How To Use LinkedIn To Market Your Business - LinkedIn Marketing Tips

How To Use LinkedIn To Market Your Business - LinkedIn Business Marketing Tips
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Are you an entrepreneur wondering how to use LinkedIn to market your business? Do you want to attract your ideal client so you can grow your business and ultimately make more sales? If this sounds like you, tune in because in this video, you’ll learn how to use LinkedIn to reach your clients and customers so you can better promote your products and services.
LinkedIn now has almost 600 million users on the platform. Of those 600 million users, 61 million of them are senior-level influencers and 40 million are in decision-making positions. This makes LinkedIn the perfect place for you to grow and market your business.
In this video, you’ll learn the 7 steps to grow your business on LinkedIn and attract your ideal client or customer. Here are the 7 steps you’ll learn more about:
Step 1 - Optimize your LinkedIn profile (1:37)
Step 2 - Create a LinkedIn Page for your business (4:58)
Step 3 - Develop your 30-second pitch (5:30)
Step 4 - Find your target audience on LinkedIn (6:14)
Step 5 - Use the newsfeed wisely (9:23)
Step 6 - Publish articles on LinkedIn (10:43)
Step 7 - Create a pod (11:54)
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• How To Use LinkedIn To...
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4) JOIN A FREE COMMUNITY of professionals in #thecareerclub
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5) WORK WITH ME ONE-ON-ONE: Accelerate your career faster than you imagined. Apply to work with me one-on-one: www.professoraustin.com/work-...
6) LET’S CONNECT!
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OTHER VIDEOS REFERENCED IN THIS VIDEO:
How To Write A LinkedIn Summary - LinkedIn Summary Examples
• How To Write A LinkedI...
Elevator Pitch Example - How To Create A Personal Elevator Pitch
• Elevator Pitch Example...
For more on how to use #LinkedIn for business marketing, watch these:
LinkedIn Marketing - 8 Reasons It’s the #1 Channel for B2B Advertising | Marketing 360
• LinkedIn Marketing - 8...
The Number One LinkedIn Strategy For 2019 | GaryVee
• The Number One LinkedI...

[@laughteryogawitharchanarao652]

Thank you Heather Austin for making this. Appreciate your time and efforts.

[@ProfessorHeatherAustin]

Do you own your own business or have you ever wanted to? 🧐 Learn how LinkedIn can help you skyrocket your success! Remember to hit the THUMBS UP 👍 button and SUBSCRIBE for more videos like this.

[@Shabbydenise]

Thank you so much! This information is what I have been looking for.

[@LifeCoachJesse]

Thank you!! Nice to meet you. I appreciate your good energy. Building my life coaching business.

[@vero.valencia]

I looove the easy, simple and excellent way you explained everything. Great job!!!!

[@RosatiSamuel]

Plus the smiling and the hospitality in the face, the video is awesome and educative. Thank you so much.

[@danwohlslagel1277]

AMAZING content- Thank You!

[@SelfLeadershipGlobal]

These are great tips, and I appreciate that you walked us through the process (as opposed to just talking about it)! Thank you!

[@ProfessorHeatherAustin]

Self Leadership Global so glad you enjoyed the walk through. Thanks for watching.

[@christineowen6598]

Thank you Heather! really informative :) helped a lot!

[@hvmamarketing]

Thanks for the insights! Recommendations are a great tool for marketing on LinkedIn

[@jennifercampoy4093]

Thank you, Heather, for this! :) Keep them coming.

[@ProfessorHeatherAustin]

You're so welcome!

[@AdrianaGirdler]

Heather, I love the tips you provided in this video. I usually re-purpose content from other social media platforms for LinkedIn as well as share articles that I find helpful or interesting and have definitely seen an increase in engagement with this. I loved the idea of searching for new people by filtering your search. Cheers!

[@ProfessorHeatherAustin]

Adriana, it sounds like you're definitely using some of the more valuable tools on LinkedIn. So awesome!

[@FearlessDreams]

Providing value always brings more eyeballs. I am happy to see that more and more people use this approach.

[@shivprabhanjansingharya7491]

Thanks for your information Heather

[@kellycraytor]

Super helpful! Thank you soooo much!

[@JoeLewis0317]

Thank you for the helpful advice!

[@marionyoung5375]

This was helpful - thank you!

