How To Start Your Own Brand • Behind The Scenes of KraveBeauty : Money, Product Development, Design

[@LiahYoo]

🌴 HAPPY NEW YEAR! It's been awhile guys!! I didn't plan this video to be the first video of 2018 but it happened to be. I wish I came across a video like this when I was just starting out, so I hope this could help some of you rebels out there :) Wishing you nothing but great (skin) health 💚

[@tiffanytan3709]

so proud of you! thank you for your hardwork and guiding us the best way of skincare by listening and respecting what our skin needs. please do international shipping( especially to the UK!), cant wait to get your prdduct.

[@kopiandcroissant]

Tiffany Tan and to Indonesia as well 😊😍

[@Secretlifeofcolours]

Omg u r goals literally thank u so much for sharing ur hardworking journey loved it🌴🌴🌴

[@jas.minex_]

Is it possible for you to make a series that talks more indepth about each stage of creating and launching your own business? Thank you :D Love your channel and good job for working so hard~ This video really inspired me!

[@gooky0123]

Such a fantastic video! Kudos to you for making this happen! I work in product marketing and know firsthand how challenging every step that you mentioned is. So thrilled your products are out in the world and wish you tons of continued success and learning!

[@EmilyMariko]

omg liah, this video is EVERYTHING, and major major props for being sooo open and transparent. seriously, only you can pack so much information into 15 minutes while it still feeling so approachable and engaging!!!! i feel like we've both witnessed first hand how freaking looooong it takes bigger, more traditional beauty companies to launch products that end up just being mediocre. meanwhile, hungry entrepreneurs like you are cutting that timeline in half, while creating something that people actually want to use AND that ties into a larger purpose. im so so into this and krave!! im seriously dying to get back to SF now so that i can try my products haha!!

[@LiahYoo]

Emily!!!!! This means a lot. Thanks for such kind and encouraging words!!! There were so many doubts and other temptations tbh but sticking to the reason why I started in the first place really help me stay grounded with this. Can’t wait to catch up with you in person one day 😊❤️

[@EmilyMariko]

yesss we need to find a way!!

[@eccentricchick2]

Great job and thank you for being transparent. I think everyone appreciates you more and that speaks volumes of what a genuine person you truly are. Happy New year and I hope your company succeeds.

[@LiahYoo]

Thanks Eunice!! That really means a lot

[@euniceebby6665]

Woah that’s my name!😂💗😂

[@elinyoyo]

Can’t wait for kravebeauty to ship internationally! 💚

[@LiahYoo]

I can’t wait too!😀

[@alananisa8518]

Yess

[@divanijulieta]

Yess😍

[@vbvoeurn]

Can she ship internationally now?

[@ella-pc4qp]

🇰🇳can't wait too

[@sichitsu]

Watching this, it's like I am studying strategic management in uni but in a more practical and funny way. Good job Liah & Krave Beauty team, you guys are amazinggggggg! Thank you for educating us and finding our way back into the joy of skincare. I hope your brand will sustain for a long period of time. (Oh, and happy new year~~~!)

[@sentisa5091]

As You speak about the development, I really can see that You've finished architecture/design studies. Everything is really well done and it's very inspiring for me as a design student to see how passion can lead to own business. Lots of love from Poland

[@LiahYoo]

Proud to be a design graduate 😊💚 you got this!

[@munmilks]

szok polak szok DAWAĆ KRAVE W PL!!!!

[@jjeong_yu]

케일라루야 제 답이없던 각질과 이별하게 해준 인생템이에요ㅠㅠㅠ 이렇게 좋은 브랜드 런칭해주셔서 감사해요!!

[@LiahYoo]

으와 감사합니다 ㅠ_ㅠ 정말 더없이 기쁘고 행복하네요! 새해 복 많이 받으세요!!

[@sydneypineapples2384]

I just bought the matcha hemp cleanser and the AHA, it’s said to come in today. MY SKIN IS SO EXCITED!!!! especially for that AHA, because I have severely dry skin, flakes everywhere, so I’m ready to try it out. I’ve been craving something that will hydrate my skin to the fullest. Thank you for making this brand Liah, it really means so much to me that there is a brand that actually cares about what I’m putting on my face. Thank you!

