How we shot this McDonald's Spec Commercial - Cinematography Breakdown

[@TenfoldProduction]

Thanks to Milanote for sponsoring this video! Sign up for free and start your next creative project:milanote.com/tenfoldproduction0524

[@brightibok4208]

Please, do you have a paid course on how to direct and shoot commercial?

[@TenfoldProduction]

@@brightibok4208 we have one coming out in an few weeks! Stay tuned for the launch, it'll be a cohort, so much more detailed with guidance and private memberships throughout.

[@thatvideoguy4k]

Bro there is no other person on youtube teaching like you do man, thank you very much for sharing your knowledge 🙏

[@TenfoldProduction]

Appreciate that alot! Thanks so much for supporting!

[@jonaslentz2752]

Normally you can tell how a scene was lit and kinda really see, what the light is doing on the floor or wall. But your stuff looks so natural, that i really didn't thought, that so many lights where used. Super sick!

[@TenfoldProduction]

Thanks Jonas! Appreciate the feedback and thanks for watching!

[@Miniaminism]

Production design is spot on !

[@TenfoldProduction]

The team on this crushed it!!

[@rania.chrami]

Every video is a masterclass 🤤

[@TenfoldProduction]

Thanks for all the support Rania!

[@Stuffandus]

This is hands down the best lighting breakdown I have ever seen on KZbin! Easy to understand, you list all the gear and show us the setups! Keep up the great work, definitely subscribing!

[@TenfoldProduction]

Thanks so much for subbing! We really appreciate it.

[@DLHMedia]

Yes to vids on complex movements! Thanks for the great work

[@TenfoldProduction]

Coming soon! Thanks so much

[@pv67]

This is great! Also, Production Design looks amazing. This is partly why the commercial looks amazing.

[@TenfoldProduction]

It’s like 50% of it easily!! Haha it’s such an important part for us.

[@Thedanielcoast]

This is amazing. The details with the light choices and placement is everything. Big ups!

[@TenfoldProduction]

Thanks Daniel! Appreciate you

[@sjoerdsiemes]

Great in depth video! Love the explanation of the lighting. Wouldn't mind a part 2 where you talk about the other scenes.

[@TenfoldProduction]

Appreciate you! Definitely in the works, thanks for watching

[@roki92]

So much valuable info! You the man!

[@TenfoldProduction]

Thanks Rok! Appreciate it!

[@lauritee]

Absolutely loved the breakdown! Definitely would love to know more about the camera movements and how to plan and edit them. Keep up the good work!

[@TenfoldProduction]

Thanks so much! Stay tuned to the channel, we will be releasing a ton soon.

[@ObilloFitz]

Learning a ton on lighting and art direction and production workflows and ... Top notch content Thanks -3d Artist

[@TenfoldProduction]

Thanks so much Obillo! Appreciate you

[@nativestrong7253]

Love the use of lens to adjust to small spaces.

[@TenfoldProduction]

Thanks so much! Appreciate you for watching

[@mutumbilungu]

Love, love the vibrant colours in your work.

[@TenfoldProduction]

Thanks so much! Really appreciate it

[@Assieaat69]

I would love tho hear you talk about the camera choices you make and how these work / flow well together. amazing video again keep it up and keep inspiring me

[@TenfoldProduction]

Thanks! That's a great topic, we will dive into that shortly

[@samrtaylor]

Sheeesh. Such valuable content, great stuff. Toronto represent!

[@TenfoldProduction]

@@samrtaylor thanks Sam! Appreciate you!

[@GalIsaev]

Ive Watched 26 Secs of this video and Im Already want to thank you for doing this. Ill continue to watch now!

[@TenfoldProduction]

Thanks Gal! Hope you enjoyed it, appreciate the support

[@GalIsaev]

@@TenfoldProduction it was Great! where can i see the full commercial ?

[@jakesouthard9175]

14:29 1.5* Not 1.8 - as a Supreme Prime owner, I love to see these in action. Love your setups in this commercial.

[@TenfoldProduction]

Appreciate it!

[@brhyamrojas1877]

Really waiting for that complex camera movement video!!!

[@TenfoldProduction]

We're filming it all soon!

[@rwakomaerickriecy2967]

Please Please we need that dedicated video of all those shots. I love this detail. Thank you for sharing ❤

[@TenfoldProduction]

Haha thanks! We have the second part coming out soon!

[@deltaedits1745]

killed this bro! thanks for taking the time to break this down. the piece turned out great!

