How To Use The Google Keyword Planner (Beginner's Keyword Tutorial)

[@BenHeathGoogleAds]

Want my agency to run your Google ads for you? Go here: heathmedia.co.uk/google-ads/?el=YTGAlong-keywordplanner0722-gadfy

[@naimhussain606]

You're a gem Sir! Please keep this channel as active as the other one. Very beneficial.

[@BenHeathGoogleAds]

Thanks, will do!

[@mihaellaa.7911]

I cannot stress enough how easily you make everything look and how well you explain it + you factor in details (like the factor that if we don't have a running ad account the display of the data might be different), thank you once again, Ben!

[@BenHeathGoogleAds]

Thank you very much. I'm happy to help :)

[@michaelcory4431]

Awesome, thanks Ben!!! Very helpful. You're a good teacher

[@TTAG01]

You are totally personable and very clear. Really helpful thank you. You have earned another subscriber 👍🏾

[@KeywordResearchSimplified]

*Your clear explanations and tips are going to help me make the most of this tool. Thanks for the great content!*

[@truthseeker318]

Thanks Ben! I love your clarity.

[@HeatherMcGreevy-ie4wt]

Really helpful - tbh used this tool for years and embarrassingly for me... never thought to use the filters duh! Great vid

[@BenHeathGoogleAds]

Glad I could help :)

[@Glebtc]

Absolutely amazing videos, very well presented and narrated, thank you

[@Segun_Wealth]

Great video, how many keywords per campaign do you recommend?

[@kaustubhchavan4524]

Please make a video on how to install google ads tracking on the website and if there are any other ways and best practices to set up tracking perfectly to get clean tracking and data

[@BenHeathGoogleAds]

Good idea - I’ll add it to the to do list

[@BenHeathGoogleAds]

Thanks for watching guys! Let me know what you think in the comments :)

[@TKWNIMITOYS]

How keyword planner show trend graphic

[@BabySnugg]

Hey, Google changed avg. Monthly Searches... do you have more info on that?

[@MaxXanch]

Hi, Ben! thank you for the amazing tutorial. Just curious if you have an updated version of the tutorial (with the new interface)?

[@squidben5780]

Already knew some most itemsx described but learned new ones. Just subbed !!!

[@BenHeathGoogleAds]

Thanks a lot :)

[@natcers]

thank you, very clear and staright to the point.

[@ulkino89]

Now I know what to look for in keyword planner, thank yooou

[@BenHeathGoogleAds]

Happy to help :)

[@chris.t.1984]

Great to see you doing Google Ads Videos now! I don't seem to have the chart in my keyword planner. The account is almost 2 years old with decent spend throughout the entire time..

[@BenHeathGoogleAds]

Thanks a lot :) Hmmm that’s odd. I’m not sure why that would be to be honest

[@stashjonez]

You're a boss Ben. Amazing clarity. You deserve way more subs. Very impressed with your work.

[@BenHeathGoogleAds]

Thanks a lot :)

[@blakesoby6366]

Thank you for making these videos!

[@danielrice1396]

Thanks for the great video! Can you be too specific with keywords as some of mine are returning the following message "not eligible low search volume". What should I do in general I've tried changing the match?

[@haandichoolhawithmom]

Very well explained. And i would appreciate how you have spared time to reply to almost every other comment which is quite unusual for busy youtubers like you.

[@BenHeathGoogleAds]

Thank you very much :)

[@JB-yb4wn]

@@BenHeathGoogleAds NO, Thank You very much. If I hadn't watched your video I would never had found out the difference between an active and non active Google ads account.

[@lulabell511]

Hi. This is very helpful. I just created a google ads account but wondering was wondering if this is expert mode that you are sharing here. Thanks a bunch!!

[@BenHeathGoogleAds]

Yep that's right :) Happy to help.

[@simonkrupka]

Hi there! First off, thank you for your videos. As the owner of a small construction company that employs just two people, they have been extremely helpful to me. I have a quick question about the "average monthly searches" column. I just started my Google Ads account, so I don’t have exact data in that column yet. Also, because my business operates in a really small town, all the metrics for the keywords only show between 10-100 searches. I ran the generic campaign at the minimum cost, as the video suggested. I just wanted to know how long it might take before I start seeing more accurate data.