[@IvanaXu]

update?

[@koalatea8126]

Liah -- I ordered your Kaleluyah exfoliant and Matcha cleanser as soon as I was able. Not only am I blown away by the formula and experience of the products themselves, but the design of the packaging down to the box the items shipped in was perfection. I am in love!!! Following your advice, I have seen an improvement in my painful cystic acne. If these products continue bringing me joy (as I'm sure they will), you have a loyal customer for life! Sending love from Texas.

[@jungminkim7142]

Knowing @KraveBeauty and you Ms. Lia as a KZbinr/Founder of Krave for just nearly two months since February 2019, felt like i lost years spending for so many brands that doesn’t care for your skin at all! Thank God you changed the game!

I honestly can't wait till you ship world wide

[@lchen2522]

I gave Krave a try (think the price dropped since launch but I could be mistaken) and I'm blown away. The cleanser is gentle and the Kalelaluyaha is immediately skin changing. The first time in long while, my crazy skin is calming down.

[@pegasus4dawin]

Liah, I'm so proud you! I'm really grateful that you explained everything about starting a brand. I wish you more success!

[@LiahYoo]

Thanks Christine!!

[@patricia4694]

I love how you explained everything seeing everything come into place! I love how you can connect with us rather than brands who just want money & we can understand your POV on whole brand! Fighting !! Waiting for international shipping one day :)

[@daniellemarievergara3639]

I love how she’s so hands on with her brand. I’m now so comfortable using her products knowing how much thought and effort she put in her products

[@stefaniarossi4034]

Your transparency should be a model for every producer and brand. Great job Liah! I'm waiting for the moment it will be possible to have your products in Europe!

[@LiahYoo]

Can’t wait to bring it to Europe, thank you ❤️

[@sierrarichardson8317]

This is actually the first time I have commented on your channel, but I have been watching your channel for awhile now (I think nearly three years), and I appreciate this video so much. I am a high school senior, who is going to college in the fall with a business major. When I first heard that you were creating your own business my heart filled with joy, not only because of the products, but because of your hardwork and personal growth. I want to someday own my own haircare and skincare line, and also wanted to be able to sell the products in America and Korea. Though I plan to work in the industry for years to get experience, and I haven't even had my first business class, getting a video like this only confirmed that this is something I want to do with my life. I love how you make things simple but full of information, and I hope that someday I am able to meet you in person once I am older!

[@kopiandcroissant]

This girl is LIT !! You should make a meet and greet Liah.. ❤

[@ytq321]

you creating a skincare line is going to save my LIFEEEE!!!! your (skincare) philosophy is also mine and i couldn’t be happier for you!!

[@misspinkysh]

OMG! I love how passionate you are about healthy skincare and thank you for creating Krave Beauty! My skin loves them~ I really look up to you and set you as a role model! Thanks for being you 😘❤️

[@LiahYoo]

Thank you thank you!! I’m too flattered 😍❤️

[@andrewgnzalez]

How much does Cosmax cost for prototyping? What’s the indie lab you worked with? All I heard was “Kayla”? Love you! Also did you do this completely on your own or did you have a team of friends, family, co-owners?

[@xPunkway]

OMG KRAVE BEAUTY IS YOURS?????? OMG OMG OMG I AM SO EXCITED FOR YOU AND MIND BLOWN YOU DID SUCH AN EXELLENT JOB

[@madhupunjabi5701]

Love you!! I can say first hand, Liah is an incredible founder.

[@hanamiya8008]

Looking forward for your sunscreen!!! I'm so excited i hope it'll be my holygrail and it's not too pricey

[@LiahYoo]

I’m hoping the same as well😊

[@hanamiya8008]

WOAH IT FEELS SO GREAT TO SEE YOU REPLIED ME:") You made my day:") thankyouuu Please wish me luck for exam tomorrow🙏 Thank you so so so so much ❤❤

[@mischelleloren4189]

Seeing how far you've gone through your love for skincare makes me so proud to be one of your subscribers. Keep it up Liah and more power to you and to Krave! Happy new year!

[@LiahYoo]

Aw thank you so so much for the kind words! Love you 🎈❤️

[@mischelleloren4189]

Liah Yoo 리아유 love you too!!!