[@valerier.5378]

Thank you for sharing this!

[@stanleywilson3555]

This was extremely helpful. ty

[@dtxvonte]

Happy I came across this channel, gives a lot of value on how to market yourself as well as business

[@ProfessorHeatherAustin]

Thanks! So glad you found my channel. Thanks for watching.

[@necgginc2595]

very clear and concise explanation. thank you

[@nurealam1206]

Many Many Thanks for another great video n hope to carry on like this for teaching us. May you live long.

[@ProfessorHeatherAustin]

Noor Alam thank you my friend! So glad you enjoyed it. Cheers! Hope you are well.

[@agestateagents5254]

Some great tips. Thank you for sharing.

[@MassInfinity]

Thank you, Heather! I am grateful for this clear and actionable information. I have a lot of work to do to begin using LinkedIn to effectively promote by business, but at least now I have a framework to follow.

[@ProfessorHeatherAustin]

Glad it was helpful!

[@JenniferBrick]

Another amazing video Heather! Tip 5 is amazing, and so underinvested in by all user types.

[@ProfessorHeatherAustin]

Jennifer Brick thanks Jennifer! How do you use LinkedIn to grow your business?

[@kingofgame424]

hii kzbin.info/www/bejne/f3nPXpeKh819hLc

[@abstractitinstitute3416]

Thank you so much share your great idea about LinkedIn Business Marketing Tips.

[@JackaRooAusTx]

This is a very useful video he gets beyond the basics to really be able do use LinkedIn effectively

[@FarahHalim]

Very helpful tips and easily explained. Thanks

[@voltairepabustan]

Thank you for sharing!

[@EdgarValdmanis]

These are truly the basics for LinkedIn success. Many people want to skip the basics and just get the recipe for the "secret sauce". However you cannot understand the recipe unless you have the basics covered. Excellent video!

[@ProfessorHeatherAustin]

Thanks Edgar! I agree. Getting the basics in place first and then working from there goes a long way. Thanks for watching.

[@jakemarshman3978]

great stuff! thanks

[@JaneStoller]

Love your tutorial. Very easy to follow!

[@ProfessorHeatherAustin]

Thanks Jane! So glad you enjoyed the tutorial.

[@rickphillips2753]

Great information and to the point

[@danteinciongjr.6755]

Thanks for sharing!

[@theranasaini]

Great post, Heather. We also use LinkedIn to generate leads that create more business opportunities and more sales.

[@adfilluz]

Thank you, I appreciate your advice. Also, I kinda like the way you speak, really suits this type of content. 😁

[@ToneB]

Very informative. Thanks :-)

[@francischeong1835]

Hey Heather, thank you so much for sharing such great detail on using Linkedin to promote my biz. Greetings from Kuala Lumpur, Malaysia.

[@allenbernard8266]

Thanks Heather! Great stuff.

[@ProfessorHeatherAustin]

Glad you enjoyed it!

[@nityadevisinna3439]

My name is Nitya. Thanks a million! This video has helped me so much for my MBA test in marketing topic. Greeting from Malaysia.

[@ProfessorHeatherAustin]

Awesome to hear Nitya! Thanks so much for watching. What was your favorite tip?

[@ChristopherTVwithyou]

Awesome job, Heather! Love your content, a fan from Malaysia!

[@ProfessorHeatherAustin]

Hi there Christopher. Thanks for watching.

[@Manishdna]

Thank you so much! Great tips!!!

[@ProfessorHeatherAustin]

You are so welcome!

[@pelhamh]

Hi Heather - well done! Have you done any KZbin videos explaining how current LinkedIn Profile owners can create a LinkedIn company page and keep them totally separate?

[@KabirKhan-vk3tr]

Love you Great content

[@lifegenius763]

Thanks Heather. Gr8 video. Just subscribed.

[@ProfessorHeatherAustin]

Life Genius awesome! Welcome to my community. 😊

[@lizthelinkedinboss5105]

Great Tips, love the targeting of clients sections!

[@ProfessorHeatherAustin]

So glad you enjoyed the tips! Thanks for watching.

[@kingofgame424]

kzbin.info/www/bejne/f3nPXpeKh819hLc

[@kellychen4897]

Great tips！Very useful！

[@windaastuti6238]

Thank you very much, this so helpfull

[@ProfessorHeatherAustin]

You're very welcome!

