How We Shot This ON RUNNING Commercial | Behind the Scenes

[@BradyBessette]

You guys have such an amazing team. I’m always so happy to jump on set with you.

[@filmlaab]

We love every excuse to hangout with Brady on set!

[@dreamteamvisuals]

"With almost no budget" and 100k $ in a gear on set xD

[@filmlaab]

Haha true. By "no budget" we mean that we used resources we already have as a production company and didn't spend much on top of that.

[@ChenProductionsCo]

@@filmlaab no added hard costs I guess. The internal hours investment is probably significant. Although doing creative work is almost always the best ROI.

[@michelcoeli]

This is the reason why more and more companies want to do projects with lower budgets for productions; there is a glamorization of this kind of thing.

[@SkiplineProd]

This is amazing! Wish you guys all the best & more of these BTS videos to learn from.

[@VarunSharma-dx2vr]

One of the underrated channel. Thanks for the videos those words - Professionalism even in passion projects.

[@filmlaab]

Thanks for the support!

[@danwucreative]

Brady really risked his life hiking up for those establishing shots. 😭Amazing content FilmLaab team! You all crushed this and had fun in the process! Major inspiration!

[@filmlaab]

Thank you 🙌

[@rpn]

This guy Brady Bessette is such a legend. And this video is epic.

[@filmlaab]

He really is 🫱🏼‍🫲🏽

[@AldousFilms]

Always love the realness and raw behind these. It turned out perfect 😮‍💨

[@filmlaab]

We appreciate you bro!

[@garrettlewis2044]

Such a talented group - amazing video!

[@filmlaab]

Couldn't agree more!

[@robinchills]

Hell yes guys! Super inspiring!!

[@filmlaab]

🙌🏼🙌🏼

[@austinbrady]

This is probably the best LaabTakes episode to date!

[@filmlaab]

You crushed this one 🙌🏽

[@whaleandco8544]

Great work guys just started into visual story telling and this story inspired us. Keep up the good work

[@filmlaab]

Thank you!

[@Lindqren]

This was really fun to watch! Thanks for sharing such a well made bts 🔥🔥

[@filmlaab]

Glad you enjoyed!

[@owenjenkinsofficial]

Fr one of the coolest BTS episodes yet!

[@filmlaab]

👍🏼

[@owenjenkinsofficial]

Parker’s smile rules them all in this video

[@filmlaab]

We sure love Parker!

[@ali_sales]

Great insights, and I loved watching the final video!

[@filmlaab]

Glad you enjoyed it!

[@mitchellthayne]

Easily one of my fave episodes yet. Hope you guys enjoy!

[@filmlaab]

This was a fun one for sure

[@kelaidiscope]

I loved this video so much. Let’s make these weekly. 😅

[@filmlaab]

We're working on uploading more frequently!

[@kelaidiscope]

@@filmlaab Amazing. This content is so good.

[@lianoemi]

maybe the question could be : why to do an spot with "almost no budget" for a company who makes $1.31 billion dollars a year?

[@filmlaab]

What do you mean?

[@jaybeexd]

Such a fun Episode guys! Thanks for the BTS

[@filmlaab]

You bet!

[@danielsibaja8422]

pure inspiration, thank you

[@filmlaab]

You bet!

[@jdavevisuals]

For a moment I had a deja-vu feeling, then I realized it was from Brady's review of the gimbal few months ago ago

[@filmlaab]

Yeah! He got his video out a lot faster than we did 😂

[@jdavevisuals]

@@filmlaab I figured ah ahh 😄 great video as usual 🔥🔥

[@LoraJettreck]

Your videos have helped me grow as a person.

[@filmlaab]

Glad to hear it!

[@mitchsiniscalchi]

Great stuff y’all!!

[@filmlaab]

Glad you enjoyed it!

[@Eddy-ph5dt]

Looks amazing...quick question, what camera and lens is the BTS shot on

[@filmlaab]

Austin shoots on a Sony A7S III with a GM 24-70mm f/2.8. Nate was shooting on a FX3 for Day 2.

[@Eddy-ph5dt]

@@filmlaab Thanks

[@Guillaume_Bzn]

Super boulot, GG Guys 💪

[@filmlaab]

Thanks ✌

[@omarabu2562]

Nice piece of work!

[@filmlaab]

Thank you!

[@visionsbylegit9878]

Goals!!!!!!

[@filmlaab]

Thank you!

[@Yusaku_VCP]

Run Forest, Run!!!! haha

[@filmlaab]

😂😂

[@migbrgd]

Dang guys.. great work!!

[@filmlaab]

Thank you!

[@BenPhanStudios]

Awesome! Just subscribed, thanks!

