How to Shine Shoes with Yuya Hasegawa of Brift H

[@TheArmourytv]

For those interested in the shoe line featured, The Armoury shoes are available here: bit.ly/2jeFVtj We also carry the Saphir and Brift H cloths featured in our online shop under 'Shoe Care.' Feel free to stop by!

[@WayneCoolJr]

Are these the Wyndham semi-brogue captoe oxford in espresso calf, specifically?

[@TheArmourytv]

Yes, these are.

[@whole5ome]

Great Video! Why apply wax to only the cap of the shoes? why not mirror shine the entire shoes including the soft leather part?

[@gigagdragoon2345]

Because if you did mirror shine the whole shoe, as soon as you'd walk, 60% of it would crack and flake off. You also want the leather to breathe in the movement areas so it doesn't crack and separate. Furthermore, if you wear a fully mirror shined shoe, it looks like a plastic high gloss shoe and people don't realize the work you did.

[@RicardoLopez-vo9gl]

The Armoury --

[@jackliu7326]

Never have I seen a man look so cool while polishing shoes

[@HAKUTAI5]

Basically they love shoes and wearing it. Fine shoes fit with fine clothes.

[@IzzoWingChun]

The Japanese are true masters of any damn thing they have pride in. And they are proud of a lot.

[@howardwayne3974]

What he did was a marine corps spit shine . guess where he learned it .

[@Lightscribe721]

@@howardwayne3974 This comment sounds so fucking triggered lmao

[@bakchormeeman7864]

@@howardwayne3974 u sound American

[@cardinal-ducderichelieu1362]

​@@howardwayne3974 That's the thing with the japanese people. They didn't event most the of the things they make and use on a regular basis but they still manage to outperform the occident on every single one of them. What a wonderful people.

[@93johnk]

@@howardwayne3974 you sound like a guy who’s still mad about Pearl Harbor

[@Jenglotto]

The production value of this video is wonderful. The piano jazz really adds classiness. Not only were the instructions clear, but explanations were given for important steps such as not adding polish to crease areas. I hope to see more videos with this Japanese gentleman.

[@thomaschristopherwhite9043]

My dad always told me one thing about the Japanese. That is if they do something, whatever that may be. They do it right.

[@thomaschristopherwhite9043]

joelabo That would mean they lack skills that require passion and emotion to do right. Which is not the case. You can clearly see that in every craft within Japanese culture. Just like what's shown in the video above, they turn everything into an art form.

[@antimoron123]

Great at torturing prisoners of war.

[@thomaschristopherwhite9043]

antimoron123 Like I said. If you're gonna something, you best do it right.

[@thomaschristopherwhite9043]

Muscle Shark Germany, Italy and Japan. All countries could fit inside the United States 9x over. And they almost took over the world. Aren't you glad they didn't?

[@ZKZ123]

Growing up as a Chinese, the recent history during the war prevented many of us to see the Japanese in a fair light. But as we get older as time goes by we begin to realize that most Japanese people are not guilty of war or invasion, they were misled by their pro-war generals in the government, just like the Germans. Having traveled to Japan, anyone can see that the Japanese culture is one about focusing on intricate details of any given subject and always strive to find a way to better it. They do this part better than any country/race in the world.

[@93johnk]

anyone who is a master of their craft deserves respect and it seems like the Japanese have a lot of these master craftsmen in various fields:)

[@tort2]

Back in the 1980's, while working in NYC, I used to go to these Brazilian shoe shiners in Grand Central. One of them was a wizard at getting mirror shines and like Mr. Hasegawa, he too used his bare fingers to apply wax. Unlike Hasegawa, he added a final buff with a canvas cloth (he did water shine with finger/cloth at first) after Mr. Hasegawa's final step. The Brazilians (if they had a guy who tipped well; $20) would spend about 10 minutes on a pair of shoes and let me tell you, it was a great massage and very relaxing. All men should know how to give their shoes a shine and this video is a brilliant demonstration of a lost art. Bravo!

[@saadmanh]

You know this guy is one of the wealthiest in his industry. No word of a lie, was a mini BBC radio documentary on him. Went from doing this at a subway station to having the most sought after shop in Tokyo. He elevated the craft by donning a suit and shining shoes standing up.

[@matt-marque]

That's a really fascinating innovation. Most shoe shiners in the US tend to kneel due to custom, but it'd feels way more human and fun if we could both stand around and chat a bit while he/she shined my shoes in a way that I could see clearly what he/she was doing.

