How to write cold emails | Steps to writing a perfect cold email | Ankur Warikoo

How to write a cold email? Cold email for freelancing clients, marketing, getting a job, messaging on LinkedIn - anything that gets read in the interconnected world more than ever before.
The step-by-step method that we’ll walk through in this process will show you the exact method I’ve used to receive responses from a lot of people I had no connections with!
These are also the ways by which I have responded to a lot of cold emails.
The whole game is to cut through the chase, and let someone know you did the emotional labour of going deep into who they really are.
In the end, I’ll also share an example of how someone made me take action for something I hadn’t taken an action for 12 years! Just through the power of writing effective cold email - that you will learn in this brand new episode of wari-Q!
If you’ve received a response from a cold email that you sent, I’d love to know in the comments section below.
#warikoo #cold #email #networking
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Ankur Warikoo is an entrepreneur, an angel investor, a mentor and an active public speaker.
For the past 4 years, Warikoo has been actively sharing content on KZbin, LinkedIn, Instagram, Facebook and Twitter amassing a following of 1.6Mn+ people.
He posts 3 Hindi and English videos every week on his KZbin channel, where he talks about entrepreneurship, how to grow in life, personal finance and failure.
Warikoo started his entrepreneurial journey in 2008. His most recent startup is nearbuy.com where he was the founders and CEO from 2015 until 2019.
Prior to that, Ankur started Groupon’s India business in 2011 and acted as the Country CEO from 2011-15, and Head of Groupon APAC from 2013-15.
An alumnus of the Indian School of Business, Ankur is an active Angel investor and mentor to several startups.
Ankur has been part of Fortune Magazine’s 40 under 40 List for India, LinkedIn India’s PowerProfiles List, LinkedIn India’s Spotlight List and India’s Top Executives under 40 list.
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[@tulasikrishna5371]

Within 4 weeks after the Networking video premiered here. Firstly, Thanks for uploading this fast Ankur! What I understand? Philosophy: If you don't ask, the answer is obvoius no. Inputs for you to framework your cold email: 1. Subject: NO - Hey! Looking for a job. Want to pick your brain. Can I have some time of yours? Love your feedback. GOOD EXAMPLES OF SUBJECT LINE: 1. You have no idea how I got to know about you. 2. Hey Warikoo! That is such a cool surname. 3 THINGS THAT WORK: 1. Keep the language very simple. (A 5th standard student must understand.) 2. 1st part of the email must establish the purpose of the email & the ASK. HEADLINE is important. 3. The ASK must be unique after the Point 2 above. Don't: I have this qualification, I have that experience, I have these skill set... bla bla bla. Doesn't matter. You lost. Do's: Understand the culture of the entity or the person, what the belief system is, what are the values they stand for, do research and MATCH yourself to that context. GOOD EXAMPLES OF BODY: 1. Hey Ankur! This email is written with the objective or trying to see if there is an internship available at nearbuy or not and I would love you to go through my profile and let me know what you think. 2. Hey, what I love about nearbuy is that it brings all local businesses together, it lists all restaurants, spas and salons and everything on an online platform, I am such an offline retail individual yet I do a large part of my shopping online, but I still love going out in malls, I still love going out for a spa and what not, & I feel that it is never going to end in this country. KEY INSIGHTS: 1. In reading, you don't praise & make the reader happy to grab attention, because reading is an effort. In case of listening, it might work. 2. You want a REPLY in a cold email, not a "YES" 3. Getting the Yes or No as fast as possible is a great skill than following up for 20th time after so many "No"s. 4. It takes a lot of effort and a lot of work goes into it to get a response for a cold email. Spamming someone doesn't help. Best Tulasi Krishna. Disclaimer: This summary will mislead you if you don't watch the complete video. I am not responsible for any such misinformation. Copying & reusing this comment in any manner is strictly prohibited.

[@warikoo]

Thank you :)

[@tulasikrishna5371]

@@warikoo Most welcome!!

