11 Easy Steps to set up a Google Ads Search Campaign [2023 Google Ads Tutorial]

[@AaronYoungGoogleAds]

👉 Learn how to structure & set-up your Google Ads search campaign CORRECTLY in 2023 with my FREE Google Ads Search Campaign set-up guide: www.definedigitalacademy.com/google-ads-search-campaign-guide

[@GurmeetSingh-yk7ny]

Bro thank u so much for the tutorial can you please make one video about travel website guidelines for google ads thanks in advance

[@Nick_Dara_Alex_Barry_uglyAds]

Great video Aaron, I think the reason why you selected the audiences is that you want to see the breakdown data from those audiences, because if you dont select them, google wont show the data from them, right?

[@KeywordResearchSimplified]

*Do you have advice on tracking and analyzing performance in the early stages?*

[@juewang8191]

I started doing e-commerce three years ago and watched countless KZbin videos from bloggers on how to do Google Ads. You are the only KZbinr who explained the logic and structure clearly. Without your structure chart and logic, I might never have understood how to do Google Ads with strategies, and I wouldn't have been able to do Google Ads work on my own in near future. Thank you

[@ShaikhaInk]

I like people who are honest , no click bait no blablabla

[@HeidiJohnson-iq1ez]

Thank you for information!

[@sadikafrancis2667]

Before watching your video, everything was unclear. But now I understand everything much better. Thank you

[@AaronYoungGoogleAds]

My pleasure

[@laureentodd]

Hello. Thank you for the video. How to determine that an advertising campaign is set up effectively?

[@SEOConsultant10]

yap

[@SherriFortier-p8c]

Planning on becoming a freelancer doing google ads

[@EliasThys-nr4vq]

Thank you very much

[@bnygj8389]

please make tutorial about google ads for youtube videos

[@Earthling_FC]

brilliant Brother. Thank you

[@AaronYoungGoogleAds]

You're most welcome

[@AlisonRodeck]

I'm excited to try your set-up guide!

[@RaswJaki]

yeah really great explain

[@Kanstube]

It is so helpful😊😊

[@KYO_-yt7pk]

Hey for my agency should i do awarness or leads (agency for car modification but also thought about pool instalation) thanks

[@maxmorris4562]

3:50 process 4:10 Need separate campaigns for each area 7:00 Why select sales or leads: Google uses a lot of indexed data or industry standards from competitors 9:05 Bidding: unless have some active conversions already should start with clicks 11:15 Would need to use same language as ad copy Google does not translate it 14:25 copying over keyword research into ad groups

[@kenditchy]

Planning on becoming a freelancer doing google ads, really appreciate these videos 👍

[@Faceman12]

me too. Where are you getting your skills, only KZbin?

[@Kebbab.213]

Me too bro, we should help ourselves

[@NaomiKelly-ej9dy]

Great video

[@MarisaBurgos-e4o]

Good video! Thank you so much

[@reidoliverbrown]

Lots of value here.

[@dan-rhead]

Hello Aaron, I have a couple of questions; 14:49 - Why are all your keywords Broad Match? Is Exact Match and Phrase Match not required anymore? Also 14:52 - Do we have to use all the 15 headlines now? Does Ad Strength affect Quality Score? I've been using 3 headlines on 2 ads and then split testing those to see which performs better

[@nikiwa5936]

Hey do you know if the ad strength does affect the quality score??

[@dan-rhead]

@@nikiwa5936 No idea, I've read some Marketing blogs saying that its doesn't affect the Quality Score but never sure with Google as it's constantly changing and most likely looking for ways to make more money out of us all. Would love to hear what @Aaron Young | 15,000Hr Google Ads Master view is on this but haven't had a reply yet.

