How To Shoot an Aesthetic Video | 6 Essential Steps

[@geneyoon11]

Dude the ad is beautiful. Awesome video my dude keep it going!

[@edwardleefilms]

Thanks Gene. Super appreciate you my dude! Let’s go off with KZbin in 2023!

[@excessorizeme]

Much aesthetics, so vibes.

[@edwardleefilms]

Thanks dude. Really hope we can somehow link up or connect in 2023!

[@SamNewton]

You crushed this

[@edwardleefilms]

Legend. Thanks bro. Hope all is well and been loving all your recent KZbin content!

[@wayneflake2171]

This is great info ! I am a novice content creator and learning that every shot should be unique is a gamechanger for me. Ty

[@edwardleefilms]

Thanks for watching Wayne!

[@OfTwoLands]

Great piece and breakdown mate!

[@edwardleefilms]

Legend! Thank you. Means a ton coming from you!

[@garfieldmtify]

Hi Edward, @ some point or another when i checked how many KZbin channels I had subscribed to it was 100+ I thought that is too many and various channels I would not even look at which is too bad but as we know there are lots of channels out there. So I streamlined right down to zero channels which was fine, took time completely away from YT not that I would say I am always here because I am not again knowing life does not happen on line it happens in real life and might be recorded. ...we know that. Slowly I carefully re-introduced YT channels again this time with a lot more care selecting one that for lack of better words I could say I feel, feel something or moved in some type of way. You Fuji 100V video which I just viewed before this video moved me. We are up in YVR lots of greatness up here too and nice film making community, come up and join us. Continue doing and being greatness. Cheers

[@edwardleefilms]

Wow, thanks for taking the time to write out this genuine comment. I really appreciate the comment and your kind words!

[@iComplainer]

_All_ videos have _an_ aesthetic. Old man out ✌️

[@JordanPulmano]

Love how the BTS matches the aesthetic of the ad. You all crushed this!

[@edwardleefilms]

Thanks Jordan! Yeah I’m super stoked with all the help I had for this one 🙌🏼

[@darylswalker]

Chase is a legend! Great insight here man

[@edwardleefilms]

He's awesome. Thanks dude!

[@seanms35]

Starting with the music in mind first just makes everything in the process so much easier.

[@edwardleefilms]

I agree with you

[@GriffinConway]

This was such a good video Edward. Great work bro! Loved the final edit, and loved how you broke down your process.

[@edwardleefilms]

Dude thanks Griffin! Means a ton because I feel the same way about your breakdowns. Appreciate you bro

[@honeysuckle]

You guys all did a great job! Very informative. Just watched Brady’s video on this too!

[@austinbrady]

Same!

[@edwardleefilms]

Brady is the man! Haha thank you

[@philippscheithauer]

Such valuable content! Love the final product and aesthetic, but the breakdown of all the aspects was cake!

[@edwardleefilms]

Thanks Philipp!

[@Youknowthebo]

Thanks for this great video. As a professional film editor I totally agree with you: all of the transitions and vfx should be considered bonus. The edit needs to be solid first just with hard cuts. Thanks again for sharing your workflow

[@edwardleefilms]

Thanks Bo! Couldn’t agree with you more

[@zayninseoul]

Hey Edward! Been watching your stuff for a long while now. I'm still amazed by how consistent you are in your work and on youtube :) All the best!!

[@edwardleefilms]

Thanks so much Zayn!

[@andresvidoza]

Im awlays here for the tips!!! *havent watched the whole video yet*

[@edwardleefilms]

We got the legend Andres in this comment section. Mission accomplished hahaha

[@dontbreaktheshadowofmylove]

this is such an incredible video i can't believe it's free

[@edwardleefilms]

Wow that means a ton! Glad you found value in it

[@diego.garcia]

Absolutely amazing! Great breakdown on this production. Can’t wait to see more bts and breakdowns

[@edwardleefilms]

Thanks Diego! Appreciate you!

[@Bolekscezary]

Location and light ...! Amazing

[@petersidefilmstv]

This is so helpful and informative.. Kudos!

[@edwardleefilms]

Thanks for the comment!

[@AlexMelnik]

Love these type of videos! So much good info dude, thank you!

[@edwardleefilms]

My man! Thank you

[@jonathanluchow2751]

loved this video bro!!!! really inspired!!!