[@TenfoldProduction]

Thanks so much! Appreciate you

[@tedrzz]

Insanely good as always

[@TenfoldProduction]

Thanks so much!

[@kristyhong633]

Thank you for this masterclass and showing us this. So much value packed into this video- appreciate it!

[@TenfoldProduction]

Thanks for watching! Appreciate you

[@thidm]

This is so high level result. Amazing

[@TenfoldProduction]

Thanks so much! Great team involved.

[@HeliopausePictures]

This is a very nice breakdown with generous teaching moments. Thanks!

[@TenfoldProduction]

Thanks for watching! Appreciate you

[@sihargreaves]

Yooooo, this is the sauce man. Good stuff and amazing results.

[@TenfoldProduction]

Appreciate you! Lots more breakdowns coming

[@theseventh2609]

I’ve been seriously considering purchasing the "Cinematic Lighting Foundations Masterclass" 🎥, but before making the leap, I’d love some clarity on what the course includes. Specifically, does it focus on practical, on-set demonstrations-where you show how lighting is positioned and the exact equipment being used during filming? Or is it more of a talking-head explanation style? Personally, I find real behind-the-scenes, on-set footage much more engaging and valuable for learning, as it really helps me feel like I’m right there with you in the process. 🔦🎬 To be honest, I’m less interested in post-taping discussions or just theoretical explanations. I’m looking for content that dives straight into the practical execution-seeing how everything is set up, step by step, as it happens. If the course leans heavily towards practical demonstrations, I’m absolutely ready to pull the trigger! 💥 However, I noticed that there’s no clear information on the website about how the content is visually presented. While the mention of real case studies is great, it’s unclear whether the videos include behind-the-scenes footage, on-location demonstrations, or if they mostly focus on theory. Adding these details to the website would be such a huge plus in terms of clarity and would help potential buyers like me make a confident decision. 🙌 Thanks so much in advance for shedding light on this! Looking forward to hearing from you. Cheers, Alex

[@TenfoldProduction]

Hey Alex! You got it bang on, module 1 and 2 are all live practical walk through. Module 1 we are in a studio walking through lights and foundations, In Module 2, we are on set focusing on different looks. Showing you where the lights go, Zach is walking you through all of his decisions and thoughts. All of the nuances of creating commercial, documentary interview, and narrative looks. I think you’re going to love this based on your criteria here, it’s literally all step by step execution. Also, we really appreciate your thoughts on getting more clarity on the website! Will definitely update that. Also tomorrow, you’ll get a taste of it (it’s an hour long location scouting video, where we walk through everything step by step! Hope to see you in the course!

[@jpyudhi_]

Thank you for sharing this bro - clearly explanation. greetings from me - film director from Indonesia. btw your friend director for this commercial - shes a beautiful.. {just a compliment} hahahah

[@TenfoldProduction]

Thanks!

[@GARYTALK]

Thank you for sharing, I learned great knowledge

[@TenfoldProduction]

Love to hear that!

[@nicklennox]

Epic breakdown. Amazing work, thanks so much

[@TenfoldProduction]

Thanks for watching Nick! Lots more to come

[@nicklennox]

@@TenfoldProduction Legend, I look forward to it. Already using some of your techniques on a current shoot. Did you colour grade this as well?

[@sushiinparis9906]

Beautiful work 💛♥️

[@TenfoldProduction]

Thanks!!

[@korasproductions]

I love your work!

[@TenfoldProduction]

Thanks Kenny!

[@jlaswafford]

Amazing work. Definitely inspiring!

[@TenfoldProduction]

Thanks so much!

[@raaashee]

This was so insightful!❤ Would really love to hear more from you on camera breakdown

[@TenfoldProduction]

Thanks Rashi! Glad you enjoyed it. We will definitely create a video about that soon.

[@ThorCaes]

Actually very curious around how long it took you to light the first scene. There's so much details involved that it seems it'd take a while. Which for a Spec ad is the perfect place to try out!

[@TenfoldProduction]

It was our first shot, probably 1-2 hours all in. Also with a team too it moves much faster.

[@lanifwtf]

Incredible breakdown! Thank you for all the free knowledge. I wonder if you are still planning on showing how to properly do a slow shutter sequence? Since I understood that there is quite some post work that goes into it? Keep it up brother 🙏🏼

[@TenfoldProduction]

Thanks! We're releasing that video shortly, so stay tuned!

