How to Develop a Creative Strategy That Converts (Facebook Ads & TikTok Ads)

[@DaraDenney]

Creative strategy is NEVER done, folks :)

[@rafaelbalaguer9342]

You know you're doing something right when each time you come out with a new video I think "Wow, this is her best one yet!"

[@DaraDenney]

eeeee thank you!!

[@abrahangarcia8729]

I just started my new role as a Media Analyst a Marketing Agency; and I kidd you not, I'M SO GRATEFUL OF COMING ACROSS YOUR ACCOUNT. I've learned so much in just one freaking day. Thank you!!!

[@tristonknoll9717]

It is actually insane how many hours of youtube you have to watch before you find something this perfect this is a video I will rewatch atleast 50 times over the next 3 months

[@cubicleight]

Reading the title I know I've to watch this several times for days to extract as much value as possible, not that it lacks but rather the opposite! ✍️ Thank you, thank youuu. 😅

[@DaraDenney]

So glad you found it valuable! I know there is A LOT of info here... thinking about creating a worksheet or something to help!

[@kainatijaz7641]

@@DaraDenney yup would definitely help

[@kylechristiansuarez579]

Thankyou Dara, Creative Strategy is indeed NEVER ENDING process. That's why its very exciting to do!!!

[@jonasgaebel2030]

Never write comments but I have to say your content is amazing. Thank you for being here! Doing Marketing since 17 and still learning from your videos and blog articles!

[@IsilSimsekST]

This is like a mini course. I have taken so many notes. Thank you so much Dara.

[@DaraDenney]

So glad that you found it valuable!!

[@hatimbohra007]

This is the BEST video I have seen on creative strategy on the Internet!

[@ecemeat]

this topic is highly gatekept and there is literally no quality and easy to understand content. however your content is a breath of fresh air, I learn and implement so much from your videos! thank you dara, our creative strategy queeen!

[@franciscastro1044]

Thanks a ton for making this video! Our top performing ads have been really low effort tiktoks such as "this is your sign to get X". We are in the $20-$25 range and it seems like the more moving parts we implement the worse it does with front end metrics like CTR, CPM, etc. Can anyone else attest to this or have similar experiences?

[@DaraDenney]

I have definitely seen this as brands start to scale. Think about it: more money = more eyeballs, and front end metrics WILL diminish.

[@robertnommann1228]

The GOAT is back with another one! Thanks for this gem of a video!

[@DaraDenney]

More to come!

[@kushagraoberoi6496]

There's nothing I don't love about this video. So in-depth! Thanks Dara :)

[@ProjectVlogman]

Thank you for giving valuable tips it’s priceless God Bless .

[@DaraDenney]

Glad it was helpful!

[@SergeiMokin-d9h]

Exceptional content! Thanks a lot Dara for your useful video!

[@Yksengg]

Thank you so much for all the valuable advises!❤

[@goldstar.mp3]

This is an incredible resource thank you for sharing!

[@osipreciosa]

Wow Dara! Another gem 💎 I know you specialize in D2C, but any chance for a video about info-products? Thank you for your time! 💕

[@DaraDenney]

Thank you! TBH I have not done too many of those!

[@greggottv]

I would love that too!

[@TonyDoesAds]

Dara, you're amazing! I love this entire overview! Great video 🙌

[@mrinal_boro]

Took so many notes! Thank you Dara for providing so much value. You are awesome.

[@DaraDenney]

Glad it was helpful!

[@vazquezcedric]

this video was soooo valuable for me !! THAAANK YOU SOOO MUCH DARA !! AMAZING CONTENT AS ALWAYS

[@DaraDenney]

Glad you liked it!!

[@richardmuskett5002]

Best video yet. Absolute gold

[@DaraDenney]

thank you!!!

[@ilijakostadinovic4765]

Thank you Dara for all of the amazing videos you are putting out, they really helped me grow as a media buyer. I have one question. What is the number of clients that a FB media buyer can handle? I know that it varies from person to person and skill level, but what is "sweet spot" in your opinion so you can focus on all aspects such as startegizing, creative testing, optimizing and etc. ?

