How to Shine Shoes with Yuya Hasegawa of Brift H

[@TheArmourytv]

For those interested in the shoe line featured, The Armoury shoes are available here: bit.ly/2jeFVtj We also carry the Saphir and Brift H cloths featured in our online shop under 'Shoe Care.' Feel free to stop by!

[@WayneCoolJr]

Are these the Wyndham semi-brogue captoe oxford in espresso calf, specifically?

[@TheArmourytv]

Yes, these are.

[@whole5ome]

Great Video! Why apply wax to only the cap of the shoes? why not mirror shine the entire shoes including the soft leather part?

[@gigagdragoon2345]

Because if you did mirror shine the whole shoe, as soon as you'd walk, 60% of it would crack and flake off. You also want the leather to breathe in the movement areas so it doesn't crack and separate. Furthermore, if you wear a fully mirror shined shoe, it looks like a plastic high gloss shoe and people don't realize the work you did.

[@RicardoLopez-vo9gl]

The Armoury --

[@jackliu7326]

Never have I seen a man look so cool while polishing shoes

[@HAKUTAI5]

Basically they love shoes and wearing it. Fine shoes fit with fine clothes.

[@thomaschristopherwhite9043]

My dad always told me one thing about the Japanese. That is if they do something, whatever that may be. They do it right.

[@thomaschristopherwhite9043]

joelabo That would mean they lack skills that require passion and emotion to do right. Which is not the case. You can clearly see that in every craft within Japanese culture. Just like what's shown in the video above, they turn everything into an art form.

[@antimoron123]

Great at torturing prisoners of war.

[@thomaschristopherwhite9043]

antimoron123 Like I said. If you're gonna something, you best do it right.

[@thomaschristopherwhite9043]

Muscle Shark Germany, Italy and Japan. All countries could fit inside the United States 9x over. And they almost took over the world. Aren't you glad they didn't?

[@ZKZ123]

Growing up as a Chinese, the recent history during the war prevented many of us to see the Japanese in a fair light. But as we get older as time goes by we begin to realize that most Japanese people are not guilty of war or invasion, they were misled by their pro-war generals in the government, just like the Germans. Having traveled to Japan, anyone can see that the Japanese culture is one about focusing on intricate details of any given subject and always strive to find a way to better it. They do this part better than any country/race in the world.

[@IzzoWingChun]

The Japanese are true masters of any damn thing they have pride in. And they are proud of a lot.

[@howardwayne3974]

What he did was a marine corps spit shine . guess where he learned it .

[@Lightscribe721]

@@howardwayne3974 This comment sounds so fucking triggered lmao

[@bakchormeeman7864]

@@howardwayne3974 u sound American

[@cardinal-ducderichelieu1362]

​@@howardwayne3974 That's the thing with the japanese people. They didn't event most the of the things they make and use on a regular basis but they still manage to outperform the occident on every single one of them. What a wonderful people.

[@93johnk]

@@howardwayne3974 you sound like a guy who’s still mad about Pearl Harbor

[@saadmanh]

You know this guy is one of the wealthiest in his industry. No word of a lie, was a mini BBC radio documentary on him. Went from doing this at a subway station to having the most sought after shop in Tokyo. He elevated the craft by donning a suit and shining shoes standing up.

[@matt-marque]

That's a really fascinating innovation. Most shoe shiners in the US tend to kneel due to custom, but it'd feels way more human and fun if we could both stand around and chat a bit while he/she shined my shoes in a way that I could see clearly what he/she was doing.

[@adamb2835]

Im so high that for a moment i thought i understood everything he was saying without reading the subtitles

[@kimjong-un4411]

Bro you were really baked

[@echo5226]

😂

[@bakchormeeman7864]

High on what, Is the question..

[@xslashx1908]

@@bakchormeeman7864 High on answers

[@Jontae4288]

Lol bro I’m on another planet right now and I get u

[@93johnk]

anyone who is a master of their craft deserves respect and it seems like the Japanese have a lot of these master craftsmen in various fields:)

[@Jenglotto]

The production value of this video is wonderful. The piano jazz really adds classiness. Not only were the instructions clear, but explanations were given for important steps such as not adding polish to crease areas. I hope to see more videos with this Japanese gentleman.

