How to stay consistent with your content creation

In today's episode, we're joined by the delightful Ellie Swift, the voice behind the popular podcast, "Shine Online with Ellie Swift". Launching her podcast in August 2020, Ellie speaks candidly about the highs and lows of consistent podcasting. Beyond being a marketing strategy, she shares her authentic journey of using podcasting as a tool to connect, share, and educate her audience.
Ellie's thoughtful perspective on content evolution resonates with every creator: it's natural for content to change, reflecting one's growth and ever-evolving viewpoints. Her podcast serves as a key strategy funnelling potential clients towards her services. A testament to its success, a whopping 30-50% of Ellie's community discovered her through the podcast, emphasizing its transformative impact on her business trajectory.
However, every silver lining has its own cloud. Ellie sheds light on the demanding nature of maintaining consistency in podcasting. With weekly episodes amidst other professional commitments, it's a balancing act. Yet, the importance of podcasting's returns, especially in terms of repurposed content, is undeniable. Ellie emphasizes its role as a content goldmine that greatly benefits businesses.
Ellie's insights serve as a beacon for both budding and veteran podcasters. Podcasting isn't just about starting; it's about persisting, evolving, and connecting. Through her unwavering commitment, Ellie reminds us of the trust and bond forged between creators and their audience, cementing podcasting as an invaluable medium in today's digital age.
Chapter Markers:
00:00:00 Introduction to Ellie Swift
00:00:12 Ellie Swift's Consistent Podcasting Journey
00:00:42 Value of Podcasting: What Ellie Gets Out of Her Show
00:01:12 The Importance of Podcast Consistency and Its Impact
00:01:55 Beginning of Ellie's Podcasting Story: Launch Date Reflection
00:02:16 Ellie's Business Evolution and Need for Podcasting
00:02:41 Strategic Decision to Start a Podcast: Growing Top-of-Funnel Audience
00:03:10 Ellie's Desire for Deeper Audience Connection Through Podcasting
00:03:47 The Evolution and Growth of Thought Leaders Over Time
00:04:16 Embracing Growth: Respecting the Past Versions of Oneself
00:05:50 The Role of Ellie's Podcast in Her Business
00:06:01 Data Insights: Podcast as a Top-of-Funnel Strategy
00:06:49 The Influence of the Podcast in Client Conversion
00:07:50 Quantifying Podcast's Impact and Listener's Behavior
00:09:36 Valuing Podcast Production: Proving Its Worth
00:09:55 Ellie's Favorite Aspect of Her Podcast
00:10:07 The Intimate Connection with the Audience While Recording
00:12:30 - The Challenges of Consistency in Business
00:12:50 - The Importance of Showing Up & Trust Building
00:13:26 - Weekly Rituals & Podcasting
00:14:27 - The Joy of Teaching & Delivering Value
00:15:07]- Ellie's Current Favorite Podcast & Insights
00:16:05 - The Art of Interviewing & Strategic Moves
00:17:37 - Ellie's Closing Thoughts: Gratitude & Learnings
Links Mentioned In The Video:
Shine Online with Ellie Swift
ellieswift.com/podcast/
Ellie's Sold Out Masterminds Program:
ellieswift.com/sold-out-maste...
Ellie’s Instagram:
/ cyxksnhvt3w
Ellie’s Website:
ellieswift.com/
Diary of a CEO - Ellie’s favourite podcast right now
stevenbartlett.com/the-diary-...
GEAR WE USE TO PRODUCE THIS PODCAST:
Rode PodMic USB XLR edition
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Rode SC19 Cable:
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Satechi Hub:
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XLR Cables:
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Focusrite Clarett+:
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Sony ZV E10:
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Elgato Camlink:
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Aputure Amaran 200d LED Video Light:
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Aputure Light Box Mini:
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