[@YourBestDesignedCareer]

LinkedIn is such an incredible platform to use not only for job searchers but for B2B opportunities. Solid advice Heather!

[@ProfessorHeatherAustin]

I totally agree! LinkedIn is by far my favorite social platform. Thanks for watching.

[@FearlessDreams]

I agree. It's massively underrated and the quality of the people is reaaally good.

[@GirishVenkatachalam]

Nice tips

[@maryalicegoldsmithcoaching]

Awesome tips - thank you! I need to make some changes for sure.

[@ProfessorHeatherAustin]

Hi there Mayralice! Thanks for watching. Do you have a LinkedIn biz page yet?

[@maryalicegoldsmithcoaching]

@@ProfessorHeatherAustin yes ma'am, although I am not super active - it comes and goes in waves.

[@DanielMillerBroker]

This is a great video to learn some basics about Linkedin

[@ProfessorHeatherAustin]

Glad you think so. Thanks for watching g.

[@kortcousin]

This is really good content! I am not really familiar with the way LinkedIn works, but this teaching definitely broadened my understanding.

[@ProfessorHeatherAustin]

Kortia Cousin fantastic! Thank you for sharing. I’m thrilled this video helped you understand LinkedIn better.

[@apostleofmedia]

Thanks so much. This Video really got my Business Page, Prodiggyblog started! I also recommended to everyone in my team.

[@ProfessorHeatherAustin]

Glad it helped!

[@kiddamakallan]

This was very insightful and I hope to use the tips to promote my business and connect with the right audience. Thanks for sharing

[@ProfessorHeatherAustin]

Glad you enjoyed it!

[@mouayyad3361]

Thanks for your support! Very helpful.

[@ProfessorHeatherAustin]

Mouayyad Qtaishat you’re very welcome. What was your favorite part of the video?

[@mouayyad3361]

@@ProfessorHeatherAustin Publishing Articles

[@ProfessorHeatherAustin]

Mouayyad Qtaishat fantastic! Have you published any articles yet?

[@alialvi8909]

Thank you for the great informative video.

[@ProfessorHeatherAustin]

Glad it was helpful!

[@dan_rad]

When you mention sharing KZbin content on LinkedIn, it's worth noting that LinkedIn will (supposedly) favour content that is created natively. Therefore, it may be worth re-uploading your content directly to LinkedIn to improve your visibility.

[@careergodfather]

Just ran into this issue. So true!

[@TrentKennelly]

Alternatively, you could provide the link in a comment. It does an end run around the algorithm.

[@DevjeetMandalMechmatrix]

Very nicely explained. Your video stood out over others 👍🏼

[@ProfessorHeatherAustin]

Thanks my friend! I wish you the best with LinkedIn.

[@KatyDCoach]

Great video and wonderful and true tips for all those who want to get biz thru linkedIn

[@ProfessorHeatherAustin]

KatyDBusinessCoach hi there! Thanks for watching. I’m glad you enjoyed the tips. Do you have an optimized LinkedIn profile?

[@joaopauloribeiro6950]

Hi, I`m from Portugal and find your channel. Thanks for the content.

[@ProfessorHeatherAustin]

Hello! Glad you enjoyed the video. Thanks for watching.

[@No_Thrills]

Hi Joao, don't say "find" your channel, you must say "found" your channel.

[@Lokandev33]

Thanks for vidio

[@ProfessorHeatherAustin]

No problem

[@Lokandev33]

@@ProfessorHeatherAustin I am data entry specialist.

[@pintujoydhar5582]

Thanks dear.

[@ProfessorHeatherAustin]

You’re welcome!

[@chandrakantgurav3853]

Thank you so much

[@ProfessorHeatherAustin]

You're very welcome!

[@TrentKennelly]

Love the skills section! Really huge and overlooked section

[@julienovack1198]

great video! thanks

[@ProfessorHeatherAustin]

You're very welcome Julie!

[@buckybarnes3803]

what do you think about when linkedin asks you to update your profile in other languages? i havent done so because i didnt think it mattered, but i'm always asked when i do an update on my profile. thanks.

[@sergeantfighter6369]

Awesome content! Thank you

[@ProfessorHeatherAustin]

You're very welcome! Thanks for watching. Which tip was your favorite?