[@tort2]

Back in the 1980's, while working in NYC, I used to go to these Brazilian shoe shiners in Grand Central. One of them was a wizard at getting mirror shines and like Mr. Hasegawa, he too used his bare fingers to apply wax. Unlike Hasegawa, he added a final buff with a canvas cloth (he did water shine with finger/cloth at first) after Mr. Hasegawa's final step. The Brazilians (if they had a guy who tipped well; $20) would spend about 10 minutes on a pair of shoes and let me tell you, it was a great massage and very relaxing. All men should know how to give their shoes a shine and this video is a brilliant demonstration of a lost art. Bravo!

[@jeauxbleaux7613]

This is an excellent tutorial video primarily because it is technique and perseverance that produces the brilliance not so much the wax. A cheap can of Kiwi will produce the same shine as any other polish when properly applied. As an ROTC cadet (51 years ago) we had to "spit shine" (using water) our shoes daily. To this day, I do this with my dress shoes. As cadets, we didn't have the luxury of shining just the toe caps and heels, the entire shoe (or jump boots) had to have the same level of shine. Not an easy task on a supple piece of leather, I assure you. The cloth used for the application of the polish is equally important as technique. I've always used a thin but dense, tightly woven fabric such as a handkerchief and have also used old t-shirts to equal effect. Don't use any fabric that will scratch the mirrored finish or leave micro hazing. When done, you should be able to clearly see the scum on your teeth in the finish (so, brush your teeth). After five years of ROTC at a military academy, I entered the USAF during the Vietnam war. Oddly, spit shined shoes were not a requirement in the Air Force... Mr. Hasegawa clearly does his work with class, style and elan, and has taken this craft to new level! Thank you for the excellent video!

[@kofu9897]

１つ１つの動きがバーテンダーみたいに丁寧かつ素早くて見入っちゃうな...

[@tacticoolgent1784]

Been shining my shoes since the Army and still picked up some tricks. This guy is a samurai shoe shiner!

[@zome53]

Ya want a real good shine try this it makes a mirror shine on shoes....Adam's VRT Vinyl, Rubber, Tire & Trim Dressing -

[@arapaimagold8088]

LoL, Armor All is better than Adam's🤣

[@LarryMenta1]

I've been waxing my shoes wrong then. This is the best video tutorial I've seen. Thank you!

[@TheArmourytv]

Woo!

[@monster410]

That's when I realized that I was doing shoe care quite wrong... thank you very much for this video ! Very clear and straight to the point !

[@58jennypenny]

a perfect beautiful shine on a gorgeous pair of shoes, I could listen to this guy a long time...

[@IvanZulueta13]

This isnt a tutorial on how to do things.. this is ART.. an ART!!

[@morganchilds9054]

That is one dapper man shining those shoes! Killer instruction.

[@philanthony8704]

Great Job! I used this technique for years for my military boots and dress shoes. However, you can mirror shine the back of the shoes cause it wont crease. Actually the whole shoe can be mirror shined, but the trick is to walk in the shoes afterwards then go back and buff with dabs of water on the creases to clean up the excess.

[@machiavellisprince5986]

Phil... so he's saying wax the whole shoe but only mirror shine the toe caps right? It sounded like he said only wax the toe caps but then I saw him wax the whole shoe.

[@JC-rs5st]

Shoes make the look. There is nothing worse than seeing someone in a really expensive suit and shoes not polished. A lot of guys should view this video. Great job.

[@tommyjakks]

This guy is a professional in every sense of the word

[@homosepian1234]

This guy is absolutly a wonderfull artisian

[@MrTongallen]

Great mirror shine tutorial, never thought of using bare fingers to apply the shoe cream and base layer wax before. Which makes sense considering leather is a type of skin, can't wait to try it out.

[@RonLarhz]

This guy from brift.... My goto asmr if idk what to watch(hear) for sleep.

[@cmdsaved]

One of those unintentional asmr

[@andrewjohnston4127]

You ever watched dornstar?

[@assmonkey626]

wow... thanks for this ive been shining boots for a while and never got it quite right this works flawless

[@limbot2222]

jeeez these are one of the best shoes I've ever seen in my life

[@KarenLum]

I could literally watch videos of Japanese people showing me how to random things all day. Someone please create a playlist.

[@lummx]

I second the motion.

[@pauladams1915]

Just type in "Japanese skills" into KZbin. You'll be amazed.