[@daleelliott7390]

I think it's a combination of things, particularly the set design but this really gives me a 'Knives Out' vibe.

[@TenfoldProduction]

Thanks Dale! That means a lot, the team really crushed it on the set design and space.

[@thekp503]

I don't know how you find the time to make these tutorials but thank you.

[@TenfoldProduction]

Haha, we care about our KZbin and the community we've built so we want to make sure you all get content weekly!

[@ResoluteMedia]

Well done video! Thank you so much for this info!!!

[@TenfoldProduction]

Appreciate you watching!!

[@andybookann6948]

You deserved more subs!!!

[@TenfoldProduction]

Thanks Andy! Appreciate you

[@deboadekale8016]

this is Gold! Thank You.

[@TenfoldProduction]

Appreciate you, thanks for watching. We have lots more coming soon!

[@grab_media]

Awesome ! Thank you

[@TenfoldProduction]

Thanks! Appreciate you watching

[@carlpetty932]

Hey forget the lighting setup, Who did the color interior design and wardrobe. That really is the star of this video.

[@TenfoldProduction]

We found a house that did a lot of the work, then our production designer really helped punch it up with our colourist as well!

[@Tripple4-w4y]

Thanks

[@nerdhead8568]

Awesome work man Do you have the full commercial from this project posted on your IG or somewhere else? would love to watch it

[@alex-stafford]

Another phenomenal video! Came across your channel recently and been going through your archives. Learnt so much in what I've learnt so far! I noticed in most of your other projects you have some amazing looking grain, what are you using to achieve this?

[@TenfoldProduction]

It’s either DaVinci resolve or Baselight grain right in the program.

[@jackeboii95]

Would love to see your probe shot setup and Dana dolly/ronin setup

[@TenfoldProduction]

We have a video coming soon! Thanks for watching Jack

[@Saisai_Heark]

I want complex camera movements too

[@TenfoldProduction]

Coming soon! Appreciate you

[@MylezNevison]

Tres magnifique🤌🏾 You guys really nailed the look imho. Suffice to say, thank you for the level of detail you share in your breakdowns. It is immensely appreciated 🙏🏾✨️

[@TenfoldProduction]

Thanks so much Mylez! Appreciate you and glad it was helpful.

[@manikandan-ge2uj]

Amazing

[@TenfoldProduction]

Thanks!

[@SkinnyWasHere]

beautiful breakdown!

[@TenfoldProduction]

Thanks Skinny!

[@GlennVanderbeke]

Thanks for sharing! Very interesting!

[@TenfoldProduction]

Thanks so much!

[@georgesimonsfilmmaker]

Amazing detail, thank you!

[@frozenlakefilms]

@tenfoldproduction Amazing video with a lot of great insight! I am curious though, what was the budget for this SPEC shoot? Or, if you're working off of a lot of favors from people, what would be a budget est. for the camera/G&E to recreate what you're doing here? I think that kind of info would be super insightful in your videos moving forward, even if just generally touched on at the start, and would help give people a little more perspective on more of the "unspoken" elements that also go into creating this caliber of video imagery. Not too much detail that dips into the producing side of things, but just budget info as it relates to your work on set as a cinematographer. Thanks and keep up the incredible breakdowns!!

[@TenfoldProduction]

Hey Frozen Lake, Thanks for the question! Most of our specs can range anywhere from $5000-$20,000. This was closer to the higher end. We have a pretty high standard for ourselves and how we represent ourselves in the filmmaking world. We've also built up our projects to a certain level so that every spec for us has the aim to elevate or do better than the last. With that in mind, these videos would be extremely long if we went into every aspects to it (creative ideation, pre, production, post, marketing). With all of that in mind, we are excited to be releasing our Portfolio (spec) Cohort course, where we will be diving deep into every aspect of our process, including pricing, ideation and everything I spoke about above. If there's any interest, feel free to join the waitlist! Cinematic Portfolio Mastery Course Waitlist: tenfoldproduction.ck.page/63ee0c5510

[@artroomx]

Love your channel brother. Could we get a video on funding spec projects? Is it all personal?

[@TenfoldProduction]

We can definitely dive into this in the near future.

[@SergeyRosinskiy]

Very useful video! The shots and colour are incredible! Is it possible to download a couple of files in RAW format to look at the sony venice sources? Maybe there are some shots that were not used in the advert (or that were used).

