How To Start A Candle Business In 4 Steps | Baroque Candle Co.

Are you looking to start a candle business? Maybe you just started and have been overwhelmed by the candle making process? Don't worry, we have you covered, we go in depth on the candle making and candle marketing!
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Here are a few easy steps
Steps 1: Create a brand, these includes; logo, colors, style, even culture. This can change but will be a good place to start, feel free to check out / baroquecandleco to see how we took Baroque style art and added it candles!
Step 2: Create a website, we highly recommend using a template builder, like Shopify, Woo Commerce, Wix, or any that don't involve actual coding!
Step 3: Pricing, how much should you price your candles? This is very subjective, but you should always follow the formula given in the video, 3X COST OF GODS SOLD ≤ Perceived Value
Step 4: Post your product. How should you create content for your candles? It's not black and white, but you should post content that is in the direction of you brand? example: if you candles are made for relaxation, post visual depictions of you candles helping people relax, or in a relaxing setting!

[@digitalboy2245]

I love how they always say you need little to no money. I’m here to tell you at least $1500-2000

[@nathalieb.m-f.4084]

Yep .. with all the testing and price+shipping increase. It's more 2000$ for sure 😅

[@mrbigshoe100]

correct. maybe she got lucky but this is full of fuff. testing is number 1 before posting. my friend is ready to post after 6 months of testing. 3000 in expenses too

[@andrademeza]

1500 - 2k IS little money.

[@sennkoppel5546]

Definitely not luck. Video after video with millions of views. It’s called reading the room and creating good content. If you have the guts, talent and drive to do that your marketing is free! Wala! Yeah you gotta get some inventory but 2k ain’t a lot these days.

[@SymanthahKychelle]

When it comes to testing you gotta know the science behind ingredients, how they react with each other and formulations and that will cut down on your start up cost! I formulate products so it didn’t cost me much to start up at all.

[@Agentxile]

The most clear and concise information I've heard to date on creating a business. You are an excellent communicator. I have your ebook.

[@therealunclep]

What a great, cut to the chase, video! Nice job. Thank you.

[@Willard-Oconnell]

Hello Queen . Thank you for taking the time to provide me with this information

[@roni-co5ng]

thank you!!! so informative!! you are an inspiration!!

[@aliciahadley9488]

THANK YOU SO MUCH FOR PROVIDING THIS INFORMATION, VERY HELPFUL🤗

[@sennkoppel5546]

Did not spend a dime on marketing!! Amazing!!!

[@LifeWithBrizzle]

Hello Queen 👋🏽. Thank you for taking the time to provide me with this information 😊😊

[@sennkoppel5546]

👏🏼👏🏼

[@aprilperez5946]

Thank you for the encouragement, tips and for being honest about candle business 😊

[@sennkoppel5546]

👏🏼👏🏼

[@katrinaroya9416]

Hi, Thank you for the start up information. It was very encouraging to hear the simple 4 steps.

[@sekinatoloyede9262]

This is really helpful. Thank you

[@makhdoomshabir1058]

Great first video! Clear concise and engaging

[@sennkoppel5546]

👏🏼👏🏼

[@King-Bird-2TV]

Action is a great start. Momentum will occur and wala!! Go get em!

[@nadiabalizcky117]

Great video. Thank you!

[@loriewatson5552]

Great info I am just getting started in my candle business.

[@dinamontiel5767]

Just amazing!! 👏🏼

[@sennkoppel5546]

👍🏼

[@gajananp049]

Thanks Mam sharing 4 steps information about candle business.

[@kookiemama2008]

Great simple info 👍🏾

[@sennkoppel5546]

👏🏼👏🏼

[@pottymouthedplanter]

thank you soooo much girl

[@thebluenoser1864]

sounds good, I make the candles and also the holders. I'm retired and have way to much time on my hands. Thanks

[@chaimabsf4086]

Thank you for this video 😍😍

[@sennkoppel5546]

👏🏼👏🏼

[@itstonycia]

More candle content!

