What Makes Great Product Cinematography | Commercial Filmmaker Explains

[@occoppo]

I knew these shots were going to be deceptively difficult, but DAMN...

[@curtisjudd]

Love the lighting, Kazu. Inspiring and super nice to hear how you did it!

[@EasyButtonFTW]

I really appreciate when you guys bring out Kazu, really awesome getting to learn from someone like him.

[@logicfrogmedia]

Love that you’re still making these!

[@orcsong]

These practical application vids are just fantastic. Even when I don’t have the budget to compete with the upper level gear etc., you’re still revealing the concepts and thought processes behind the setups and decisions. I’m able to scale down a concept and either offer value to a client or simply learn by reproducing with what I can get m hands on. Way to go!

[@JosephGarcia]

how are such simple shots blowing my mind.

[@brokenbrains5942]

the thing is in filmmaking today there is nothing easy anymore

[@BitcoinEffect]

On the beer shot, another way to get the line of bubbles is to make a small etch in the bottom of the glass container. Look at a Sam Adams glass sometime. You'll see an etched circle at the center of the bottom of the glass, creating a collection point for the CO2, and a plume of bubbles coming right up the center of the beverage.

[@kanadkhaparde10]

You keep uploading these awesome episodes man. People seriously underestimate how hard it is to light metallic surfaces and have to worry about the reflections! Great episode.

[@retlwiz]

Really great to have the perspective of a top pro in the field on these types of things. Kazu has unknowingly become my virtual mentor as I try out these ideas and set-ups during lockdown...

[@JustinJaymie]

Danielle scheifer left the chart

[@AnthonyMichaelSneed]

I have no interest in shooting commercials, yet this was wildly entertaining to watch

[@FOBulous976]

Kazu is a wealth of knowledge. More of this please!

[@konradnoises]

We need more of these

[@JonJOn0]

I already praised your cinematography videos many time in the comments section. But I wanted to say how nice it is to insert really well chosen excerpts of illustrative videos for concept like pneumatic machine or whatever. I'm sure it takes some times to find and edit them, and it add a lot of value to yours videos. Especially when specific technical aspects are discussed. Anyway,

[@rusch_meyer]

AMAZING VIDEO! Please keep making them, thank you so much!

[@jaymonthon6161]

all your videos are very helpful. Big Thanks !!! 👍🏽

[@dominey]

This was AWESOME! Fascinating behind-the-scenes overview.

[@AlexSchmittCinematography]

These videos are so valuable! Keep this up, you guys rock!

[@TheBugPen]

There's so many lights I would never even think about, love it. Pumped to try out some of these techniques, but in a more indy way i guess..

[@TulsaMotoClub]

My request was herd! Loving the tasty tips on lighting cars! Thanks Ted! We need more! Maybe on lighting and shooting moving vehicles? Maybe on motorcycles. ;) keep up the good work! Really enjoy all your videos!

[@miguelquezada1916]

Woah! This was so fun to watch. Thanks 🔥

[@mrscampbell16]

Great video - I could keep watching more of this. Love knowing the insider information of shooting commercials. Please do more.

[@CNMTCFilms]

Right video at the right time! Just wanted to try it out today!🙌🏼🔥

[@dylanmitchley2109]

Kazu is an absolute beast!!

[@boxingpunchalot9521]

Insane! Thank you for doing this

[@JayneNicoletti]

I love your videos. Learn so much. Maybe for the next remote one, you can cover editing. Like not how to use PP or FCP, but techniques on editing different close ups, medium, wide shots etc. like how to choose what shots to use...what makes a good or bad one. Basically, the art of editing. TIA!

[@theCreativeSav]

Kazu! Welcome back! I'm working hard to be able to do what you do at the scale you do it.

[@shahdalnashed7783]

these videos are GOLD

[@flixdigital]

Great video! Super informational! Thank you for posting. Learned a ton!

[@lbproductions5989]

Insane ! Great learning. Want more of that !

[@jeffmckeon7562]

Awesome video thank you. What is the overhead light called with the honeycomb type filtering??

[@jovannialberto1421]

Wow this was super interesting thank you!

[@James_m7]

Love it! Keep 'em coming!!

[@selfai1238]

This is better than COVID-19

[@CinematographyDatabase]

Kaaaaaazuuuuuu

[@kazuokuda3410]

haha how u doing bro?

[@as3d230]

Thanks, please keep more coming.

[@najadadavis]

Another great video!!

[@RianSpaulding]

Great stuff! You guys make it look easy....when it's definitely not!

[@alphazoom]

Excellent, very interesting, thank you for sharing this !

[@CoveringFish]

I love when I watch these professional filmmakers not have a better mic or a MacBook Pro 16 that has a built in amazing mic

[@billionbites]

amazing work, such a talent.

[@Hendrik513]

thanks for the insights guys :)

[@jkser6303]

Amazing work

[@MikeBrunner]

would love to see how Kazu would make an product commercial with "low budget" stuff like 3 lights, table, camera - no robot no sliders.. :D

[@kazuokuda3410]

You can apply the same concepts and approach to lighting. The important thing is to study the materials of the products

[@jamesmacdonald998]

Ted. You rule👌🏻

[@GeoffreyGonzales]

would think this guy would own his own lights

[@jaggedtoothX]

Any word on when the Aputure 600D is supposed to be coming out? I know covid-19 has delayed things for Aputure a bunch. I've been waiting to pull the trigger on the 600D since last September's announcement, but I may have to go with Nanlite's Forza 500 since it is available now and the final version of 600D hasn't even been released yet.