[@kppp3653]

Hey Tulasi, I've seen you comment and actively engage with Ankur's content. You seem to be really using what you're learning! 😆 Good going✌🏻

[@tulasikrishna5371]

@@kppp3653 Heeeeeee.

[@Shubham7C]

This is how much effort goes into cold email. You have perfectly demonstrated by your comment

[@TheKhandelwal585]

I wrote a cold email to a Radio Station in Qatar as I also happen to work in Doha as an IT Consultant. The email was to look for any volunteering position assisting RJs so as to start learning about how Radio Industry functions/operate. I was quite surprised to receive a direct reply from the COO for an in-person meeting with him at the studio. Things didn't work out because of the time issues as I already have/had a stable job, but, it was my first cold email and the chain of communication was very welcoming. I just went back and re-read my email and found it to be in line with this video. Ankur, I just love how you breakdown things in order for people like me to understand things in a better way.

[@jishnumukherjee2719]

Could you help me to write one 😅

[@adeyemiishaq9489]

Just to tap from your expertise

[@FakeDani69]

You Have no Idea how I got an internship in one of the reputed game development studios in India, Watched your all videos on cold emails and got my first shot right on the target. Thankyou Ankur!

[@SarveshRokadeSR04]

Hey give me ur insta I'd Wanna talk to you...

[@divyanamdev4304]

Good one

[@akshaymanthekar1032]

Actually, I wrote a cold email yesterday to the AI programmer working at Ubisoft, Canada named Bryan Griffiths. I love playing computer games and I follow game developer companies on social media. I messaged him that I am a huge fan of Ubisoft games and told him that I am aspiring to break into the gaming industry. Also told him that I loved Ubisoft's recent presentation at E3(Electronic Entertainment Expo which happens every year) and can't wait for upcoming games. And guess what, I got a reply from him!! Thank you Ankur Warikoo sir for such inspiring videos. Keep it up!

[@MyAbhishe]

Sir I have written 3 cold email to you and you have responded 2 times. I think that's a good hit rate. Now this video makes a lot of sense . To make some one open mail subject must be very catchy

[@NidhiSingh-lb6zl]

Hello could you please mention warikoo sir email id 🙏 please help me i want to connect to himself

[@kapilgupta505]

I suddenly have an urge to impress you after watching this video. That's the kind of effect you have on people. Love your content! Keep making such informative videos

[@karthikuppuluri573]

Your personality had me glued till the end of video!! Great content 🙂

[@techverse476]

Comments section was really informative 1. Made me realise how cold emailing has worked for others as well. 2. I found out Ankur replied to all the comments people made when the video was released (well an early bird gets the worm)

[@YourBFFMegan]

I'm obsessed with cold emailing. This is my main source of client acquisition. :-)

[@mahodayamanas]

I was part of an Inside sales team in an IT company back in 2015. This is when i came across cold calls and emails sent to prospects. Interesting fact i was able to able to set up multiple demo's and on exactly the same points as mentioned. When you write simple, crisp ( clean) emails with an effective subject, you have half won the war, to my surprise i did not make a single phone call to these folks who attended the demos. Thank you for making such great videos .

[@earthlings4592]

Do you have a format?

[@mahodayamanas]

@@earthlings4592 When you write simple, crisp ( clean) emails with an effective subject

[@mahodayamanas]

@@earthlings4592 hope this helps

[@earthlings4592]

@@mahodayamanas i work in similar type of business,in subject I write my company name and req for online meeting....content i introduce myself,company,services provide,value,summary, i write headlines for each, huh,whats your view on this, yes this email becomes lenghty at times

[@mahodayamanas]

@@earthlings4592 give me an example i will share a sample

[@anants2005]

Used the suggestion got 3 responses out of 7....great start...thanks for the video

[@everythingatonce7158]