[@aarbar6615]

Great first video . Subscribed

[@sennkoppel5546]

👏🏼👏🏼

[@WyalitaTravels]

Yes it helps thank you it can be hard to stay consistent 😢❤

[@emilymargaret6770]

Good god, some of the comments! Kind of awful that there are some people criticizing what she said. If there's a will, there's a way. YOU CAN start a business with a $100. Did she say she started shipping right away? Could she have done extensive research and only purchased wax/fragrance/wicks specifically listed to work together? Upcycled materials she already had access to? Sold to her friends and family to recoup start up costs? Taken preorders and/or deposits upfront from selling local? Good god. Some of you woke up green with envy and it shows.

[@sennkoppel5546]

Amen!!

[@carladavis9033]

❤❤❤

[@queenase1950]

Thanks ❤❤

[@margaritapleskachova7992]

Love your candles. Planning to open my business as well)))

[@sennkoppel5546]

Best of luck. Small steps lead to momentum that will grow and grow. 🙏🏼

[@Ann-wo9pm]

Thank you 🙏🏼

[@sennkoppel5546]

👏🏼👏🏼

[@dellraefearn-lawrence2266]

Thank You!!

[@sennkoppel5546]

👏🏼👏🏼

[@DAYAMILEON]

Perfect, blessings

[@sennkoppel5546]

👏🏼👏🏼

[@Joella_mns]

Thank youuu❤

[@sennkoppel5546]

👏🏼👏🏼

[@isuruchamara9683]

Thanks for lot

[@sennkoppel5546]

👏🏼👏🏼

[@silviullah138]

Thx ❤❤❤

[@Tothescentcandles]

Please do a branding video

[@atashacharise]

Hi where did u get your candles

[@barbr316]

You can do all of this after you figure out what type of wax you will be using Ann wicks that’s the hardest figuring out the wax you want to use and the wicks specially when it comes to wicks so many out there same with the wax first you have to get that down which is testing lots and lots of testing

[@pawbrey]

Love

[@sennkoppel5546]

❤

[@jesicasa3718]

Great video. Fast, to the point, inspiring. I'll be posting too. What type of content? Just about candles?

[@sennkoppel5546]

Best of luck!

[@margaritapleskachova7992]

Can you make video - what tools you're using to make candles 😍

[@chaimabsf4086]

Yes, we need this video.

[@sennkoppel5546]

👍🏼

[@melissa-1340]

I thought you were gonna tell HOW. Like how do you make them, where do you buy your products like the scents etc? How do you make a unique scent. Like food scents. How do you brand it? The steps cause I have no idea how to do that. How much are the products? Etc. Do you need a license? How do you get one ?

[@nathalydealba]

Hi! What type of wicks are you using? I use LX wicks and ECO. I would like to know how your wicks perform with my type of wax.

[@sennkoppel5546]

👍🏼

[@belindavillarreal5184]

Quick question.. Do you need a license to start candle business? I make home made candles for myself and I want to start selling them to friends. Where do I start ? Please let me know. Thank you

[@MrMooPow]

How do you make the candles

[@hi-cblanco7913]

Does it burn well? Just wondering if the glitter does not clog the wick

[@sennkoppel5546]

Not glitter. Candle safe mica powder. Looks like glitter tho!

[@PrettiGirlMeah]

Yes i started my candle business 2 years ago but now will be bringing it to lit to the world this month but I had free money on the side that I choose to invest in myself and I spent over around maybe $20 if that when I started my candle

[@sennkoppel5546]

👏🏼👏🏼

[@dramaticfusion]

Is this a profitable business in any country? Long term potential?

[@sagittariu5104]

Please make a video on what type of tools required and the wax , glass jar, all the products buying links Please

[@Soapgirl64]

The best rewards are when you investigate yourself. Plus it determines whether you are really serious and have what it takes to run a business.

