How to Turn Instagram Followers into Customers on Autopilot for Just $5 a Day

[@CamsCampbell]

This is fantastic! I followed right along and have set up ads along these lines. I'm so gonna do the StrADegy course. Amanda Bond's style really resonates with me.

[@SocialMediaExaminer]

We're so glad you found it valuable, Cams! Please let us know how you do. -Megan🤓

[@theadstrategist]

Love it! So amped you stumbled across my slice of the interwebs, Cams. ;)

[@MauroCalbi]

Very very clear and helpful. SME Tutorial are always the best! Thank you!

[@SocialMediaExaminer]

Thank you, Mauro! We appreciate the feedback. -Megan🤓

[@giannadoxey]

This is amazing!! I needed a real hand hold on the spreadsheet formula & FB ads walk-through. Thank you SO much!

[@SocialMediaExaminer]

Gianna, we are so glad this helped you!! Thanks a bunch for the feedback. -Megan🤓

[@theadstrategist]

I'll be launching my channel soon and answering more questions like this one. If you subscribe, you'll be notified when I go live and we can continue the conversation over there: kzbin.info/door/nm2YBB1J_Ivb9nMpKMpLlQ

[@jenocheltree7812]

Nice Bond! What a helpful video! This will help a lot of people!

[@SocialMediaExaminer]

Thanks, Jen! Thanks for making it happen behind the scenes! 🙌 -Mitch

[@GaryStockton]

This was terrific. But hey, Instagram should make reports exportable or accessible via API so we can reproduce easily. This video has me really studying what worked and planning what I’ll be doing differently in 20.

[@SocialMediaExaminer]

Great point, Gary! Glad the video could spark some motivation and inspiration for 2020! -Jen

[@GaryStockton]

Amanda Bond. Lol

[@rescom7270]

Appreciate the video Very well explained and very helpful Thank you

[@SocialMediaExaminer]

You got it! Thanks so much for the feedback. -Megan🤓

[@nilssmith3307]

This is so good! So practical!

[@SocialMediaExaminer]

So glad you enjoyed it! -Jen

[@theadstrategist]

Nils, have you given it a try?

[@ChrisShouse01]

Love it 😍😍😍 I think you will find me using automagically! It may be my new favorite word! Thank you for the spreadsheet. All tips were very helpful!

[@SocialMediaExaminer]

Thanks for watching, Chris! Yes, we all should be using "automagically" a bit more 😉 🎩

[@joannabudelman8580]

@Amanda Bond The first ad was set as Engagement. Will all the other ads also be set as Engagement? The last 2 are CTA so is the CTA in "click link tree" link?

[@theadstrategist]

@@joannabudelman8580 Engagement results link clicks as link clicks are a form of engagement. Make sense? By choosing engagement, it's encompassed in the overall grouping of engagement. Plus, there's benefit to having people like, comment, and share a post as it continues to give it more juice organically long after you post it.

[@Mistr_Roundtree]

Very in depth and helpful

[@IndianaGeeking317]

I might be missing something, and I'm NOT an Excel fanatic, but we were told the formula for Total Engagements, but is there one for Engagement Rate? Either way, thank you for this. I'm a new-ish social media manager that's been trying to figure out Instagram on the business end, and this helped a lot!

[@MyBizTT]

I notice you did not select a Call-to-Action in your Ads. Is there a reason for this or did you just omit that part?

[@ricardormarcos]

The name of the symbol in The excel fórmula is parentheses, not brackets.

[@SocialMediaExaminer]

Hey Ricardo- Thank you for the feedback! -Megan🤓

[@ravimarimuthu2617]

Thanks so much for the brilliant video . May I ask please why we are only targeting people within the previous 5 days and not longer . Thank you again

[@joannabudelman8580]

HI @Amanda! you set the first add as "engagement" will all other ads also be set for "engagement" Even the CTA ads?

[@theadstrategist]

I typically set them all to "Engagement" objective first. At times I will test Conversion objective (Lead or Purchase) or even Reach. I'm a big fan of testing everything!

[@digitalgrowthinfluencer]

great video and with clear explanation.do you have a complete course on insta with all organic and paid ad topics?

[@promiseasae6105]

Super clear and perfect video !

[@SocialMediaExaminer]

Glad you enjoyed it! -Jen

[@leng8021]

I like the information here, very insightful, thank you so much!

[@tienngo3638]

Hi, could you explain why is it 5 days engaged audience and not 7days as what FB does or any other number of days ? And if i have a small followers and low engaged rate, could i raise up the amount of the day from last day engaged

[@mateusz.chodacz]

So great video! OMG, im gonna do it right now!

[@SocialMediaExaminer]

So valuable, right?! Go get 'em! -Megan

[@theadstrategist]

How's it going for you?