[@BenHeathGoogleAds]

Awesome, happy to help :) So if you are advertising locally and don't need large customer volumes then 10-100 searches is certainly a viable keyword. At this stage I would test new keywords and see if you max out the volume or not for each. I doubt you will initially at least. When you do, you can look to add more in.

[@surroundingsounds6666]

Great Info! You are the first one to point out how creating a campaign helps with keyword research. I quickly created my first campaign less than 24 hours ago, would you happen to know how long it takes before google keyword planner starts to project exact numbers?

[@EL.JEFE1231]

Usually takes a few days for data to start coming in and then you should see what you want.

[@legalprodefense4991]

Ben, what if the Top of page bid (low and high range) are blank? should I still use those keywords?

[@simonaugustis3558]

Goof info! Clear and simple.

[@BenHeathGoogleAds]

Glad you think so :)

[@NicholasAnthony-no4yd]

You explain it very well!

[@Mr_Kenneth]

EXCELLENT!!!!!!

[@BenHeathGoogleAds]

Thank you very much :)

[@QuinntonWood]

The video is great, informative!

[@LhFe16]

thank you for the useful video but i'm confused on something, during my search i found a lot of people saying you should focus on keywords that have low competition and somewhat low volume so you'd have a higher chance of being on top instead of competing with the bigger fish and getting pushed down to be almost invisible. please give your thoughts on this as i'm extremely confused on which direction to go since these strategies are pretty opposite and they both somewhat make sense ?

[@BenHeathGoogleAds]

I don't think targeting the lowest volume and lowest competition keywords is a good idea. If a keyword doesn't have much competition that's usually because it isn't very high quality and doesn't convert very well.

[@PavelSelivanov-dd8os]

Thanks for sharing the video, Ben!

[@BenHeathGoogleAds]

Happy to help :)

[@MarketingwithAzmain]

Great defined! Thank You!

[@BenHeathGoogleAds]

Glad you liked it!

[@afsana2595]

The video is great, informative!😊

[@BB-jn7cs]

im a fan of your content---it´s on point! Thanks a million

[@BenHeathGoogleAds]

Happy to hear that :)

[@TalShaked-v2v]

Thank you so much for this!!! Did you end up making the video on keyword match?

[@BenHeathGoogleAds]

You are very welcome and I did indeed. If you search for keyword match types you'll see it pop up :)

[@Ramsey2k10]

Love that you're doing Google Ad videos now! Any future plans to do LinkedIn ads?

[@BenHeathGoogleAds]

Glad to hear it :) Not right now but maybe one day

[@AimHigherWindowCleaning]

For a more local business is there any legs in using town names in your experience please Ben?

[@BenHeathGoogleAds]

Yep for sure :)

[@JewelryDirectOutlet]

do you have any further in detail videos on google keyword planner? great video BTW

[@BenHeathGoogleAds]

Not right now but I'm going to be releasing one soon :)

[@lollocanederlo1875]

Hi! Very useful video as always! One question, but if for example a plumber selects different cities in the location, using exact match keyword [plumber] is it also found if people type in "plumber Las Vegas" or only if they type in "plumber"? Thanks! 🙏

[@BenHeathGoogleAds]

Happy to help. In that scenario you probably wouldn't show for plumber Las Vegas using just exact match. You would with phrase or broad match.

[@lollocanederlo1875]

I understand, thank you very much! @@BenHeathGoogleAds

[@kartikshetty5420]

Thanks Ben.

[@th1285]

Can you do a vid on what you think of performance max and when to use it, how to structure your campaigns? Not the setup parts that can be found all over youtube

[@BenHeathGoogleAds]

Yep, that's the plan :)

[@JervonteJenkins]

That's just awesome.

[@kitedwards3044]

Thanks Ben! Love the videos! I'm not seeing the phrase match dropdown. Do I need to be in expert mode for this to show?

[@BenHeathGoogleAds]

Thanks a lot :) Yes I believe you do.

[@Noobgamar-fw2fv]

really helpful video,please make a video about keyword match type in google ads

[@BenHeathGoogleAds]

Thanks and I already have :) You can find it on my channel

[@MM-bg6jo]

Great video! I have a 1000 questions tho. I am struggling to understand, let's say I have 10 keywords for various services that I offer. How do I know they are the right ones? Can I use the same keywords for ppc seo and local ads? or have to be different ones?

[@BenHeathGoogleAds]

Good question. The simple answer is that you start with what makes sense and then you test them and see. You'll soon find out which generate leads and sales and which don't. Assuming you have the correct tracking in place.

