How To Analyse the Research Pack | BTEC National Business Unit 2

Join Jim for the first in a new series of livestream revision sessions designed to help students prepare for Unit 2 Developing a Marketing Campaign.
In this session, we explore what to expect in the Research Pack and how you should use it in Activity 1 and Activity 2
Here is the link to download the new practice assessment we will be using in our live sessions. It is on a soft play business called Slide and Seek.
www.tutor2u.ne...
Use this link to download our two-page A4 notes template to use in Part A
www.tutor2u.ne...
#btecbusiness #btecunit2

[@tutor2u-official]

Here are the two key links: Slide & seek Practice Case Study: www.tutor2u.net/business/reference/slide-and-seek-practice-assessment-for-btec-national-business-unit-2 Two-page notes template: www.tutor2u.net/business/reference/part-a-two-page-notes-template-for-btec-national-business-unit-2-developing-a-marketing-campaign Over to you. What do you think the key themes are from the Research Pack? How do they affect the business and its aim to significantly increase sales? Which parts of the research might you use as part of your SWOT analysis and Product Life Cycle?

[@blessinggiwa-g3b]

Pls if someone get a pass will the person rewrite it again?

[@LucidVibrant]

Chat there's a possibility i may be cooked any way i can scrape a merit or distinction?

[@ConfusedOxygen]

if it makes you feel better I’m also cooked

[@xtremeplayz2073]

im going to do 6 hours every day starting now of revision for the test i should get a merit

[@jc_9787]

I'm cooked aswell

[@__4980]

@xtremeplayz2073how do u revise

[@z2trappy439]

Everyone's cooked 😭

[@shieldzzzz000]

So just to clarify you pick your option at the end of part B then base activity 1 and 2 around it with use of your research right?

[@tutor2u-official]

Correct

[@ameliegrace8106]

Are you allowed to make bullet points on what you want to use in the marketing mix on your notes

[@tutor2u-official]

Yes - provided you dont start writing out your marketing mix. Key points, issues is fine

[@finstup]

i dont gwt the people,process, physical enviroment part of the notes template will you go through it?

[@ITzMo.]

Is there going to be a videos about the btec level 3 unit 6 and 7 this year?

[@wishGODSPEED]

Can i write more notes in the paper part A and take it to the exam? Please reply quickly thank you

[@tutor2u-official]

Yes

[@abirawle]

market growth,loyalty schemes, social media promotion , facility expansion

[@shieldzzzz000]

When writing your activity 1 and 2 do you do it in a word document and do you include subheadings or is there a specific format you have to follow?

[@tutor2u-official]

Yes - both Activity 1 and Activity 2 are word processed. you can use any headings you want. It makes sense to use headings that relate to the assessment foci, e.g. Aims and Objectives, Research, Justification, Marketing Mix etc

[@Peweranger]

Will they give you sheet of paper to do the 2 pages of notes or do you have to bring a sheet of paper to do your notes?

[@tutor2u-official]

Should give you some paper.

[@Peweranger]

Right. Thank you very much.

[@shieldzzzz000]

In the part A exam can I go on KZbin to this video and download your template for the notes and use that?

[@tutor2u-official]

absolutely - Part A is low control, so you can access the Internet

[@m4rs_x]

i struggle with time management and stress out in the exam because i write really slow under pressure. what should i do because i’m aiming to get at least a distinction or a merit in this exam

[@tutor2u-official]

Let's break it down. Almost every student gets at least 6 out of 8 for AF1 +AF8. Just using sensible headings and specific marketing terminology gets you those marks. The most important mark-scorer after that is the marketing mix (AF5) where 20 marks are available. So most time should be spent on that. After than, the key is to be selective and relate everything to the chosen objectives and research. So dont waste time writing page after page on SWOT, PESTLE etc.

[@MofeAkinola]

my school has given me a premade planning template, am i allowed to make my own

[@ozzyfelina7280]

can i see it

[@tutor2u-official]

of course

[@rgzx6062]

How do I send you over my two complete sides of notes for feedback

[@rgzx6062]

How do we add our complete 2 sides of pages

[@shieldzzzz000]

Is it okay if for the Justification on activity 1 I use PESTLE and SWOT only?

[@tutor2u-official]

Absolutely

[@mahnooryasir5944]

are the aims given in part A?

[@tutor2u-official]

The aim (e.g. increasing revenue, higher market share etc, is given in Part B

[@georgiabd]

can i write anything from the internet about it at home on my notes page?

[@Lulu-fw7dp]

This is probably too late but yes

[@georgiabd]

@ thank you

[@bodhimarklew6995]

Someone get some roses in this live

[@mahnooryasir5944]

can i write by tag line/ slogan in 2 sides of A4 notes?

[@tutor2u-official]

Yes

[@LSDDHSK]

Task 1 Aims and objectives Target market Structure size and trends Competition Pestle and swot, political economic sociological technological legal environmental Justify each Task 2 Marketing message 7 p, Campaign budget and media selection Gantt chart

[@tutor2u-official]

Looks good to me

[@LSDDHSK]

@@tutor2u-official so would this be good for the structure of my research to take into the next day of the exam, and does it look like a distinction level structure? thanks

[@ayaan2808]

im following your template, but the case study you provided dont tell me the aim or who the main market leaders are. So im confused

[@tutor2u-official]

Part B in the case study tells you that Sana and Zak's aim is to significantly increase sales in the next 12 months. There is no market share information (not always provided) however we are told that 90% of centres are run as small single location businesses. So there isnt a dominant brand or competitor in the market.