[@kingofgame424]

welcom kzbin.info/www/bejne/f3nPXpeKh819hLc

[@sergeantfighter6369]

@@ProfessorHeatherAustin Optimizing your LinkedIn profile...good stuff. I will send you a request via linked in. Thank you, tell you more on Linkedin...thank you so much :)

[@sharetripllc]

Thank u

[@ProfessorHeatherAustin]

Absolutely!

[@mznain]

good presentation

[@ProfessorHeatherAustin]

Thanks for watching!

[@vlognadiramjad3660]

You r look presentation your energy. I am from pakistan. I like your video that help me my digital marketing paper.thanks

[@mr.sultan5237]

Hey there, thanks for such an informative video! I have a question though, so basically I am a software developer and I want to build a LinkedIn profile in which it maximizes my chance for job opportunities, but at the same time I want to start a side hustle in the same niche. I want to use LinkedIn to promote my (affiliate) links. So I will be targeting two types of audiences, employers and potential clients. How do you suggest I go about it? Thanks again for your awesome video!

[@TrentKennelly]

Hi! Doesn't look like you really got an answer here, so I'll jump in. LinkedIn isn't really optimized all that well for affiliate marketing. I don't think you're going to find a lot of success doing that here. And, as you seem rightly concerned about, there's a brand confusion problem that comes with it. I might suggest considering building out other social profiles to have more affiliate marketing success. Hope this helps!

[@yugalparmarofficial]

Amazing 👍 great channel and videos

[@ProfessorHeatherAustin]

Thank you so much 👍

[@KenPharoah]

Im an artist and been hearing about linkin a couple of times this week. I made one before but that was for job searching. Now i want to see if it’s possible to gain an audience

[@weightlosssupport36]

Hey Ken. It is absolutely possible. Now is the time to be on Linkedin.

[@ProfessorHeatherAustin]

Ken, I totally agree with the LinkedIn Coach. You need to be on LinkedIn now. Have you optimized your profile to show your skills and talents as an artist?

[@KenPharoah]

@@ProfessorHeatherAustin not yet but thank you for reminding me, im such a procrastinator.

[@bsimpsonfitness]

Do you recommend setting up a business page or a linked in personal page?

[@yournewfarther]

I'm wondering can I use this tactic for a business company profile on linkedin instead of a personal linkedin account

[@ingircommv1994]

Hi, could share your link to "how to create a business page"?

[@Re.genesis]

Heather. Great Video. I paid over $2000 to learn all this. Excellent share..

[@philipanderson7343]

MODUS Are you interested in getting a loan from us. If yes please kindly email us on [e-mail] or text us on [phone]. Thank you.

[@myprocesses4578]

Awesome video I am just about to level up my LinkedIN for next year. Thank you for the awesome tips. Do you have maybe more content on the pod you mentioned as tip 7? I'd love to learn more.

[@ProfessorHeatherAustin]

More to come!

[@myprocesses4578]

@@ProfessorHeatherAustin aaaand i subscribed. Have a look on my channel, i share tips on outsourcing, maybe you will find something useful there.

[@nurealam1206]

Yes, I'm neither good nor bad. Okay keep on going.

[@ProfessorHeatherAustin]

Thanks Noor! So glad you're enjoying the videos.

[@abbybatterson6527]

Hi, Heather! Thanks for the great video. Can I ask what program you used to do the walkthrough? Thanks! - Abby

[@elannaerhardt3758]

I'm not sure what she used. If you're interested in screencasting, Camtasia is great (a little expensive, unless you'll use it a lot and have good ROI). A free option that requires external tools for editing is Screencast-O-Matic. Though SOM only allows 10 minutes max, and shows their brand on the recording.

[@kingofgame424]

hlo how r ukzbin.info/www/bejne/f3nPXpeKh819hLc

[@shahriarminaee1372]

You won a new sub, does linkedin work well on dating/ relationship niche? I mean can i get traffic to my website?

[@ProfessorHeatherAustin]

Awesome! Thanks foe subbing.

[@JulieDonnelly]

I clicked for the 5-Day Free Mini Course and all I came to was the page to buy your full course. Then I saw a link in a comment below that had the same question, but that link also only goes to the $297 course. Is the free mini-course no longer available?