[@ggkk797]

ok we need hair routine video

[@LiahYoo]

haha!!

[@lalalasiesta]

리아님 저랑 비슷한 세대인데 벌써 본인만의 사업을 이렇게나 잘 꾸려나가시고 너무 대단하세요. 보통 변호사 끼고 진행하는 일도 직접 알아보고 직접 하셨다니 고생 많으셨어요. 앞으로도 계속 응원할게요.

[@tomislavlukic8132]

I'm actually planning on starting my own skincare brand. I'm all about no BS skincare, no unnecessary ingredients and 100% transparency. I have a degree in chemistry and some experience in formulating skincare so I believe that really helps a lot. I have a pretty clear vision of what I want and I even have some formulations in mind. I'm currently in the phase of reading all the laws and regulations, I swear to God, quantum chemistry is less complicated 😅😅 Thank you very much for this video, it was very helpful and I can't wait for Krave Beauty to start selling in European stores. I'm in love with your sunscreen but the shipping is SOOO EXPENSIVE 😢 😢 😢

[@nedrageddes3261]

Ur a true inspiration...love how u are transparent. Wish more business persons/entrepreneurs would take the time out to tell their start up story .

[@lourene6678]

Your cleanser is sooo hydrating, my skin loves it right now i live in NJ and it’s very cold! And i love the aha also! I can’t wait to buy your next product💚

[@LiahYoo]

THANK YOU 😍😍😍 that means a lot!

[@koalatea8126]

Does the cleanser foam up when you use it? My batch does and I'm wondering if the ph is too alkaline in my tube

[@lourene6678]

No mine doesn’t foam too much !

[@koalatea8126]

Lourene Oseguera does it foam a small amount? Or is it 100% no foam

[@lourene6678]

100% no foam

[@fuegok6]

Please formulate a moisturizer!! I cannot find one that doesn't clog my pores or irritate my sensitive skin, I trust your knowledge!

[@LiahYoo]

We’re trying it now 😄

[@kimmynonymous7747]

Now Krave Beauty hs oat so simple 💖

[@jananstaples6554]

The fact that she is literally doing exactly what I desire most in life to do is so inspiring to me

[@MsWazowsky]

Someone handcarry it from korea. So i’m getting mine soon! the matcha cleanser since i have a veryyy sensitive skin. I am so excited to try! And duh, it’s liah. She can sell a cleanser that contains gun powder and i would still trust it’s going to be amazing! Can’t wait to try! Congratulations girl!

[@AshleyBolduc]

You're welcome, Liah! So happy to help.

[@LiahYoo]

Ashley 😍😍😍thank you eternally!! Happy new year xx

[@김수민-c2x7o]

리아 님 정말 대단하세요! 멋져요ㅠㅠ 리아 님의 브랜드 철학이 잘 전달되는 영상이라 너무나 흥미롭게 봤어요! 리아 님의 좋은 프로젝트로 항상 긍정적인 에너지를 얻고 있어요! 새해 복 많이 받으세요!🌴🌴

[@LiahYoo]

수민님 감사해요 새해 복 많이 받으세요 😀🎁

[@muibarnes7714]

I wanted to truly thank you for being clear, thorough and simple on a topic that can really confuse most people. Your delivery and business perspective stirred more of a confident approach to my personal business ideas. I really appreciated this video. Much Love Liah!❤️

[@samhwang6280]

This was so inspiring to watch Liah!! I'm very passionate about natural skincare, too. I love your insight on the skincare industry.

[@lbfaith]

What a great website! Definitely creative. I will totally buy from you….❤ I would have loved to see what it looked like 6 years ago!!! Since I’m learning 한국어 love that you chose to place subtitles

[@melissachua5099]

I love how honest you are and very open to helping other people! You are one of a kind! I am new to your channel and I already love you so much!