[@dylanjohndickerson]

I 'one man band' far too often. You inspired me to start bringing more people in on my projects. Great video, brotha!

[@edwardleefilms]

Right there with you buddy. Even though you make less money, trying to bring on more people will in a way help you make more money down the line by increasing production value

[@dylanjohndickerson]

@@edwardleefilms absolutely. And just the fact that you have more creative minds in on the project seems to not only make it easier, but you end up with a better video.

[@handzmade]

Lots of good stuff in this video man! I feel like most videos that cover a project like this come across as very out of reach, but you made it very down to earth and tangible for people that want to work with a team for a brand like this some day. Cheers!

[@edwardleefilms]

Wow that means a lot because that’s exactly what my goal was. Thank you for taking the time to write this comment!

[@shareefhassan2935]

I don't even do this line of work and I learned something, keep going bro 🤝

[@keepitlit1518]

There are tons of stuff to learn from that photographer. Instant impact.

[@verenchang]

omg u are so talented! 😍

[@JaguarTree.MerkabaMusic]

wow amazing

[@ayoubsabri4461]

Thanks for sharing music and everything else 🙏

[@deaafrizal]

i love this! 🟢

[@JackyLi]

These tips are a huge reminder for freelance work

[@edwardleefilms]

Yessir! Thanks Jacky

[@walterbinns6992]

Thank you for showing us your process. This really helped me confirm a few things and inspired me to make more content. Thanks again Edward!!

[@edwardleefilms]

Thanks for watching Walter!

[@torreymerritt]

The team, the footage, absolute fire.

[@edwardleefilms]

Thanks Torrey. Hope to get you on for another client project soon!

[@kingpixmedia]

This is inspiring. I’m just now starting my journey and I’m ready to shoot. Thank you for sharing

[@dean9504]

Great video, you should keep on making videos like this!

[@edwardleefilms]

It’s getting received well! Didn’t think it would 😂 I’ll try to do more breakdowns in the future

[@currenluna]

Good advice and clean result. Thanks, Edward.

[@edwardleefilms]

Thanks Curren!

[@GruBerry-Weddings]

Top notch video and perfect work explanation!

[@edwardleefilms]

Thanks Daniel!

[@simondefish]

Random Golf Club rocks!!!

[@edwardleefilms]

I love their stuff!

[@simondefish]

@@edwardleefilms Best Golf Contents out there!!!!

[@nawrasodda9966]

Great insight, great work! The grade is very solid. Would love to hear about that as well.

[@rahuldev642]

Waaooo sooo honest and practical video looking forward to more videos

[@edwardleefilms]

Thanks for watching!

[@arthurdaniel5909]

Thank you for this 😊

[@ArafatAmin]

Great pacing, informative, and solid work. Subbed!

[@edwardleefilms]

Thanks Neil!

[@tayballtop]

Fantastic dude. Glad I discovered your channel.

[@yanimadeit]

Ive always wanted to do try this. Thanks for the tips. :)

[@Framesbyfrisby]

I love this gem!

[@edwardleefilms]

Thank you for watching!

[@pengyang765]

This is so helpful. Love that you explain everything thoroughly and efficiently too. Love the Ad video too!

[@edwardleefilms]

Thanks for watching! I’ll try to do more in the future

[@thidnascimento]

Brilliant! Everything is amazing here, but the shot list part was really unique to me. Simply but great lessons! Thanks!

[@edwardleefilms]

I was hoping that wasn’t too simplified so I’m happy to hear you found it helpful!

[@alexkibb]

Awesome video Edward!

[@Jaimesebe]

Amazing BTS!!!Buddy for someone who's starting in the commercial field this video is gold.Keep it up the good work.Salutes from London

[@edwardleefilms]

That’s what I was hoping for! Thanks man. Wishing you all the best

[@Jaimesebe]

@@edwardleefilms Thank you so much!!Likewise!!

[@patoraya2]

Excelent video men!!

[@themrgumbatron]

Excellent workflow and advert. loved the creative direction, Great tips thanks for walking us through this Edward!

[@edwardleefilms]

Thanks for watching!

[@rsevn]

please do more of these!

[@esleevisuals]

So good Ed!

[@edwardleefilms]

Thank you for helping with this shoot. Can’t wait to work together again!

[@JoshJacksonWIYN]

RGC lets go, dude!

[@geks6122]

Great breakdown, really helpful🙏🏾

[@LeandroOta]

Great work! Contrats!