Here are quick notes I got from this video. 1. Subject Line → Should Stand out. e.g → You have not idea how I got to know about you. (By wariko to some big ceo ). Hey wariko , thats such a cool name. (By someone to wariko). 2. Keep the content simple → The message you are trying to convey should be conveyed in a very simple manner. Avoid using big words and focus more on content. As a rule → a 5th class student should be able to understand it. 3. The headline should make the main point → The initial/beginning of mail should explain the reason of the mail. e.g → I am writing this email to (____) and here is what I want from you. After that give headlines to all the other points and explain them. 4. Focus on getting a reply that to get a YES as a reply → If you get a reply you will know weather you have to dig deeper or let go. Don’t waste time /energy where its wasted. 5. Research on individual and write a personalized email → Otherwise you will be a part of crowd and will be ignored. Add things in the email that the reader may also agrees to.

[@kumarivaishnavi6416]

I wrote cold email to myself,it's amazing thank you so much man.

[@Setssquare]

👌

[@shaakalya]

I promise to do this and transform my life. I know that I deserve better opportunitues and I'm willing to work for it. Many thanks!

[@nihalshetty7412]

I wrote a cold email with a subject it's now or never-might sound chessy but it's very simple and powerful words. The line product which I was selling was for competitive exam courses. Which fetched me 1 sale every month.

[@kartavyaprasadvlogs8056]

I love how this video is so under-rated, cause ankur almost everytime, everywhere would say to learn to write cold emails but only a few care about it. I feel kinda proud for this.

[@avishekmohanty6987]

Ankit, I have learnt so much from you since last 2 months. You are like an elder brother that I never had, a guru that I never had. I am grateful for all this. Thanks a lot. Keep spreading the light! Warm hugs and Love Avishek

[@warikoo]

Thank you

[@agnelsanwin9874]

Only youtube channel that I put play back speed at 1 ❤️

[@dipakshaw3487]

Yet 1.5x

[@NikhilSharma-ju2mq]

Thank You Ankur Warikoo Sir, I applied for an undergraduate research position, and your subject content (You have no idea how I get to know about you) helped me to get a reply faster from the professors and to get selected for a research assistant position, you helped me a lot....... A BIG Thanks to you from my bottom of my heart ❤❤❤❤

[@NikhilSharma-ju2mq]

I have one more question did I funded (Airway Fair)by the professors for their research work in their lab?

[@sairamiyengar7013]

This video is the best. I learned cold emailing through ankur warikoo videos and was able to have really great impact over my life. I got a job i desired and also have started my KZbin channel as well where i bring guests and chat with them around personal branding etc as i am passionate about marketing. Guess what i got about 3 to 5 guests for my podcasts in just 2 weeks. Majority of them are founders of companies! It just can't get any better. Thanks Ankur for providing lot of value and teaching us such a valuable skill.

[@archichoudhary1940]

Learnt something really new and important, never tried this whole cold emailing Mr.warikoo Will definitely execute and try this. Thanks for sharing. 💙 Would love it if you can also take the trouble of sharing some real examples through some note or email that you feel can benefit us. I am sure this video will make more of a difference with real examples.

[@brunovincent1969]

Excellent video, this will revitalize me cold email efforts, I was just about to give up...but thanks to your advice, I'll keep trying.

[@hrishichauhan4812]

I don't usually see or read anything until I find it interesting it within 10 minutes... I have tons books and movies left which I started but never completed... The point is you make it clear everything in starting itself. Just like the cold email concept I have to watch your video.

[@TheDonutGuy365]

You always find a way to get it done - and done well! 🙏❤

[@anushkaagarwal4953]

Hey Ankur! I'm 16 years old and live in a small town in WB. If you could please do a series on how teens should prepare themselves to run a business and what else can they explore with the help of internet other than just being an influencer would be really helpful ♥️ Also I'm someone who's been good at studies but in this pandemic I've discovered that I want to start something on my own but the idea of doing something while comprising studies is not really appreciated here. Would be nice if you could suggest books to read that might help me to figure out things.

