How to Track Phone Number Click in GA4 (Google Analytics 4)

Welcome back! Today, Sean Carroll from Vixen Digital is here to walk you through one of the simplest yet most effective tracking setups you can implement on your website: tracking phone number link clicks using Google Analytics 4 (GA4) and Google Tag Manager (GTM). If you found our email link click tracking tutorial helpful ( • How To Track an Email ... ), you're going to love how similar and straightforward this process is for phone numbers. Let's dive right in without any further ado!
💫 What You'll Learn:
➡️ Configuring Variables in GTM: A quick guide on selecting the right variables for tracking clicks effectively.
➡️ Creating Triggers and Tags: Learn how to create specific triggers and tags in GTM for tracking phone number clicks on your website.
➡️ Debugging and Testing: Utilise GTM's preview mode to test and debug your setup, ensuring accurate tracking before you go live.
➡️ Conversion Tracking: How to optionally mark these phone number clicks as conversions in GA4, helping you understand the value of customer interactions.
00:00 Introduction and Setup
02:22 Setting Up the Phone Number Click Trigger
04:14 Creating the Tag
06:54 Testing and Troubleshooting
08:18 Verifying in Google Analytics
09:42 Considerations and Conclusion
🗣Join the discussion:
Website: www.vixendigital.com
LinkedIn: / vixen-digital-ltd
IG: / vixen_digital
Connect with Sean 👋:
/ i-am-sean-carroll
/ seancarrollseo
👍 Like, 💬 Comment, and 🔔 Subscribe for more digital marketing tips and tricks. If you found this video helpful, let me know in the comments below.
#GA4Tutorial #GoogleTagManager #PhoneNumberTracking #DigitalMarketing #WebsiteAnalytics #GA4Conversions #AnalyticsTutorial #ConversionOptimization #GA4Guide

[@erikrak2474]

Great video :) keep going