How to write a Public Relations plan

The 8 steps you need to know in order to draft a Public Relations plan.
These steps include the following:
1. Situation analysis
2. Setting the goal
3. Choosing the target audience
4. Key messages
5. Setting objectives
6. Tactics and or concepts
7. Set the budget
8. Evaluation

[@Noxosha]

As someone currently trying to pivot into the PR/Comms industry, this was really useful. Thank you!

[@saneinpr]

Glad it was helpful!

[@alexds8452]

Thank you, beautiful! This is so clear & logical; love it! SWOT analysis & backward design make perfect sense for any project!

[@vanikaom5178]

Thank you so so much for bringing so much of clarity to this process! You’re amazing!

[@Carolrocs]

I gained so much from this thank you so much. I have been a bit down and demotivated with what I studied and where I am working lately and was even thinking of studying towards another degree in a different industry though I know it does not fit my character. But after a very much needed wake up call I feel much more positive about my career and will look at ways to ignition that spark again. Thank you

[@abdihakiimurur2588]

Thank u well articulated lecture

[@TelleyJay]

Great job!!! I really like how you explained each step.

[@Tayottt84]

Thank you once again Sane . I would like to know more on various tactics with a bit of details as well as the means of evaluation for each with a bit of details too. thank you so much

[@peri_chat]

With all honesty, this is an amazing video. Thank you

[@markronielvalmonte4984]

Thank you it helps a lot on my assignments.Looking forward to watching more video

[@karanjamwaura3838]

This is very helpful Sane. Very detailed. Thank you and I look forward for more videos 🙂

[@lyricalsongbird002]

Excellent information. Help me alot!

[@diahri1676]

Thank you! Great information

[@clementagyei9300]

ma'am please how do you start a PR PLAN like this, You are a Hollywood star Will Smith's PR team woke up the night after the Oscars to this news. What steps would you take to repair the damage to Smith's Image and reputation after he slapped fellow actor Chris Rock at the Oscars?

[@SarahAlAmeri]

Love your channel, I worked in public relations agency it wasn't very pleasant experience I wanted to be in the PR I was in media relations unfortunately...

[@steph5494]

I am soooo grateful for your channel. I know this is my calling.

[@sanendlovu7130]

Hi Steph. I am so glad that I could be of assistance :)

[@jennym268]

fantastic video! thank you

[@gelleh.5456]

As a PR student THANK YOU DARLING

[@taylormedlin564]

Great video! Graduating with my PR degree in may!

[@saneinpr]

I'm so proud of you! Congratulations!

[@vuyisilegabuza4178]

@@saneinpr Where you based?

[@tessakube9589]

Next year May📍❤️

[@Inside_sportz]

hi.... what does it entail to work as a PR graduate

[@tiachester8089]

This was great information. Under the Key objectives portion you stated that we should be using smarty to measure our goals? I am just making sure I have the program correct, because I searched and I could not find it. Thank you for sharing!

[@lexmeditates]

Excellent!

[@felixobuya7635]

Good one

[@kenzyongpaucotiu9737]

Hello! Great video! I’m a PR practitioner from the Philippines. I use the R-O-P-E Process in Public Relations whenever I create a PR Plan 😬

[@saneinpr]

Thank you so much, Kenzy. I'd love to connect sometime

[@elongesteve8042]

Thank you for the wonderful content. Is it possible to have a sample PR plan Ma?

[@zolaniqetsele1747]

Thank you Sane, your examples makes it all so easy to understand

[@saneinpr]

Hi Zolani. I'm glad that the video was helpful. Please let me know if there are other aspects of PR that you need answers to

[@zolaniqetsele1747]

@@saneinpr Thanks Sane, is it possible for you to take us through the next phase after one completes an internship, what does the next position after one completes an internship position and now is ready to climb up the agency ladder, like what makes a good Account Manager, things one needs to know about managing accounts etc

[@saneinpr]

@@zolaniqetsele1747 I will work on this for you

[@zolaniqetsele1747]

@@saneinpr Thank you so much Sane

[@hienanhnguyen5241]

I was so struggling with my assignment for PR paper about client research, swot, pestle. This video is really helpful. Big tks to u.