[@채은진-r7l]

저도 언젠가는 리아 언니처럼 저만의 브랜드를 가지고 싶어요! 진짜 언니 영상을 보다보면 깊이가 있다는게 느껴져요! 진짜 내적으로 깊이가 있고 건강한 사람인게 느껴져요. 그래서 참 대단하신것같아요! 저도 언니를 본받고 싶어요! 항상 감사합니다~

[@RosaDaniello]

Thank you for explaining everything in so many details. I really like how transparent your are just because so we as viewers and supporters feel appreciated and not taken for granted. Also, it's always nice to see the work in progress/backstage of someone you've been following for a long time :) Good luck with your brand! Love you💚

[@emilykim2076]

Thank you so much for educating us about skincare!! My cystic acne has significantly improved after watching your videos!!! I use both products and I love them so much! Thanks!! 😘

[@panderadyanti]

seriously I really like the design of your products, simple and good looking and also the great ingredients you put in your products ✨ I hope someday your products easy to find in my country store💗 Thanks to God I found your KZbin channel and being your subscriber in early 2017 you educated me to understands about skin healthy. Congratulations for you Liah! 🙌

[@LiahYoo]

Cheers to a healthy skin year😊❤️

[@aquietlife8234]

This is so amazing! I love you and I'm loving the products from the line that I've tried so far - it's so amazing that you've taken on this challenge. I've been making plans for a skincare company at the back of my mind for so long but it felt really insurmountable. You did a great job of giving enough of a general outline that I feel able to actually put together some next steps. Would love to know more about any books, podcasts or sources you went to in order to learn more and feel confident in taking that leap.

[@FairyFire8]

I really appreciate the transparency and vision your sharing with us. I have always been curious about the process! Thank you Liah!

[@FairyFire8]

Also I appreciate the price point and the marketing of the product directly to us versus increasing the price to launch in a major retailer later

[@LiahYoo]

Thanks Crystal!!😭🙌🏼

[@monkichi3]

Happy New Year Liah! And congratulations on the brand too! Can't wait for it to start shipping to Singapore. I would like to start my own brand too this year so thank you so much for this video. Definitely a start to list everything that needs to be done. Of course my no. 1 homework now is to find a local manufacturer that can produce the product i want :) I agree with you about having to have a product with a purpose and not just launching any product for the sake of entering the market. Look forward to more behind the scenes videos! :)

[@su-tingtan2571]

awww I missed you! glad to see you uploading again! ❤💕

[@LiahYoo]

Missed you too 😭

[@dorislin9524]

thank you , thank you and thank you for being so honest, transparent and inspired!

[@starsfall1470]

Liah need you're brand to ship internationally ughugyhhh

[@naanaquagraine]

As someone who enjoys the behind the scenes of things, it was so fun to see your process. Thanks for sharing and i wish you all the best! Cant wait to get my hands on that toner!

[@ismailgambo5935]

You inspired me, may God bless Krave beauty❤

[@SuperSunrise5]

I am 25 and I am working in Biotech and always trying to find a way out because I am so unhappy doing something comfortable and being so unheard and ignored. I hopefully I can find it in me one day to take risks and be my own boss and start my own business.

[@lovelife8032]

Hi Liah! You were mentioned about small manufacturers that are good. Would you mind mentioning a few of them for me? The video is very inspiring as someone who is having skin problem and want to start something for my own.

[@P.Ross192]

K girl...i am about to try Krave, as soon as the shipment arrives. Cant wait! Big request-please do a skin healthy yet full coverage foundation. Omg i would be forever grateful as i have yet to find one i like and i'm sure you could achieve this!

[@LiahYoo]

Will see how I can do this! Seems quite impossible 😭

[@_verdeng]

such a wonderful video! i think i love you more each update you do 😭 your content is amazing and i can't wait for your products to be available internationally! i wish more people do these kinds of honest content, so refreshing!

[@jcoole7]

Wow! The fact that you designed the packaging my goodness!

[@hoangphinguyen7837]

great sharing...thank you...with your purpose and sharing, I decide to try your products now

[@LeaGoesGreen]

It’s so inspiring to see women take on the world and put their vision out there! Thanks for sharing your experience, a lot of big lessons to learn!

[@LiahYoo]

Thank you so much!

[@gypsymoon474]

This is very helpful, I want to start my own skincare line because I love beauty and making my own mix of oils and butters etc but I want to learn more not just mixing things together but also what not to mix and skin sensitivity etc. I just thought about it last October 2018 and I’m researching and I’m glad you made this video because I didn’t think of a chemists or master blenders etc and packaging that I’d have to design myself or hire someone! I was googling images of things I like and was tryna get inspiration and ideas from that. Girl Liah I’m so glad you made this video!!!