[@thebeautybrandcmo]

I appreciate this video, but isn't all of this available in analytics?

[@SocialMediaExaminer]

Hi Jamila- Analytics tell a story, but Bond is sharing ways to develop out content based on the story the analytics are telling. -Megan🤓

[@satanaela]

Is there a reason you added all these in separate ad sets? In my opinion they have the exact same audience and therefore will compete with each other. I would have 1 adset with 5 different ads or am I missing something?

[@TheOliviajules]

Also there is an error and I don't know how to go about fixing it even though I've tired several times now. All 5 ads are drafted. Do I publish ALL 5 in one day or do I go day by day to publish. You didn't say at the end of this video. Sorry if I seem dumb but when it comes to IG and Facebook I know practically nothing so it makes it extremely tough to figure these things out on my own. Help!

[@theadstrategist]

You can publish them all at once.

[@juangalanp]

So helpful! Would you suggest a similar strategy for Facebook ads?

[@SocialMediaExaminer]

Hey Juan! Glad it helped you. Here's the playlist for our FB ads videos: kzbin.info/aero/PLyqdnWmgSb_YuvXz1Ofzxe9los0Q_vPt2 -Megan🤓

[@juangalanp]

Social Media Examiner this is amazing, thanks so much!

[@theadstrategist]

ABSOLUTELY!!! The best content to amplify is what already works for you organically. But make sure you have a plan to convert that attention to customers before spending money. 💸

[@omarzakiatuba3863]

SO!? No end date? Will Facebook keep charging your card until you turn off the ad?

[@MICHAELPHILIPSINC]

Awesome video. Very helpful.

[@SocialMediaExaminer]

Glad you found it useful, Michael! -Megan

[@theadstrategist]

Thanks, Michael.

[@kareemguy7660]

I really like this strategy, I do but something concerns me. What if your post only meet criteria for 3/5 of the types that are required for this method? Should we make post that will satisfy the remaining and then run the campaign? I don't see me having post that 'Build-Authority' or are 'off-instagram'. I'm sure I have some that are great for CTA but that's about it. How should I go about this?

[@theadstrategist]

What are you trying to accomplish? The authority and off-Instagram posts are what helps you generate sales down the line. If you're not trying to generate sales at some point, there would be no point in amplifying your content. Unless you're an influencer and your business model requires an engaged audience or an author looking to have better credentials for scoring a book deal. I'd give this a solid think over.

[@weddingsmexico]

Very helpful tool! Thank you so much! What other criteria may I analyze with gathered data? Like-kind of photos with most engagement ? with hashtags or without ?

[@SocialMediaExaminer]

Thanks for watching, Gelena! Absolutely! You are looking for trends, so whether that is the type of image, hashtags, particular topics addressed in your caption, etc... We have another video about Instagram Insights that you might find useful: kzbin.info/www/bejne/eoe3maGOpNegd7s -Mitch

[@theadstrategist]

The fact that you're thinking of different ways to analyze the data tells me that you're already ahead of the curve.

[@dinodabrusi4871]

Very nice thank you 👍😊. Does Facebook Ads dynamically update every day your „last 5 days audience“ or is the audience static „the last 5 days on the day of ad creation“?

[@dinodabrusi4871]

Thanks 😊

[@theadstrategist]

@@dinodabrusi4871 You're welcome.

[@magneticmate6634]

Outstanding!

[@KillianSheahan]

Hello, great video! Question - I don't see 'website clicks' listed in my insights for any of my posts, even though I have my website listed in my bio. Has something changed recently?

[@jerispetpampering7753]

How do you get the excel sheet?

[@SocialMediaExaminer]

Hi, Jeri! The link is in the description :) -Mitch

[@risaconsentido-armandochoc4059]

I did the engagement audience but it says it is less than 1,000 people. I waited two days and it says ready. How can I solve this? btw very good video, thank you so much!

[@theadstrategist]

You only need 20 people in an audience for it to serve up ads. Go ahead and use this audience. It will still work even through it's less an 1,000 people. And then make a point to keep growing that audience!

[@wmafendi]

love it Amanda

[@JasonMaltby]

Would it be possible to you the exact same method and apply it to our Facebook posts at all?

[@SocialMediaExaminer]

You can certainly try, though the placements have quite different cultures. I'd consider experimenting with this method: kzbin.info/www/bejne/g33JlGeDf7CZsK8 -Mitch

[@JasonMaltby]

@@SocialMediaExaminer Great, thank you ✌️

[@elizabethadahl]

How would we create our audience if we have a creator account??

[@theadstrategist]

Same way. You still need to use Ads Manager for the ad functionality.

[@positivity29]

Thank you🙏🏽

[@edwindigital4598]

So does this work when you don't have an audience and you're trying to build one? I've been following the tips/tricks, hacks and ways to grow your business IG organically...and I haven't had any success. What good will an ad do if I don't have a post with significant engagement?