[@warikoo]

Sure. Will do so Anushka

[@GajendraSingh-lv3jw]

Yeah that series would help lot of teens like us

[@rutujak1]

Hey girl i wish you best of luck..I am 17 and I wish for the same..my family is more fascinated by the idea of government job which is totally opposite of my interest!! Don't let anyone distract you from your goal.🥰🤝

[@somnathdas182]

Hey Anushka, why don't you try freelancing? 😀😀😃

[@debangkonbasak7785]

Hello Anushka , I'm also in your way & I also want to do something extra ordinary in my life that's why I'm looking for new growing start ups to have some experience in this field.... Now I am a student in the field of commerce.... I'm also living in WB so I told my friends and went to so many collages , if there is any start up , I am willing to join it.... That's why I kindly request you that of you are working in a start up or you need members so plzzz contact with me... I can help you in so many things. If you want more details then I will give you my contact number..... I'm waiting for your reply... Thank you .

[@jenilsangoi3597]

Sir I watched your resume making video and this video as well it really helped me to land a job that will fairly compensate me Thank you so much Sir I used all techniques u discussed and got a response rate much better on LinkedIn

[@SamridhiGoel]

Hi Ankur, this is indeed so helpful. Amazing content and most important is the clarity with which you are delivering this. So inspiring.

[@shobhitkhandelwal2008]

Whoaa!! Such a great video Ankur. Got to learn so much from it. Thanks a lot for sharing your insights.

[@warikoo]

Glad you liked it

[@shubham6052]

I will definitely try to implement all hacks suggested by mr. Ankur. After watching this video i can relate to myself that what kind of mistakes i am doing right now while sending email to anyone. I will definitely update here in future if got good results.

[@suryakantapradhan6935]

Ankur sir i watch this after 2 year's Saturday 17th September 2022. And i must say it's very helpful to me, thank you sir 🙏🏻

[@prateeksharma7679]

Hii Ankur Sir, Just wanna let you know that you're inspiring allot of students like me, we are learning so much from you that I think I didn't learnt that much from my school or college. Thank you for teaching us the ideal way to live a happy and successful life. Regards, Prateek

[@speakup2042]

We don't need anybody to praise us ....well explained . Also this video was very much needed...thank you 👍

[@saudchougle3674]

I wrote an email to book author to know if there is any discount for student. he replied, that one the awesome moment. that's the power of cold mail (at that moment I don't even know this term)

[@jeelpatel947]

Great Work Ankur, You are really creating great content about the basic life changing things, whether it be investing or emailing. The way ypu create content is totally neat and easy to understand 👍

[@ssbbpvt]

Your contents are really praiseworthy Sir. I have learnt a lot from your videos. Sir please make a video Exclusively for "SUBJECT for cold e-mails so that open rate will be high"

[@prasannaparaye1408]

It helped lot to understand cold email And. I need one more video explanation on " Cover Letter " . You explain the consept very well 🥰 And the struggle behind it is very much praised. Thank you ❤️❤️💖

[@priyajha7639]

Now I know how to mail you 🙏 Thanks a lot

[@soniagill4181]

Handsome guy with excellent content !

[@BehenCode]

Wow, Ankur! I literally always use the subject line hack you shared. Brilliant! Please keep doing what you do. 😊👌🏻💯

[@warikoo]

You too :)

[@KSHITIJA_SAMANT]

Your username is great @behencode!

[@prathamsgupta]

Hellooo Mr. Warikoo, Why don't you share one of your Written Email(any one which you feel comfortable sharing) So, It can help all of us to draft ours better.

[@SmallGuyonTop]

Good video. I like how you often refer to personal experience. It is very accessible for the viewer.

[@chetanagrawal6772]

Hey I watched this video my friend suggested me and guess what it help me and now going to write and blast it. Thanks @warikoo.

[@sahilpadhiyar3125]

Thank you so much Ankur sir, lots of love

[@happycanines6633]

Sir! Nothing can be replaced by the knowledge you gain from the wise people. So my intention to write you is an seeking knowledge and experience you have. Sir! Please make me part of your team. I would be absolutely grateful to you.

