How Under Armour Fell Flat During The Athleisure Boom

[@FinancialShinanigan]

Not embracing athleisure was a big mistake, plus UA need to shrink their logo on their products. Consumers don't want to be a walking billboard

[@clayz1]

Everybody is a walking billboard these days. UA is no diff. Too high priced for what you get imo.

[@benzpinto]

on the contrary, rich people want to be associated to pricey products. nothing brings them more joy than to have a giant signboard printed on their wear screaming im rich. the bigger the logo, the more obvious it is to be seen.

[@anthonydelfino6171]

you may be right about the logo.. though other brands do it too. There are plenty of Nike and Adidas clothing with their logo very prominently displayed.

[@MarcusKing]

Facts! The logo isn't what sells the brand

[@zelda12396]

Some brands logo I actually want to be visible, but not on training gear

[@DeadAir21]

What they left out is UA fell out of favor with that core teen/young adults demo. They consider UA a dad brand. There’s no cool factor in UA.

[@jimmymac4016]

Definitely true

[@dessythamagician8717]

facts, and its not just a dad brand. its a "suburban dad" brand. A lot of American flags im jus sayin

[@starwreck]

​@@dessythamagician8717 imagine being offended by the american flag in the USA

[@pirate1012]

Only people that wear UA are dads and off-duty cops. No one under the age of 25 goes near it. Lululemon is where it's at.

[@BugOnAChip]

@@pirate1012 lulu isn’t even a competitor of ua. Or adidas. Lulu is a league of it’s own.

[@Go-Getter]

They have cheap looking products at premium prices. Take the approach that adidas took and ramp up quality and style, consumers will follow.

[@WiiZapperkid]

An stop making ugly sneakers

[@cuzakuru]

Go Getter 100 percent it looks tacky compared to nike and others

[@nmarkert01]

Their shoes all look like generic shoes from NBA 2k whatever year you’d like tbh lol.

[@limitisillusion7]

The whole point of this video is that they focused on quality too much and less on style.

[@cuzakuru]

LimitIsIllusion 100 look at gymshark for example they kept up with trends by making tapered pants for men then tights fir women, and they advertise through influencers. Now gymshark worth a billion. UA does not keep up with new trends.

[@ltphilipg]

CEO/Chairman is delusional and will run the company into the ground. The analyst said it perfectly, UA wants to focus on the 50,000 runners vs the 5 million spectators 🤷🏽‍♂️

[@Yzyenthusiast]

@Scott Covert because thats how you make money

[@roahnosh]

Can't trust a dude named plank

[@jlv3x]

Exactly, look outside your window what are most people wearing every day, sweats and yoga pants. Even with athletes after daily workouts they're usually change to sweats and ath-leisure.

[@dracosparrow1497]

The majority of those 50,000 runners actually wearing Nike. The best of them wearing Next%. UA failed to attract professional runners.

[@rook1196]

their running apparel is quality and sold at a decent price. Their running shoes FFS they are the worst, they lag behind Nike, saucony, brooks, adidas, new balance, asics and lol sketchers.

[@samsonmorrell]

They forgot not everyone is The Rock

[@bahrahme]

Can't agree more.

[@indiashante1560]

That's the only thing I can think of when I think of Under Armor. and I'm simply not paying that much money for something that I've really not crazy about. 🤷🏽‍♀️

[@marcellusbalmores9713]

lol. facts

[@shadowwolfkano]

Overpriced nylon.

[@ft9kop]

Taking existing cheap technology and market it as something trendy. Genius

[@JohnL-m2l]

@@ft9kop that's what a lot of American companies seem to do.

[@Ben-ic1ve]

You just described half of the ”athletic” clothing companies

[@TheGhostRises]

Basically...😒... No lies told here.

[@kevchen6852]

Of anybody thinks this isn't about Curry and the warriors in 2015 and his shoe doesent know anything. The dude was the biggest player next to lebron in 2015-2016 his shoes just got worse looking since.

[@unboxmuseumm]

Their designs are very generic. The CEO should have given control of the company to someone else years ago.

[@manchuk1d]

the backpacks were nice a few years back now its so ugly and bad design wise.

[@AskMiko]

Someone younger too... someone interested in what the twenty-something group wants to wear...

[@moviesjean23]

Kayney West

[@GGAky]

Or jerry lorenzo

[@DRAMz-re7oo]

UA needs to stop charging Nike level prices. They aren’t at that level to charge the same kinda prices

[@sethbender2863]

Both charge similar. I don’t have a problem with it.