[@Ojiduru]

Thanks so much for this video!! So informative and much needed 💙

[@cheerios4canaries]

Omg congratulations on your successful launch of your own beauty brand! I support you in every way. You are amazing and a great role model for young women. I admire your ambition and your persistence in chasing your dreams!

[@khushiupadhyay9252]

Ohh my gosh! You're so beautiful!💞 And just the content I was looking for 👀 lot's of love and success ❤️

[@blankspace1252]

After watching your videos and carrying the routine. I started caring my skin and it really felt good. It's healing and I can see it. I was searching for a good brand which contain the chemical, vitamins all of the stuff which you suggest. And now your brand is out ♥_♥. Please ship it to India too.

[@ashlee5584]

Yay I’m so proud of you! Keep up the amazing work!

[@LiahYoo]

Thank you!

[@drtle]

you are so inspiring congrats!!! as soon as finish my current cleanser, i'm definitely going to purchase yours :) can't wait to see your brand grow!

[@LiahYoo]

Thanks Tiff! Happy new year 🎁❤️

[@따루루링]

I'm so proud of you Liah!

[@meenasharma9676]

Thank you so much Liah. I really needed this. I really appreciate it.👍🙏🏽

[@946god]

리아님, 정말 멋져요! 어떤일을 시작한다는게 쉽지않은데, 멋지게 해내셨네요! 저도 현재 에이전시에서 디자이너로 근무하고 있는데, 크레이브뷰티 디자인보고, 너무 감각적이라는 생각 많이했었는데, 좋은 디자이너들, 훌륭한 디자이너들 많지만, 크레이브뷰티의 철학과 방향을 제일 잘아는 founder, Liah님이 디자인해서 그 느낌이 잘 전달됬던것 같아요!!^^ 앞으로도 응원할게요~! 믿고쓰는 크레이브뷰티^^!!! 앞으로 나올 제품도 기대되요!!!!! 리아님의 구독자로서 응원해요!!

[@LiahYoo]

와 멋저요!! 응원 너무 너무 감사합니다 🙌🏼🙌🏼🙌🏼

[@jenta4479]

Thanks for sharing Liah. It’s so helpful having some first hand experience from you

[@LiahYoo]

Aw good luck on your future

[@summerjeong3322]

리아님 항상 영상 잘 보고 있어요 :) 새해 복 많이 받으시고 2018년 행복한 일들만, 하는 일 다 잘되길 바라요! 💕💕 매번 선물같은 영상 감사해용 🎁💘

[@HeejinNam]

와 언니 진짜 멋있네여.. 혼자 고민하신거부터 이렇게 만들어내시는거까지! 계속 응원할게요👍

[@LiahYoo]

감사합니다 희진님😘

[@aartipundir4405]

You are such a inspiration. I am thankful to all the knowledge you provide us .... you have brought light in my life thankyou

[@katgalindez1391]

you inspire me so much tbh 💖

[@aliciatang714]

I was so amazed by this video! Thank you so much for your honesty and hard work!!

[@naeun7387]

Copywriting 도 되게 잘할거같아요 리아님!! 말 너무 잘해서 부러워요ㅠ!!

[@_Stav_]

Thank you very much for giving us the insight! I am from Europe (Greece) so I cannot currently purchase your products. I wish in the future I will be able to support you and give back all the respect you show us!

[@funpeople6940]

Wow I love getting the ‘visualisation’ of the process towards creating a skincare brand as it is my dream to start my own skincare brand too. It is amazing to come up with something different,something friendly towards skincare users as most of the current products in store are just way too ‘imposing’ and aggressive. I would love to work with you someday. Lots of love...

[@LiahYoo]

Thanks for your kind words! Happy new year xx

[@rlarkdud4015]

리아유님 댓글은 정말 오랜만에 남겨봐요😀리아유님 덕분에 제 피부에 관심을 가지고 관리하기 시작했어요 새로 런칭하신 케일라루야도 오늘 배송받아 열심히 써보려구요♡ 항상 정성스러운 영상들 감사해요😗

[@1107nazia]

Really appreciate the transparency👌

[@lesoleil2833]

정말 고심해서 만드신 브랜드이신게 잘 느껴져요:)) 과정 하나하나를 설명해주시니 리아유님만의 차별화된 화장품이 더더 기대가 되네요!! 정말 멋지세요ㅠㅠ!!