[@xaderp]

This is where you start kzbin.info/www/bejne/b4mzXnVoe9GBhK8

[@sake9305]

Markus Patients 😳

[@zuhaibmehbub5395]

i like your comment can we talk friendly now i am on line reply me 👌 OK

[@frankie65th]

This was oddly satisfying to watch, good job!

[@climbjay]

Unbelievable. True Japanese grace and style.

[@passportpropertygroup6962]

When I was in the service, I shined my boots the same way, including the way he would hold the rag, except the fancy oils and creams this guy used. I just used a brush, kiwi shoe wax and water. Although in my case I would take about about 20 to 30 minutes each boot because I was not satisfied until I got that high gloss finish. I believe in some countries they would call it spit shine because they would literally use their spit instead of water to shine the shoe.

[@steventrosiek2623]

Absolutely gorgeous shoes. Instruction is perfect: easy to follow and very clear and printed. Thank you for a wonderful video. What brand of wax polish are you using?

[@TheArmourytv]

Hello there, thank you for the kind words. We are using Saphir brand wax in this video - available at www.thearmoury.com

[@TheArmourytv]

Just an update the shoes are also available online here bit.ly/2jeFVtj :)

[@半蔵-x5h]

Do you also sell that water spritzer? I don't see it on your site.

[@koofdome]

半蔵 kirby Allison hanger project sells it. $35

[@usernamemykel]

@@koofdome Screw that, just go to WalMart!

[@nandoshinesasmr5214]

Japanese shoe shiners takes much pride in their work on shoe shining shoes!!! The best shoe shiners are in Japan and Singapore!!! They are worldwide shoe champions in my book!!! 🌟👞👍🏼

[@Trackerstatus]

This man's wife is the happiest woman in the world.

[@petrusgandamana]

I like Mr Hasegawa technique and explanation...thanks alot

[@CarlosFlores-gm7dv]

I used to polish my army boots that way, after watching another guy's technique. He was phillipino. Great parade shine!

[@sniper9786]

the gentleman from Japan Hasegawa san is speaking Japanese... maybe he doesn't speak English but if he does but still chose to continue in Japanese then I have huge respect for him. A man who honours his language, heritage and roots must be someone with very strong moral values.

[@yummypizzza]

How the heck did he tie that cloth around his fingers? That was one of the most important parts and he did it in a flash.

[@eyeheartsushi2212]

Alex Berkun kzbin.info/www/bejne/qZzHooqgerZ8jcU

[@yummypizzza]

Eye Heart Sushi thanks!

[@gammondog]

In cases like this it's usually best to enter the "settings" on the youtube tool bar on the bottom of the video. It's the gear symbol. Then select a slower speed. Great for flushing out techniques from how to shuffle a deck to shaking a cocktail shaker.

[@ih1955]

Thanks! I was also wondering how the devil he did that.

[@ralphmarlow3945]

ask someone that has been in the military lol

[@alvindurochermtl]

Some finer points. Despite people traditionally call this spit-shinning, never use your own spit or saliva. Hygiene aside, saliva contains certain enzymes that will dull your shoes. Second, never use hot or warm water. The colder the water you use, the shinier your shoes will become. Third, if possible, use distilled water. Mineral or tap water contain certain deposits that will also dull your shine. Fourth, when you're done with your bulling with your coloured shoe polish. Consolidate your shine with one or two thin layers of transparent polish which is usually thicker and waxier than regular polish. Fifth, at the very end there is actually a final process we call water bull in the army. You basically use a small fine piece of cotton, soak it with a bit of cold water, then go around your polished areas gently WITHOUT any show polish at all. This will get rid of any tiny stains or micro scratch marks left behind by your polishing cloth's fabric. Lastly, jewellery polishing cloths are in fact the best shoe polishing cloth. Never use the yellow Kiwi shoe dusters.

[@britiw]

This video proves that it doesn't matter what you are doing, most importantly is HOW you do it!

[@Porthosity]

Question: Mr. Hasegawa advised to use the wax on just the toe cap. Why is that, and why not the entire shoe? I recently got a pair of shoes with Horween Chromexcel, and I'd like to get the best shine out of the boots as I can, but the toe tends to take the most wear/tear. Excellent video! I always appreciate a fine craftsman showing off their skills.

[@Dragon4eva]

Not an expert by any means, but my guess would be thay the softer bits of the shoe can crease with use, and there wont be much call for a mirror shine there?