[@rugerREL07]

UA isn’t a budget brand the shoes is mid but the leggings and spandex are great

[@sidharthchand8072]

@@rugerREL07 I have under armor sweatpants they’re amazing

[@gloria47us]

There brands that are charging more than Nike and people are buying them that haven’t even been around as long as Nike or ua. Like gymshark, hylete, alphalete, and the list goes on. Price has nothing to do with it.

[@wprince]

@@sidharthchand8072 not amazing aight like good but not trash

[@jacobkilgannon6059]

I love under armour products. They last for years! But I would never pay full price. Just go to ross and it’s like 75% off!

[@DilipkumarJadhav]

Exactly, so do I. Their stuff lasts for years. Nike and Adidas is all about looking like a peacock and they supply stuff that won’t last 6 months.

[@nastaro_5789]

I go there store and they always have sales. It’s amazing

[@meritocraticmafia9824]

how the mighty have fallen. when i was in school not long ago, we were doing case studies on how well under armour runs the business. now it's on the verge of bankruptcy

[@JonFox1945]

Same here and it wasn't even a marketing class,

[@sylfix2680]

it's sad too me. I love their shoes but their clothing is too say the least, bad.

[@mdogzino]

That's normal you know, you should be aware of that if you studied business. The average Fortune 500 company doesn't last more than 30 years and what that means is that there's a few that last longer but a lot that come and go in that time period.

[@Eric-469]

@@mdogzino wow. I don't even need to study business now.

[@morningstar8187]

Society changed. They didn’t. It’s the same problem with every has-been company that went bankrupt or is about to.

[@FoodHealthFit]

I have no idea what they're talking about with being purely performance oriented. My Nike sneakers and workout clothes function AND look better than my UA gear. Management is delusional.

[@Juggernaut-fg2up]

Exactly. As a lifelong athlete and has a 25 year athletic trainer I can tell you that under armor shoes are the worst thing I’ve ever put on my feet. They hurt, they’re hard, they look like a cheap hard plastic and feel like it

[@giths19]

I believe its how they market their product. Like the 1 presenter said at the New York Marathon they focus on the 50,000 runners and ignore the 5 million onlookers. Look how Nike markets Jordan shoes vs how Under Armour marketed Curry One. Air Jordan's are more than capable for basketball court use but that's not why people bought them. Curry Ones had this cushion thing that giv......bla bla bla. No one is buying Curry One to become Steph Curry. Also with Nike and other apparels you can find options for tight work shirts that does all the sweat wicking magic but they make sure to offer a slightly comfortable shirt that is not performance related.

[@limitisillusion7]

My New Balance shoes are cheaper than any Nike shoes I've had and they are more durable too. I've been disappointed with some Nike and Under Armour products compared to cheaper alternatives.

[@limitisillusion7]

I'm not huge on style. If it fits, is comfortable and durable, I like it. I'll pay up to get that if necessary. Maybe the company is going downhill, but if the argument is that they focus too much on quality, then I think that's a bad reason to call UA products bad. They have a line of socks that I almost wear exclusively because they are that good. I also use MyFitnessPal and mapmyrun a lot. Regarding MyFitnessPal, no one else close to them in that market. I don't pay a lot for UA stuff or any clothing really. Just wait for deals and but stuff in bulk.

[@spooktyrone9337]

@@limitisillusion7 nike and jordan brand cut corners to save money but every once in a while the come out with quality products but my 225 jordan 13s are worse quality than my 150 questions nike and jordan brand just have too many names

[@chadwilliams9141]

Of anybody thinks this isn't about Curry and the warriors in 2015 and his shoe doesent know anything. The dude was the biggest player next to lebron in 2015-2016 his shoes just got worse looking since.

[@futurehofer1564]

He had some nice looking ones, the 4s, 5s, 6s and now the 8s all look great imo The thing is nike dominates basketball and anything that isnt nike has to be 10000x better to be on the same level as nike (to the general public) which makes really difficult for brands to grow in that market Plus basketball is a sport mostly followed by young people and young people dislike under armour as brand, which makes them look away from most of their products, even if they look nice, like some of the Curry's

[@d.will9359]

Facts

[@chadwilliams9141]

@@futurehofer1564 I could agree but look at player popularity as well Lebrons and Kobes shoes would have releases and immediate sell outs in the 2010s. Under armour had that same hype in 2015 and 2016. Maybe player models are dying off for more of the Travis Scotts and the Yeezys but to not see how big sales figures were with the models of the one and two showed Under armour just being lazy with design since.

