How to Analyze Your Facebook Ad Results: 7 Metrics to Track

[@SocialMediaExaminer]

Need to set up your Facebook Ads Manager? Watch this video: kzbin.info/www/bejne/hGmwZmB8pq-qY9E

[@jonathanbenavidesvallejo2870]

Seriously, this is the best content on Facebook metrics out there! Thanks for the amazing job!

[@gameexplorer9213]

She made everything so simple to understand that Facebook ad doesn't remain as easy as it was! I wish I could have watched this with my pen and paper.

[@marketingmei]

Awesome job going over how to understand each metric! It can definitely be overwhelming out the gate when you don't know which metrics are important because there is a lot of stuff in there, and you can ignore most of them depending on what your objectives are. I'd say the 3 biggest ones to focus on ROAS, cost per result, CPM. Everything else is really secondary if those numbers are solid!

[@theadstrategist]

Great additions, Mei! What specifically are you looking for when you look at the CPM?

[@marketingmei]

@@theadstrategist I look to see if it's lower, higher, or in line with the demographics I'm targeting. In the US, the average CPM is about $12, but I also factor in other variables such as age and seasonality which also drives costs up quite a bit. Older people take longer to scroll through their feeds so it costs more to reach more people!

[@theadstrategist]

@@marketingmei I'd challenge you on this specific metric. Especially if you're talking retargeting. 'Cause you can have a sky-high CRM and still be crazy profitable with a solid ROAS. CPM really only tells you about the congruency of your creative for a cold audience.

[@aishawongaccessories]

THANK YOU SO MUCH FOR TIS VIDEO. I.m a soloprenuer and i always overwhelm how to monitor my ads coz there's so much metrics but after seeing your video. it saves me up with a lot of time. it's really helpful.

[@ivanvspsje]

I LOVE YOU, you're the difference between keeping my new job, and getting fired, thanks ♥

[@gomzify]

I just love d blend of animation in d video ... Incredible

[@karinahux1783]

Thank you for this information. I am starting out my internships and your videos are giving me the confidence to take the bull by the horns!

[@ajeeshbabu5727]

i really cant go without commenting this video , u guyz are rocking like anything ,,,, so much of valuable information in this channel ,,,,

[@theadstrategist]

Hiiiii over here now! Thanks, Ajeesh.

[@PhoebeTabo]

The value in this video is scary!!! Thank you!!!

[@SocialMediaExaminer]

Glad you got so much out of it, Phoebe! -Jen

[@theadstrategist]

😂😂😂 My favourite comment by far!

[@burninghearts4806]

Yes it is.

[@johnanning9748]

Thank you very much for this video. I cannot begin to tell you how informative and helpful this video is. Definitely worth a watch everyone!

[@SocialMediaExaminer]

Bond is a smarty pants, for sure! Thanks for the feedback, John. -Megan🤓

[@theadstrategist]

So humbled to hear it, John. Happy it helped simplify the topic for you.

[@mobile8873]

Awesome. I have just started my FB ads, and your explanations are so crystal clear. Cleared alot of my doubts. I am glad I came across your video. Thank u. Just one question. @9:48mins, u mentioned something about Feed ad and the left column. What is that? What column were u referring to?

[@ej6557]

Love the info coupled with extreme clarity. Great video!

[@theadstrategist]

Cheers, EJ! Super appreciated.

[@gerardoortega8430]

i love you. Like seriously I LOVE THIS CHANNEL

[@SocialMediaExaminer]

Haha, thanks for the feedback, Gerardo! Bond is the best. -Megan🤓

[@theadstrategist]

Yay! So amped you're getting massive value from it. Thanks, Gerardo.

[@rishimathur2667]

Excellent video with super helpful metrics! Thank you 🙏

[@LovePreetKaur-kohara]

😘in love with your teaching method.

[@young-igotana-jamie5316]

Thank you Amanda! Excellent information in this video.

[@YanPagan]

Its not possible to see colocation by country on the analytics results of an Ad anymore? I cant find it!

[@Exploring7possibilities]

Wonderful video. Thanm you very much

[@AbbasAli-lo2ci]

Oh this excellent info real I have gone through so many videos but this one is the best I have ever seen Thank you so much

[@SocialMediaExaminer]

So glad you found so much value in it! 😄-Jen

[@SocialMediaExaminer]

So glad you found so much value in it! 😄-Jen

[@theadstrategist]

That means SO much. Thank you, Abbas.