[@adamb2835]

Im so high that for a moment i thought i understood everything he was saying without reading the subtitles

[@kimjong-un4411]

Bro you were really baked

[@echo5226]

😂

[@bakchormeeman7864]

High on what, Is the question..

[@xslashx1908]

@@bakchormeeman7864 High on answers

[@Jontae4288]

Lol bro I’m on another planet right now and I get u

[@jeauxbleaux7613]

This is an excellent tutorial video primarily because it is technique and perseverance that produces the brilliance not so much the wax. A cheap can of Kiwi will produce the same shine as any other polish when properly applied. As an ROTC cadet (51 years ago) we had to "spit shine" (using water) our shoes daily. To this day, I do this with my dress shoes. As cadets, we didn't have the luxury of shining just the toe caps and heels, the entire shoe (or jump boots) had to have the same level of shine. Not an easy task on a supple piece of leather, I assure you. The cloth used for the application of the polish is equally important as technique. I've always used a thin but dense, tightly woven fabric such as a handkerchief and have also used old t-shirts to equal effect. Don't use any fabric that will scratch the mirrored finish or leave micro hazing. When done, you should be able to clearly see the scum on your teeth in the finish (so, brush your teeth). After five years of ROTC at a military academy, I entered the USAF during the Vietnam war. Oddly, spit shined shoes were not a requirement in the Air Force... Mr. Hasegawa clearly does his work with class, style and elan, and has taken this craft to new level! Thank you for the excellent video!

[@58jennypenny]

a perfect beautiful shine on a gorgeous pair of shoes, I could listen to this guy a long time...

[@morganchilds9054]

That is one dapper man shining those shoes! Killer instruction.

[@kofu9897]

１つ１つの動きがバーテンダーみたいに丁寧かつ素早くて見入っちゃうな...

[@tacticoolgent1784]

Been shining my shoes since the Army and still picked up some tricks. This guy is a samurai shoe shiner!

[@zome53]

Ya want a real good shine try this it makes a mirror shine on shoes....Adam's VRT Vinyl, Rubber, Tire & Trim Dressing -

[@arapaimagold8088]

LoL, Armor All is better than Adam's🤣

[@IvanZulueta13]

This isnt a tutorial on how to do things.. this is ART.. an ART!!

[@LarryMenta1]

I've been waxing my shoes wrong then. This is the best video tutorial I've seen. Thank you!

[@TheArmourytv]

Woo!

[@monster410]

That's when I realized that I was doing shoe care quite wrong... thank you very much for this video ! Very clear and straight to the point !

[@MrTongallen]

Great mirror shine tutorial, never thought of using bare fingers to apply the shoe cream and base layer wax before. Which makes sense considering leather is a type of skin, can't wait to try it out.

[@tommyjakks]

This guy is a professional in every sense of the word

[@richp1154]

Great video! I have a question, does master Hasegawa use a specific hand cream or cleaner for his hands, how would he normally remove the products from his fingers after application? Thanks.

[@homosepian1234]

This guy is absolutly a wonderfull artisian

[@limbot2222]

jeeez these are one of the best shoes I've ever seen in my life

[@petrusgandamana]

I like Mr Hasegawa technique and explanation...thanks alot

[@peterharrison4324]

This is the simplest mirror shine instruction I’ve seen. Very clear instructions and explanations. I do have one question. There seem to be many opinions about how much alcohol is added to the water, if any at all. Can you offer your opinion?

[@philanthony8704]

Great Job! I used this technique for years for my military boots and dress shoes. However, you can mirror shine the back of the shoes cause it wont crease. Actually the whole shoe can be mirror shined, but the trick is to walk in the shoes afterwards then go back and buff with dabs of water on the creases to clean up the excess.

[@machiavellisprince5986]

Phil... so he's saying wax the whole shoe but only mirror shine the toe caps right? It sounded like he said only wax the toe caps but then I saw him wax the whole shoe.

[@nigelsookram882]

smooth as silk in his presentation!

[@yummypizzza]

How the heck did he tie that cloth around his fingers? That was one of the most important parts and he did it in a flash.

[@eyeheartsushi2212]

Alex Berkun kzbin.info/www/bejne/qZzHooqgerZ8jcU

[@yummypizzza]

Eye Heart Sushi thanks!

[@gammondog]

In cases like this it's usually best to enter the "settings" on the youtube tool bar on the bottom of the video. It's the gear symbol. Then select a slower speed. Great for flushing out techniques from how to shuffle a deck to shaking a cocktail shaker.

