How To Use SWOT and Product Life Cycle | BTEC National Business Unit 2

[@finstup]

​​im confused i swear we say ojectives and marketing mix after we write swot and PLC so how will we mention them before we write them?

[@finstup]

or do i do my justification after marketing mix and aims and objectives

[@tutor2u-official]

You can write about your aims and objectives at ay part of Activity 1 (and it is a good idea to repeat them at the start of Activity 2.

[@finstup]

@@tutor2u-official Oh i see now thankyou👍

[@bluelock700]

Do you have a link to a fully answered marketing campaign

[@FareedSaleh-q7h]

For PLC is the example I’ve done below how we should set it out: Looking into the market and identifying some key points, the market is in the MATURITY stage. The market has seen a reduced number of newly established soft play centers in the UK also pricing seems not to be competitive and more cost-plus pricing and the falling number of young children in the UK however, it is also slightly showing signs that it is still in growth with the market growing at 3-5% per year, rising demand for edutainment and new operators entering the market.

[@tutor2u-official]

Yes - thats'fine. Then you would need to explain the implications of the maturity phase for your aims and marketing mix

[@DearbhlaMcAnenly]

@@tutor2u-official ive never did plc so i tried it with my assignment last night Overall, the research pack suggests that the budget hotel market seems to be edging into the maturity phase but there are still some characteristics of the growth stage. In this market, the market leaders and their percentage of market share is well established which is a typical characteristic of a mature market. Because of the nature of the market, there is intense competition with pricing which is why I made an objective related to offering deals and discounts as I believe that this could help BRH compete and entice people to book a stay with them, which would help them extend this current stage. BRH are observing a shift in consumer as they moved from primarily business customers to leisure customers and appealing to new market segments is an extension strategy which businesses may use to try and prolong the product falling into decline. This is why I set one of our objectives to introduce sustainable practices into the business’ different locations as I think this will appeal to a new segment of more environmentally conscious people. Without strategic adaptations like this, BRH risks falling into the decline stage which would make it very difficult for them to increase the numbers of their bookings and increase their market share. is this ok?

[@DearbhlaMcAnenly]

@@tutor2u-official i was doing a practice paper last night but i decided to use plc as i had never did so before Overall, the research pack suggests that the budget hotel market seems to be edging into the maturity phase but there are still some characteristics of the growth stage. In this market, the market leaders and their percentage of market share is well established which is a typical characteristic of a mature market. Because of the nature of the market, there is intense competition with pricing which is why I made an objective related to offering deals and discounts as I believe that this could help BRH compete and entice people to book a stay with them, which would help them extend this current stage. BRH are observing a shift in consumer as they moved from primarily business customers to leisure customers and appealing to new market segments is an extension strategy which businesses may use to try and prolong the product falling into decline. This is why I set one of our objectives to introduce sustainable practices into the business’ different locations as I think this will appeal to a new segment of more environmentally conscious people. Without strategic adaptations like this, BRH risks falling into the decline stage which would make it very difficult for them to increase the numbers of their bookings and increase their market share. is this ok?

[@Future.Star.]

Just to clarify on my document can I write in size 10 font for the 2 sides of notes

[@xtremeplayz2073]

for one side you have to write a size 10 font. The other side you can write in a font size of 6

[@tutor2u-official]

Max 10pts - both sides!

[@maybe-dvs]

question: for part A, when writing 2 A4 pages of notes can i write out the 7p's and what to write to remind me. For example can i write "Product: What it does, what it looks like, how it feels" etc..

[@tutor2u-official]

Yes - you are specifically allowed to use the A4 notes as to help remind you of models etc

[@maybe-dvs]

okaye

[@andrewegan9271]

Can we use the owners aim as evidence for the PLC?

[@tutor2u-official]

Not really. The evidence for the PLC comes from the secondary research

[@Future.Star.]

can I write a few ideas in the marketing mix after part A or is that cheating?

[@mysterywealth_1]

how much detail/information should your introduction at the start about the business have? and how many marks are awarded for the introduction?

[@xtremeplayz2073]

cooked

[@tutor2u-official]

Very little. I would just write: Slide & Seek operates a soft play centre in Leeds which currently generates £62,000 annual revenue from 8,500 visits. The business aims to significantly increase sales revenue The marketing budget is £25,000 for a twelve-month campaign We have chosen the option to launch a membership \ loyalty scheme.

[@m4rs_x]

is the PLC given in part a or part b of the case study ?

[@tutor2u-official]

the information to work out which stage of the PLC will be in Part A (secondary research)

[@leexoz3649]

So iv never done a plc before but it seems alot easier than pestle so can I draw the graph and the stages characteristics on my part a just to give a hand as I won't really have any context on it just key characteristics?

[@tutor2u-official]

Not sure you gain anything by drawing the graph. Just pick out the evidence of what stage the product / industry is at. Then link that to explain how it affects your chosen objectives and marketing mix

[@shieldzzzz000]

Can I pre plan my SWOT, PLC, aims and objectives, and AF3 which is the market analysis on the notes?

[@tutor2u-official]

No

[@rgzx6062]

Will you be able to give feedback on the two pages of notes you told us to do in your liverstream from yesterday. As I have done it

[@blessinggiwa-g3b]

Pls how do we know where to find the swot analysis in the source given to us?

[@tutor2u-official]

Opportunities and Threats can be found in the Research Pack. Strengths and Weakenesses from Part B when you learn more about the case study business

[@maybe-dvs]

do you get marks for writing out the 7ps to show you know them

[@tutor2u-official]

The marketing mix (AF5) requires you to write about each of the 7ps in detail

[@maybe-dvs]

okay ty ​@@tutor2u-official

[@DearbhlaMcAnenly]

do we need a conclusion for the end of our justificaation to reach mb 4?

[@tutor2u-official]

No - you just need to use two models to justify your choice of marketing objectives and marketing mix

[@miskhskifaa]

what should the marketing mix be about ?

[@xtremeplayz2073]

the 7ps

[@welp3694]

Can I please know what the conclusion for the rationale should be about? Im confused

[@DearbhlaMcAnenly]

the example my teacher gave us basically said that the business is impacted by both the internal and external environment as observed by the justification and then give examples of how they can change the internal business to help their strengths and weakness and prepare for what could effect them in the external environment ie. opportunities and threats.

[@tutor2u-official]

There is no need for a conclusion in Activity 1

[@sync856]

For the Product Lifecycle it’s about the market itself not about the business ?

[@tutor2u-official]

Its about the market.

[@mahnooryasir5944]

are any point in the research pack that could help me with PESTEL

[@tutor2u-official]

Yes - there should always be useful PESTLE info in the research pack

[@xtremeplayz2073]

Yes - there should always be useful PESTLE info in the research pack

[@welp3694]

when they say talk about trends are we talking about growth or decline in the market or actual trends like collaborations or what not

[@tutor2u-official]

Yes - trends in market size such as growth, segments etc. Also trends in changing customer behaviour and needs/wants; how customer buy; what they are looking for etc

[@welp3694]

@ thank you this helped a lot!!!

[@Gohanisathug]

With the product life cycle is there no wrong answer is it just about showing valid evidence for what you think

[@tutor2u-official]

Exactly. As long as you use some vaslid evidence to support your use of the PLC, you can't be marked down