[@nikiwa5936]

@@dan-rhead Hey by the way, found out that if your ads strength is high, it rewards you with a good quality score which get you those cheaper clicks

[@TheodorHorecky]

hey, using exact match and phrase match is not required, it depends on how narrow you want to be with your potential audience. And no, you do not have to use 15 headlines but it gives google something to work with and allows it to discover which headline combinations work best. Hope this helps

[@heddagreger-pettersen2759]

I just discovered your channel and find your videos very useful. Thank you for your help!

[@AaronYoungGoogleAds]

THANK YOU & welcome 🙏🏻

[@obidikeorji4825]

Wow great

[@loganbenson2902]

Good day. How many keywords are enough for an advertising campaign?

[@AaronYoungGoogleAds]

Hi Logan there is not a perfect number as I am always growing my KW list. But to start you would generally want 5-6 KWs in a single keyword theme ad group (not a hard rule)

[@ereyy6367]

Awesome

[@DominicRicert]

Great, thanks!

[@tersafredricks9206]

Your video very useful, thank you.

[@AaronYoungGoogleAds]

You are welcome!

[@adamaziz4465]

Hi Aaron! Good to see the video of fixed. I commented some questions on the previous video but I couldn’t see if you answered them because it’s been taken down: 1. A while ago you said that you should aim for atleast 10/20 clicks per ad group/campaign/account. Can you clarify which one of these you meant, as this would help me with budgeting. 2. How many ads should I make per ad group? How should I make them different from eachother? Should I carry out split tests for all of them at the same time? I’m sorry if you have answered these already but I’d appreciate if you could answer these for me as I’m starting my search campaign soon. Thanks!

[@spithere4933]

[@ahmedfayek344]

Hi Aron for bidding is it better to use manual/enhanced cpc at the beginning if you don't have data rather than maximize clicks?

[@AaronYoungGoogleAds]

Hi Ahmed, personally I use maximise clicks as I find the change the max clicks to max conversions easier to manage rather than going from a manual cpc. But you can also start with manual cpc

[@MarieKendyl-i2h]

Thanks!

[@hannahw168]

Hi Aaron, why do you recommend to focus on clicks instead of conversions for a first time campaign?

[@AaronYoungGoogleAds]

Hi Hannah, this is because if you don’t have any conversions in your account Google will use indexed data from your keywords. The data they are using may be different to your customers. So by going with a Clicks focus first you: - test all KW themes - get cheaper CPC (usually) While you are running your initial tests.

[@JWilderSmith]

Your videos have been very helpful for me. Thank you :)

[@AaronYoungGoogleAds]

My pleasure. Glad to hear you are finding my videos helpful Wilder

[@josephlascurain1937]

I'm hoping this video series goes over Landing Pages too. How to maximize results. Thanks

[@AaronYoungGoogleAds]

Hi Joseph, there is not a specific landing page video in this playlist but you can check out: How To Create High Converting Landing Pages For Google Ads kzbin.info/www/bejne/jpKwlXWqmrugmbM

[@brucedecosta9221]

Do you use exact, phrase or broad keywords for search ads campaign

[@lesjavoloshin7286]

thank you very much for such an extensive video

[@babuj-i9g]

hi nice information , is it necessory to use add group ??

[@jenniekim19565]

Thanks a lot for informations

[@DonnaAllen-on8mv]

Where else can you place contextual advertising, except for Google?

[@taysontay-nl7fj]

exellent

[@AaronYoungGoogleAds]

Thanks

[@marlinhailey]

Is it possible to work only on lead generation?

[@ForggeEsportsNutrition]

Great tutorial!

[@corneliaderrick]

What are ad extensions and should I use them?

[@christophergriffin-ii5jb]

How quickly will the advertising campaign start to work in plus?

[@charlesadamson3951]

There is a sale in my shop. What is better to use in this case: target or contextual advertising?

[@robertmul]

This is useful. Thanks

[@AaronYoungGoogleAds]

My pleasure Robert

[@amineraghib9824]

Good

[@Stridermd]

At 6:13 you said you'd put in the description how you do keyword research and ad copy. I didn't see a link for that.