[@saneinpr]

Hi Hienanh. I'm so glad that I could be of assistance to you. If you have any other PR related topics that you would like me to cover, please leave a comment and I will make a video. Sané

[@hienanhnguyen5241]

@@saneinpr hi Sane. That good be help a lot if you can talk more about strategic proposal for the organisaion after doing a research report for that organisation :) That is also my next assignment for a strategic proposal after research report assignment. I am good at PR. So much trouble for me :( .. thank you Sane 👍👍

[@josephineeshun8876]

Thank you.How do you tackle a question like,lf you fail to plan ,you plan to fail.Discuss.

[@ainashsagyndykova7142]

Thank you for the sapid and such well structured information!!!

[@saneinpr]

It's an absolute pleasure. I'm glad that you enjoyed the content

[@FeliciaAmu]

New to PR glad I found your channel

[@saneinpr]

How are you enjoying the industry? Are you struggling with anything?

[@Tayottt84]

very good job. i found this really helpful. you simplified and passed the message. thank you for this.

[@saneinpr]

Hi Taiwo. Are you a student?

[@Tayottt84]

@@saneinpr No I'm not. I do a lot of research for new businesses and start ups. Was working on one for a security outfit when I stumbled on this and I found it helpful. My email address is [e-mail] if you have any helpful pieces for me. Thank you Sanè.

[@salmiangula4046]

We need more content about PR tips, love this.

[@saneinpr]

My new video is up!!! I'm so happy to be back

[@pangelcruz5719]

I have never heard of Smarty what does that do? and why you mentioned it in this clip

[@chisalakalumba9149]

I found this very informative and look forward to more content from you

[@saneinpr]

More to come!

[@ayobamiajenipa6683]

👏🏾👏🏾... Great contents. Thank you. Can you please share a template for this? Thank you.

[@SonnySinghGlobal]

Great video, I feel like the lines between media and pr keep getting blurred

[@hazelzulu341]

This is fantastic! And very useful information. Perhaps we can talk about the difference between the PR strategy and PR plan?

[@saneinpr]

Hi Hazel. Thank you so much for the topic suggestion. I'm going to work on this

[@evonbeckford9038]

Good night some friend and myself are starting a company and do you have any PR insights for a new pr manager

[@Presh_PR]

Thanks for this. ❤️ from Nigeria

[@saneinpr]

Thank you so much!

[@sanogasai]

I want to be a pr. What should I do to get into it ,? Degree , skill and knowledge?? Please help

[@mbailmzobe3710]

I am really interested in PR , pls advise how long is the Diploma? You have such a great content, so clear and relatable in your explanations. Thank you

[@saneinpr]

Thank you so much, Mbali. I'm glad that my content has been helpful. A Diploma is usually a three year programme depending on where you study and whether it's a short course a full qualification. Good luck. Sané

[@ineedajob5671]

How can you reach journalist ?

[@TheRachelrockz]

thank you!!

[@collinskipkoechcheptoit1026]

How do;1.identify an organization,list internal and external pulics of the organization,,come up with basic public relation plan

[@saneinpr]

Hi Collins. Thank you for getting in touch. The video details how to put together a basic public relations plan. Please let me know if you have any other questions. Tx ☺️

[@shivanshigupta5830]

What to use to set objectives, I didn't get it. Can you tell me that (some app or something, not sure though). Love your content, please make more videos on PR :)

[@peri_chat]

S.M.A.R.T

[@chinedulinus2316]

Nice

[@thagtv9359]

Thank you Sane. How does it look like? Is it in essay form? a table? Or it doesn't matter?

[@saneinpr]

Hi Tha. It's best to try and organise your thoughts on a PPT presentation with headings on each page to make the plan easy to follow

[@andreaskhiba1]

Is there anyone who can help me with my PR assignment?

[@fatimasheikh5190]

Outclass

[@aiwithsihlerejoice616]

How can we get hold of you on social media ?

[@saneinpr]

I'm on Instagram sane_ndlovu. Also on twitter. Thank you

[@NatashaS7]

7:30

[@NatashaS7]

10:30

[@samarnori7154]

Hello 👋🏼 My name is Samar I really need to ask you some questions about my project please let me know if you can help me I will be so happy and tell me how can I talk to you and if you have an Instagram account or something.❤️

[@user-jo8gk2nt2t]

your name on instagram?