How to Use the Customer Empathy Map | New Venture Launch

[@sakibrahman5614]

loved it. searched a few other websites and channels but this one worked best for me.

[@askanaturalfriendbybirago438]

Thank you very much. Please i would like to know when i have to use the empathy map model? I want to start a new business, since i don't have any customer yet, how do i do this?

[@yaz170]

That has been my question for some time and if it has to be an existing business in order to use this.

[@kennycruzrevilla5489]

Great video! I would like to ask how many people we need to interview in order to get a reliable information of one customer segment?

[@Alanisbusinessacademy]

Great question, Kenny. If you’re engaged in high quality in-person interviews 15-20 tends to be a solid number. Although it’s not statistically significant, you’ll start to notice some trends. Shortly after around 20 interviews you just here more of the same feedback so there’s a law of diminishing returns. Hope that helps and thanks for the question!

[@kennycruzrevilla5489]

@@Alanisbusinessacademy thanks a lot! Now It makes me understand the tool more clear!

[@DeepfriedBaby]

What company has funding for these 15-20 interviews? They're always like "Lets get this done yesterday!"

[@SikkiSweets]

@@DeepfriedBaby lol

[@YoussefBoubdir]

@@DeepfriedBaby You can interview one person, and build that respond to one person needs, and in a couple of months when you put your product in your costumers hand, you realize that you have been building the wrong product

[@Sudhasnigdha]

such an awesome video...thanks a lot

[@anasnasir9351]

I am very new to this empathy map. Can anyone tell me how many empathy maps do i need to make if i have multiple customers?

[@brunoel-khoury6060]

One map for each customer

[@FordExplorer-rm6ew]

Soon feeling anything besides being a good consumer will be illegal

[@Darryljohns77]

An actual example would be useful here.

[@dimitrijmaslov1209]

Hm.