[@BTEEESiddharthSaxena]

Ankur WhyQ is answering great Qs❤️❤️

[@nirav-satya]

Just found your video & I liked 💙 & subscribed your channel instantly. Brilliant lessons 🔆 within minutes, Mr. Warikoo!

[@Nowbugh]

Syetha jaan .warikoo saeb 🍁🍁🍁

[@yashkabra1956]

Hey Ankur! So grateful for this video as I always keep upgrading my skills and learning new skills and this thing will always help me in the future as I know about it know Thank you!

[@sales_prateek]

Thank you so much Ankur for sharing the tips on how to write an effective cold email

[@shunyathemagician3382]

Subject to be out of the box You have no idea how I got to know about you ❤️

[@shunyathemagician3382]

Use power of content rather than words

[@shunyathemagician3382]

Cathy word 1st reason Hey Ankur I am writing for/////

[@shunyathemagician3382]

Who am I what I want what u can give

[@shunyathemagician3382]

Genuine compliment not over warming

[@shunyathemagician3382]

Reply is important than yes or no

[@sangeetayadav8418]

The way you say Ankur warikoo signing off its really impressive ....

[@harshbhatia13]

Hi Ankur, I just learnt from this video that this video has a good title, but is too long could you have been more straightforward😉😉 . But im glad its longer

[@wethetrendies6645]

So much i learnt from this video..... Thank you ❤️

[@riezan]

Thanks, Brother Ankur. If you don't mind, on the "simple words" note, is it a good practice to use idioms when we send it to non-english-speaking business partners? Have a good day!

[@mr.amansondawale702]

Sir, your every single video help me to learn new things each time

[@ManishSingh-iv5de]

Sir Biggest fan of you

[@warikoo]

So nice of you

[@ITgirlniki]

I got this suggestion on KZbin today. May be KZbin knows what am I doing on gmail, cold emailing you 😁

[@ruzvinirani9128]

Wanted to watch this video from so long. Finally did and learnt something. Thank you😊

[@rahulsharma-su1wq]

Thanks Ankur ,great insightful video

[@aryandudharejiya6813]

00:01 Writing effective cold emails is crucial for getting responses. 02:27 Craft a subject line that generates curiosity 04:53 Keep cold emails simple and straightforward. 07:20 The headline of a cold email is crucial for catching attention and making a connection. 09:27 Seeking a reply from cold emails for closure and efficient use of energy 11:34 Personalize your cold email based on the context of the recipient. 13:41 Offline retail will continue to thrive, and businesses can benefit from it. 15:52 Writing effective cold emails requires effort and specificity. Crafted by Merlin AI.

[@letslove7]

Thank you for the great content you are posting without the ads,..

[@krupashukla8200]

So much insightful ❤️ I wish I was in 20's could have been better updated but better late than never 😇😇

[@agirl3517]

I know it's not your forté, but since this video is so good, can u make a detailed video, on how to write a statement of purpose (SOP) for higher education.

[@nistalasuresh5837]

Thank you Ankur sir...

[@vivekanandtiwary9826]

Thanks for sharing this video

[@manjushashah6861]

*thankyou* .. Really helpfull

[@omkarpanchal__]

Great video💯

[@dishagoyal3911]

Really great and understandable accent you used in it.

[@shivamsinghh]

04:40 keep language very simple 06:30 first line can tell persope on email

[@nikhill.ambule7447]

Thanks Ankur ❤️

[@whatapp673]

Thanks for watching. Send a direct message right away for more info and guidance✉️📩

[@udaypadhye1234]

Hi, Your video was quite interesting! How can I find overseas clients for content writing services? and, how do I close deals with content writing services?

[@ganeshbhogaraju4558]

Would like to hear you speak about crisis handling, risk management.

[@anilbaksani2530]

Informative!!

[@warikoo]

Glad you think so!

