How to set up a Google Ads Search Campaign ... to GET SALES & LEADS 🤑

[@AaronYoungGoogleAds]

👉 Use my Google Ads Search Campaign Strategy & Set-Up Guide to create Google Search Campaigns that make your business more money 🤑 www.definedigitalacademy.com/google-ads-search-campaign-guide

[@evaand1994]

😢😅😅😅😅

[@peterhabibjn8308]

Just wanted to take a minute and say that these videos helped me immensely when it comes to getting my CPC down and getting more conversions. Thank you, Aaron.

[@AaronYoungGoogleAds]

Thanks Peter so happy to hear that👍🏻

[@junaidahmadkazi7104]

Hey Aaron, I work as an SEM analyst. Your videos are really helpful. Thanks, man. Appreciate it

[@AaronYoungGoogleAds]

My pleasure 😇

[@dollykoepp215]

A great video material and very relevant information fascinated me the way you explain the subject, thank you for sharing, you have all my support!..

[@AaronYoungGoogleAds]

Thanks Dolly I appreciate it 👍🏻

[@Ashnicholephotos]

Amazing!! So helpful

[@timbeck8327]

Hi Aaron, great content. One question: Would you always use only two ad groups in one campaign and then just do more campaigns? Or could you also do 4 ad groups in one campaign and then in the next only two etc.? Thanks!

[@sufidgufi5344]

This is very perfect.

[@AaronYoungGoogleAds]

Thanks

[@mattervoid]

Hey Aaron - Stumbled on your channel and love it. I'm plowing through all your videos one by one. I've been doing Google Ads now as a service for my Web Agency for about 1.5 years. Quick question on choosing campaign objective - Does that have a real impact on the performance of the campaign? I always go with "without a goal guidance" when I create campaigns. Also lastly - the new responsive search ads and it's invention "ad strength". Is that just a way for Google to encourrage you to add a lot of headlines and descriptions or does it really have an impact on your quality score and ad rank? I've researched this a little and many sources claim there's no correlation between ad rank, quality score and the ad strength. Cheers from Sweden

[@AaronYoungGoogleAds]

Hello & welcome 😄 In regards to campaign objectives: yes it does make a difference as when you select either "sales" or "leads" Google does take the users search history, online behaviour etc into account. So I will also use one of those 2 options. (Check out my "Google Ads Bidding Strategies Explained" video for more information: kzbin.info/www/bejne/fXOlZ2uercSql7c) For the responsive search ads "ad strength" metric: there is a correlation between which ad Google will show - BUT NO correlation to important metrics such as CTR and Conversion rates. The issue is though that Google will continue to show a RSA with a higher "ad strength" even if you have another ad that has better CTR, Conv % & Cost/Conv. So this is why I will also run at least 2 RSA ads (1 with pinned headlines & descriptions) and then review the results and pause the lower performing ad. (then do another round of split testing) Hope that helps

[@mattervoid]

@@AaronYoungGoogleAds Thank you so much for the insights :D

[@markpradit9070]

Hi, I would like your google sheet, keyword template please. Thank you!

[@mindful47]

wonderful tutorial thanks very much mate!

[@AaronYoungGoogleAds]

My pleasure

[@alessiopronesti1553]

Hello Aaron thank you. One question do you think is better focus on Broad match, phrase match, and exact match? Do you e plano this in other video?

[@brisbanethatchanddecks4661]

Super thanks lots

[@SphazeTV]

with the new changes, do you recommend exact match keywords as opposed to broad or phrase?

[@AaronYoungGoogleAds]

With the new changes, I am now using broad match more & more BUT I complete search term audits every 3 days to add extra negative KWs and some of my ad groups have negative KWs of up to and over 1000. Ultimately, I still look to move keywords to phrase and exact match - BUT you have to understand that Exact match keywords don't function like they used too and I have seen Exact match keywords generate search terms such as: baby ear plugs for the exact match keyword of [baby headphones]

[@aigencyboost]

Hey Aaron! Really enjoy your videos. Fairly new to Google ads and wanted to get your opinion on Single Keyword Ad Group Campaign setup. Does it still work, do you suggest it, and would it work setting up each keyword ad group with 2-3 responsive ads to split test (like your split test video) - this is for search campaigns by the ways

[@AaronYoungGoogleAds]

Hey Heinrich thanks & welcome 👍 Not only does it work I only recommend that you only use Single Keyword theme Ad Groups (1 x keyword theme method). So you may have some different variations but just make sure they are the same theme. And then yes I would split test 2 different responsive search ads per ad group. I hope that helps & all the best, Aaron

[@aigencyboost]

@@AaronYoungGoogleAds thanks.. that helps

[@aigencyboost]

@@AaronYoungGoogleAds One last question… so let’s say I am doing breast augmentation. I have theme for breast augmentation, breast enlargements, breast implants, etc. will I then do a seperate campaign for each or one campaign as skags to different landing page though?

[@online.entrepreneur]

Hey Aaron, love your videos and channel. I was just wondering if you are open to a netwroking request? I had a profitable google ads shopping campaigns, and after about a month their perfromance dropped and I began to lose money. I was just wondering if you can take a look and help to identify what the problem could be? From my side, I can share some best practices from being in dropshipping for 2,5+ years. If not in a networking fashion, then I can pay you to help me you.