[@filmlaab]

🫡🫡

[@brandonm9229]

Looks amazing! i would love to work with your team in the future.

[@filmlaab]

Thanks for the support!

[@lanyang7663]

Hey! Where can I find the dolly cart you used for this commercial? I’m in LA.

[@filmlaab]

I'm sure many of the rental houses in LA have one you could use.

[@blinktwize]

The spec ad was exceptionally good - watched it a couple of times yesterday! So many thanks for the BTS as well! Quick question: I'm searching for a specific color grade/LUT/look, that I see in a lot of commercials, which is pretty much the exact one you use when introducing your talent at 03:58. Is there any you could share insights on how to achieve that look? Thank you very much in advance and keep up the spirit, guys!

[@filmlaab]

Short answer, you can check out the LUTs we use on all of our videos here: bit.ly/cultclassicluts Long answer, should we make a color-grading breakdown for how we get the FilmLaab look?

[@blinktwize]

@@filmlaab Would love to see a breakdown, if possible. Much appreciated!🙏

[@jvke.p]

NGL. The color on this episode is SICK! Love the BTS footage.

[@filmlaab]

🫡🫡

[@austinbrady]

That means a lot coming from you Jake! I blame SLOG-3 and Cult Classic.

[@Trouttailer]

sick breh

[@filmlaab]

🫡🫡

[@lukasholmbjerg606]

Thats just awesome. l would love to be on set with u guys one day, it feels so comfortable to be around u. Good luck in the future ;)

[@filmlaab]

Thanks for the support!

[@Kevinmadefilms]

Brady, you left the lens cap on!

[@filmlaab]

Good eye 😂

[@89Orkestra]

Amazing work, which font did you use in the edit please ?

[@filmlaab]

Neue Haas Grotesk

waaaaaait a moment! Did i see Blazar Cato? You lucky man! :D

[@filmlaab]

Thank you! Yeah Brady hooked it up on cinema glass

@@filmlaab i am soooo curious about the lenses, are they preproduction ones ? How did you like them so far ?

[@BradyBessette]

These were EARLY prototypes!

@@BradyBessette that is awesome! How do you like them!

[@JoseGarcia-yp9mr]

they used the premise of an ON ad with no budget to sell you a DJI ad with a ton of budget

[@filmlaab]

We wish DJI sponsored us! That was Brady Bessette's project and you can watch the video over on his channel.

[@hhankx]

Yo what push cart dolly is that?? 🔥🔥🤘

[@filmlaab]

It's called a "rickshaw"

[@geumedia5532]

Hey mate, could you tell us the edit for you voice on the DJI Mic? Sounds so crisp! :o

[@filmlaab]

We added a little EQ, dynamic compression, noice canceling, and increased the gain.

[@Tatum-io7tp]

Where can i watch it?

[@filmlaab]

Here is the link: kzbin.info/www/bejne/nHfRiamBe8ilf7s

[@javierherrera9450]

Wait so its an ad FOR On or just a sim ad for On? Cuz if it's actually for On and they didn't even send you gear that's pretty sheisty no?

[@filmlaab]

Spec ad.

[@tomfuller4473]

I clicked on this thinking it was an Ad commissioned by On, especially because the thumbnail has their logo...

[@JUSTINOGRAPHY]

How did you get the Catos??!?

[@filmlaab]

We have connections 👀

[@JUSTINOGRAPHY]

@@filmlaab Noice. Would love to check them out! I’ll probably just reach out to Grayson then. Thanks.

[@WeyrdSonRecords]

always breaks my heart to see video and cinema peeps holding their clipon mic between their fingers 4:21. I don't know how this trend started on youtube but boy, this hurts

[@filmlaab]

For behind-the-scenes it's a lot faster to pass the mic around than mic up every single person. So it was just a convenience thing for this project.

[@filmlaab]

What dream brand do you want to film for?

[@austinbrady]

Well my first pick was FilmLaab... so my second pick would have to be Apple.

[@VarunSharma-dx2vr]

Filmlaab

[@mattheweaton25]

Enjoyed watching but sorry to say nothing about this was cheap and nothing about this was simple :) Important that truth of "low budget" and "simple is accurate

[@filmlaab]

Fair enough! We created this using resources we already have as a production company. No one paid us to make this and we called in a ton of favors.

[@rcsv54]

So now days is offensive to call models models? The talent is the new fancy way

[@filmlaab]

Not sure about that. You can use it interchangeably

[@falmesino]

1:14 "you might be asking what am doing right here?" yeah, what r u doing with the lens cap still on?🤣

[@filmlaab]

Haha, we’ve been waiting for someone to notice. Brady did that on purpose 😂