[@TenfoldProduction]

Thanks for the comments! Unfortunately we can't do that at the moment. Maybe in the future

[@JaredBeaman]

Fantastic video :) In relation to the colour temperature of your light fixtures, what kelvin is the Venice set to internally?

[@kinsont7585]

so good!

[@TenfoldProduction]

Thanks!

[@ayshe4619]

Awesome video and content!!

[@TenfoldProduction]

Thanks Ayshe!

[@labadifaycal6877]

Thanks for all the information you put into this video. It is very helpful for me as a young director and dp to have this kind of insight into beautiful projects like this one. I am curious to know how much this kind of spec projects costs you ? Thanks again and greetings from Paris :)

[@TenfoldProduction]

Thanks so much for the kind words! We have a lot more projects coming out, so stay tuned and subscribed if you haven't already! The specs we work on typically range from $5-20k but it really depends, but keep in mind it doesn't always have the cost this much.

[@DTMadeIT]

Who colors the videos they always look great!

[@TenfoldProduction]

This was coloured by Jason Zukowski in Toronto.

[@cam16film]

I noticed most modern commercials are shot on wide Angle lenses

[@TenfoldProduction]

Yeah, depends on the look that you're going for. I see an equal amount with no wide angles, just the look that worked for this campaign.

[@AKGreen]

Looks great man. Did you get a full day for pre light?

[@TenfoldProduction]

Yeah!

[@AKGreen]

@@TenfoldProduction livin’ the dream

[@Sjaubi-qf6wd]

Awesome. Did McDonalds accept the spec ad as a official commercial?

[@littletheatrefilms5825]

Love your videos. Love the way you describe everything up to the lenses and f stops. I was just curious if you use any filters like black satin or bpm when you shoot.

[@TenfoldProduction]

Yeah we switch between black satin or hbm/bpm depending on the shoot aesthetic. Appreciate you! We have lots more coming soon

[@littletheatrefilms5825]

@@TenfoldProduction thank you. Your work Is really amazing.

[@TenfoldProduction]

That means a lot! Thanks for supporting

[@SHVWNCOOPER]

i've got some preproduction templates for milanote might prove more useful and organized than what you got going on. if there's a way for me to export my board layout lmk! all this is generated inside with gear lists, dummy checklists, locations, cast etc

[@TenfoldProduction]

Appreciate it! But we’re good!

[@akpevbe]

Brilliant work dude. Was any filter used on the lens to give the footage a bit of softening?

[@TenfoldProduction]

Black Satin!

[@akpevbe]

@@TenfoldProduction Thanks dude. Was it the 1/4, or 1/8 strenght?

[@TenfoldProduction]

@@akpevbe can't remember exactly, but I would def suggest testing them out if you can! Will give you a better sense of the filter

[@takeru.toyoshima]

This is amazing look! What did you use any Filter?

[@fernandoroncalli]

amazing content! thank you

[@TenfoldProduction]

Thanks for watching!

[@glassofdery]

Hey! Love your content -- Thanks for that insightful breakdown. Curious to know: what is the app/tool that you use to film your screen for these tutorials?

[@glassofdery]

Hence, the markers and all that as well

[@TenfoldProduction]

Just using photoshop!

[@abenzertefra439]

can u give us a quick insight on filters you use and color grading workflow

[@TenfoldProduction]

Will drop a whole filters video soon!

[@tom_saint_london]

Is this even possible to grade on a non cinema camera like a canon R5? I love the look and can not find anyone who would be able to help to create this look of the warm skin tones and high contrast feel like I have the wrong camera 😅

[@davidschwan]

love it thank you!

[@TenfoldProduction]

Thanks David!

[@Samuellelu]

Hehe I came early today 🎉🎉🎉🎉

[@TenfoldProduction]

Appreciate you Sam!

[@YannickReid]

This as crazy value

[@TenfoldProduction]

Thanks so much Yannick!

[@Oshotya]

🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥

[@TenfoldProduction]

Appreciate you

[@MaikelCoz]

Great value man! So if you see on the monitor it looks very warm with the 6400k on the camera and all the 2700k on the fixtures. Whats the reason to shoot this warm in camera knowing you have to pull the overall balance back a lot in grading? Thanks for this amazing breakdown, learned a lot!

[@guylain.caudron]

Hi. Great video as usual and very informative. I have a question, where do you find the GIFs and screenshots that you use in the moodboard? I use ShotDeck but I would like to find more commercials references and GIFs to make it clearer for my clients. Thanks and greetings from France!

