How to set up Google Ads Enhanced Conversions in HubSpot

[@NishaThakkar-x3q]

Hey, Thank you for making a thorough video. Could you please help me with how to do the setup you demonstrated for my scenario? In my case, I have a questionnaire on the site where people fill out their information. The sales team then approaches them via the phone or email they provided in the questionnaire. We want to upload these offline conversions back to Google Ads. I'm new to HubSpot and need help understanding the process. As I understand, I should first link Google and HubSpot accounts and create an enhanced conversion event for the questionnaire form submission. I don't understand what you did at the end when you created an event and also don't understand what's for. Any help you can provide would be much appreciated!

[@NishaThakkar-x3q]

One more thing is that the questionnaire on the site is not a HubSpot form but a custom-built one.