What Public Relations Skills Do You Need To Master To Stand Out From The Rest?

In this video, I talk about the skills that you need to master if you want to be successful working in public relations. In full transparency, I have never worked in public relations. Meaning, I've never pitched the media, I have never written a press release, I have never read a press release, I don't know any journalists, and in most cases I don't really love journalists either.
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