[@futurehofer1564]

@@chadwilliams9141 I think the Curry designs are actually the only thing close to "well designed" at UA I do agree that celebrities collab have taken a bit of that hype, and thats also on UA because these celebs are cashing in on the athleisure trend, something ua doesnt do, they basically create a image for themselves of being a boring company and no one wants to be a boring person, so they dont wear ua They would need a major rebranding to change this

[@C-Lightning]

That's because the guy who designed Curry's first two shoes, went to Nike and started to design Kobe's shoes.

[@alexs3187]

I rarely buy stuff like that. I feel like I’m paying to advertise some company’s branding with the huge logos on their imported t-shirts.

[@DhrubajyotiRaja01]

But that Logo is really Dope brother

[@DmassWJ]

What the hell do you buy then? 95% of shirts have logos

[@angelgjr1999]

Buy cheap Hanes shirts. 3 dollar shirts and are very comfortable. No visible logo either.

[@84jordie]

@@angelgjr1999 Wont stand out from the crowd though. 🤣🤣

[@angelgjr1999]

@@84jordie Let your personality stand you out. Not looks.

[@smashmclovin]

The quality has gone down significantly too. My cold new cold gear didn’t last anywhere near the ones I bought in 2004 that are still going strong. I’m also aware that by making a product that lasts doesn’t make them money, but I do expect to get more than 6mos use of it.

[@rts718]

same, mine from 2004 (the black turtle neck) is still the warmest thing I own.

[@hailusenthegreat]

I disagree that making products that last doesn't make you money. Look at Toyota, most reliable vehicles and also ironically sells the most cars.

[@leeowens1598]

Agree 100% older UA cloths do last longer. I love UA cloths for running, Cold gear line is awesome. Shoes not so much.

[@NazriB]

Lies again? UCL APPS

[@efive99]

UA doesn’t have the premium appeal. It screams outlet products.

[@Ingeniero39]

Tell me about, I only buy UA from the outlets

[@baronvonjo1929]

I dont like how they plaster their brand logo on everything in a obnoxious way.

[@zitronentee]

Like Supreme?

[@mrmark8603]

Unfortunately, the buyers like that?

[@flora9370]

@@mrmark8603 If the buyers liked that it wouldn’t be a company struggling to stay alive. 🧠💀

[@joefuckingflacco11tds-0int4]

Every company you can think of does the exact same thing

[@tbseow344]

They lost their way after their earlier success. Over hyped over priced. Failed to respond to changes in market.

[@Cre8Lounge]

Nike is over hyped as well as Yeezy crap

[@davidwalsh9807]

It’s too expensive and the market is saturated ~ gymshark is an example of new emerging competitive companies

[@sneezygibz6403]

Gym sharks old lol

[@tigergoesrawrr2519]

@@sneezygibz6403 to you

[@seadragon1456]

Gym shark is old but their pieces are cuuuuute! Especially for us ladies.

[@JohnstasBACK]

@@tigergoesrawrr2519 yea gymshark was 5 yrs ago u behind

[@Thelegendarybear]

Gymshark is a joke

[@MathLilly]

Of course if your story is about the fall of the company, the company won't respond for interview 😅

[@MrRapmaster19]

Hey now the PIzza Hut CEO did take an interview for their fall of Pizza Hut video. It's honestly a good look and I wish other companies would follow too.

[@NB2194]

Under Armour is the brand mom’s buy their 28 year old sons from Kohl’s

[@DarkSkinT]

@Scott Covert Nike , my mom know wassup... I’m fine with Addias also😈

[@MrTmenzo]

@Scott Covert she buys him heelys.

[@opheliavalentine6058]

Lol what a specific and detailed comment. Do you have a friend like that? Or are you speaking for your own mother

[@obo2999]

Speaking from your own experience?

[@lisa2stewart]

Lol! Yup. Nothing wrong with warm clothes your momma gets you from Kohl's!

[@blazinpyromaniac]

Under Armour was cool 10-15 years ago but their designs never got better and I never wore them off the football field

[@Dangic23]

I started using UA early on. And then when they started making military clothing , it was a must have for us in the military.

[@Ivanmaradonaaa]

Being related to the military also gave them a suburban dad look, which nobody likes

[@Dangic23]

@@Ivanmaradonaaa The most common military gear they sold was not a fashion statement. It was mostly boots, undershirts, and socks. Underwear used to be good quality early on.

[@avnerrlacardey7451]

I just buy my under armor clothes in Tjmaxx

[@raymondcordero4876]

I have the collection of under armour nice look to go and train in the gym I feel best and in the club I love to look good and train hard.