[@ih1955]

Thanks! I was also wondering how the devil he did that.

[@ralphmarlow3945]

ask someone that has been in the military lol

[@climbjay]

Unbelievable. True Japanese grace and style.

[@Achintyanath]

Pinnacle of Class.

[@christian_fx2408]

This guy puts the finesse in shoe shining

[@sinill17]

Awesome~~ The last process...When you run the shining wax...What kind of Fabricis it? Do they sell it on Amazon?

[@DanielZakariaei]

I mentioned this in another video of his. The dedication and style makes even shoe shining intriguing.

[@joshuavong4827]

So glad that The Armoury started posting content again. These videos are fantastically informative. Keep them coming please!

[@TheArmourytv]

Happy to hear! More to come soon. We recommend feedback on the types of how-to videos you would all like to see.

[@steventrosiek2623]

Absolutely gorgeous shoes. Instruction is perfect: easy to follow and very clear and printed. Thank you for a wonderful video. What brand of wax polish are you using?

[@TheArmourytv]

Hello there, thank you for the kind words. We are using Saphir brand wax in this video - available at www.thearmoury.com

[@TheArmourytv]

Just an update the shoes are also available online here bit.ly/2jeFVtj :)

[@半蔵-x5h]

Do you also sell that water spritzer? I don't see it on your site.

[@koofdome]

半蔵 kirby Allison hanger project sells it. $35

[@usernamemykel]

@@koofdome Screw that, just go to WalMart!

[@MrTxawjcoj]

The Japanese, I swear they finesse everything they do.

[@frankie65th]

This was oddly satisfying to watch, good job!

[@CarlosFlores-gm7dv]

I used to polish my army boots that way, after watching another guy's technique. He was phillipino. Great parade shine!

[@JC-rs5st]

Shoes make the look. There is nothing worse than seeing someone in a really expensive suit and shoes not polished. A lot of guys should view this video. Great job.

[@dominicweber]

The shoe design is exquisite

[@RonLarhz]

This guy from brift.... My goto asmr if idk what to watch(hear) for sleep.

[@cmdsaved]

One of those unintentional asmr

[@andrewjohnston4127]

You ever watched dornstar?

[@AustinOmoria]

Great video. Thank you very much. My question is how do you shine leather shoes without the toe cap. All my life i have been using wax polish on every part of my shoe. So does it mean I can only use shoe cream on my leather shoes that don't have the toe cap? Thank you.

[@haseebnedarya4327]

Nice shoes...like the shade of brown...good quality of the shoes

[@theprophecydream]

Well i’had done it in school days and the shoes were so much shiny. I learned it from my father he was at military, nice video it’s remind me

[@nandoshinesasmr5214]

Japanese shoe shiners takes much pride in their work on shoe shining shoes!!! The best shoe shiners are in Japan and Singapore!!! They are worldwide shoe champions in my book!!! 🌟👞👍🏼

[@tonyp333777]

i love the armoury videos too! i have been lusting after your products for YEARS online and on instagram..........please produce more video i believe it will grow your brand and expose it to a larger sartorialist audience. i have been learning so much from kirby allison hanger project about shoes he puts out a huge amount of videos. please put more out we love you guys!

[@vladimirboevvisuals8032]

Eto prosto uhyenno!!!! Amazing!

[@TheJosa007]

What a job!!! I thought I knew how to shine my shoes. Thank you for the video

[@TheNunakun]

Absolutely perfect, concise instruction and presentation. Thanks for sharing your expertise!

[@karimslawi107]

TheNunakun ozgcxszinxzt

[@passportpropertygroup6962]

When I was in the service, I shined my boots the same way, including the way he would hold the rag, except the fancy oils and creams this guy used. I just used a brush, kiwi shoe wax and water. Although in my case I would take about about 20 to 30 minutes each boot because I was not satisfied until I got that high gloss finish. I believe in some countries they would call it spit shine because they would literally use their spit instead of water to shine the shoe.

[@jerrymolina2623]

This was a great shoe shine tutorial thank you. Why don't you use saddle soap? What's so good about your leather cleaner?

[@davidquintao8172]

Fantastic work - and the sounds are asmr.

[@krafthund]

The jazz music makes everything so much more enjoyable...

[@Porthosity]

Question: Mr. Hasegawa advised to use the wax on just the toe cap. Why is that, and why not the entire shoe? I recently got a pair of shoes with Horween Chromexcel, and I'd like to get the best shine out of the boots as I can, but the toe tends to take the most wear/tear. Excellent video! I always appreciate a fine craftsman showing off their skills.

