How to Use GA4 to Track and Report Social Media Traffic

[@collegecommunicationsandma6981]

You did a great job explaining this! Saved me hours of research...

[@kp_playbook]

Glad it helped!

[@SouthHouseDesigns]

I have been looking, searching and deep diving for exactly this. Thanks so much! It is exactly what I've been needing. Now what I'd like to know next is how to apply this exact same traffic report to a specific url. I'm guessing it's fairly easy now that we have this report saved.

[@kp_playbook]

Awesome, we're glad this was helpful! If you need to filter it for a specific URL, you can revise the filter on the report to include the Organic Social channel but also that specific landing page. You will need to remove the filter and re-create it since you can't (yet) edit filters on reports. Then you can save that as a new report in your library. If you get stuck come back and let us know!

[@YesterdaysTomorrow]

Awesome video, very to the point and easy to digest the information, I am currently pursung my Bachelor's in Digital Marketing. This video was extremly helpful and I will be chacking out the rest of your content!

[@kp_playbook]

Glad it was helpful!

[@YesterdaysTomorrow]

How long have you been involved in marketing? Love picking others brains on topics about marketing to see odifferent perspectives to help fuel the learning process.@@kp_playbook

[@kp_playbook]

Dana has been working in digital marketing since 2000!

[@YesterdaysTomorrow]

@@kp_playbook so tons of experience, what would you say would be the biggest things to focus on as a new digital marketer when it comes to building tested experience?

[@kp_playbook]

@@YesterdaysTomorrow Dana says, "Don't be afraid to implement changes and observe the results, even if you aren't 100% sure if those changes will help or not. Many marketers get caught in a trap of worrying about potential negative impacts from their changes and end up not actually putting good ideas into practice."

[@dangriffiths3862]

just what i needed, thank you

[@kp_playbook]

You're welcome!

[@PeakDistrictSEO]

This was a great video but I got lost at 5:41 when you came back to reports...your video GA4 loaded reports by Ssource/medium as opposed to Session default channel group..so I was stuck then. Not sure if i missed something?

[@kp_playbook]

No, you didn't miss anything -- the traffic acquisition report title incorrect says by source/medium but the actual dimension that I'm showing in the report is the new channel group. Let me know where you need help and I'm happy to walk you through it!

[@mehwishqurayshi]

This is really helpful.

[@kp_playbook]

Awesome, glad to help!

[@SouthHouseDesigns]

I am now trying to apply this to my G4. I am stuck at 1:50, my screen does not have the Admin tab at this point. I'm not sure where it iss hiding and how I can force it up. Guidance please. You just skimmed a bit fast there because of the screen change regarding thhee channel group. I do not have the settings wheel on the lower left either.

[@kp_playbook]

Do you have admin-level access to the property you're working with?

[@payelchowdhury4343]

Hey, thanks for sharing. Can you make a video to add Quora, Reddit & Medium channel add? Thanks for showing FB, IG, LinkedIn. Please make a video or guide me how can I add Quora, medium or reddit & KZbin? I can't figure out after click on 'source'

[@kp_playbook]

Yes absolutely -- you can use similar steps to what I did for Facebook etc. Check the "Session Source/Medium" and then use what you see there to customize your channel. But I'll make a video as well!

[@ericmurtha7744]

super useful! Thanks much.

[@kp_playbook]

Glad it was helpful!

[@simonadailydaite9053]

Hi, and how to add to see not in sessions but in users?

[@kp_playbook]

When you modify the report, click on the metrics option (in the right sidebar) and you can add in the users metric there.

[@simonadailydaite9053]

Also, do you video how to do with paid social? is it the same? there are some opinions that GA paid data do not track weel and that data often goes into "organic social"

[@kp_playbook]

You definitely need to add UTM tracking to paid social campaigns for them to track properly. You can download our UTM guide here which shows you what to do: kpplaybook.ck.page/2ff17dcea4

[@robson-laidler-accountants]

What combination of Match and condition lettering would be needed to capture / include KZbin please?

[@kp_playbook]

You could use youtube.com or youtube as the source -- if you're using custom UTM parameters make sure to take those into consideration.

[@SEOSEO-r1r]

Hey there, i just tried this method and added Pinterest as pr your guidance. However, Pinterest is still not reflecting in session source/medium. I see FB, Insta, Tiktok all visible, but not Pinterest. Can you suggest what to do?

[@kp_playbook]

Can you share exactly how you added Pinterest so we can test it out?

[@lovemydress]

Thank you SO much!

[@kp_playbook]

Glad it helped!

[@karenbensdon4643]

This was awesome!! Thanks so much!

[@kp_playbook]

You're very welcome! Thanks for watching!

[@onpointresults]

Thanks for the video!! Shouldn't KZbin traffic have been automatically categorized as Organic Video? Also, wish these custom channels passed to Looker Studio!

[@kp_playbook]

That's a great point - we set our KZbin traffic as social in our UTMs so that's why. If you click any of the links to our site in the description, you'll see our UTM configuration. And agreed -- hopefully these custom channels will make it to Looker Studio at some point. But in the meantime, you could use the CASE function in Looker Studio to do something similar.

[@onpointresults]

@@kp_playbook Thank you!

[@Ilkestonwebdesign]

This doesnt work. GA4 has changed yet again and this video is outdated. The Filter options don't exist

[@kp_playbook]

This video was recorded with an older version of the UI but all the same options still exist. Are you running into problems when you try to edit a report?

[@arthurkian6331]

The new Analytics sucks. We lost all of our past data and it is very awkward and limiting. Why did they do that?

[@kp_playbook]

We hear you! The old analytics was really starting to show its age, and wasn't able to properly handle the consent requirements for GDPR. The rollout to GA4 could certainly have been better, no question. If there's anything you're stuck with, let us know for a future video.