[@bayorkids]

Hello how are you doing I can help you on researching rankings keywords

[@irondavis1920]

What are ad extensions and should you use them?

[@julianacarolinabaletavega7128]

Gracias, tu video es muy interesante y me ha servido para sacar adelante mi proyecto

[@harryjohnson7633]

Can I set my ads to show only in a specific city or region?

[@AaronYoungGoogleAds]

Yes. You can target down to postcode / zip codes

[@leoliu2027]

Hey Aaron, Thanks for your video, I have already corrected my campaigns. And could I have your two excels about keywords and ads for reference?

[@remodelboostclub]

Hi, Google keeps suggesting to up my daily budget and when I don't, it seems like my impressions the next day are a lot lower... what does this mean?

[@ajithnandana4913]

Thanks

[@vjhrtur8817]

cool video

[@macondouglas5730]

What are the criteria for evaluating the effectiveness of contextual advertising?

[@RakibulRocky]

Which types of search campaign is best for a skincare brand? Please reply

[@bayorkids]

Hello I can help you 😅😊 in running a highly converting campaign

[@RACHIDBOUKRIM-np2kl]

great one Aaron

[@horatiorossten]

Which social media is best for business and marketing?

[@SEOConsultant10]

fb

[@HighwayMotorsChico]

Love the videos, but the emails for the guides don't come through. I only received the checklist.

[@veronicagallagher]

Hello. What information is important to include in the ad text?

[@middlegarealestatephotogra8290]

Hi Aaron, Thanks for such a straight forward and informative video. Extra thanks for the Set up guide!

[@AaronYoungGoogleAds]

My pleasure 😇

[@MaryNorton-xk9ck]

Where can I place contextual advertising?

[@johannafleming-yo8er]

Is it possible to predict exactly how many clicks per day, month?

[@laurinhabreu]

thanks for the video, your accent sounds aussie to me (most beautiful country in the world)

[@rahulmhasade8000]

Hey, could you please help me how to target Organic mobile traffic in Google ads settings?

[@AaronYoungGoogleAds]

Your organic and Google Ads settings are different. So you can’t do this within Google Ads

[@mounirfishing1]

hello Aaron, first thing i want to thank you for your high value content you share with us, and i have a question that i hope to get an answer for it. i have an account that i made with it more than 600 conversion and after a period of time i stopped all campaigns for more than 3 month, when i decide to reactivate the campaigns i got bad performance high spending with no conversion i try increasing and deacresing budget changing match type changing campaign focus from conversion to cpc to target impression share... and after all my testing with hope to get back the old performance nothing led to a good result. do you advice me to start a fresh new account and just forget the old one ? do you thing that a fresh start will bring a better performance ? i wish i got an answer from you thank you 🙏🏻

[@georgekovachev9068]

Somehow I cannot open that guide you promised to share. Are the links working?

[@trend_ripple]

Hi Aaron, thanks for the video! very helpful and well explained. My only questions is that I can't see a way to exclude or specify age demographics? I only found the "mother with infant.." would you please be able to help? I will watch the other videos now and maybe I will find the answer. Thanks again

[@TheodorHorecky]

hey, once your campaign is up and running, you can go to the audience tab in your google account where you can exclude audiences based on age, gender and income (targeting using income is not possible in Europe). Hope this helps

[@dinosdentdeception]

Do set up a budget for each campaign or is it for whole Google Ad account?

[@Jaamie1111]

It's in the video, watch it again

[@romeoumlas4507]

Do you have link for your keyword research and RSA ? Thanks!

[@veritydowman]

How do you segment semantics?

[@lone-7387]

Hi, I'd like to ask what audience segment I can add to my campaign. It's about free mental health counselling (We're an NGO). I can't seem to find any segments that fit the criteria. Any help here would be appreciated!

