose of all of it is to raise awareness and generate anticipation for an upcoming film. With today’s media landscape, there are countless campaigns for film and beyond vying for our attention. But with a clever angle or just pure luck, film marketing can break through the noise and reach millions.
Film marketing is expensive, and even the biggest projects with the biggest budgets must be strategic about marketing a film.
TYPES OF FILM MARKETING
In the old days, film marketing was limited to trailers, newspaper ads, and radio. Today, you can find innovative movie marketing online with social media content, television commercials, billboards, and bus and bus stop signage.
There are three main types of film marketing: paid media, earned media, and owned media. Paid media is when a production company or distribution company spends money on advertising (what we traditionally call film marketing). Earned media is any word-of-mouth advertising or critic reviews that cost nothing to the campaign. Owned media is everything at the disposal of the production company, like using different branches within a media conglomerate to advertise a film.
No matter the film marketing strategy or budget, every project has to compete for our attention and our dollars. And when you understand the film marketing machine, you have a competitive edge for running a successful campaign.
#FilmTheory #VideoEssay #Filmmaking
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♬ SONGS USED:
"Cyberpunk Sunrise" - Evgeny Bardyuzha
"Wall of Fire" - Tony Anderson
"Life's Journey Begins" - idokay
"Somewhere" - Daniele Musto
"Highways of the Heart" - Tony Anderson
"In Motion" - Trent Reznor, Atticus Ross
"1986" - Angel Salazar
"Opening" - Magiksolo
"Dark Energy" - Jacob Montague
"Curiosity" - Kevin Graham
"Laura Smile" - Cristobal Tapia De Veer
"O Come Let Us Adore Him (Instrumental)" - Salt of the Sound
"A Battle in the East" - Rhythm Scott
"Hold On (Instrumental)" - Makeup And Vanity Set
"Inquisitions" - Kevin Graham
"Assembly Line Dreams" - Ostin Drais
"Dance the Night" - Dua Lipa
"Lose These Chuckleheads" - Mark Ronson & Andrew Wyatt
"From a Distance (Theme from Hit TV)" - Makeup And Vanity Set
"Godzilla Suite I" - Naoki Sato
"Divine" - Naoki Sato
"Anime" - Magiksolo
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#film-theory, #video-essay, #filmmaker

[@StudioBinder]

Chapters: 00:00 - Introduction to Film Marketing 01:05 - The Film Marketing Process 03:27 - Chapter 1: Types of Marketing 11:43 - Chapter 2: Marketing Plan 15:42 - Chapter 3: Successful Campaigns 20:47 - Takeaways

[@Christina-hv4jb]

Hey! Do you have some literary sources for this topic by any chance? I’m writing an essay about this and I’m still looking for some material! Loved the video❤

[@s2wapu990]

This video is literally GODSENT!!! I just had a stressfull talk with my team about marketing and getting the movie to theaters. And StudioBinder delivered. I will definetly mention studiobinder in my oscar speech. Thank you. No seriously with all my heart Thank You.

[@StudioBinder]

Good luck with your project! We would be proud to see you accepting that Oscar.

[@j.a.weishaupt1748]

The Blair Witch Project also had excellent marketing. They made many people believe that it wasn’t a movie but real found footage. An enormous hype ensued. Absolutely brilliant.

[@StudioBinder]

Totally agree! We covered that one in another video: kzbin.info/www/bejne/fmOxXmibn9Cebc0

[@SIBIRIAKoriginal]

to all the fairness it was only the beginning of the genre, nobody knew that somebody would make a crappy film just to appear it as a documentary.

[@solertia33]

I think it’s interesting that the business side of show business can sometimes be just as creative as the art itself.

[@NicoleSeelig]

I used to love trailers that were shown before the main feature. I find that modern trailers often give away the entire plot / the best bits, to the point where you wonder if there's any point in watching the whole thing.

[@StudioBinder]

We're with you on that.

