How To Show CONVERSION RATE in Your GA4 Reports

UPDATE: Google has recently changed the name of "conversion" in many reports to "key event". Because...you know, Google. So, when you're looking to add a conversion rate in reporting, you should look for "key event". This is just rolling out so some of you may not see this change yet. Because, well, Google.
For unknown reasons, Google Analytics 4 (GA4) did not have conversion rate metrics available in its standard reporting. Apparently Google has seen the error of its ways, and has finally added conversion rate. But in typical Google fashion, you have to manually add it to your reports. We take a quick look at how to do this.
🔗 Resources & Links:
How to Find Conversion Rate in Google Analytics 4: • How to Find Conversion...
HOW TO Build a GA4 CONVERSIONS Dashboard in Looker Studio: • HOW TO Build a GA4 CON...
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[@sabon3239]

Great video!

[@apothecamarketing]

Thanks!

[@tomfeldman8045]

So, when I try to add the 'session conversion rate' metric to this same report, it's not one of the options? I do have 'purchase' set up as a conversion as indicated. And, we do show sessions and transactions as well. Any ideas why this metric does not appear?

[@apothecamarketing]

Make sure you're selecting the "Metrics" dropdown and not the "Dimensions". Under metrics you should see options for session conversion and user conversion.

[@tomfeldman8045]

@@apothecamarketing I figured it out. They renamed conversion rates to 'Session key event rate' and 'User key event rate'. Problem solved for anyone else looking.

[@apothecamarketing]

Yeah, they just started rolling that out. It's still not appearing that way for everyone, but I should make a note of it in the video description.

[@mancpalkar2303]

How can we see the conversions rate on url level?

[@apothecamarketing]

Yes! If you look at the Pages and Screens report under Engagement, you can add conversion rate by clicking on the pencil icon and adding the metric. It's not there by default for some reason, but you can save it for future reports.

[@JosianneThessereault]

@@apothecamarketing If we add "session conversion rate" on a URL, wouldn't it be calculating the rate for conversions occurring in a session during which this page was visited, and not the rate on the page itself?

[@apothecamarketing]

That's correct. It's showing session conversions that included this URL.

[@JosianneThessereault]

@@apothecamarketing Thank you! I hope they come up with a page-scoped metric in the future 🥲