[@user-ds8fq8cp2f]

How do u protect customer data

[@natashamatlock2502]

Everything mentioned cost money, can you give more detail on how you did this with $0? To post a product you have to buy, make and post the product for sale/marketing. What was your start cost for product?

[@thedoubleboiler6971]

I want to be transparent here. The LLC and trademarking together will be $500. Then if you want to talk performance and testing for scented candles, that's going to be anywhere between $500-$2000 for materials and supplies. (At least it was in my case) Then check your state website. For me I need a sellers licence ($10) and to have a "certificate of good standing" or in Wisconsin, certificate of status, in order to open a business bank account to accept credit cards (you can get away without this step if only selling in person and taking cash for a while) and you're going to need a POS (Point of Sale) system in order to accept credit cards and a credit card processing companies to handle the transactions (square is a popular start, but there are many options). You'll also want to look into Candle insurance and small business insurance and a place to keep a track record of all of your sales, expenses, profit, loss and for pricing I go with Cost of Goods X2=wholesale Cost of Goods X4=retail as a place to start and adjust accordingly to your comfort zone in order to build your brand. I would also look for local candle/ soap making suppliers and to buy in bulk to lower your price. (A 45lb bag of wax will cost around $95 plus shipping, unless you pick it up from the warehouse for example). Again, everyone is different, but this was my case. I highly recommend converting a presto Pot into a wax melter (around $50 in supplies from Walmart and Home Dept, but you will need the presto Pot, a metal/ brass spout 1/2In diameter as you deal with wax around 206°F. JB weld putty able to withstand heat hup to 300°F because you'll never need to go that high and the one made for steel is the best way to go. Then you'll need a drill and to drill a guide hole with a small bit for your hole drill 3/4in diameter and a file)....I'll just make a video when I make my next one, or head to Stanley Handcrafted. He has a wonderful example of this and it's where I learned. I also recommend Memory Box Candle Co., Boss Vision, Calafia Candle Co and Black Tie Barn. If you want to stand out, focus on quality. Think of the long term and what it would take for your customers to not only return, but look for your brand. With that said, get your product out there. We tend to be perfectionist, so if you can make a.candle that is safe and performs well, then people with buy. I've been selling in person so far and am working on a website, but local word is spreading.

[@Annu1112]

@@thedoubleboiler6971 thank you

[@InnerGiggles]

@@thedoubleboiler6971thank you, this is about the same as my experience. Which makes me feel that I am right on track. Beat of luck to you.

[@thedoubleboiler6971]

@@Annu1112 No problem

[@thedoubleboiler6971]

@@InnerGiggles You're welcome. I'm happy that I could help. You'll get there before you know it 😉. The thing I've realized is, I'm using candles as a start and building my brand more so around the name. The art is what I really want to sell (although the candles have good reviews) it makes me look further and think of other products. Lately though, I've been dealing with a bit of "bad weather" on a personal note (marital issues) and it's given me quite the spell of depression. I really hope it clears up soon. Anyway, I wish us all the best of luck. You, me, anyone reading and hope to see your brand name out there soon.

[@RomjanAli19964]

❤❤

[@user-ds8fq8cp2f]

What if you are just doing wax melts?

[@jusbeme4me]

If you had no money after losing your serving job, where did you get money to purchase supplies to start your business? I spent over 17K in the first year just on start up.

[@baroquecandleco]

I didn’t have much supplies, I used what I had and was extremely resourceful, after my first successful posts on social media I was able to get enough sales to pay for equipment I needed for larger orders.

[@cookiefavors]

How can you ship a candle for $3? UPS doesn't have prices like that...Please, share what service you are using!

[@autumndeuel1464]

She meant more so box, business and thank you cards. Customers usually pay shipping

[@SabSortedHai]

How to start selling it? From scratch?

[@sundownsunup]

Did you have to buy insurance for your candle making business?