[@EditedByMico]

Just saw you off the recommended! I’m from Bellevue! Loved this video

[@edwardleefilms]

Aye thats not too far from me!

[@BrunoPozo4Real]

Awesome tips, collaboration always makes for a greater product than doing it alone. Appreciate the tips :)

[@edwardleefilms]

Couldn’t agree more. I used to shoot by myself all the time. I love working with a team now

[@ajbroo]

this video was dope. the colors were so on point. should do a video on how you color graded this. or better yet, share where i can get he lut ;)

[@edwardleefilms]

Believe it or not, I used a Sony SLOG3 LUT from Phantom LUTS. I put that down as a base and adjusted the intensity. From there I just made some minor tweaks :)

[@miguelquezada1916]

Beautiful work!

[@edwardleefilms]

Thanks Miguel!

[@Havenotats]

Just found your channel bro, instantly subscribed hahaha I can tell I can learn a lot about creating video from you ✌🏼

[@austinbrady]

Edward always puts out great content!

[@edwardleefilms]

Thanks for the sub my guy!

[@Havenotats]

@@edwardleefilms For Sure ❤

[@saviourudo1062]

Thank you for this 🙌🏾

[@edwardleefilms]

Thanks for watching!

[@bradleypisney]

I think this was one of the most informative videos i've ever watched on KZbin - keep killing it Edward 💯

[@edwardleefilms]

Wow that is saying alot. Thanks man!

[@symphonywebber]

Super helpful video!

[@zuhairfarid6429]

Love this video! Any tips on how to make a shot list? I always struggle planning out the shots before hand. Also, would love to see a lighting breakdown of your shots as well. Love your content because it's super helpful. 🔥

[@toni.bolden]

*marker*

[@edwardleefilms]

For shot list, I sometimes struggle with this too. Depending on the video, I will often just go into the shoot with "scenes" in mind and then just let my brain be creative. An example of a scene would be "model packing up in bedroom and heading out" For lighting, my buddy Brady who is in this video actually did a breakdown on his channel :) kzbin.info/www/bejne/rpOyq4Owep6ph68

[@THESPYCINE]

So cool 🎬

[@MarkusGjengaar]

Wow! This was were inspiring. Moving to Seattle soon would love to meet ✌🏻✌🏻

[@edwardleefilms]

Awesome! Definitely always open to meeting new creatives!

[@ars_visuals]

Been a subscriber on my other channel for some time and I want to personally say thank you!! You give such great tips to the point where I’m going to move out to the west coast to build meaningful connections and break my way into the industry!! Hopefully one day we can meet in person and I can assist you on a shoot ❤

[@edwardleefilms]

Wow thanks for the kind words! Wishing you all the best on your journey

[@ars_visuals]

@@edwardleefilms

[@delux1101]

Killed it

[@studio817withmissjae3]

Hello Edward. This is amazing! I’d love to see if you can share how you color graded this. Thank you so much for sharing.

[@edwardleefilms]

I will maybe upload a color grading video in the future!

[@mathewrivera4383]

Perfect 🔥🔥 wow!

[@SeijinLaw]

What brand was this film shot for ? That's an amazing work !

[@aarontgove101]

Any tips on how you achieved the grade? Love the colors throughout, including the bts work

[@edwardleefilms]

Believe it or not, I was experimenting with some Sony SLOG 3 luts (phantom luts). Just had them on my computer and decided one of them looked good when used at like 50%. Then tweaked the rest from there. I’m not an expert colorist but I will say the RED footage looked so amazing straight out of camera with very basic grading

[@qtben17]

@@edwardleefilms that phantom luts are amazing

[@Iamtongue]

This was helpful thanks

[@pengyang765]

Please do more.

[@Mattgorilla]

Very good job

[@kelly_browning]

Just tuning in. INSTANT sub. Your sh*t is awesome!!!

[@edwardleefilms]

Thanks Kelly! Appreciate the sub

[@kingadyl]

Pretty cool one! 🔥

[@MCBoyerII]

If you are based in Seattle try working with Northwest Camera Company. Centrally located and is pretty comparable in price to BL.

[@edwardleefilms]

Thanks for the insight!

[@aperturefilm]

I like the way you exposed for the sky :)

[@edwardleefilms]

Thank you :) But honestly the RED did so much of the heavy lifting. Amazing camera

[@aperturefilm]

@@edwardleefilms used false color to expose ?