[@Healthwithnyrah]

Finalllyyyyyy this is exactly the video i wanted to watch!!!! Amazing and well explained

[@kld_mfth]

THANK YOU VERY MUCH...VERY VALUABLE INFORMATIONS YOU'RE THE BEST CHANNEL I'VE EVER SEEN. I APPRECIATE YOUR EFFORT A LOT; GOD BLESS YOU ALL

[@kentchau8305]

Great information to understand what terms of facebook ad are meaning , many thanks

[@AffiliateConversion]

Thank you very much for this awesome video, very valuable for me, thanks a lot and happy new year 2020 to all Social media examiner team

[@anonemouse2105]

Great video! I was wondering though, when you adjust ROAS for variable expenses, why do you add these expenses to the cost of ad spend rather than subtracting them from revenue. Wouldn’t it be a more accurate reflection of ROAS to take net over ad spend rather than gross over ad spend plus expenses?

[@alepuzzola]

This video is so useful! Thanks so much!

[@SocialMediaExaminer]

😀 😊 😎

[@theadstrategist]

* Blushes * Thanks, Alessandra. What are you running ads towards?

[@dflanagan56]

Thank you so much for this valuable and very clear and concise video... I’m looking to start a agency from scratch and was kinda clear in these concepts but not crystal- I will be studying these til I know them well.. I got here from your other very informative Hubspot tutorials, bought a tai Lopez course back on 2019 November, but realized I needed more information before I can really help local small businesses in my home town of Eugene Oregon. Again thx so much for the value and I will definitely buy you a glass of wine or lunch one day 😊😊😊 all the best

[@SocialMediaExaminer]

That's so awesome, Dave! Bond is the bomb. Best of luck to you! Also, in case you would like to check out some more info, we have a whole playlist on KZbin on how to work with FB ads. kzbin.info/aero/PLyqdnWmgSb_YuvXz1Ofzxe9los0Q_vPt2 -Megan🤓

[@theadstrategist]

That's exactly how I started my agency back in 2015. Google became my best friend and I practiced, practiced, practiced until it all became second nature. Now I could run ads in my sleep!

[@theadstrategist]

Sending you all the best on your journey as you make it happen!!!!

[@invisible4657]

wouuu excellent video .. where can I see a video that speaks what are the metrics to take into account according to the campaign that is running? thank you

[@UpStreamCharlie]

Thank you very much for this video. It's very helpful for beginners like me.

[@laurinhabreu]

Amazing video thanks a lot

[@rahibalizada6724]

Loved it! Clear and understandable!

[@albertosangalli3414]

Hi, great video!!! What are the metrics to monitor for a local business?

[@jagritisingh4727]

Thankyou for this information 🧡

[@SocialMediaExaminer]

So glad you found value in it. Thanks for watching! -Jen

[@christianpicardo2683]

this is very helpful very simple and detailed thank you

[@flaevbeatzmusic]

CPA *Good one* 😃

[@MarioFilhoML]

Hi Amanda. Thanks for sharing such valuable content. I remember learning a lot from a podcast episode you participated :) About the 1.5% CTR "threshold", do you consider it for both cold and hot traffic? Thanks again!

[@MarioFilhoML]

@Amanda Bond Great, thank you for the answer, Amanda. Have a great 2020!

[@SocialMediaExaminer]

Happy New Year to you, Mario! -Megan🤓

[@jameslett6088]

Would these numbers also apply to B2B advertising though?

[@theadstrategist]

@@jameslett6088 Absolutely. Messaging and action rates for your niche is exactly the same no matter who you're trying to target... B2B, B2C, B2X

[@Repeatedlyreminded]

Hey, cool video, follow up question: Can you display a segmented breakdown for specific conversion actions in the Meta Ads Manager in the campaign analysis - similar to the Google Ads Manager? "Purchase" hides different products, which I would like to decipher. Specifically, I would like to display the specific product that is responsible for the purchase conversion - i.e. what was bought? Actually quite basic... (Facebook collects the purchase conversion value - so you should at least be able to display the breakdown of the added values, right?). Does this make sense?

[@collabartsvideo]

How do you calculate purchase conversion value on service based businesses? Our price per product/service are always different.