[@FoodNerds]

Creating interest with trailers is wonderful but giving it all away is defeating. You already know the end, now why should I go and spend my money since I know the outcome?

[@NicoleSeelig]

@@FoodNerds It's often comedies that have maybe one or two good jokes - and they're BOTH in the trailer! And for stories with a twist, I really don't want to know too much, either, or anything with an unknown aspect. It's rather find out by watching the thing.

[@superhillsider]

The marketing on The Dark Knight was the best I’ve seen, it felt perfect and set the tone massively for the film.

[@StudioBinder]

Agreed! Especially for the time, it was kinda revolutionary.

[@wathsi99]

Dune 2, Barbenhimer, had some of the best recent marketing.

[@VVIPWORLDUSA]

StudioBinder is the GOAT

[@StudioBinder]

Thank you!

[@yuvrajsingh-gm6zk]

Agreed, Marketing should be a concern of the Movie-maker, coz if not more, Marketing is as important as the product itself.

[@StudioBinder]

Filmmakers should be mindful of their own marketing as they're writing and shooting. Don't wait for the end to think about how to get people interested!

[@kemonopriestess]

This is highly applicable for other things such as game development! Thank you for making this video!

[@peterkalyabe7553]

Here it is, ladies and gentlemen. Been waiting for this MARKETING stage in filmmaking video. Thank YOU. Next up, DISTRIBUTION. I can't wait.

[@StudioBinder]

We can't wait for it either, stay tuned!

[@MsAshleighJadee]

This KZbin channel is everything. Thank you for all the work you guys do!

[@StudioBinder]

Thank you! You're very welcome.

[@bornwellkawana]

StudioBinder will always be the best ever

[@sourabhshastry4601]

I appreciate studio binders efforts put for every video, i am a new film maker and benefited from this video. Thanks and keep making these informative videos.

[@marwanel-aghoury8822]

Godzilla minus-one is an awe-inspiring project in more than one way ,but the cherry on top of it is it’s creative marketing campaign ❤️👌💪, especially if we look at the overall small budget of the movie and how they perfectly harness every penny of it 🙌👌

[@ericalexcantero8249]

THANK YOU GUYS!!! literally just in time as I am preparing myself for my Thesis, this is literally God sent for me, you guys are such a blessing for me!!

[@AugustCrossroads]

The most important: word of mouth so make a good movie

[@StudioBinder]

Absolutely. You can spend millions on marketing but the power of word-of-mouth can really make or break a campaign.

[@jjk9o9]

this is terrifying !! the scariest and most difficult part of the whole process !

[@StudioBinder]

That's why you hire guys like David Edwards and Erik Ries! They'll take care of you.

[@Vesohag]

Now that was a super interesting topic and one that I think I barely have seen any of it. Thank you!!

[@StudioBinder]

We were fascinated making this one!

[@custodio9523]

hello, another learning. Thank you!

[@StudioBinder]

Our pleasure!

[@HarryBaker285]

Can you do something about horror suspense but really in depth and how I can make a suspense scene with one actor

[@mr.diluaa8941]

I want to learn this also ❤

[@StudioBinder]

Interesting idea! We covered that a little bit here: kzbin.info/www/bejne/fHm7mZKrrpuaipYfeature=shared

[@MBloodT]

Hey look, it's my job!

[@harlequeenchannel]

Things like this is why i wish gimmick marketing came back. Sure its cheesy, but at least its memorable and creative !

[@StudioBinder]

Are you a fan of William Castle's marketing gimmicks? He was the KING! 👑

[@sagasvensson8920]

Another interesting topic! Thank u

[@StudioBinder]

Glad you enjoyed it!

[@StrongKinghtStudios]

I love your KZbin channel! And I just wanted to call out your editor! He does an amazing job on every video

[@StudioBinder]

Thanks, we love our editors!

[@thhrjdh5564]

At the end of the day, movies are products that need to be sold.