[@davidschwan]

Amazing

[@krissnyder8738]

Amazing look and feel, Did you shoot mostly 24p or 60?

[@edwardleefilms]

Mainly 24 with a mix of 40. The RED Komodo can only shoot up to 40 in 6K

[@Magnificozas]

Very good video

[@kirkmihelakos]

Man this whole shoot was so gorgeous! Absolutely love how bright and bold everything look, so you're going to get a komodo now? ;)

[@edwardleefilms]

Komodo is def on my list. If all goes to plan…should have one sometime next month :) thanks mate!

[@alex.muntean]

Dope!

[@wazlght]

This vid legit. Thanks

[@edwardleefilms]

Thanks for watching!

[@ekphotography]

Looked very nice, where is the final video? Do you have a link to see it on Vimeo or the clients website?

[@edwardleefilms]

The final video was actually the one I played in the beginning of this KZbin video

[@mellenix]

Great video and thanks for sharing your insights/workflow. Like your style and approach. Do you sign off on models with the client before the shoot?

[@edwardleefilms]

Great question! Yes, we send over images of some potential models to client and they let us know which they like best. From there, we will check model availability.

[@hastar9982]

WOW

[@ItsAllAboutCars1]

Not sure if I missed it in the video, but could you please share what lens filter you were using during this shoot?

[@edwardleefilms]

Was mainly using a Polarpro ND filter for some of the shots!

[@mikefermin2530]

Can you do a breakdown of your process with creating your shotlist/storyboard?

[@edwardleefilms]

Yes! I can add this to my list of videos to create

[@ThePlaceForThings]

great video. super helpful. did you used to work at rhino?

[@edwardleefilms]

I did :) A few years back

[@sawyerharrislive]

Great work! Curious on what your color grade process looked like.

[@edwardleefilms]

Honestly really really basic. I’m still editing in premiere so slapped on a basic correction LUT and tweaked it. The footage honestly looked so amazing already with not much adjustment out of the RED

[@sawyerharrislive]

@@edwardleefilms Thanks for the response! I still most of my grading in premiere as well. Pretty easy to bring my komodo footage in. What LUT did you use? One of REDs?

[@justketh4298]

how much was the budget for the airbnb and talent? awesome breakdown mate it helped a lot to understand the process

[@edwardleefilms]

Airbnb was under $2k and talent we spent about $2k as well. Thanks man!

[@pinefilms3141]

dopeee

[@paztailor]

Selects!!! I thought I was alone here. Clean Cuts!!! Good Pacing!!! Transitions = Bonus!!! Where the F have you been hiding b!!! Sub'd + Followed on IG w Notifications on!!! Keem em coming!!!

[@edwardleefilms]

Ayee!! I can feel your energy through this comment haha. Thanks man!

[@mynameisanyname]

Hello. Thank you for this video. Who was in charge of make-up / hairdressing / cloth, please? Is it your PA? Do the talents prepare themselves? Do they provide their own outfits?

[@edwardleefilms]

Great questions! So for this project, we asked the models to come with hair and makeup ready. We provided them with a moldboard and some looks so they have an idea of what we are looking for. For clothing, we had got all the clothing before the shoot and picked out the outfits for the talent. The photographer and PA were in charge of making sure the style and outfits were in line.

[@mynameisanyname]

@@edwardleefilms Thank you for the reply.

[@fibblywibbly]

My guy, which do you use more top handle or side handle?

[@edwardleefilms]

I would definitely say side handle!

[@SHVWNCOOPER]

just sold a kidney and punched the ticket on the komodo. never been a better investment

[@edwardleefilms]

sold a kidney 😂 you wont regret it dude! i just got one too after renting it a couple times

[@SHVWNCOOPER]

@@edwardleefilms I wanted to rent just to try it out and then thought I’m gonna buy it anyway so if I rent a few times that’s a cheap cine lens. I actually bought two in 24 hrs, PayPal held the payment to the first seller and he refused to part with it without the cash being released. PayPal got my money back but it was a stressful few weeks I can still feel 😂😂

[@sergiomiranda8857]

could you share the budget and how you allocated the budget in the video?

[@edwardleefilms]

Out of respect for the client and the rest of the crew members, I won't reveal the budget breakdown over a comment but if you want to DM me on IG, we can chat about it!