[@Stoneshomesandloans]

This was excellent

[@gideonfomunyoh3963]

Highly nobody is teaching this highly important aspect of research. My question has to do with the negative and positive signs of YoYo change? Great Video, by the way, Heath.

[@PlattsGiacomo]

Amazing!

[@sodaltech]

Thank you

[@davod-co3ic]

i waiting for the nexts

[@noone-jq8jk]

thanks for explanation

[@BenHeathGoogleAds]

Glad it helped

[@hafezaazizi5138]

i lovvvvvvvvveeeeeeeee you , NOTED

[@mattduncan5500]

bro , no option for the TOOLS up top. all we have is ADS, start a campaing. but no way to use the KEYWORD function

[@caleighmiller4016]

There is a keyword planner option on the left I believe

[@mattduncan5500]

@@caleighmiller4016 so, you have to sign up , give credit cards, show them you want to run ad campaigns. once you do that they allow you to use the tools

[@visaprocessng]

Find a search icon on that page and type in "Keyword planner". It will come out. Alternatively, search the term in another tab

[@Digitalcataloghub]

do these keywords apply to organic traffic and seo as well

[@BenHeathGoogleAds]

You would want to make adjustments for an organic approach but this isn’t a bad starting point.

[@sodaltech]

Hi,How many keyword can add for each campaign

[@BenHeathGoogleAds]

As many as you want :)

[@sodaltech]

my add want to stand top position , what i do for that

[@Mrcrazy-xg6jh]

If a keyword got low competition with $0 for high n low range. Is this a good keyword to use?

[@BenHeathGoogleAds]

You can't say either way from that information alone I'm afraid.

[@rohilabrar5708]

can you please tell us which mic you are using your voice is woww

[@BenHeathGoogleAds]

Thanks a lot - It's a Rode microphone

[@sodaltech]

How to get more conversions from youtube ads

[@mymomskitchen6124]

Hi Ben please make a video on calculation terms CPM CPC cpv like

[@BenHeathGoogleAds]

Good idea :)

[@AmitPatekar]

Very important information at 11.55

[@solotraveler3770]

Why is everyone not starting with setup first. I am getting such a load of stuff at setup...I just want to get to the planner is that possible? Having to set new account and then the same stuff.

[@BenHeathGoogleAds]

Interesting - I'll see what I can do on that for future content.

[@mghuiku3653]

make tutorials about web hosting sites

[@jrob2kmusic333]

What software are you using to see your google ads data?

[@VideoNash]

thanks

[@Rigachin]

Hello! I've been trying to unlock my ad account for six months now. Google blocked it for suspicious payments as soon as it was created. I didn't even get to use it. Appeals don't help. I always get the same answer. You broke the rules, they write. What rules I don't know. Maybe you can make a video on this topic in the future? I think this will be very helpful. Thank you!

[@BenHeathGoogleAds]

Ah that sucks. Yes I’ll certainly be creating some ad account related issue videos

[@jaheersalah8157]

Did you resolve this? I have encountered the same issue

[@phaniindra4353]

Semrush vs keyword planner which is accurate

[@BenHeathGoogleAds]

I prefer Google’s keyword planner but I know many people that primarily use semrush

[@phaniindra4353]

@@BenHeathGoogleAds in semrush we can do competetor research we can see competetor cpc which means he is paying that much of bid so we can also set that bid in our campaign

[@khubaibplaysyt3456]

Please make a video how to find KZbin keywords for free

[@BenHeathGoogleAds]

This video does that...

[@ashokseebaruth]

✔️

[@ShaunKAndersonTV]

I do not have 'PLAN' as an option to add keywords to. Hmmm

[@BenHeathGoogleAds]

That's odd - I've not seen that before.

[@3PAK.-yw5sx]

❤❤❤❤❤❤❤❤❤❤

[@mmrm3302]

why nobody explains how to register account for free? I started registering and they ask credit card, set a budget, create a camoaign etc

[@BenHeathGoogleAds]

In that scenario best thing is to go through the process but don't actually set that campaign live. That way you'll have an account set up but won't have to pay for it.

[@topitop6217]

Why are you smiling at random times :D

[@nicktackes3179]

bah... i quit trying to complete the keyword planner questionnaire.. exhausing and endless.. your entire post is moot.... this tool is shit.

[@Krystian-i1o]

dont show tutoriaol after 1 million steps