[@DaraDenney]

Really tough to say, no good answer here.

[@umerkhan-hs5un]

You can have as much clients as possible. But I would recommend you to work only with good budgets

[@therocelectric]

Always the best!!!! Thank you!!!!

[@DaraDenney]

You're the best!

[@viniciusdomingues5610]

Hi Dara! Incredible video. I have a question. You said to look at industry and platform trends. How do you find that? And what are you looking for? And what insights can you extract from doing that?

[@DaraDenney]

This video explains the different things I look at: press reviews, customer testimonials, and more!!

[@socialsavannah]

LOVE

[@yuvrajshinde3275]

Dana I just wanna say one things and that is you are amazing 🏆❤️

[@iradap.4024]

Thank you for this amazing content! It's so much better than some paid courses out there 🤯

[@ludovictsondo6394]

Good insights. It really looks like a tedious work (for a team). Yet you give us clues that help even small team of solo freelance.

[@DaraDenney]

It's a TON of work!

[@LovewhatidoStudio]

I admire how smart you are

[@mertcanuslu7533]

Hey Dara, love this video!! So much value in it! Can you do a video on how to use notion and other softwares to systemize the processes in an agency?

[@kainatijaz7641]

i would love it too plus other tools that are being used to collect data from external servers , at what level they should be used and most importantly which ones to use

[@umerkhan-hs5un]

Been following you. I like your videos. Always full of information

[@DaraDenney]

Awesome, thank you!

[@umerkhan-hs5un]

@@DaraDenney I also messaged you on Linkedin. If you've time please have a look

[@ShmueliShahar]

Great value thank you so much ❤

[@BernardCampbell348]

Are able to share more about the creative concepts that are proven winners? (The notion board) Thank you!

[@mariomittag3546]

Could you give us some ballpark benchmarks for holdrate benchmarks? Although I know it highly depends on industry, video length etc.

[@carlcabada9034]

Do you have a video on how to create a branding guideline?

[@ligayahegremosa3374]

I always love your ideas ❤

[@mkprr]

My wife and I own a baby product brand SnoofyBee and have been trying to creat content every day now on TikTok. Your channel is amazing. Thanks for the help. Where can we find your Ugc you have made for brands?

[@LifeStories4You]

Dara, great video .. we really enjoy your videos . Thanks

[@DaraDenney]

Thank you so much!! Appreciate the support ❤️

[@user-gl6fj9qo2e]

Hello Dara thank you for your content, quick question, does this work with retail? Such as a spa or a aesthetic clinic?

[@LovewhatidoStudio]

Awesome 👌 thanks

[@al.va1]

Very helpful video! I would be also interested in a video how to build a campain structur for service business 🔥

[@DaraDenney]

I have a lot of videos about campaign build outs! All the same for service based biz!

[@al.va1]

@@DaraDenney Awesome thanks for respond!

[@dhruvbhargav1547]

Hey Dara! Do you think being a Creative strategist is a stable career option? Or will it die out with the arrival of AI?

[@DaraDenney]

I do think it's still viable!

[@dhruvbhargav1547]

@@DaraDenney Thank you for acknowledging i agree but do you think it's stable as in would it still be in demand in years to come ?

[@adsatiman2363]

massive value! please keep it up!

[@DaraDenney]

thank you!!!

[@andrejskergat]

Hi Dara. Once the client is onboarded and creatives delivered in 3 to 4 weeks, How's the payment arrangement month on month? Thanks

[@philipwalker979]

Loved this!

[@DaraDenney]

thank you!!

[@ТоликМельниченко]

Hello, I am a Facebook advertising specialist from Ukraine, having started working in Europe and America, I discovered Pinterest, Snapchat and more. I want to become a media buyer, what training materials could you advise me to start mastering other sources of advertising, such as TikTok and Pinterest? I would really appreciate it.