[@flora9370]

@@raymondcordero4876 In the club? Under Armour?

[@talljib]

@@flora9370 hahaha dude said in the club. I think he meant an athletic club as in a gym but still funny as phuck

[@dukeduke6453]

CEO/Chairman is delusional and will run the company into the ground. The analyst said it perfectly, UA wants to focus on the 50,000 runners vs the 5 million spectators 🤷🏽‍♂️

[@lmallen2299]

Right.

[@AllisonTau]

I feel like athleisure was almost on the way out of fashion but then corona happened and we all wanted to be comfortable at home

[@williamgoode9114]

Trackkies, track suit pants, nope I never got that healthy , stuck with jeans

[@jamesofla9697]

May I ask: What gave you the impression that it was on the way out?

[@jerryrichardson2799]

It's going to stay big with Boomers and Gen X, i.e. half the country.

[@Sabundy]

Everything is cyclical. It will eventually stop being "cool". All trends eventually wear out.

[@GeoTrashPanda]

Under armour is nice gear but expensive if you ask me. I only buy it in thrift stores. LoL

[@Wonderboom80]

I agree with you ua is overpriced.

[@katherinegarcia7718]

So people in the comments are talking about the huge logos. But doesn't nike and Adidas have specific big logos too

[@ek7404]

Yes, but they’re “cool” logos. Nike’s known worldwide for the swoosh, and Adidas for the three stripes. You see celebrities wearing Nike and Adidas all the time, when was the last time you’ve seen a celebrity (not an athlete) wearing UA in public? It just doesn’t have the global recognition like Nike or Adidas.

[@AliasHSW]

TBH the logo is ugly. It needs to evolve/rebrand as other brands have done over the course of its history

[@avalosalex1993]

Nike and Adidas are cool among the youth, I’ve never seen a high schooler or college kid who doesn’t play sports wear under amour from head to toe

[@Kevin-cy2dr]

@@ek7404 ever heard of the Rock

[@saulgoodman2018]

People buy other brands that are just as good, and like half the price. I will never spend $70 for a shirt or a pair of sweatpants.

[@angelgjr1999]

Almost had a heart attack when you said 70 dollars for a shirt. Haven’t bought under armor in years myself. Overpriced.

[@MarylandTerps]

Under Armour shirts are not $70 lmao. You can buy them for $20 on their website right now.

[@saulgoodman2018]

@@MarylandTerps When their not on sale, they are that much.

[@MarylandTerps]

@@saulgoodman2018 maybe for a long sleeve fleece. But half my wardrobe is UA and their tshirts consistently sell for $30 or less.

[@saulgoodman2018]

@@MarylandTerps and they make more then tshirts. My UA T-shirts are like 10 bucks each. From Marshall’s.

[@JTytshorts]

Lmao they mentioned “in a post covid world we will see people wearing their athleisure EVERYWHERE” As if people don’t already wear yoga pants and tracksuits to every single thing they can😂😂😂

[@DoneDealAC]

Adidas did a great job using soft colors with their clothes and doing great collabs with Pharrell.

[@xiaoka]

adidas is doing everything well. Fashion (originals), performance, basketball, leisure wear, accessories, sports equipment, etc etc. They may lag behind Nike in running, but way ahead in things like soccer, clothes for hipsters, etc.

[@federicobacano6050]

@@xiaoka true but I would say soccer is kind of neck and neck

[@iVince905]

Lets be real, no one has brand loyalty like Nike in this space. Nike has covered all demographics from young, middle aged, old and they’re practically in every sport with contracts with the biggest athletes (Cristiano, Lebron, Kobe, Mbappe)

[@swampthing2232]

Went to an UA outlet once went back a year later and they had the exact same overpriced shoes still for sale

[@opheliavalentine6058]

How’s that ice cream Nancy?

[@davidmanjhu]

UA totally wasted Brady as an endorser. Imagine if Brady was a Nike athlete.

[@R4tm1B29]

Here in Asia, Under Armour is a "costume" for an American, buffed, middle-aged man, strolling inside a chain hotel in a resort area when they're checking the pool or going down for breakfast.

[@nseebs8976]

Funny because I went away from Nike to UA for joggers to wear around the house during lockdown. I passed on Lulu even with 25% off. Grabbed a pair of UA water repellent joggers for those rainy walks too and love them both. So it really comes down to what everyone is looking for and they had the best offering for me.

[@SCIFIguy64]

Under Armour had always felt more purpose driven than Nike to me. Not premium, but practical.