[@AScreenwritersJourney]

9:55 Your inclusion of the LIFE press junket made me laugh, having just read some articles about this Jake Gyllenhaal/Rebecca Ferguson film.

[@Hectagoon]

Do one on the legalities of filmmaking!

[@tezzag818]

Absolutely love this channel! Helpful, useful and with a calm narrator without the frenzied hype or robot voices of so many channels.

[@StudioBinder]

Thanks for the feedback and we're glad you're enjoying the content!

[@vell333]

Thank you so much for such amazing content. Educational, inspirational and entertaining: really love the insights, editing and great industry knowledge you impart to the world! I’m a noob learning video creation and editing hoping to start a KZbin channel - and I’ve learned sooo much from your videos. From lighting and camera movement to how the film industry works. Thank you so much! 🙏 can’t wait for your next video on distribution.

[@amiiae]

Another helpful topic and video! Thank you so much for this❤

[@StudioBinder]

You are so welcome!

[@Tyoxy]

Great video!!

[@StudioBinder]

Thanks!

[@jahosaphat]

What a great resource.

[@sea_island]

They featured The Bucket

[@StudioBinder]

We had to.

[@thegreatestloser8808]

GREAT VIDEO

[@StudioBinder]

Glad you enjoyed it

[@joaquinhernandez6940]

This week is my birthday 🎂 and as a long time subscriber since your "Making It" series, this new episode continues to fuel my passion for filmmaking ans my ambitions in my final semester in community college.

[@StudioBinder]

Happy Birthday! 🍰

[@rayancedrichaddad1197]

Very Inspiring to learn from you StudioBinder. This Video is A Complete Audiovisual encyclopedia about Filmmaking Marketing. Film Marketing Strategies is A True Art.🌟💯💯🙏😇

[@StudioBinder]

You are most welcome!

[@RogerDeakins349]

*Could you make a video on camera lens mounts- and nitty gritty stuff bout lenses like Fraction and Defraction?*

[@StudioBinder]

We haven't covered lens mounts specifically but we do have a video on Camera Lenses: kzbin.info/www/bejne/q4TWeqSIaKmogZofeature=shared

[@freddyjosereginomontalvo4667]

Awesome content 🔥🔥🔥🔥🔥

[@StudioBinder]

Thanks 🔥

[@sonamtsheyang7705]

🎉🎉🎉

[@ghigotrieste]

for me the best marketing was Donnie Darko's, with countdown!

[@StudioBinder]

We don't remember that one but it sounds cool! Can you share a link?

[@muditchaturvedi5276]

Great, after this can you make Stages of Storytelling in Movies ?

[@StudioBinder]

Do you mean something about story structure? We did a video on Three Act Structure you might be interested in: kzbin.info/www/bejne/qqfUm6NneN2repo

[@muditchaturvedi5276]

@@StudioBinder Thnx this is what I was looking for !

[@RogerDeakins349]

*Could ya make a video on 'Feminist Film Theory'?❤*

[@adibshirazi]

👌👌👌

[@chrishickory7907]

Could these tactics and whatnot be applied to a cinematic TV Series?

[@StudioBinder]

Definitely! There have been some great campaigns for TV shows.

[@georgeofhamilton]

For anyone here because of Alicia Vikander, the thumbnail image is from the _Ex Machina_ marketing.

[@StudioBinder]

What did you think of that fake Tinder profile? Good marketing?

[@brain_respect_and_freedom]

What is marketing according to Seth Godin? “Marketing is the generous act of helping someone solve a problem. Their problem. Marketing helps others become who they seek to become”.

[@StudioBinder]

That's a fantastic quote!

[@RogerDeakins349]

*When an ending (conclusion) is shown in the beginning of a film and then the reason that led to this ending is shown the film - what kinda story structure it is called, I mean is it a literary device story style or what?*

[@StudioBinder]

The simplest explanation would be a "flash forward," obviously the opposite of a flashback.