[@GiacomoUrban]

Great video! How did they do the frying effect on the steaks?

[@kazuokuda3410]

heat gun or clothes iron.

[@simon_sreckovic]

Sick! Love it!

[@mattthomas1053]

Anyone else look for the skip ad button when the Longhorn steak spot came up?

[@angeloboltinimusic]

Those steaks made me super hungry and it's almost 1am here..

[@danielsuarez2519]

He is fucking amazing, Is like another level

[@sunwang3076]

awesome !!!

[@liannecho]

Kazu reminds me a little bit of Keanu Reeves and Mark Ruffalo :)

[@ChrisSilverman]

Crispy; every time.

[@VishnuDutt]

This is perfect postmortem

[@adolfoortiz571]

Super vid!

[@gerrystereo]

DAMN GUYS YOU FUCKING PWN IT !!!

[@KJRUSS0]

Damn, I would have thought a lot of these commercials were CGI.

[@yoyoamgamg6179]

Hi there can I ask how does one do those products shoots where the item is holding in mid air?

[@kazuokuda3410]

depends on the shot and set. either they are hanging with wires to be removed in post or a rod mounted from below/under/behind/side, whatever side is the least obstructive to the shot and cleaned up in post

[@iNerdier]

All I can think of in the head shots is ‘wobble wobble wobble’.

[@kazuokuda3410]

sorry i was on a laptop on a camera cart. and kept leaning into it

[@venjemen4444]

I THUMBS UP'd this bitch in the first 3 seconds. Thank you for what yall do!

[@abelarabian3895]

I apply this to 3D Product animation

[@aboodabulaban2867]

11:25 im wondering what are the advantages of editing that video in after effects?

[@riparianstudios]

Ok so Ted... I get why HE is on a video chat. But you're literally in the studio. Why are YOU on video chat?

[@daniloallen2]

Kit Kohler but for the Squarespace ad he used a proper mic 😂😂

[@riparianstudios]

@@daniloallen2 All that stuff was pre-recorded. Look at the bright, shiny, pre-pandemic optimism on Ted's face in those ads.

[@mariolesergent4629]

If Ted had a better quality image I feel like it would kind of overshadow the guest, it seems respectful to have the same setup. Don't know if it's his reason though

[@riparianstudios]

@@mariolesergent4629 Is that how you feel when you watch TV? Coz it's a pretty standard format to have a host in a studio and someone remote who may even be calling in through Skype.

[@mariolesergent4629]

@@riparianstudios I don't think you can compare the two, this show is way more personal, with one-on-one interviews focused on the guest and their work, whereas on the news it's oftentimes a small interview within a story.

[@Masco_Ke]

This is more creative, some of these things are not in the university but being creative

[@Suplex-City]

That is really good, I hope my videos look like that.

[@mathieusimard]

I don't quite get the T 1/16 thing, can someone explain?

[@mattcaporaso7570]

higher the aputure the more thats in focus. For that shot they wanted the whole product in focus rather than only parts of it

[@mathieusimard]

@@mattcaporaso7570 Thanks Matt!

[@mathieusimard]

@@mattcaporaso7570 Thanks Matt!

[@MrPhilbautista]

What?!? No links to the gear used??? Shook!

[@kazuokuda3410]

i didn't shoot most of the ads. I was just giving my educated guess of how it may have been lit. So we are not aware of the gear on most of the spots

[@MrPhilbautista]

@@kazuokuda3410 Thanks for the reply. My comment was just sarcasm at the way other people on KZbin always add links to gear used. Thanks for a very informational video although, from the looks of it, most of the gear used was not even in my ballpark price range but it should be fun trying to DIY gear to get the shot. More power to you.

[@kongvang8825]

a whole day to shoot a beer bottle..wow

[@budsaurus]

No one: Absolutely no one: Ted: I want to make a Tungsten Grill Attachment--a Barndoors Slip-In Grill Next year's Aputure April Fools joke, lmao^

[@sanilalkuttimon1755]

😍😍😍

[@krishartsphotography5643]

Nice :)

[@theOfficialOludare]

this ain't no child's play

[@vinkarume6205]

Things get wet, you noah... he he

[@ScottBalkum]

A tiny amount of salt will create those single streams of bubbles.

[@kazuokuda3410]

yes that as well. many ways to achieve the same effect. tho this one didn't look like salt but i can be wrong

[@carlthomas4959]

Your gear links 404

[@kartikeyabhalla6358]

Hah.. Ted trying to sell it like a normal person (that doesn't have a gazillion mics). Steve will not be impressed

[@vikas274]

Please use better mic...

[@colossalbigfoot256]

All I see is false advertisement cause the products and def food is never as these artist make it look. The people doing the filming are definitely talented.. it’s just a shame it’s not what you’ve ever got.

[@christianjane8401]

This is intriguing but this is 100% some nerd sh*t 😅

[@yousefabdulrhman858]

I'm early let me think of a joke Stolen comment

[@herbalgiles9468]

Yousef Abdulrhman bhahahahaha

[@yousefabdulrhman858]

@@herbalgiles9468 I just want to make sure that the joke isn't that the comment is stolen. When I said stolen comment I meant this comment was literally copied

[@herbalgiles9468]

Yousef Abdulrhman bruh ik

[@JarkaKavraizhkiYoutube]

KZbin: 1 comment Me: can I see them? KZbin: *NO*