[@lastlvl]

It’s ugly, that’s the reason and the logo stinks

[@Steezboy3000]

For real like am I crazy? There's just nothing visually appealing about the brand or its style. So generic.

[@areascoda2912]

Very true. The logo is fugly. I associate UA with underwear for working out

[@Sabundy]

I agree.....their brand and designs are just bland at best, ugly at worst.

[@ShawnMurray]

Better logo than Lulu

[@swishfamilyrobinson9949]

@@ShawnMurray debatable

[@spooktyrone9337]

Curry is the only think keeping this brand alive and his shoes ugly asf

[@flora9370]

TELL EM 😤💯

[@Tyyffgb.cvcxxxcc1245]

I know his shoes need to be re done with some style

[@RichardsWorld]

What is weird is they sponsored big tennis players Ike Andy Murray, and made them tennis shoes, but they never made tennis shoes for sale.

[@Jayl__]

I beg to differ. The biggest issue is they focus on men in the beginning and only recently focused on women. I recently bought two pieces from their new women’s product line, base layer and a running sweater that were on the premium end. I say I got it for the look and colour/design at first and when I use it for function, the fit and comfort was off. The shoulder doesn’t fit well on the base layer like it’s made for a wider frame and the sweater was a bit scratchy and doesn’t keep warmth. The problem is they haven’t nailed women’s athletic wear. People don’t mind paying more for better quality and style is important given the piece more versatility. I’m definitely a Lululemon fan and it also consistently looks better and is much more comfortable to wear than UA stuff I have. Don’t get me started on the shoes, the reason I got their cleates for softball isn’t because they are great because they are so marked down for $30 and much cheaper than other alternatives. I didn’t necessarily needed new cleates but when they are so cheap why not. All women at least majority, athlete or not would rather look cute in their workout gear than not if it functions the same. I don’t know why the CEO doesn’t want m edge to their competition. But in any case the new UA stuff does look better but after trying and not satisfied with the function I’m not buying again unless really marked down.

[@ShawnMurray]

Just looked up Lululemon and the clothes are ugly. They’re selling $150 long sleeve shirt.

[@THECOLONEL50]

Glad to know I wasn’t the only one who didn’t know what the hell a Lululemon was.

[@Brave-828]

I knew what it was and I also knew the clothes were damn ugly. I imagine older Chinese women as the target market

[@obo2999]

The market is rich white women with like to waste money.

[@chienfuzan]

@@Brave-828 Lol

[@tristenbrown4208]

Lululemon has the absolute worst logo in the game. Their stuff is overpriced as well. $70 for a pair of shorts?? I can get a much nicer pair of Nike shorts for $20-$30 cheaper.

[@uhu597]

Following in Reebok's and LA gear's footsteps.

[@SrinidhiAithal]

Under Armour makes ugly Athleisure apparel and shoes. Personal opinion.

[@SamDouglas34]

Have you ever trained in project rock shoes? They’re solid

[@Cre8Lounge]

@@SamDouglas34 He would rather be lazy and jump on the hate train

[@Sabundy]

I agree. I find their designs ugly too

[@stephencashier9235]

I love there shoes....definatley more comfy than nikes....im fussy with my shoes and UA are great,as are Mizunos....my top two functional footwear...

[@Sabundy]

@@stephencashier9235 I believe you. I didn't find Nike that comfortable either. I wear Asics myself (which is more comfortable for me). So I can certainly believe that UA and Mizuno make more comfortable shoes. As I mentioned I just am not a big fan of UA's shoe designs. I think they need to work a lot more on that.

[@gordonsteen8415]

Baltimore. Not DC.

[@angelgjr1999]

Tristate area New England

[@lego6190]

@@angelgjr1999 DMV

[@Go-Getter]

This is a free course of how to sabotage your own brand. Make cheap looking clothes, disregard market analysis, make bad contracts, get political, offend your biggest superstar.

[@Bbjaz824]

It’s crazy how regular people can see these failure coming when brands choose their pride over what the market tells them. I thought the goal was to make money? Not alienate your customers.

[@Go-Getter]

@@Bbjaz824 "pride comes before the fall" when you have a CEO who thinks he knows more than he actually does, and who allows his ego to not hire the proper people to make the company profitable, this is what happens. They'll rather drown than to admit that their strategies aren't working.

[@einmann3252]

How did they get political? I am not an American. Just curious.

[@Go-Getter]

@@einmann3252 the CEO indirectly supported Trump.

[@einmann3252]

@@Go-Getter But didn't Nike did something like that. I remember some thing do with some American Football Player.