[@TenfoldProduction]

Hey Guylain, We got these stills from FrameSet. You can use our link for a discount below. Frameset is more commercial focused. frameset.app/stills?via=TF (Use "tenfoldproduction" for 10% off your first year!)

[@guylain.caudron]

@@TenfoldProduction thanks 🙏

[@Saisai_Heark]

Very good video, Can I know the app you are using to draw on the screen pls...

[@TenfoldProduction]

Photoshop!

[@yeah700]

Thanks for the video! What website do you use to find example footage for your mood board?

[@TenfoldProduction]

We got these stills from FrameSet! You can use our link for a discount below. Frameset is more commercial focused. frameset.app/stills?via=TF (Use "tenfoldproduction" for 10% off your first year!)

[@dherveyphotography]

Great video!!!! Where do you get company logos for spec ads?

[@benarnoux]

2700k for darker skin tones?!? Oh snap!! I can’t wait to try this!!!

[@TenfoldProduction]

Appreciate you Ben! Let us know how it goes.

[@Vibrance_Visuals]

Where is the final video?

[@kanishkgrover3355]

Question: The image on the monitor looks really warm. You shot on 5600k and used the lights at 2700k, so was it made cooler in post? And a follow up question, Why didn't you shoot at 4300k?

[@jwflixvideography]

What tripod is that in which it allows you to roll/slide it on the ground around the 17:35 time frame!

[@MagnetiqLabs]

One question.... Where did you grab all these moodboard shots from? I subscribed to Shotdeck but they don't have a shots from commercials. I plan to move my focus more towards commercials, so it will be really cool to have some resource to find some inspiration

[@TenfoldProduction]

We got these stills from FrameSet. You can use our link for a discount below. frameset.app/stills?via=TF (Use "tenfoldproduction" for 10% off your first year!)

[@MagnetiqLabs]

@@TenfoldProduction Wow wow wow! Thank you!

[@danielsibaja8422]

Thanks man! . What's the best site for visual references?

[@TenfoldProduction]

We get our visual references from FrameSet! You can use our link for a discount below. frameset.app/stills?via=TF (Use "tenfoldproduction" for 10% off your first year!)

[@Philippokmmb]

thanks

[@FrameDevlopment]

where we can find the final video of the commercial ?

[@TenfoldProduction]

We'll release this shortly!

[@farcushenderson]

fineeee I'll subscribe :)

[@farcushenderson]

also love your transitions my guy, lemme get those

[@TenfoldProduction]

@@farcushenderson haha thanks Farcus. Well release those soon

[@Storytellingsteve]

Were your image references from old Mcdonalds commercials?

[@callumsupreme]

Where is the best place to find reference images / gifs

[@TenfoldProduction]

We find all of our references images at Frame Set. (Check out our link for a discount if you're interested). frameset.app/stills?via=TF (Use "tenfoldproduction" for 10% off your first year!)

[@25mrkeys]

How long did this take from beginning to finish?

[@TenfoldProduction]

Probably 4 weeks of prep, 1 pre light, 1 shoot day, 2 weeks of edit, 1 day of colour, 2-3 days of sound. All in about 2 months or so Roughly.

[@holdmedear]

did you use your luts to grade this? :)

[@TenfoldProduction]

Haha unfortunately, it was coloured by Jason Zukowski in Toronto

[@rachelko90]

Hello, just wondering how many hours did the shoot take for this ad? Is it 30 second video??

[@motionpikczer]

I love your materials in this style. How long was the light ready for the first scene? How many people were involved in this - you and any gaffers? Second question - these 3 scenes took 1 day of shooting? I would love to read about the work schedule that day.

[@TenfoldProduction]

Everything was shot in one day, but it took a day to prep. There were lots of hands involved to keep things tight, this was a 10+ person team

[@Tripple4-w4y]

With all these details what do u do in color grading

[@directorparisholmes2024]

Question, how are you writing on the screen ?

[@TenfoldProduction]

Photoshop!

[@directorparisholmes2024]

@@TenfoldProduction So are you using a Tablet to write on the screen?

[@TenfoldProduction]

@@directorparisholmes2024 it’s a tablet!

[@directorparisholmes2024]

@@TenfoldProduction nice, I need to get into this stuff. Thanks

[@MilesRCH]

This looks great but... anyone else notice how so many commercials have the same look? Saturated, wide lenses, high contrast, robotic movement, deep focus, et al.