[@dominicweber]

The shoe design is exquisite

[@nigelsookram882]

smooth as silk in his presentation!

[@christian_fx2408]

This guy puts the finesse in shoe shining

[@DappsJames]

A suited gentleman who’s not afraid of getting his hands dirty is alright in my book. Great video

[@PhilVerryChannel]

That is taking pride in your customers shoes and certainly taking pride in your craft and paying attention to all of the details that matter most even if no one notices them hopefully, they do. It's about having healthy pride not egotistical pride.

[@joshuavong4827]

So glad that The Armoury started posting content again. These videos are fantastically informative. Keep them coming please!

[@TheArmourytv]

Happy to hear! More to come soon. We recommend feedback on the types of how-to videos you would all like to see.

[@Achintyanath]

Pinnacle of Class.

[@DanielZakariaei]

I mentioned this in another video of his. The dedication and style makes even shoe shining intriguing.

[@MrTxawjcoj]

The Japanese, I swear they finesse everything they do.

[@ScottKorin]

Interesting difference in technique and advice compared to other videos. First, I assume the cream being used is a conditioner? Or is it a cream polish? Second, Mr. Hasegawa says that only the toe cap (and back) need shining, where I see plenty of other people say to shine the whole shoe and then "spit shine" the cap. But Mr. Hasegawa obviously knows what he is doing...

[@jomz3721]

They took pride and quality just by shining shoes, now we know why Toyotas and hondas are such awesome cars

[@krafthund]

The jazz music makes everything so much more enjoyable...

[@cobar1954]

When i was a kid i was told to put the tin of shoe polish on the stove to heat it up till it went real soft, great results

[@jainansankalia1026]

This has to be my new favorite video on creating a mirror shine. So much technique and great tips packed into such a short video. One question, how much time is spent between each section letting the shoe dry/absorb? I couldn’t tell if the cuts were just for the section headings or if time was spent letting the shoes sit.

[@usernamemykel]

Sufficient time.

[@Ram-RTR]

​@@usernamemykel I apply a conditioner/cream (shoe care) in the morning and shine with a wax in the afternoon or evening. If I am using a cleaner like the saphir renomat I just leave it for a night after I am done cleaning. I found that applying conditioner/cream too soon doesn't make it stick/colour well.

[@TheNunakun]

Absolutely perfect, concise instruction and presentation. Thanks for sharing your expertise!

[@karimslawi107]

TheNunakun ozgcxszinxzt

[@TheJosa007]

What a job!!! I thought I knew how to shine my shoes. Thank you for the video

[@stephenator1526]

This is so fascinating to watch. Really great tips in here too!

[@theprophecydream]

Well i’had done it in school days and the shoes were so much shiny. I learned it from my father he was at military, nice video it’s remind me

[@hironosuke12]

ワックスを塗り重ねた後、なんで水を使うのか？という理由がこれで明確になりました！ 法人相手の営業なので、靴磨きは本当に大切にしたいんですよね すごく参考になりました

[@johnhall9900]

That was tremendous! How long, start to finish, was Mr. Hasegawa working on those shoes, pre-edit? Was there a drying or resting period for the shoes between process steps? Thanks for showing this procedure. I was in the US Navy, years ago, and this would have been a really helpful thing to have known then, for putting that mirror polish on for inspections! Unreal. :)

[@englisy6079]

I've been doing this for a year now and I can tell you it usually takes me about 30 minutes in total now. Before, it could take me up to an hour. Even right now if I obsess over it, it takes more than an hour. It's really a personal preference. How much do you want it to shine, how much time you have, etc.

[@peterharrison4324]

This is the simplest mirror shine instruction I’ve seen. Very clear instructions and explanations. I do have one question. There seem to be many opinions about how much alcohol is added to the water, if any at all. Can you offer your opinion?

[@sushimamba4281]

I really enjoy watching this. It gives me a nice feeling :)

[@vladimirboevvisuals8032]

Eto prosto uhyenno!!!! Amazing!

[@cadshoepattern]

That is good job sir. I am shoes designer. And I really like your shoes.

[@georgelennon3618]

Ah ha! After 21 years in the military, I finally know how to get a good mirror shine on my boots and shoes. I’ve been doing it wrong. I needed to wear my suit! What was I thinking!?

[@fjimenezbotello]

Many thanks for share, Japan is a treasure full of knowledge.