[@pidsme9549]

I'm a simple man. I like Converse.

[@19wael96]

Thats basic

[@tonytoekneetony7992]

Nike owns Converse..

[@miltonervin4253]

Under Armor makes of the Best hoodies, I have the same ones for about 6-7 years still in excellent quality, I don't get all this hate.

[@brooks5895]

Me either! I love their BoxerJocks

[@rol1517]

Yesss

[@tofutrader]

The UA logo is ugly has hell. That why I won’t wear it lol. The Nike swoosh so much better looking

[@williamgoode9114]

A weird logo fewer and fewer recognize

[@melissa007ish]

Agree! That is really what we are paying for - the logo.

[@anthonydelfino6171]

@@williamgoode9114 assuming they ever did to start... studying logo design in college, my professor attempted to use their logo as an "iconic" one that stood on its own. No one in the class knew what it was so he begridgingly had to change to talking about the Nike logo.

[@williamgoode9114]

@@anthonydelfino6171 one of the reasons those three or four years is just a holding pattern to accustom you to borrowing and low wage

[@alfredoladino9838]

a simple logo, but i hate how huge they put it on some of their shoes which is why i hardly wear them now, and i’ve noticed the quality in some of their J’s, other shoes, and performance clothes have been going down recently, that’s why i switched to adidas, not much better, but i like the simplicity of their branding and boost better helps with my knee and foot pain than nike air does.

[@antonios4681]

I'm in love with UA's Rush gear and they gave us healthcare workers a deep discount. They have a customer in me for life.

[@t.t.thomas5101]

Under Armour rocks . What I feel is solid quality and built-to-last workout wear . I love to chill in my UA gear 🔥

[@Gusteeze]

How much did under armor pay you to comment this? 🤣

[@t.t.thomas5101]

@@Gusteeze I wish they would give me a discount atleast for my honest review !

[@Amirhesamyan]

I actually like Under Armour products. They are delivering quality products at comparable prices to Nike.

[@diegomontoya8889]

The UA Playoff 2.0 Polo Shirt is the best of its kind on the market. I own 8 of them, and wear them to work all summer long. If you join UA as a member they constantly send me emails with sale notifications and promo codes, which allows me to purchase at a discount, because UA is expensive otherwise. I also like that they're not fashion forward, and more uniform looking. A grown man should not be wearing neon green in public, like every Nike outfit I see.

[@vidform]

I used to think Under Amour was for wearing underneath your outer clothing like long-johns.

[@UrSSuL]

We' re here for this. 3:54

[@Jattforce24X]

They didn't even mention project rock , as if the rock is commoner or something 😂😂😂

[@bogdannemes1995]

Entire UA value is given by the rock.

[@Jattforce24X]

@@bogdannemes1995 that's why it's ridiculous that they mentioned Steffen Curry and others but not him 😂🤦

[@Dschungelbuch100]

But I finally realised what the SC means on the UA products.

[@MotorbikeDesign]

The comment section explains the UA decline better than the video

[@hujanair2]

Fitness enthusiast here i love UA on discounts. The fit is right for my body and i'm in asia, so no walmarts or generic brand sportswear. I dont like nike's fit.

[@optimusblack3]

I’m very brand loyal and used to be one of the persons in my German city to wear UA. I’m muscular so it looked good on me. But lately UA doesn’t look special anymore ND the price is too high

[@l.c.8475]

7:44 synthetic fibres have very real downsides, like keeping smells and heat, cotton is much better at that and when it comes to the leisure side of athleisure people would rather not smell

[@williamgoode9114]

Try hemp fibre

[@DmassWJ]

Keeping in heat? Definitely not. The smell, true if you use cheap detergent.

[@williamgoode9114]

@@DmassWJ why wear undergarments rather than loose fitting top cotton layer, called over armour

[@tristenbrown4208]

Nike knows how to keep their products fresh and stylish. Don’t like that? That’s fine, they also offer products that are not flashy for reasonable prices too. Under Armour deviated itself away from its base that made them popular. It’s no longer popular among people in my age demographic. It’s becoming a dad brand. People in their 20’s, in my opinion, gear more towards Nike and New Balance.

[@Sabundy]

But what's funny is not long ago NB was just as much generally seen as a dad brand.

[@melissa007ish]

Under Armour’s problem is it’s logo. It looks bad on shoes and on casual clothes, except maybe golf shirts guys over 55 would wear. Hard problem to solve.

[@MarcusKing]

The logo is not bad looking. It isn't used well. Most of the times it takes up too much space and becomes unsightly.