[@SocialMediaExaminer]

You make a great point! Sometimes pinpointing are true audience is a challenge, but the best thing to do is to keep testing. -Jen

[@LivingInBakersfieldCa]

downloaded it and cannot save it!?!?! What?? I have tried everything under the sun. Help!

[@SocialMediaExaminer]

Hi there- Can you be more specific about what you're having an issue with? -Megan🤓

[@LivingInBakersfieldCa]

Turns out the Mac I was using did not have the ‘Office’ License on it like I thought. Went to my PC and got it done. Thanks for the reply.

[@SocialMediaExaminer]

My pleasure - I'm glad you were able to figure it out! Have a great week. -Megan🤓

[@yassinetaouil8142]

I like your content, thanks you

[@SocialMediaExaminer]

You're welcome! -Megan🤓

[@theadstrategist]

Cheers, YaSsine.

[@TheOliviajules]

Ok, what does CTA mean and did I actually had to type this word in my ad name? Also, I'm looking for LOCAL followers/customers not worldwide followers since my business is a spa. How do I use the 1.80 system to local my niche clients locally (in my town)?

[@theadstrategist]

CTA = call-to-action RE: Local-Do the exact same steps except when setting up the campaign, you'll choose your local area (either the name of the city or town or use zip or postal code areas to get even more specific).

[@jacobbetito3198]

Really cool. Just to clarify, what's is the purpose of duplicating the ad 5 times? Is it just turn 5 of your best creatives into ads? And are you suggesting to run them all at one time? Also is it all under the same goal at the campaign level? Thank you!

[@theadstrategist]

The purpose of the duplication is so that each ad gets the full $1 allotment of ad spend. I'd recommend different goals depending on what type of content you're choosing. If there's something to buy, choose Purchase conversion and use it with the Facebook pixel. If you're just looking to grow your audience to sell to, choose Engagement.

[@rashedrwaished5681]

So will the same person see all 5 of my posts ? and do followers see this or just people who interacted with my page.. or both ? :)

[@theadstrategist]

Both! And yes... the same person will see all five posts. I wouldn't recommend this strategy to people who DON'T have an effective sales process in place behind their social media though. Otherwise, you'd grow your audience and community but you also need to make revenue if you're spending money on ads.

[@theadstrategist]

I'd love to invite you to subscribe to my channel... We'll be launching soon and I'll be deep-diving into more of these things and answering your questions in future videos. kzbin.info/door/nm2YBB1J_Ivb9nMpKMpLlQ

[@rashedrwaished5681]

@@theadstrategist Got it, thank you for the reply ^^

[@rashedrwaished5681]

@@theadstrategist Subscribed :) looking forward to seeing your content.

[@theadstrategist]

@@rashedrwaished5681 See you over there soon.

[@supersizemedia]

Free download?

[@SocialMediaExaminer]

Hi, SM! Thanks for watching! We just added the Engagement Spreadsheet link to the description. You can download it for free there. -Mitch

[@dulcetsimone1482]

How does FB suggesting 1000 people in your custom audience affect this strategy.. Unusable until you have enough original traffic? Thanks again.

[@mukeshkv451]

Wanted to download the sheet but couldn’t find the link.. can you share me the link please? Thank you

[@SocialMediaExaminer]

Hi, Mukesh. Thanks for watching! We just added the Engagement Spreadsheet link to the description. You can download it for free there. -Mitch

[@mukeshkv451]

Social Media Examiner I can download now . Thank you..!!🙌

[@SocialMediaExaminer]

Awesome! You're welcome, Mukesh. -Megan🤓

[@sergeychernov2357]

Hi, is it possible to sent to this chat link on your google sheets for sample? Thanks in advance)

[@theadstrategist]

I'm not understanding the Q. Are you looking to download the spreadsheet? You can do that here: kzbin.info?redir_token=SbF0u2JDonlXtdSXeoCZ_o2vr3h8MTU5MTM4Njc3OEAxNTkxMzAwMzc4&q=https%3A%2F%2Fwww.socialmediaexaminer.com%2Fwp-content%2Fuploads%2F2019%2F12%2FInstagram-Engagement-Analysis.xlsx&v=TEJDVh7Wg0E&event=video_description

[@sergeychernov2357]

@@theadstrategist that's just what I needed. Thanks)

[@theadstrategist]

@@sergeychernov2357 Boom!

[@simonjones6610]

Didn't you miss out a step on the spreadsheet? You added up all the engagements but didn't work out the engagement rate. You can't judge the post on those engagement numbers alone. You have to work out the percentage of those reached who engaged (Total Engagements/Reach} x 100 - then find the 5 with the highest engagement rate % - no?