[@LiahYoo]

진정성을알아주셔서너무감사합니다! 새해복많이받으세요😊

[@StarGazer2190]

Thanks for sharing the journey. You really put so much work into this! Can't wait to try the products out.

[@faithmomlife]

Love how honest and purposeful you are, Liah! ❤️🎉

[@noreenjemimagonda9447]

You're an inspiration to me Liah. I want to make my own Brand too.

[@rmohamedmattan1040]

Same here I am planning to start my own products

[@sumirachandra3489]

The most honest and strongest queen 👸👸

[@reckiziath6387]

I love this! A really great and honest insight into the whole process. Thanks Liah Yoo!

[@eglepetrauskaite64]

Hi Liah, we are waiting for your products to be shipped to the E.U. too!!! All the best of luck on this amazing project!

[@richdannyboys]

2 years after this video published... I found it very interesting!!! Also, thanks for your kindness sharing the evolution of KraveBeauty.

[@jiwonmoon]

This is amazing. Thanks for sharing all of this info, Liah!!! Btw, I love love love the Krave Beauty packaging.

[@IqraArshadBeauty]

I'm so happy I found your channel last year. You're tips have helped my skin so much already. I'm so proud of the hard work you've put int your brand! I can't wait for international shipping one day!!

[@naureenhossain4727]

So much valuable information in this video !! You are giving out knowledge that people would probably charge. Extremely informative, straight to the point & presented in a concise manner. Inspiring, thank you !!

[@Kuzhy811]

I am so proud of you! Congratulations! I'm definitely going to support by purchasing. Thank you for sharing, not necessarily thinking of launching skincare but starting something of my own and I feel so inspired after watching this.

[@blackmill]

This was so so helpful!!! Thank you Liah

[@LiahYoo]

Thanks love! good luck Nat

[@redblasian]

your voice relaxes me

[@lorloretta_]

I'm so proud of you!! I really want to buy one of your products but international shipping is unavailable yet. I'm just gonna wait for it. Hehe 💜 Anyways, congrats on your brand! Hopefully, you'll consider making a product for dry, acne-prone skin and also, a product that helps with pore minimizing ☺ -xoxo

[@LiahYoo]

Will always keep those in mind!

[@EE-sy8bp]

krave beauty is available at sweetcorea.com

[@TheChristineHuang]

thank you for making this video! i'm always fascinated with the process behind creating a brand, and it was also just nice to see what you went through in the past year to create KraveBeauty

[@LiahYoo]

Thank you!

[@nich9356]

Congrats so happy for you. Wishing you every success, you deserve it ❤❤❤

[@LiahYoo]

Thank you so much! Happy new year xx

[@nich9356]

Liah Yoo 리아유 thank you and a very happy new year to you 😘😊

[@7joursdamour236]

Dear liah I've just finished watching this video and I want to thank you a million times but I have a question after watching your video I'm sure I would want to start my own beauty business and I would love to start selling lip glosses. But I would love to keep mother nature in mind I would love to purchase glass lip gloss bottles but the problem is I really don't know where to buy it. I've checked everywhere online alibaba, Amazon,.... So my question is since you have your own business, where did you guys purchase the packaging for your products. Greetings

[@perfumaphilia3246]

Your line so far looks phenomenal and I'm definitely going to try your products when I run through more of the stuff I have. Your cleanser was even recommended by the dermatologist Dr Dray! Congrats!

[@LiahYoo]

Thank you so much for supporting🙏🏼

[@maknamelodi4079]

Hi, nice to know that your product is on its way toward people who needed it. And thanks for sharing your inspiring journey with us here. Good luck out there.

[@LiahYoo]

Thank you! Happy new year 😊❤️

[@fashionhappygirlable]

I absolutely loved the video! FINALLY, someone who can explain how to build a company! I wish to create my own beauty brand as well so hopefully, in the future we can collaborate hihi~

[@LiahYoo]

Aw good luck love 😘