[@phillee321]

This is a great video! huge help for me. Thaks a lot

[@SocialMediaExaminer]

Awesome, Philip! Bond is the best. -Megan🤓

[@theadstrategist]

Glad you found it super helpful. We're releasing a companion blog post this week to help for those people who learn best through written word. Stay tuned!

[@theadstrategist]

Here, give this a read, Philip: www.socialmediaexaminer.com/how-to-analyze-facebook-ad-results-7-metrics-to-track/

[@phillee321]

@@theadstrategist thank you so much!

[@watervalleys-blesseddrinki7394]

Hi, Your videos are great, what softwares did u use, could u please mention?

[@SocialMediaExaminer]

We edit all of our videos using Adobe Premiere Pro and After Effects :)

[@sulaimanmisri6411]

Thank you so much! Support this

[@theadstrategist]

Cheers, Sulaiman.

[@praveengummadi]

Dear Amanda, Thanks for providing good information.

[@SocialMediaExaminer]

Glad it was helpful!

[@prateetisinha7068]

Great info, thanks a ton...

[@SocialMediaExaminer]

Our pleasure, Prateeti -- thank you for checking it out! -Megan🤓

[@theadstrategist]

Glad you found it helpful, Prateeti. Cheers. 🥂

[@ChrisShouse01]

Happy New Year! Do these metrics also count when it is a boosted post?

[@francisjohn6638]

Really Awesome

[@sashacarty1033]

This is great! Thank you!

[@SocialMediaExaminer]

You are so welcome, Sasha! -Megan🤓

[@theadstrategist]

Thanks for watching, Sasha. What do you run ads for in your business or role?

[@sergeychernov2357]

Hi, do you think that ctr 1,5 for feed or for stories ok?

[@GoMinivan]

Omg.. this video was so perfect!

[@SocialMediaExaminer]

Thanks so much, friend! Let us know if you have success with her advice. -Megan🤓

[@theadstrategist]

Yay! Favourite part?

[@imakemooovies2]

The option for website purchases is not in ads manager anymore. what do we use in place of that?

[@nathanb7018]

Is measuring lead (subscribers) important to calculate if I'm not doing high volume currently?

[@marketingmei]

yes, definitely! If you're doing lead gen initially, number of and cost per lead are both the most important metrics to measure :)

[@theadstrategist]

It depends on your business model, Nathan. What is your business and what does your sales process look like?

[@Outdoorando]

Excellent ! Thx

[@lrbaysang2]

Thank you so much

[@StuartShaw]

Hi there, great video!! You mentioned a link to another video with 3 reports but the link wasn't given--can you share that please?

[@SocialMediaExaminer]

Thanks for watching, Stuart! Good catch :) We are dropping that video next week! Subscribe and hit the bell to be notified when we release it. Happy New Year -Mitch

[@theadstrategist]

Hey Stuart... wanted to make sure you got the follow up video: kzbin.info/www/bejne/jGLTc6KIibaeh7c&t

[@shireeshp2998]

Thanks for a great content

[@michaelbelgrave4965]

Hey quick question, would you happen to know which of these kpis are most important to look at when making facebook ads meant real estate agents when advertising a home for sale?

[@theadstrategist]

Earnings per (action) versus the cost per (action) to determine your return on ad spend. What I mean by that is if you're generating leads from Facebook ads, you substitute action for lead. Consults via Facebook ads, substitute action for consult. Applications via Facebook, substitute action for application.

[@directajith]

Suppose if we are an ad agency and we run ads for our client, how can we show the results to them and fix the price for our services?

[@yallabena1641]

Amazing Amanda, really useful ! Can you let me know where to find more Videos for Amanda for Facebook campaigns management ? Thanks in advance

[@SocialMediaExaminer]

We have more videos from Amanda Bond on our channel. She is also working on her channel too! Get started here: kzbin.info/www/bejne/jGLTc6KIibaeh7c -Mitch

[@theadstrategist]

Khaled, I'll be launching my channel shortly. You can subscribe in the meantime to be notified when it goes live: kzbin.info/door/nm2YBB1J_Ivb9nMpKMpLlQ?view_as=subscriber Our team is working on some GEMS!!!!

[@nosegem-health]

hi! where is the video of the 3 reports mention at the end of your video, I just subscribe :-) by the way....