[@jacobarchibald]

Hello. Are there any tips on how to reduce the cost of contextual advertising?

[@KellMediaGroup]

Hi I helping a friend with his Google account and he's doing CPA instead of clicks. I only see the side links in ad the previews, but not the entire top copy. He essentially running one campaign and he's in the car scrapping biz.

[@marianomario4787]

muito bom to miminteresando

[@dylancampbell8898]

What does running a campaign include?

[@jgyitiy3400]

مثل همیشه عالی

[@SamiG-el5qx]

Are my search campaign ads suppose to say "responsive search ad" in the ad type?

[@danielleramsey-sn9jm]

Does Google Ads have write-off statistics? Where can you watch it?

[@SEOConsultant10]

see google ad word

[@emorybryan]

I have a list of keywords that I use for SEO promotion of the site. Are these words suitable for launching search contextual advertising?

[@AaronYoungGoogleAds]

Yes they would be a good start

[@amygimson]

How many words do you need to work out for an advertising campaign?

[@ricardopuig4567]

¡Hola! Gracias por tu video ¿Cuál es la estructura de una campaña de publicidad contextual?

[@Bestforyou9940]

sir how to make a manual compaign in 2023?

[@susanyoung-dl8ku]

Is it always profitable to run only contextual advertising?

[@tanyaannbrown]

Where do I go to add more ad groups within the campaign and more ads within the ad group?

[@samantabriceno1415]

I had the same question, seems that action is not available anymore. Hope he can reply back to this message thread.

[@lukegill291]

Can I advertise any product or service?

[@MohammedBelghali-z9b]

What about age of audience how to set up it

[@frankrobinson-dp7hn]

What should be the structure of a PPC campaign?

[@adamgerald]

What is the structure of a contextual advertising campaign?

[@alessiopronesti1553]

Hello Aaron, i sell personal training / nutritionist service. In my site i have convertions lead when people click whatsapp button but also i have purchase event when they decide to book service and pay. I should put "lead" or "sales" as primary goal of the campaign. When they book service i have a value to purchase event. It is better "maximixe number conversion" or "maximize value of the convertion" as optimization?

[@MujerGanadoraa]

How long should you let a Search campaign run before you start optimizing?

[@gabesstarwarscollection]

When my Search campaign is on the review step, “checking for errors” and “saving draft” it erases everything the following day, including my as groups and headlines. What do I do?

[@babuj-i9g]

and what does mean by target CPA

[@alancarey-fl3bg]

How to correctly distribute the daily budget in Ads?

[@SEOConsultant10]

depend your product

[@EdwardBriggs-su7rm]

Is PBN a working promotion strategy in 2023?

[@HazelSamuel-uy8oh]

Why use contextual advertising if the site is already in the first positions in search results for keywords?

[@godlinvishal576]

Hi sir. My google ads getting eligible but Did get any impression or clicks. Pls guide me

[@brendomino]

Actual tutorial starts at 5:29

[@I_Mackenzie]

I notice you didn't show how to add multiple ad multiple ad groups. I can't see where I ad more than one ad group. It's a draft. Do I have to publish first?

[@AaronYoungGoogleAds]

Hi Ian, you can publish the campaign first and then add in extra ad groups

[@I_Mackenzie]

@@AaronYoungGoogleAds Thanks

[@NickolasSwan]

This is great if you already know how to create the ads. What is the display path etc.... Didn't really help me for what I needed.

[@bayorkids]

What do you need I can help you out

[@NickolasSwan]

@@bayorkids Oh wow thanks for the response. I don't really understand what the display path is for example, they are asking me to add callouts etc. and I don't really understand what they are. Also, I have read the description about broad, exact and phrase negative key words and I feel like I still don't get it. For example I do not want my ad to show up when someone searches "filing cabinet" but I do want it to show up if they search "fireproof filing cabinet" I also do not understand what these "structured snippets" are and how to use them.