[@anthonyperez7997]

Unlike most of the comments here, I have always liked UA, even over Nike.

[@opheliavalentine6058]

People just hate it cause it’s the popular thing to hate. Remember when Abercrombie died out and everyone jumped on the hate train? You wear whatever makes you feel comfortable.

[@anthonyperez7997]

@@opheliavalentine6058 amen to that. Well said

[@ThePowerofJames]

The Project Rock line is about all that is saving them right now. I also got away from MY Fitness Pal, since there is better ones out there.

[@elitrask207]

I remember in highschool UA being unattainable due to the cost, but at the time it was cutting edge. Now you can find their t shirts for lower prices than a shirt from Walmart. Crazy how times change.

[@yohanc7459]

For me Under Armour is great sports brand and they have great products, this is bad time for the global. Sometimes things happen unexpected hope they can come very strongly.

[@christopherallen996]

I work for UA and I always complain about the designs because they should be more fashion forward but also still provide some athletic performance. The designs need to improve to attract more people. And nikes quality isn’t that great and I know because I used to work for them too.

[@Trd2020]

Fitness influencers killed under armour . They all have their own brand and it’s quality clothing. I mean who wears under armour?

[@carboy101]

They really should have invested in influencer marketing. It's very effective.

[@brooks5895]

They rather wear GymShark

[@marksimmons5839]

@@brooks5895 Gym shark is for moist Ambercromie & Fitch jiucers

[@grahajas1096]

because the clothes stink after a few washes

[@kkp4297]

truth hahaha. polyester is nasty

[@hujanair2]

I cant deny this. I only buy discounted items from them

[@angelgjr1999]

Always wondered if it was just me who noticed.

[@sunlightdavid]

You need to treat with either baking soda or vinegar. It's a common problem with dry fit types of clothes.

[@grahajas1096]

​@@sunlightdavid Thanks for the tip

[@jgzero18]

I feel like Nike is the giant purely because of the Jordan brand, an ADIDAS has big ties to soccer. Under Armour tries, but they're just lost behind. With that said, I love Under Armour

[@Sabundy]

It also depends on where in the world you are talking about. Certain brands are bigger in certain countries and have ties to popular sports in those countries. For example Li-Ning is very popular in China and has big ties to Basketball 🏀. Asics is big in Southern hemisphere countries like Australia, South Africa, New Zealand etc and has ties to Rugby 🏉 and Cricket 🏏. Mizuno is popular in Japan and South Korea with it's ties to golf ⛳. And so on and so forth....

[@kpgmen]

If they can get their shoes right, they can turn it around. Being a Dad brand can be profitable, but not a growth engine.

[@tecpaocelotl]

They stopped doing the alter ego line with Marvel and DC. Most of my Under Armour is from that line. My leisure clothes are Adidas. Under Armour is built like you got to work out.

[@Anthony-lq8jn]

Only real reason me and a lot of people I know wear UA gear is because lots of school districts are sponsored by UA and give us the important pieces of gear in sports like football or basketball. We kinda just hop on that and buy everything else UA (Sleeves, cleats, gloves, shorts, under shirts, etc.)

[@zonetwelve]

that was their big mistake,,,instead of trying to make high quality premium products they just leveraged their brand recognition to go after college athletics and other endorsement style "deals"

[@Skims19]

Prices are too high and don’t look or function as well as Nike or Adidas

[@limitisillusion7]

I don't know about all under armour products, but I do know good socks when I wear them. I bought 20 pairs of these socks because they're the best socks I've ever warn and I'm not disappointed. I wear them for physical work, running and generally working out and they're durable, comfortable, and they also aren't insanely expensive. Regarding the shoes and shirts, I have no idea if they're good. I think I have an under armour shirt or two and they're interchangeable for the cheap compression moisture wicking shirts and so are the Nike ones. I've had expensive Nike shoes that were far less durable by much cheaper new balance shoes too. In my experience, you pay for the brand name, not the quality.

[@TristenHernandez]

I didn’t know Jimmy Kimmel was involved with under armor 😂

[@Cre8Lounge]

He just ran his damm mouth off

[@bh2155]

I think under armour products will always be around. They were really big 6 to 7 years ago, I don't think they will reach that level again. But they will stay popular because they make a good product with the exception of their shoes.

[@raymundcruz297]

Disliked the video due to the damn unskipable ad in the middle

[@traceyjorichards3998]

We live in Hawaii & nothing is better than under armor in the heat. Nothing else will do. I love UNDER ARMOR

[@amosports1506]

Why are we comparing lululemon to Nike, adidas and under armour? lmfao

[@alh06]

They were comparing them in the athleisure market.