[@Dragon4eva]

Not an expert by any means, but my guess would be thay the softer bits of the shoe can crease with use, and there wont be much call for a mirror shine there?

[@britiw]

This video proves that it doesn't matter what you are doing, most importantly is HOW you do it!

[@hgnata]

this is the definition of professional

[@10MinutestoRouletteFortune]

we did the same thing in Marine Corp boot camp back when they still polished their boots.

[@rmaya4940]

The Amoury-san Domo Arigato..I love your vlog...very useful & learnt how to shine 👟 correctly.🙂

[@jainansankalia1026]

This has to be my new favorite video on creating a mirror shine. So much technique and great tips packed into such a short video. One question, how much time is spent between each section letting the shoe dry/absorb? I couldn’t tell if the cuts were just for the section headings or if time was spent letting the shoes sit.

[@usernamemykel]

Sufficient time.

[@Ram-RTR]

​@@usernamemykel I apply a conditioner/cream (shoe care) in the morning and shine with a wax in the afternoon or evening. If I am using a cleaner like the saphir renomat I just leave it for a night after I am done cleaning. I found that applying conditioner/cream too soon doesn't make it stick/colour well.

[@cobar1954]

When i was a kid i was told to put the tin of shoe polish on the stove to heat it up till it went real soft, great results

[@mhossain21]

So satisfying to watch! Great video; very crisp and instructive. Felt therapeutic watching it. Now I’ll go and polish mine!

[@ScottKorin]

Interesting difference in technique and advice compared to other videos. First, I assume the cream being used is a conditioner? Or is it a cream polish? Second, Mr. Hasegawa says that only the toe cap (and back) need shining, where I see plenty of other people say to shine the whole shoe and then "spit shine" the cap. But Mr. Hasegawa obviously knows what he is doing...

[@ih1955]

Excellent lesson. Thanks. What material do you use for the cloth? After applying the cream with your fingers, how do you clean them after?

[@DappsJames]

A suited gentleman who’s not afraid of getting his hands dirty is alright in my book. Great video

[@sushimamba4281]

I really enjoy watching this. It gives me a nice feeling :)

[@wparo]

So where can I buy this Japanese guy?

[@krestonosets68]

Racist joke and you don't even notice that

[@unknown81360]

@@krestonosets68 not racist in the slightest

[@krestonosets68]

@@unknown81360 another racist, adios

[@unknown81360]

@@krestonosets68 what's racist about this joke?

[@Cynical_Giro]

@@unknown81360 dude nowdays snowflakes see racism everywhere

[@stephenator1526]

This is so fascinating to watch. Really great tips in here too!

[@fjimenezbotello]

Many thanks for share, Japan is a treasure full of knowledge.

[@paulhodge855]

Love the name. I have a decent shoe collection and armory. Both in multiple style, colors and calibers.

[@ahmedgrissa5077]

Thanks for this video. Can you use an old shoes to see the difference in the end please?

[@Tiagotaf]

Flawless job! I'm definitely gonna try out these techniques! Thanks.

[@KarenLum]

I could literally watch videos of Japanese people showing me how to random things all day. Someone please create a playlist.

[@lummx]

I second the motion.

[@pauladams1915]

Just type in "Japanese skills" into KZbin. You'll be amazed.

[@xaderp]

This is where you start kzbin.info/www/bejne/b4mzXnVoe9GBhK8

[@sake9305]

Markus Patients 😳

[@zuhaibmehbub5395]

i like your comment can we talk friendly now i am on line reply me 👌 OK

[@PhilVerryChannel]

That is taking pride in your customers shoes and certainly taking pride in your craft and paying attention to all of the details that matter most even if no one notices them hopefully, they do. It's about having healthy pride not egotistical pride.

[@johnhall9900]

That was tremendous! How long, start to finish, was Mr. Hasegawa working on those shoes, pre-edit? Was there a drying or resting period for the shoes between process steps? Thanks for showing this procedure. I was in the US Navy, years ago, and this would have been a really helpful thing to have known then, for putting that mirror polish on for inspections! Unreal. :)

[@englisy6079]

I've been doing this for a year now and I can tell you it usually takes me about 30 minutes in total now. Before, it could take me up to an hour. Even right now if I obsess over it, it takes more than an hour. It's really a personal preference. How much do you want it to shine, how much time you have, etc.

