How We Closed A £20K Per Month Agency Client

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In this video I breakdown how we closed a client that is worth £20,000+ per month for our marketing agency.
Follow me on Instagram: / thesamueldarby

[@TheSamuelDarby]

For anyone who has messaged me asking for coaching, I'm doing a long 90 min session via Zoom this Wednesday. You can come and get 90 mins of advice / guidance from me on a zoom call. It's limited to just 10 people, join here: calendly.com/samdarby/sam-darby-group-coaching

[@seb6439]

By far the most helpful agency youtuber. Keep these videos coming brother 🙏

[@TheSamuelDarby]

Appreciate that :)

[@adamrules01]

You are a legend that helps my situation

[@inactive11861]

Keep these videos coming, Great work!

[@huzy3959]

Hey Samuel, I would love a video or even a post on your newsletter on how to qualify leads, and how to get higher quality leads for your clients.

[@mannyd148]

Just seen your latest newsletter and wow! No bs, straight to the point and very insightful.

[@Knockeye]

What is Refrb ?

[@ryanspivey7064]

A vid showcasing how leadbyte works would be great👍🏼

[@David-rz5bb]

Hi sam would you be able to do a video breakdown on how to run facebook ads?

[@edwnn.]

Life changing! So much appreciation for you boss!

[@MedicineofSound]

I really appreciate your videos man, keep em coming! Blessings from Canada!

[@Knockeye]

How do you know if an appointment sold ? Do you just ask the company?

[@IoannBilchik]

Thank you for the content man🎉

[@pran8145]

The no upfront fee makes it easy to close - but chasing after clients at the end of the month is no fun. Some just ghost then you have to get debt collectors and write the amount off etc

[@theMahmudHsan]

Yeah man you're right

[@JohnBody581]

You should have a form of payment on file so you auto bill them

[@TheSamuelDarby]

Take a deposit, have them fill out the tracking sheet daily. IF they stop, pause lead flow. Then bill them weekly based on sat appointments from the report. There is always risks but the rewards are so much higher. Also start slow and build up to limit risk until there's mutual trust between you and the client.

[@theMahmudHsan]

@@TheSamuelDarbyHey my man, if I bring my client (it can be any niche) six figure income in one month with Facebook advertising and they have to pay the ad spend, can I charge them 15% of their profit?

[@TheSamuelDarby]

@@theMahmudHsan For sure. I'd usually say anywhere from 10-20% of revenue including ad spend depending on the niche and their margins / costs.

[@cipriantepes]

Thanks a lot for showing the real stuff.

[@jamesscott1935]

Thanks Sam, what software do you use for calling and SMS to leads from ads? Thanks

[@danialmirmartinez]

Hey Samuel, great video mate! Two questions: How do you track the bookings that take place(is the owner the one that has to fill the google sheet)? And why do you make a PPA model and not a pay per sale, easier to track pay per appointment?

[@Mikylor]

This is an extremely good question and I couldn't find the answer anywhere

[@mfarjr1848]

I also want to know this

[@kovereduard637]

sorry to be late, so the client will usually update the google sheets so it's a trust based relationship, and regarding the pay per sale, it would be easier to onboard clients with that offer but harder to deliver, because you also have to do the selling part and also bigger businesses usually have already their own sales deps

[@ruadhanoculain]

Could you make a video about how you organize your Google drive, and what exactly you do after you close /onboard a new client?

[@BigBoyWillGoGlobal]

Sam you are fricking amazing more videos plz

[@anthonypojoy]

Hey man, if you don’t mind me asking a question. So I’m trying to start an agency, it seems I’m moving in the right direction but what I’m stuck on is the constant back and fourth of one person saying to do this and another person saying not to do that. So I think it’ll be really helpful if you do kinda a step-by-step on what’s needed to start off, like domain, emails, LLCs. Something kinda like “this is what you need to be doing or have, to get your agency started” I feel like I’m asking for too much but I know this is where a lot of people struggle

[@hariskadic5914]

Nice video! I think to start in the home improvement or something like that, can you make a video about that?

[@rosst3277]

Thank you very much, for making this video.

[@andrewmcleod1269]

Just a quick question, how do you rely on their honesty? Seems like there's huge risk on your side. But loving the content though!

[@samuelbrandt9591]

Just found out the brand it is clearly shown in the video multiple times

[@georgedavies1357]

Hi mate, great video. I was wondering one thing. You say you’re in the home improvement niche. Do you have a specific trade within the home improvement industry that you work with? Or do you work with as many as you can?

[@leooe9853]

Hey, do you run an offer in your ads to get the leads? and what kind of offer is it ? So In this framework, you are generating general Leads independent from any home improvement business. But how do you ensure, that the leads are going to get the offer (discount, bonus) that you are advertising ? Do you sell the leads, and communicate the offer ? Or is the offer just a bait, that the lead doesn’t really get in the end ?

[@Mikylor]

It would be awesome if you could upload those Excel files on Google drive so we could possibly analyze them. If not I would totally understand! Also, there is a common question in the comment section which is pretty much important. How much would you charge per appointment and how do you track your appts and sales? is it only trust? In one of your excel file, you usually add a lot of details on why the lead didn't end up buying, I was wondering if your client give you this information or again there is a specific software that you share with your clients where both of yall can fill up a sheet just like your excel files? Lots of questions, You're already giving a lot of information there but I still hope you'll be able to answer. Mike

[@EIVWPO]

Just a quick question, how do you know what number of appointments did they set? You mention that if they set 10 and only 6 happen you get paid for 6, is that based on trust relationship with you and your client or you follow up ?