[@BodhiGeraci]

Hi Dara! Quick question; as a creative dir. turned agency owner in a very niche market who’s current sole focus is creating video & design for my clients and SMM What resources could you recommend to learn more about Facebook advertising? I’ve got 2 FTE’s that help with the production side of things which has allowed me time to learn more about marketing so I can pivot my company more into full service As over the passed years I’ve learned that is what my clients mostly want from me. They enjoy the creatives we make, the strategies we test for organic growth, but it’s not enough. I’m currently enrolling in the digital marketing and growth marketing studies from Growth Tribe (yes, I work/study about 80 hours a week now, lol) But if there’s any pointers, greatly appreciated!

[@DaraDenney]

KZbin and Twitter!

[@jimsdigitalmarketing]

I have free videos on Facebook ads on my channel completely free!

[@aab3579]

Awesome, thanks for sharing

[@DaraDenney]

Thanks for watching!

[@jesusreyes4502]

How do you know the UO CTR? Facebook doesn't show me that metric since iOS14.

[@BriatEnso]

How do you calculate the hold rate?

[@keithhopkin]

Just smashed the like button

[@MohamedMagdi127]

Dara? if I use the same dark post for multi ad sets, Does this affect on the conversion? or I use new post?

[@gigikurtanidze1586]

Hey Dara, Great video thanks for sharing, is there any way we can get TikTok recipes template? would be awesome to share.

[@DaraDenney]

This video has all the recipes! kzbin.info/www/bejne/gJ-WZ52moNqYeKs

[@josecarlosferrer]

Thanks!

[@DaraDenney]

thank you!!!!

[@NoahBClark]

Dara this is incredible.

[@DaraDenney]

than you!!! I'm really trying to up my content game for you all!

[@doctorale84]

these are all valid points but at the same time for a new brand with almost no data they are moot - low budget and almost no reviews, it's gonna be hard to do any testing at all and it's gonna take ages

[@mazharulislam1505]

Great video, Dara ✌️

[@DaraDenney]

Thank you! 😃

[@mazharulislam1505]

@@DaraDenney Welcome.

[@thiagodambttr1895]

You're so beautiful ❤ Thanks for such an awesome content

[@adrianzyskowski1989]

👏👏👏

[@WinterTitan]

That's all great and dandy if you have big, "all-star" clients, but as for us, the regular media buyers, - we deal with clients who barely supply any decent creatives, who don't have any "branding guidelines documents," who don't have any reviews or UGC videos from clients, and so on, and so forth. And I am not talking about NEW brands. These are businesses that have been running for months and spend $3000/month on ads. So yeah, this all sounds great, but the reality is harsh - most of this research doesn't apply to 85% of the e-commerce brands out there. Heck, they don't even optimize their stores. They just use one of the default options from Shopify and end up with 0.6% store conversion rates.

[@audiblewilcox9085]

Hey Dara, I have a question. Pls respond. How do I find small companies that want UGC content creator? Thank you.

[@DaraDenney]

I would first sign up for a platform like Billo, BeeRoll, etc

[@audiblewilcox9085]

Thank you again.@@DaraDenney

[@sinnommbbre]

Greaat thanks

[@DaraDenney]

Most welcome

[@myvierbeiner9904]

How high is a good hook rate?

[@DaraDenney]

Depends brand to brand... 30%+ is generally good though.

[@LovewhatidoStudio]

I'm so new

[@guiitogi2718]

What do you mean by ticket

[@DaraDenney]

It's what we send to our video editors.

[@ritishkumar2269]

hey Dara, your roas is 0.6 approximately, are you making money? or you are in loss😮

[@DaraDenney]

we're making money :) remember that ROAS in platform is NOT a good measure of truth. you need a first party data solution like North Beam or Triple Whale. Plus, this is a subscription-based client.

[@ritishkumar2269]

@@DaraDenney ok as i am running shoe store so roas is a good measure.

[@LovewhatidoStudio]

I need help

[@israrmalik4336]

U mostly talk about uc ads ...i wana know wts that

[@kirkearlschultz555]

Lie-berry?

[@izadauphin]

I wanna like this video so much, but you already got 666 likes. I am afraid liking this will unleash the devil on your channel haha