[@amiiae]

Can you make a video on how to make a scene horror or suspenseful? (Lighting, music, dialogue, angles) and what makes a good horror movie? Can you also make a video on how to make a good cinematic movie trailer? Thank you so much❤

[@StudioBinder]

Interesting topics! We've covered suspense here: kzbin.info/www/bejne/fHm7mZKrrpuaipYfeature=shared Jump Scares here: kzbin.info/www/bejne/oKbchneQrrB2ocUfeature=shared Mirrors in Horror here: kzbin.info/www/bejne/n3WzeautrdVseaMfeature=shared

[@Rjbhardwaj_777]

O arsh nice video ❤️

[@VictoriaHatzson]

Can you make a video on working with actors? And also still waiting for that deep dive on Yorgos Lanthimos’ work

[@StudioBinder]

We would love to do a video on Mr. Lanthimos. In the meantime, we have two videos on How to Direct Actors, enjoy! kzbin.info/www/bejne/oXXdhqtsqZVsqskfeature=shared kzbin.info/www/bejne/iXvchZVvZdOYgdUfeature=shared

[@saedkhazae]

Where is the English subtitle? Please upload English subtitles. Thankful ❤

[@solomonsurmounter_]

Is there a channel like this but for music?

[@poorwotan]

Just read Philip Kotler for overall marketing principles. Then apply those to your project and budget.

[@StudioBinder]

Thanks for the tip!

[@MegaLeoDOM]

damn all them takes a lot of money

[@StudioBinder]

Ain't that the truth!

[@ankitray627]

Hi studio Binder I am 22 years old aspiring filmmaker i love movies and one day I wanted to make my own movie but after I saw openAI sora text to video generator AI I am little bit worried about my future. is AI is threat to film industry. Please reply

[@StudioBinder]

AI is just a tool like cameras, lenses, digital editing, etc. We will always need a human behind the storytelling so don't give up!

[@shajanashajana2798]

🔥💥💥💥

[@bollywoodfightactionreacti9189]

❤

[@Chill_Mode_JD]

💵💵💵

[@olik136]

So what I noticed watching this video.. not a lot marketing seems to reach me. And if it does- I am annoyed with it, so it ends up lessening my interest. I sometimes actively search for trailers- and occasionally movies end up in the news, like the Barbie Oppenheimer situation.. but apart from that I can't even remember the last time I have seen a movie poster in the wild.

[@ericcarabetta1161]

I aggressively avoid all advertisements. I’ll go out of my way to ensure that I don’t accidentally see an advertisement for something. Print ads are one thing, but I will literally throw my computer across the room if I can’t exit out of a video ad fast enough.

[@StudioBinder]

You have successfully thwarted the marketing algorithm!

[@Jaa_morant]

Can a movie be shot on iphone and look good?

[@StudioBinder]

"Good" is subjective but filmmakers like Steven Soderbergh have shot iPhone movies so it's more than possible!

[@wildheart3899]

Snow steam iron by Zack Snyder looks damn good and it was shot on iPhone.❤

[@SIBIRIAKoriginal]

the Godzilla example is not the best example for the foreign category. if we are talking about marketing here so inherently the market should be foreign. but in case of Godzilla the film already had the market in the US.

[@akiemchandra1250]

In Indonesia, you don't need all those steps, nor out of the box marketing strategies. You just need to make a horror movie, do gimmick of audience or actor got possessed by the evil spirit🤣

[@StudioBinder]

Sounds simple enough!

[@SL4PSH0CK]

meme marketing

[@StudioBinder]

Powerful stuff!

[@Boncomics]

10:44 THUG LIE.

[@zsoltbartus169]

Obviously with as much repesentation as possible.

[@StudioBinder]

With today's outlets and digital marketing, anything is possible!

[@FoodNerds]

Personally I did not like Get Out.

[@StudioBinder]

How come?