[@psychologyhandbook2025]

Shipping is the worst part. When I go to your website and try to buy a candle, the shipping cost is twice the candle's price. If that's the case, who's gonna buy them?

[@baroquecandleco]

US shipping is $4.99 or free! If you are located out of the US, then the prices are set by the postal services which is unfortunately way more expensive.

[@usaintltrade]

💜🧬💫👍

[@49lucky]

I don't do social media cuz I've been hacked to many times so ebay it is.

[@jalencleric]

Idk if anybody else watches anime but her candle company has the exact same name as one of the villianous groups in One Piece and its taking me out!!! lmfao Spelled the exact same way except the group wsa called baroque works!

[@sennkoppel5546]

Lol

[@morganunraveled]

as a candlemaker this is so frustrating. you mentioned more ‘testing’ of different fonts on labels than on the craft of MAKING candles. candle making requires so much testing to craft a quality, safe product. it is not a cheap entry level craft. the kits are meant to play with as a hobby and you should not just open a candle business after making one candle. it spits in the face of the makers of the craft.

[@lashawndagholson3583]

Amen. This business is not for the weak. It is definitely not cheap.

[@baroquecandleco]

We get way more questions about the business logistic side of running a candle business. So that’s the angle we went for in this video. To answer the questions we get the most. Learning how to make high quality candles is only half of the battle, it’s a big part of the process, but if you would like to learn more about the candle making process we can make that into a video for you as well!

[@andrademeza]

Not cheap? Lol have you ever tried starting a business in anyother industry? It is VERY cheap to get into candle making.

[@sennkoppel5546]

It’s not rocket science. Make a good product make excellent content….which is where most of you fail. If you have great content your marketing costs are…zero!

[@sennkoppel5546]

@@andrademeza 👏🏼👏🏼

[@raynaivanova7969]

Okay ,but i assume you are in America, so do you open firm ? Something to pay the country or something? , Because if you want to sell here in Bulgaria you need a to open a firm and pay 20% taxes to the government

[@sophiescandleshop]

✨🖤🤍✨🖤🤍✨👍🏽👋🏽

[@sennkoppel5546]

👏🏼👏🏼

[@elitephantom9690]

Logo design, website and material resources all cost money!

[@baroquecandleco]

Logo was $15 but you can me it your self, I built my own website, and resources were purchased after order were places

[@sennkoppel5546]

Never said it was all free. But little steps are a good start. 👍🏼

[@fetuccii]

youre super cute

[@ryansimmons6736]

I’m not sure there is any realistic information here.

[@sennkoppel5546]

It’s all realistic. Just simple suggestions. If she can do it you can too. Go get it.

[@ohheyyunique]

This is a very misleading video. Candle making involves a lot of testing, and this could take months to years to finalize your end product. It is also expensive. This video is just click bait.

[@sennkoppel5546]

The truth is not misleading at all.

[@carolinalizarazo3445]

I’m sorry, but I think you’re making excuses to sabotage yourself and not starting your own business. With time and experience your product will be better. There are so many businesses that have started from scratch. So no, this is not click bait

[@aledagaro8075]

you are beautiful

[@Sharkyummer23]

Are you mix?

[@donlusareta8587]

If you don’t understand that $1,500 to $2,000 is almost nothing to start a 6 figure company… don’t start a business, you won’t make it. Dude think context! Anyway thanks for this video…

[@NoHypeJizzReviews]

Don't waste your time. Candle making is one of the most over saturated businesses you could try. Everyone thinks they're an entrepreneur because they melted some wax into a tin. You'll never sell anything because you're competing with mega companies as well as a billion other people trying to do the same thing

[@sennkoppel5546]

Action is a great start. Momentum will occur and wala!! Go get em!

[@OlavaCandleCo]

I love your good energy and enthusiasm...voila ;)

[@sennkoppel5546]

@@OlavaCandleCo 👍🏼