[@iSheyZ]

Would it be possible to do a pay per sale offer instead of a pay per appointment offer , in which you'd take a percentage on every sale your client does through the ads you run for them ?

[@jordiconstan]

It would be possible, but the main issue with this model is that your client can lie to you about the amount of sales closed. This guarentees you get paid by your results while getting track of them.

[@kadirakyuz7239]

Hi Samuel Thanks for video. I didn't understand that are you paying advertising cost first by yourself and than charge the cost to company?

[@gabhockey2097]

Do you use interest targeting in your ads like home construction or remodeling? Or it makes the audience to small? Thanks

[@whitemus8387]

Hey Sam, are you doing the automations for them aswell?

[@PutneyBoyJack]

If you front the ad spend and hypothetically speaking you book 0 appointments, would you incur that loss or would the client incur that loss? Or is your service that concrete that it's worth taking on the risk of fronting the ad spend?

[@Dylan-rm7xm]

Do u have a va calling each lead and setting apts? Or do you just pass them off to clients? And how do u know an apt has been set?

[@ussyplayer1313]

When you say you cover the ad costs, your bank account is the one being charged by Facebook & not the clients?

[@TheSamuelDarby]

Yep

[@PutneyBoyJack]

So if you front the ad spend and hypothetically, If you get them zero bookings but you've already fronted the ad spend, what would happen in this scenario? Or is your service that concrete that it's worth taking the risk of fronting the ad spend?

[@mijomajicfox8768]

So do you just send the leads to their sales team and let them do all the appointment setting or do you do it for them?

[@AiSteve3]

Nice, but wouldnt your revenue now heavily rely on their sales team performance? Do use this strategy your own money are at risk, i could generate 100 of leads but if they can’t close them i dont get payed. Thoughts on that? Being more selective with what type of business to use this model on etc

[@Drowble]

The way I understood it was you are billing for the leads not the actual sold. So if the sales team get an appointment, that's when you bill them. That's why he had 160 billable bookings but the company only actually "sold" 31.

[@davidlongman1266]

Hi Sam, can I ask why you are setting up a 1 on 1 call for £200 per call, but you're turning over so much profit every month? Surely your time would be better spent on your business which if you make as much as you claim, is much more lucrative than 10 x 1 on 1 calls. I don't quite understand why people give away such valuable tips for so little!

[@davidebotto7689]

hei sam quick question how do you define a booked appointment?

[@GabrielsGalaxy]

I would love to see how you’re generating leads for that cheap. With my bathroom company I’m struggling to get a CPL of less than $200 (at scale) I need like 200 leads a week (that convert at least 20% to appointment)

[@notLITRUM]

$200 CPL is crazy

[@GabrielsGalaxy]

@@notLITRUM agreed - since then I’ve got it down to $30-$80 CPL. Pretty happy now

[@notLITRUM]

@@GabrielsGalaxy $30 might be a good one, is it across a data of multiple clients or one

[@GabrielsGalaxy]

@@notLITRUM just one. The campaign has been doing great for about a month now

[@reman3217]

Hey bro! How do you track appointments? Does your client tells you how many appointments came through or can you track it yourself?

[@TheSamuelDarby]

There's no true way, there has to be trust here. If your client is making money they will want to pay you. If they are hesitant paying they don't see true value.

[@bnb_daddy]

it can be tracked if you use GHL and they have a sub account on there with their calendar and scheduler linked

[@dinamicdreamz5938]

@@bnb_daddy what if they ommit the schedule?

[@nilastpulsar4470]

Siuuuiiii

[@imperio191]

Hey man, what CRM you use?

[@marcin.chruszcz]

How get first few clients ?

[@rickymac5282]

hi sam, doesnt the customer get confused if say for example, they fill a lead form out your facebook ad called lets say "london roofers ltd" and then you sell the lead to a firm called elite roofers london, and they get a call from elite roofers, don't they think its dodgy or is this not an issue?

[@rickymac5282]

@samueldarby would appreciate if you could shed some light on this my man

[@rickymac5282]

@samuel Darby

[@rickymac5282]

@Samuel Darby

[@Spotifytalent]

Do you use cold email or cold dm's and it helps you or not?

[@TheSamuelDarby]

I don’t much! But definitely can work

[@rachadballout8087]

RIP ears with those mouse clicks

[@ichbineinberliner030]

Is it worth it to buy a 4-5k coaching for starting smma or just bullshit because you can start on your own?

[@TheSamuelDarby]

In 99% of cases no. Rather than buy a mentorship, find someone ahead of you and pay for 30 mins of their time each month. Get your key questions answered from someone who's been there done that, and it'll save you a lot of issues. All the basics can be easily learnt for free :)

[@ichbineinberliner030]

Alright. Thanks a lot for your help bro I’ll do that. I appreciate it!

[@NM-hq1io]

Don’t know why you said you’re not going to release a course Samuel, there’s only so much you can give away for free - people would line up to pay to work with someone like you whose been there & done it!

[@TheSamuelDarby]

I'm doing a one off paid workshop this Wednesday - link in the description.

[@almurabitun]

You guys should hit up Ashville

[@jay20481]

so do you have an appointment setter to book the appointments? Or is everything done via follow, sms etc?

[@TheSamuelDarby]

The client books the appointments

[@jay20481]

@@TheSamuelDarby how can the client boo the appointment when you sell the appointment. So are you saying you send them all the leads and they schedule the appointments, follow up etc

[@barnaroman5349]

@@jay20481 yep thats exactly how it works