[@AaronYoungGoogleAds]

Hello & sorry for my slow reply as I have been on a short break. You can reach out to me via my website at: www.definedigitalacademy.com

[@re-programmingmotivational7740]

HI! I did exactly what it shows on Google, and apparently it's still showing Poor as my Ad strength. Will this affect my performance? Or not? The keywords I've added are not much, and the suggestions I am getting to improve, most of it is irrelevant to my keywords. What should i do?

[@AaronYoungGoogleAds]

Hello, the poor ad strength could be due to: > no or not enough keyword targeting in your ad copy or landing page > not enough unique headlines. I like to focus some on keyword focus, authority markers, and then call to actions or sales For the keyword suggestions I would not worry about that at that stage as Google always recommends you add extra keywords (so you spend more money) Just review the account after the first 5-7 days to make sure you are getting some traffic volume

[@kuken166]

Great video as always! How many keywords do you recommend to include for each ad group? Also, how many ads per ad group is preferred? (For a monthly budget of approx $400)

[@lordcronos5648]

Hi Aaron. Plese tell me witch it's the best way to create a new campaingn using ad group from an old campaign. I should keep the best ad groups in old campaign and create the new one from low performance ad groups?

[@Janani-y2w]

What is a good objective for a local restaurant?

[@anthonyK5493]

Hey Arron, how do figure out the keyword bid prices to get your ads to appear in the top three or four Google Search ad positions?

[@AaronYoungGoogleAds]

Hello Anthony, you can select extra columns (when you are in a search campaign) that give you extra metrics on: - estimated top position bid (#1 - #4) - estimated absolute top position bid (#1) To see these options select “columns” which is on the top right corner of the search campaign results table

[@etiennedayer5938]

Do you always broad keywords when launching a new campaign?

[@AaronYoungGoogleAds]

Hello Etienne, since Google has changed how [exact] & “phrase” match keyword function I now focus more on regular search term audits and adding in extra negative KWs. I still definitely use both exact & phrase match keywords but I just be aware they function closer to broad match now anyway

[@christopherlivingston8235]

has google remove manual bidding

[@emmanuelarmah8552]

Please do you set budget for entire campaign or per product ?

[@AaronYoungGoogleAds]

Hi Emmanuel, budgets are set at a campaign level. So if you create a campaign for a product or brand you can then have a seperate budget for this product

[@abdullahshan98]

Can you please guide how to setup call only ads

[@AaronYoungGoogleAds]

Hello Abdullah I have 2 videos in relation to call only ads coming out over the next week

[@chefashutoshawasthi6711]

What happens if during the initial process of setting up the google ad’s account I had not clicked on the expert mode, actually I don’t remember what did I clicked a year back, now I want to refresh everything and start again following your videos, how to reset everything?

[@sethroan861]

Is it possible to give a pdf to the subscribers with google lead campaign?

[@user-lb6yn4nc8i]

Hi , in 11:00 you have pasted the keywords from your google sheet. isn't it prefered to have those keywords in an exact/phrase match rather than broad match?

[@point1377]

secret info, do not try even

[@tancaldwell9832]

HOW AND WHERE CAN I BUY ONLINE, INTENET LEADS, ETC?

[@alexia6828]

Hey Aaron! For search campaigns (e-commerce) would you recommend starting with Conversions also or focus on conversion value?

[@AaronYoungGoogleAds]

Hey Alexia, I usually start with conversion value BUT sometimes I will start with maximise conversions especially if all of the products have a similar price point

[@alexia6828]

@@AaronYoungGoogleAds

[@alexia6828]

Thanks! We have 1 product with different variants ( size and color) ranging from 249,95€ to 449,95€. Would you do maximise conversions then?

[@stanleykania7184]

Switch to expert mode is not available on my screen. I called and ask where is expert mode and was told to sign up for smart mode then it will be available to me; just looked and its not there again. Representative told me to agree to let them to do all the google ad work for me. Told me $34 a day would get me 24 leads every 3 mo.. $1020 for 8 leads. So now I have to retract my agreement giving them total control.

[@igenerationagency]

Thank you for the video. I have a service, that helps interantional students who want to study in Bulgaria. Which type of goal shoud I choose as I am selling to them a service. Should I choose leads, trafic or sales?

[@AaronYoungGoogleAds]

Hello I would use: Leads

[@klajdijonusllari7180]

Hello Aaron, has google remove manual bidding, beacuse it can not be found here during set up? I go to settings and change it there. Does it indicate at campaign?

[@AaronYoungGoogleAds]

Hello Klajdi, Google is current testing some different dashboard set ups so that is why you may see something different to my screen. But yes if you don’t see it on set up you can change the bidding in settings

[@klajdijonusllari7180]

Hello Aaron, thank you for your time and information.

[@emmanuelarmah8552]

Hello I did not see any product url for customers to land on ? Any reasons ?

[@adriscoerpio8901]

That's really a very fast explanation, it's like a speech, if I suggest slow down when explaining the most important part because in the video you gave it was about the academy not about speech🙏

[@AaronYoungGoogleAds]

Sorry I get a bit excited sometimes 😀

[@enlighten868]

ta

[@AaronYoungGoogleAds]

👍🏻👍🏻👍🏻

[@alannacasper4521]

A great video material and very relevant information fascinated me the way you explain the subject, thank you for sharing, you have all my support!..

[@AaronYoungGoogleAds]

Thanks