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VIDEO INTRODUCTION:
Hi everybody,
On the 6th of November, WeWork filed for bankruptcy.
Today, its share price has dropped from 100 dollars in 2022 to just $1.6, thats a drop of 98.4% in just 1 year!!
But did you know that back in 2019, this same company was considered to be revolution in the American start up ecosystem because they were valued at a mind-boggling 47 Billion dollars!!
Fun fact, they commanded a 47 billion dollar valuation without ever making a single dollar in profits!!
And this failure of we work is not just another case study but very important bsuiness lesson for the investors and entrepreneurs all around the world on How to build disastrous company!! So if you are an entreprenur or a student of business just like Apple serves as an inspiration on how to build a business, wework is a classic example how not to build a business.
Which is why this case study is very important for all us to study!!
So lets dive into and understand,
How did WeWork rise to become a 47 billion-dollar company with no profits at all?
And after becoming a so called Legend, how did it fail miserably?
And, lastly, as students of business what are the failure lessons that we need to learn from the fall of WeWork?
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✅Study Materials:
STUDY MATERIALS
hbr.org/2021/07/spacs-what-yo...
/ why-wework-failed
www.cnbc.com/2019/11/21/wewor...
www.forbes.com/sites/sergeikl...
www.wired.co.uk/article/we-wo...
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