[@bodhimarklew6995]

Yes you

[@xqt2055]

hello friend, after watching this video, im still not confident in what order i should start, i know your doing more than enough now, but if you can guide me and everyone on what headings youd start on for todays live session, i would appreciate it, so that i dont miss out on any key headings

[@Adnbenny]

If my teacher has told me to do the PESTLE only and not the product life cycle. Should I still stick to it even though I'm not confident in it? If yes, should I just write simple bullet points under each letter, and how many? Or should I try to do the Product life cycle instead as you said it is a better option?

[@tutor2u-official]

Provided you've done a really solid SWOT analysis, then you dont need to worry too much about whether you do PESTLE or PLC. If you feel confident about PLC, then give it a go!

[@Adnbenny]

@@tutor2u-officialthank you sir.

[@jakinger-fk1fb]

can I pre-prepare an analysis of the market research?

[@tutor2u-official]

you can certainly note down the main findings / key themes

[@MrNitron01]

What should i put for market structure on this template? What is also a USP

[@tutor2u-official]

You could add a note on whether the market is dominated by one or a few leading competitors. For the soft play market we are told that there are a large number of small operators, so one brand does not dominate

[@tutor2u-official]

USP is a unique selling point - something that differentiates a business from its competitors (in the eyes of customers)

[@MrNitron01]

@@tutor2u-official Ive completed the template if youd like me to send over the link?

[@rgzx6062]

How do we send over the link

[@MrNitron01]

Where’s tbe video from the latest live stream?

[@Peweranger]

My teacher said that for justification, we have to use 3 analytical tools: Potor's Five Forces, SWOT/PESTLE and Product Life Cycle

[@maybe-dvs]

honestly. do not.

[@maybe-dvs]

too time consuming and i know someone who did swot pestle and portor's five forces and just got 6/10 not worth it

[@tutor2u-official]

Incorrect advice. 10 marks for AF2. The requirement is for two models (your choice). You can get 5/6 out of 10 just by using one model (e.g. SWOT). Dont waste your time on a third model. Much more important to spend time on a detailed Marketing Mix (AF5 = 20 marks)

[@Peweranger]

Thank you

[@DearbhlaMcAnenly]

@@tutor2u-official if we were to do swot and pestle, is it ok to do the 4 swot paragraphs but then only do2/3 pestle paragraphs?

[@miskhskifaa]

Are you allowed to take the research pack into part b of the exam

[@tutor2u-official]

Yes - you can take your annotated research pack into Part B

[@unavailable..p]

I have part A of my exam in less than 30 minutes, unfortunately my teacher said we can’t take our notes home and we can’t take our notes into our exam ???

[@mahnooryasir5944]

are we allowed to shorten the name of a given business in the exam or should we use the given name AND can you write the marks available in 2 sides of notes

[@rgzx6062]

It's probably best to get his answers but I have watched a bunch of his past videos and he did say that even though some businesses name may sound weird or hard to write but its much more efficient to write the full name out each time as someone asked him that in one of his livestreams before

[@mahnooryasir5944]

@rgzx6062 Thanks

[@tutor2u-official]

Yes you can shorten the name. For example, last jan 2024 lots of students shortened Best Rest Hotels to BRH, which was absolutely fine. The way to do it is to write the full name out at the start and then the shortened name in quotation marks immediately after. Eg Flunky Flasks ("FF")

[@knuxker077]

Do we get marks if we link the secondary research to the PLC cause my sir said i got less marks for linking PLC to secondary research.

[@tutor2u-official]

The secondary research is CRUCIAL to doing the PLC. It provides everything you need to know, such as market growth rate, how competitors operate, extent of innovation, branding etc

[@knuxker077]

​@tutor2u-official Thank you for your quick response sir. God bless you.

[@bodhimarklew6995]

Jump on misfits with Middleton

[@rezafakharsadati2604]

in our note can we write what PESTLE OR PRDOUCT LIFE CYCLE stande for

[@tutor2u-official]

Yes

[@miskhskifaa]

what do you mean by key theme?

[@tutor2u-official]

For example: there is lots of evidence in the case study that demand for soft play centres varies by time - e.g. weekdays / weekends; summer / winter. So a key theme is that pricing in the marketing mix needs to take account of this. Another key theme would be the need for soft play centres to focus on different activities and experiences in order to be competitive. You could argue that is currently a weakness of S&S

[@rgzx6062]

Where's the downloading of the two sides of pages

[@tutor2u-official]

www.tutor2u.net/business/reference/part-a-two-page-notes-template-for-btec-national-business-unit-2-developing-a-marketing-campaign

[@rgzx6062]

Thank you

[@claytonowen-johnson9188]

Are you allowed to take in your Part A Annotations alongside your 2 sides of notes into the exam?

[@ories8034]

Yes mate

[@tutor2u-official]

Yes. Though they will be checked to ensure they dont contain pre-prepared marketing plans, budgets or timelines

[@shieldzzzz000]

Can anyone quickly awnser this! For aims and objectives do you need 1 aim and 3 objectives

[@1ntent967]

Na you need 3 smart aims that’s enough

[@tutor2u-official]

the aim will be given to you (eg increase sales). you need to come up with specific objectives

[@jfolkes5477]

Am i allowed to take in the template you have given to make my notes ?

[@tutor2u-official]

Yes

[@M_22xx]

do you know if the grade boundaries be high or low this year??

[@tutor2u-official]

Depends on how students perform in the exam.