[@harsharya545]

0 K _[ The coldest email I ever wrote. ]_

[@dreamyeyes845]

😂😂

[@khushbusharma8325]

One of the best video. To be honest So helpful❤

[@hemantbisht8121]

Great content!

[@kinjalsaha4134]

Hello Ankur Sir Your video can always been a great source of motivation and inspiration. You talked about ending the mail with a question, I have been banging my head about what the questions could be. It would be a great help if you could provide some examples for the same. Thanks a lot!

[@ManishSingh-iv5de]

Biggest fan of yours

[@mohitkhatri6325]

Sir, I emailed to ashrita ferman (man who holds largest number of world records) and he replied,mja aa gya tha

[@rinnegan2761]

Bhai where do you write Email for clients for copywriting for companies

[@suryakantapradhan6935]

Hello ankur sir, it was great video about cold emailing. It's quite informative but i have a request for you that, can you make this video in Hindi language with new updated techniques?

[@pradhanan9413]

*Nice video sir*

[@dataiseternal3923]

Ankur, can you please make a review video of Mystrika. The tool seems quite affordable for cold email, looks decent at first look but not enough information in public domain.

[@divyanshusahu7931]

8:56 best part ❤️

[@abhishekmehta3319]

Thank you Sir

[@VanshajVohra]

very helpful video!

[@vidhikhatri4008]

Hello Sir! That was a great explanation. It would be even more helpful if you could just share a sample cold email you've had written to someone. Just for reference.

[@doctordove]

Wow. Great stuff!

[@LatestBgmiNews]

Hope you will be my boss next life 🎖️

[@prasantadas5804]

Thank You🙂

[@imranansari3869]

Hii Ankur, you have a one demerit, U need to find it out and work on it, In ur next video I will let u know if You failed to do so, Thanks

[@subhasishbhattacharya.]

Wonderful points

[@whatapp673]

Thanks for watching. Send a direct message right away for more info and guidance✉️📩

[@Admin-lg2uy]

It is amazing how the core message you're conveying is to be concise, yet you go on and on and on with the speech... Kind of reminds me: Practice what you preach. Sorry, I had to click out of your video!

[@Officialvipintiwari]

Hi sir , This is vipin kumar tiwari from mumbai (vasai). I m from Allahabad I live in mumbai last 10year My first business was tours and travels right now I belong with e commerce business. Sir I have a idea for startup that is too different for e commerce. In my startup I save time for human and also a necessary thing in over life that is .......my secret I want to share u all detail that I work out on it . Sir tell me the process for that . I think this is not a right way to talk with u but sir I don't know the formalities and all other things I know only that I have a good idea and want a good person to share this for our future. Thanks

[@EntrepreneurshipwithNihal]

Hi Ankur, thanks for all the tips and I am delighted to inform you that I use these tips to call people on my show on this youtube channel (Entrepreneurship with Nihal).

[@kaushikseetha5009]

Hey! Do you think witty subject lines would work? You said you can push until the edge, so I'm guessing yeah? 😅

[@yashvijaykar3643]

Now cold emailing you would be much more difficult :p

[@nitinguptaking1284]

so good

[@yogithashetty2587]

What about cold email to someone who is extremely negative and pulling your into their dark hole ? How to tell them to back off

[@sahijankari75]

*great*

[@VA-wh9ch]

I've sent cold messages and cold mails and to be honest I've received replied from 7/10 but the problem for me is after the reply iam unable to continue the conversation and build on that. pls help me

[@warikoo]

Another video :)

[@YourBFFMegan]

For me, I've found the most success with ending my cold email asking the lead to get on the phone. This is because it's easier to close them on the phone, compared to email. So, that's the next step. :-)

[@joellebaaklini2163]

Vidram i think the best way to create a conversation is sending Video Email, ask a question, gain their trust - Instead of writing an email, better to send in a video email especially with people you do not know - One platform that we use in our agency is CheersVideoMail.com - Easy to record and send a video email in sec - Try it - I think their membership now is FREE!

[@sharish1701]

@@warikoo sir have you created that video?