[@RafiqAhmedChinoy]

First of thanks for the detailed information I have a e-commerce website our max profit margin is 15% and some items not more then 2 % Can you please help me to resolve following 1. mostly we do traffic adds but unfortunately we have 0 Purchase conversion value In Lead Generation i am bit confuse specially with placement section due to that i run same add in two different ways Fb Lead and then website lead. Both results are totally different, and yes there was a slight diff in Audiance web lead have more support as ( look a like ) but results was very bad wed cost me double. Can you please help to find where i am mistaking. Thanks once again and keep up the good work Bye for now...

[@onkgomoditsealfred3386]

Can I have the link to this Facebook.. this way helpful

[@digitalmission3606]

You mentioned "Product Price - Ad Spend = Profit Margin". My question is, is there no other cost of making and distributing the product?

[@marketingmei]

You're 100% correct. There's COGS, operating expenses, general admin, payroll, etc and a lot more depending on the nature of your business. You should calculate your breakeven ROAS, which is 1 / Profit Margin %. That should be the ROAS you should aim for. So if your margin is 75%, that's 1/0.75 = 1.3 ROAS Thus, your breakeven ROAS is 1.3, and anything above that number would mean you're in the green :)

[@zizicario]

Thank you for this but I have a question, please can I pay the Facebook ads bills with my client's debit card ( name and address and card instead of mine? Would not that lead to the suspension of my ad account? As my name and address are different from my client's infos ? Please clarify ❤

[@marketingmei]

If you're running ads for a client, the ads are always paid by the client. It should be their credit card on the account. I can't think of a scenario where you're being charged for the ads AND management of their account.

[@sergeychernov2357]

Are you running ads in client's business manager? If, yes, you must to use client's card... Send link to client from page with payment method In order to client can add card

[@directajith]

@@marketingmei what is the process to get our service charges? Is it a separate pay?

[@samber9689]

awesome amanda. saw the video by luck. from sam, the belgian man

[@theadstrategist]

Haahahaha!!! SAM! How cool is that?! What a small world it truly is. Hope you're doing well, buddy.

[@JustasOmis]

How i can i know im good on my ads, if my company didint selling?

[@ajayghisad8679]

Thank you.

[@SocialMediaExaminer]

You are welcome 😁 -Mitch

[@WOWeRsh]

Guys what is audience network i have searched about it but still don't understand it

[@yassinetaouil8142]

Thanks

[@SocialMediaExaminer]

No Problem -Mitch

[@russel-yt7814]

Hi amanda, can you please tell me how long does it take until facebook reactivates your account after they've appealed a decision in your favor?? Its been more than 3 days and im not even sure that they will reactivate it. This is the email they replied to me with: Hi Russel, We reviewed the business account again and determined that access to advertising was incorrectly disabled. Any of its Ad accounts or Ads that were affected will return to their previous status. We apologize for any inconvenience. Thanks,

[@theadstrategist]

Russel... this blog post recently came out that I found super helpful with account bans: www.socialmediaexaminer.com/5-reasons-facebook-ads-manager-account-could-get-shut-down/

[@tonyagency9692]

Hi guys, I'm seeing this problem when my data is just a dash like this "---" and it says "Due to the change of iOS14, this breakdown hasn't been calculated." How do I solve this? Can someone help? :(

[@amalabdullaev1481]

The number 3 is flawed. You aren't taking the prime cost of the product into account, which could actually lead you to losing money.

[@theadstrategist]

Cost per Purchase (or CPA, cost per acquisition) only deals with the advertising cost to acquire a new customer. Not the COGS related expenses.

[@amalabdullaev1481]

Amanda Bond • The Ad Strategist But isn’t it wrong in some way? We are actually losing money to acquire him. Without knowing his/her lifetime value it makes no sense.

[@SigKappel]

Good video lady

[@SocialMediaExaminer]

Glad you found value in it! -Jen

[@radwangalgai]

that was a fine counting hints

[@zeeshanshaikh2451]

cpm ???

[@hafizarslan91]

why 5 ads ?

[@theadstrategist]

The number doesn't matter. Do whatever works best for your business. They're just five ideas from ads we run. And $5/day is an easy and nice round number to wrap your head around.

[@antoniotamariz]

You are beautiful :)

[@asianal]

great video! thank you