[@chrisdunnettmusic]

This is very interesting but if I'm understanding correctly, you are pretty much just advertising to people already engaging with your business page which is a little like preaching to the choir? Yes, I get that people on your business page are potential customers and it makes sense to "sell" to them but it doesn't seem like this approach will reach a "new" audience? I have almost 5000 FB "friends" and can count on both hands the number that have purchased something from me. The majority of my sales have been people that were not part of my World prior. I'm not saying your method won't work and I'm sure it does for some but doesn't seem like it would for me unless I'm missing something?

[@theadstrategist]

In your specific case, I wouldn't recommend this strategy. This is intended for people who are already successfully monetizing their audience. If you can count on both hands the number of people who have made purchase, I'd focus on building your sales and social selling muscle before putting any ad spend behind it, Chris.

[@chrisdunnettmusic]

@@theadstrategist Thank you! Yes, that makes sense. I'm a musician and unfortunately musicians don't usually buy from other musicians LOL

[@AnyaAleksandra]

Cant you do the same through instagram instead of FB ads? way easier

[@aaronmannofficial]

Thank you so much for this advice! It helped clear a lot of questions I had surrounding ads. Just started my channel for book reviews here. 100 Subs and growing :) Cheers!

[@SocialMediaExaminer]

Glad it was helpful, Aaron. Congrats on the sub milestone! BookTube is a big world, so I am sure you will find your audience and continue to grow. How are you using Instagram to grow your channel... or is that for something else? Just curious -Mitch

[@aaronmannofficial]

@@SocialMediaExaminer yes I use my Instagram for sharing content and engaging with followers. Unfortunately my Instagram has been stuck in the mud for some time. I’ll gain 3 followers a day and then lose 6... trying to find ways to break the algorithm that holds my content at certain engagement rates...

[@zz.158]

Amazing.I am an artist doing covers with a few thousands FB followers.Whats your best tip on the strategy (5 type of adds seen in your video) to use those adds but on FB(its the same) in order to find clients such as bars -hotels- weddings- small festivals?

[@SocialMediaExaminer]

Hey ZZ- I don't think there's any one silver bullet to target specific types of clients. I would suggest following the accounts you'd like to work with and begin building relationships with them by engaging with their content. Eventually, you could suggest how you might be able help them. You could also write a blog post or other piece of engaging content recommending those locations/events, linking to their sites to give them some exposure. Hope that helps! -Megan🤓

[@lijakrusibiza]

Hi! Thanks for a great video. I have two questions: would this strategy still work if I would do 3€ / 3 posts instead of 5? Better than nothing I think or am I wrong? Secondly, why did you stop posting on your Instagram profile. I had a look and loved it. It’s a shame the lady lost is from February :( Thanks 😊 subscribed to your channel 👌

[@theadstrategist]

This strategy works in any denominations of your choosing.

[@theadstrategist]

And to answer your Q about my Instagram profile, the reason I stopped is two-fold. 1. I've worked for years to build an organic machine that brings me sales every month. So I don't necessarily have to show up on social media every day to have a healthy business. 2. We've turned our resources inwards and I've spent the last year making my internal company and team stronger. During that time, we've reproduced our entire digital program, built tools for our members, and cleaned up the back-up. It's one of those take a step back to take a giant leap forward type of scenario. Thanks for subscribing to my channel! We have some incredible things planned over there launching shortly!!!! Stay tuned.

[@educate2024london]

you saved just saved us about $1,997 facebook marketing course from a fakefluencer

[@SocialMediaExaminer]

Oh, WOW! That's pretty major - thanks for checking our video! -Megan🤓

[@theadstrategist]

Bahahahaha... 😂 Your welcome, Kashem. Should I send my $1,997 invoice through the mail?

[@SocialMediaExaminer]

😂

[@jameslcasale3871]

I'm old and confused like Seinfeld's uncle Leo. How much of this will you do for me? I have a lot going on trying to sell my three parenting books and a cook book.

[@SocialMediaExaminer]

Haha James- Here is Amanda's website: theadstrategist.com/tss-sfsp-1/. Another resource for you would be getting into some Facebook social media groups where there are consultants for hire. Here are a couple: - facebook.com/groups/SocialMediaMastermindsGroup - facebook.com/groups/smstrategist/?multi_permalinks=1855827281214518 -Megan🤓

[@7arts84]

Facebook already does this

[@SocialMediaExaminer]

👍 😊

[@theadstrategist]

For Instagram?

[@tyrellsmith4684]

Hey can someone help me

[@SocialMediaExaminer]

Tyrell- We don't provide individual help to our community. Depending on what you need help with, the search function on our Website is tremendous -- full of information about every platform. www.socialmediaexaminer.com/ -Megan🤓

[@chris957able]

with the new update how can you tell the website clicks , instagram just dont say it any more