[@jomz3721]

They took pride and quality just by shining shoes, now we know why Toyotas and hondas are such awesome cars

[@juststuff5216]

Never get bored of watching this :)

[@oversleep8283]

Hi. Great video. Can i ask why you choose air brush method rather than brush painting?

[@jorgetuddon8996]

Lovely video, learned much that I will apply to my technique. Thanks!

[@pjk5497]

Great video on Polishing already polished shoes

[@hironosuke12]

ワックスを塗り重ねた後、なんで水を使うのか？という理由がこれで明確になりました！ 法人相手の営業なので、靴磨きは本当に大切にしたいんですよね すごく参考になりました

[@Trackerstatus]

This man's wife is the happiest woman in the world.

[@HULK-HOGAN1]

Everything about this is awesome

[@ShadowPoet]

Great video. Can anyone explain to me why the shine was focused on the tip of the shoe as opposed to the entire shoe?

[@chakraherlaut5389]

The tip of the shoe is much harder part and tend not to have crease when the shoe is used daily. When you apply the mirror shine effect to softer part of the shoe, the wax layer will be damaged in no time when you use the shoe. So this man explain clearly the most important is in the first part, cream only :)

[@cadshoesdesign]

That is good job sir. I am shoes designer. And I really like your shoes.

[@thibaultstroobandt9606]

thanks for the very informative video! 2 questions: should you treat 'crust leather' (as used by Saint Crispin's) differently? Especially regarding the cleaner, since crust leather is self dyed? If you mirror shine, do you only mirror shine the toe cap or also the heel cap?

[@alvindurochermtl]

Some finer points. Despite people traditionally call this spit-shinning, never use your own spit or saliva. Hygiene aside, saliva contains certain enzymes that will dull your shoes. Second, never use hot or warm water. The colder the water you use, the shinier your shoes will become. Third, if possible, use distilled water. Mineral or tap water contain certain deposits that will also dull your shine. Fourth, when you're done with your bulling with your coloured shoe polish. Consolidate your shine with one or two thin layers of transparent polish which is usually thicker and waxier than regular polish. Fifth, at the very end there is actually a final process we call water bull in the army. You basically use a small fine piece of cotton, soak it with a bit of cold water, then go around your polished areas gently WITHOUT any show polish at all. This will get rid of any tiny stains or micro scratch marks left behind by your polishing cloth's fabric. Lastly, jewellery polishing cloths are in fact the best shoe polishing cloth. Never use the yellow Kiwi shoe dusters.

[@Vinilo-pl1pz]

Master lesson. Thank you for this video!

[@1guitarlover]

Awsome technique. Thank you!!!

[@dappergent9422]

Superb video. Love the technique and final result. First Class shoe polisher 🎩 👋🏻

[@ahmedgrissa5077]

Good evening, thank you for this interesting video ... My question how to do if the shoes are sewn with a different colored thread and to avoid coloring them !?

[@william719]

Nicely done. Thanks for sharing!

[@andreatanzi3191]

Polished at perfection.

[@dhtheking]

I don’t know why I watched this video but I love it

[@masa1044]

good translation to english ! I'm impressed

[@hamzaziati]

That was absolute art!

[@rooierakker23]

Great informative video! One question... from experience I know that the shoe cream is hard to get off your hands after applying. What soap does yuya-San use after the shoe care?

[@TheArmourytv]

Thank you for the question. I will follow up with Yuya-san.

[@largofella]

Idk of this helps, but remember wax will render to a liquid like pork fat (with heat). I use any soap, with the warmest water my hand can bare.

[@newinspiration2108]

in contrast to what you believe, if you apply the cream the right way and right amount, and clean off right away with a brush while waiting for the shoes to dry, then it's not a problem!

[@Discordian42]

Alcohol works pretty well as a solvent for shoe cream and wax in my opinion. I personally use a small splash from an old bottle of Gordon's gin that I skip for other gins all the time anyways. Also adds a nice juniper smell to your hands. ;-)

[@TheArmourytv]

Yuya-san recommends using a basic dish soap combined with a nail brush for scrubbing.

[@OGCfrank]

very clear how to care shoes. nice video.

[@elitaft7127]

Where can I find the bottle he uses for moisture at 5:48? Looks like it mists upward when pushed down.

[@blastmink1352]

Awesome work

[@kaisersozay231]

Excellent review and explanation! Keep up the good work.. .

[@georgelennon3618]

Ah ha! After 21 years in the military, I finally know how to get a good mirror shine on my boots and shoes. I’ve been doing it wrong. I needed to wear my suit! What was I thinking!?