[@irahong]

In Korea, you are not allowed to wear under armour if your total of big 3(squat, deadlift, bench press) is under 500kg. Everyone knows about this in korea, especially the guys here really care.

[@irahong]

It’s sucks that it’s a thing, but it really is. Under armour has become un-wearable for most korean men because of this widely known notion, if u r total of big 3 is under 500kg, u r not worthy of wearing under armour

[@davidruiz8689]

Under armor probably has some of the worst fashion choices!

[@jootoobersters]

for some reason, i have always thought that under armour started as a boxing gear brand

[@SimFoxSim]

Cotton t-shirt gets wet, and gets heavy and that is affecting your performance in the GYM? Are you serious?

[@YizzERR]

I mean, in a way- yes. I'm a heavy sweater and if I'm not in some type of dri-fit clothing i'll be completely saturated in sweat after an hour or so. It's a rather uncomfortable feeling on the skin to the point that I want to get out of those clothes sooner than later.

[@soulfulstrum131]

They should start a style brand. Like Lexus and Toyota but performance and style. Under Armor’s brand image is too performance to ever be considered stylish.

[@Cre8Lounge]

They did. It was called UAS but since so many people were too ignorant, they stopped it.

[@tommyd5674]

I’ll do my best to support under Armour

[@beanlam6223]

i been underarmour fan since 2006 and their quality used to be great and reasonably priced but they got greedy and switch to lower quality materials. They still have few great products usually seen in their brand houses but prepare for a sticker shock. The “rock” lineup and couple of curry lineup with new technology are awesome. I will still buy underarmour shoes but selection for quality shoes are getting slim.

[@TheJoe89jan]

Under armor makes great hunting apparel, military apparel, and the latest the project rock clothing line. All there other clothing is overrated.

[@Gogoterps]

Agree with others. Their logo is rather unappealing to begin with and the problem is exacerbated by the fact that it’s usually displayed way too prominently on their attire. They do make great gear for military and law enforcement but that’s a niche market.

[@rachelmcclung3822]

I love under armor is my favorite brand of clothing

[@truthseeker139]

I'd love to see Under Armour get into the firearms industry with footwear, jackets, maybe even invest in body armour clothing in strong but stylish way.

[@donkeykong516]

Never thought they had any chance...lucky to have hung around this long

[@yesmanyrangel9328]

If it wasnt for Curry blowing up they would be super irrelevant

[@leekgocrazy-_-3204]

I can say as a previous employee, this video makes sense, business has visibly reduced

[@LizNguyen]

I feel like I’m the only girl who doesn’t like Lululemon

[@sarahjames927]

Your not.

[@undftd2084]

It’s stupid expensive only dumb people would fund their crazy profit margins

[@hothotheat3000]

The only people I ever see wearing it are gym dudes who wear The Rock’s product line. They wear that for The Rock, not for UA.

[@samuellolango9720]

if that is the approach under armour want than its a bad idea cos gym shark and their steroid users influencers could easily overtake UA in that sector.

[@oerg]

13:43 people walking backwards

[@moneyman2200]

UA has chosen the market they want to cater to....period....they are not flip flopping and trying to please everybody......if you're more concerned with being "stylish" and not about putting in the work then exit stage left, this ain't for you.

[@somedude0]

Abso-flipping-lutly!

[@notsofatpeiceofsht8535]

I buy all my running shoes from them and occasionally apparel. Their shoes have lasted a long ass time.

[@phongvong8639]

How do you do? Thank you very much.

[@candlercando]

1bn and being flat seems premature to say that Under Armor won't perform well in the future.

[@alexanderle239]

candlercando net losses for the past like 9 quarters

[@alexanderle239]

The flat growth is discussing shoe sales

[@ecaldwell9]

I don’t know how well the quality of their product benchmark against competitors. But here in downtown Chicsgo, good customer srvcs is consistently non-existing. Male Greeter had an attitude when I interrupted him from his ph. No one was on the Flr to service me. When I walked up to the counter, the two people behind the desk gave an appreciation they didn’t want to be bothered. When I walked away just yelling in the store if anyone could help me. They sent a young lady to me, that couldn’t answer any of my questions. And was content w/ that. After the 3rd IDK, I requested for her to find me someone that does. That person over knew. She gave me extraneous info that I didn’t event ask her. And I had to go back to my orig question that got lost. I walked out w/ $125 pair of shoes. That was my 1st & last purchase at this company.