[@ericv986]

Hi, Very Nice video on LinkedIn. One query I have is, if I'm shifting from employee to new startups then should I need to open new account with LinkedIn for startup

[@ProfessorHeatherAustin]

No need. You can create a separate business page if you want.

[@picklepirate]

Can we have a video made as someone that's not an entrepreneur, but rather for someone that is a social media strategist for their company? Thanks!

[@gabriellagrey4163]

Hey Haylie, you probably won't see this but if you do; did you find any good resources for that?! I'm a social media strategist and am needing some resources!! Thanks!

[@picklepirate]

@@gabriellagrey4163 Thank you! I have not found resources. I'm meeting with other people in our company to see how they come up with content. But, I'm still on the hunt. Though, it's incredibly refreshing to hear the a social media strategist themselves can get stuck. Social media is hard. It has to be relevant, interesting, and aligned with the company.

[@srgkul]

Great video! Many thanks! Greetings from Russia!

[@ProfessorHeatherAustin]

Hello from Russia! Thanks for watching. Do you have your own business?

[@srgkul]

@@ProfessorHeatherAustin I'm just learning English

[@elijahabankwah3992]

can I put my business logo on the profile page instead of headshot

[@POLOLifestyleTV]

I wanted to get access to your free 5 day course you mentioned, is the link still working ? Because I could not Subscribe.

[@ProfessorHeatherAustin]

Hey, thanks for watching! Yes the LinkedIn mini course is still available. Here's the link: heatheraustin.online/linkedin-liftoff

[@sandrasolomon-7647]

What is the purpose of Linkedin business page ? Is that like FB you can run ads on business page but not your personal page ? Thanks.

[@ProfessorHeatherAustin]

Yep! That’s exactly right. Do you have a biz page yet on LinkedIn?

[@philipanderson7343]

Sandra Solomon-何欣卓 Are you interested in getting a loan from us. If yes please kindly email us on [e-mail] or text us on [phone]. Thank you.

[@garymahon2361]

Hi Professor, I am in Costa Rica , but when I want to connect in a US State, there are hardly any connect buttons. Why?

[@TrentKennelly]

Hi, Gary! Looks like you didn't get a response, so I'll jump in here. LinkedIn actually won't let you connect with people if your "degrees of separation" are too great. If you have a connection, that's a 1st degree. If you see someone who's listed as a 2nd degree, then you aren't connected with them, but someone you're connected with is connected to that person. And it just extends from there. You can connect with 2nd's and, in some situations, 3rd's, but nothing past that. Based on what you're saying, I'm thinking you're not on LinkedIn premium and you don't have many/any connections in the US. Hope that helps!

[@garymahon2361]

@@TrentKennelly - Thanks Trent , appreciate this!

[@f.garcia8729]

God.... Beautiful, smart and expert in marketing

[@ProfessorHeatherAustin]

Thanks for watching!

[@davidbalan6571]

When I graduate at Polytechnic Sarawak Diplomma in Mechanical Engineering Manufacturing and Accounting minimum CGPA 3.75 I will applied for a jobs within Internet Mobile phone 2014 & 2015

[@joaopauloribeiro6950]

Thanks for the correction. I have to improve my English.😀

[@philipanderson7343]

João Alves Ribeiro Are you interested in getting a loan from us. If yes please kindly email us on [e-mail] or text us on [phone]. Thank you.

[@davidbalan6571]

When my curriculum sports and games and having football shoes at primary 🏫 and secondary 🏫 and academic performance UPSR ( 2004) PMR ( 2007) and SPM( 2009) grades C I will applied for a jobs 2014 & 2015.

[@lindaroberts4791]

I tried downloading the free 5 day linkedin course but the link did not work.

[@Green-hb5rz]

🤟

[@erikvilla__]

How is your camera quality getting better?!?

[@LifeCoachJesse]

How do I create a Pod?

[@ProfessorHeatherAustin]

Great question. Invite others in your industry to an email group. Then whenever anyone posts on LinkedIn, you ask your pad to engage with the post.

[@LifeCoachJesse]

@@ProfessorHeatherAustin thank you!!!

[@a.n.shellrealty1465]

#thecareerclub #LinkedIn

[@ProfessorHeatherAustin]

Hi there! Thanks for watching.

[@rpatel6461]

Today realized professors can be hot too!!

[@PowerfulPlayEdmonton]

Your teeth are way too perfect!! lol :)