[@hgnata]

this is the definition of professional

[@Tiagotaf]

Flawless job! I'm definitely gonna try out these techniques! Thanks.

[@haseebnedarya4327]

Nice shoes...like the shade of brown...good quality of the shoes

[@mhossain21]

So satisfying to watch! Great video; very crisp and instructive. Felt therapeutic watching it. Now I’ll go and polish mine!

[@wparo]

So where can I buy this Japanese guy?

[@krestonosets68]

Racist joke and you don't even notice that

[@unknown81360]

@@krestonosets68 not racist in the slightest

[@krestonosets68]

@@unknown81360 another racist, adios

[@unknown81360]

@@krestonosets68 what's racist about this joke?

[@Cynical_Giro]

@@unknown81360 dude nowdays snowflakes see racism everywhere

[@tonyp333777]

i love the armoury videos too! i have been lusting after your products for YEARS online and on instagram..........please produce more video i believe it will grow your brand and expose it to a larger sartorialist audience. i have been learning so much from kirby allison hanger project about shoes he puts out a huge amount of videos. please put more out we love you guys!

[@davidquintao8172]

Fantastic work - and the sounds are asmr.

[@Jinjin000w]

This just goes to show that it’s not what job you do but how you do it that’s important.

[@usernamemykel]

It is ESSENTIAL to perform the "Hibachi brush flip" to achieve a great shine. Also, suit-up, because it is unlawful to shine shoes in one's pajamas.

[@juststuff5216]

Never get bored of watching this :)

[@10MinutestoRouletteFortune]

we did the same thing in Marine Corp boot camp back when they still polished their boots.

[@HULKHOGAN1]

Everything about this is awesome

[@jorgetuddon8996]

Lovely video, learned much that I will apply to my technique. Thanks!

[@paulhodge855]

Love the name. I have a decent shoe collection and armory. Both in multiple style, colors and calibers.

[@34672rr]

'winner of the World Championships in Shoe Shining' holy shit. i haven't been surprised by the existence of something like this in years

[@Vinilo-pl1pz]

Master lesson. Thank you for this video!

[@Joliaux76]

本当に素晴らしいですよ。私は頑張ります😅。

[@dhtheking]

I don’t know why I watched this video but I love it

[@pjk5497]

Great video on Polishing already polished shoes

[@teltel420]

他の靴磨き職人と比べても断トツに長谷川さんの靴磨きがカッコ良い！ 定期的に見に来てしまう.....

[@dominicandaddy88]

This is art. This is beautiful

[@alansimpson596]

Anyone who has served in HM's British Forces will be all too familiar with this method of polishing boots during initial training. It just to be called "spit and polish" but saliva contains a little grease from eating so clean water is the most effective method.

[@richp1154]

Great video! I have a question, does master Hasegawa use a specific hand cream or cleaner for his hands, how would he normally remove the products from his fingers after application? Thanks.

[@NS-wo6ze]

Thank you, sir. Now I know how to take care of my Church's.

[@andreatanzi3191]

Polished at perfection.

[@nkojima]

just watching it feel satisfying. i call it a day

[@1guitarlover]

Awsome technique. Thank you!!!

[@dappergent9422]

Superb video. Love the technique and final result. First Class shoe polisher 🎩 👋🏻

He's the man!

[@kaisersozay231]

Excellent review and explanation! Keep up the good work.. .

[@AlexWilliams-ou5si]

I hope this isn't taken racist because it's a compliment, Asians are some of the best workers I see. They provide max efficiency and can turn any job into an art form. My Burmese manager at my first job wraps vehicles in vinyl, he's hands down the best in my state and a joy to watch.

[@AustinOmoria]

Great video. Thank you very much. My question is how do you shine leather shoes without the toe cap. All my life i have been using wax polish on every part of my shoe. So does it mean I can only use shoe cream on my leather shoes that don't have the toe cap? Thank you.

[@Richard500]

I can think of several ways to clean and get the same effect as this in a fraction of the time and without the ceremony! Spit, polish and small circles - gently buff - keep the shoes clean and with a wooden shoe tree in them. Other than that I get my Butler to do mine twice a day as this guy does his!!

[@masa1044]

good translation to english ! I'm impressed

[@rmaya4940]

The Amoury-san Domo Arigato..I love your vlog...very useful & learnt how to shine 👟 correctly.🙂