This Secret B2b Company Makes 400 Crores Per Year By Helping Zomato And Uber: Business Case Study

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VIDEO INTRODUCTION:
Hi everybody,
In 2003, Jeff Bezos delivered an amazing TED on the start-up bubble of the world, where he spoke about which kind of investors and entrepreneurs make money during the start-up bubble. In this talk, he mentions the iconic California gold rush!
Did you know that in 1848, a bunch of miners found a ton of gold while constructing a mill in California? Do you know how much gold they found??
They found 323,000 Kilograms of gold!!
And the moment they found it, millions of people from all across the country flooded in to extract this gold. Out of these 1000s of miners, many of them died fighting, many of them got their gold stolen and only a few of them were actually able to walk away with a lot of gold!
Now if I asked you who made maximum money out of this gold rush, What would your answer be?
The strong powerful miners who could beat other gold miners right?
Well as it turns out, the people who actually made money were not gold miners but the people who sold shovels and horses to these miners, the people who sold meat and soup to these miners, and even people who sold clothes to these miners!
In fact, one of these pant sellers was none other than Levi Strauss who went on to build the iconic Levi's company!!
and if you look at this story closely, this is literally the story of every other business revolution!! During the automobile gold rush, a lot of companies rose and fell but the ones who made money regardless were the ones who made nuts and bolts, who sold oil and even the steel companies that supplied steel to these automobile companies!! This is what you call as the second order business!! Where you build a business to help other businesses become competitive!! So ever since I studied this I was fascinated to find these case studies in the modern day to understand what goes into building a milion dollar business in this gold rush of start-ups!!
And do you know what?
That was when I found a company that sends OTPs and text messages for companies like Uber and Zomato making more than 400 crores in revenue in a single year!!! and all they did was replace complex telecom systems with simple software! Thats it!!!
This is the power of building a second-order business!! and the fun fact is that this space is still growing quite fast and can accommodate a few more players in the market!! So if you are an entrepreneur looking for an idea this could be a huge opportunity for you and if you are an investor this could help you find another gold mine start-up in this space to invest in!!!! So in this episode let's dig deep and understand,
How on earth did this company called Plivo grow to generating more than 400 crores of revenue in a single year by enabling OTPs, voice calls and text messages?
What was their business strategy?
What problems are they solving for giant companies like Zomato and Uber?
and where is there a space for people like you and me?
and most importantly, what are the business lessons that we need to learn from this rise of this company?
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[@nandanpai8431]

Nvidia is the shovel which we cannot live without in the digital gold rush of modern computing.

[@Noval01rd]

And vice versa

[@infinite-tech]

And intel

[@sapnilpatel1645]

True.

[@navneetsinha7108]

What about Arista Networks?

[@AryanKohli-hkscx]

I saw that meme too 🌚

[@umangagarwal2576]

Good to see a businessperson acknowledge the challenges of building great software.

[@vishnu634]

I have been a very old subscriber of Think school, i started watching your channel because of business case studies, kindly do more business case studies and other business knowledge videos, if possible do a video that explains the main major business technical terms and what they are.

[@venkatramakrishnahari8163]

While I am really amazed the way Plivo has identified a very good business model and also made it successful, I don't see Rs 400 Cr to be such a big number with that big infrastructure of super software, cloud computers, agreements with 1600 telecom operators, having presence in so many countries. They should have been much bigger than Rs 400 Cr and I wish plivo and it's founders to be much much bigger and really make gold!!! Can't thank enough the Think School team for bringing in one more exciting video, kudos!!!

[@nilotpaldeb1551]

Having a profitable and stable buisness on tech isn't a easy task , as tasks changes in a small time compared to other industry A variety of competitors come, cost effectiveness isn't that easy also in tech buisness There a lot of tech buisness which are even unicorn operations are for 5-6 yrs still unprofitable

[@inspiringpratham6705]

software industry is really competitive making profit is really difficult. Using cloud based infrastructure has many advantages in terms of distributed system and catering with system downtime but at the same time it is really expensive to maintain.

[@AnkitTyagi-ny1ff]

Because there are other player in the market as Twillio

[@allynourdin3667]

I think they have already breakeven. Now they are making profits

[@anands2124]

400cr is the revenue, not the valuation of Plivo. From what I know, it's revenue is around 600cr. Usually for SaaS companies, their valuation stands at 10-30x of revenue, easily valuing Plivo at over 6000-18000cr, or $700 million to $2 billion.

[@abhijaykashyap273]

This man needs a tv show.

[@bhatts18]

9oki🤣🤣🔥🧑🏽‍🦯🙍🏽🧘🏽🤺🙍🏽🧑🏽‍🦯

[@user-nr4ol9qi2h]

Lol

[@yatendraupadhyay2180]

dude how is such informative quality content even free . So up to the point .

[@amitgupta8097]

Ultimate Case study I have been a part of this industry and understand how difficult it is for companies to build such great software.

[@yam2050]

your case studies are awesome, hope and wish for you to do well in your line of your work whatever they may be.

[@ArunKumar-bp5lo]

the backbone is that unique and complex architecture that they able to develop, improve and maintain at scale by hiring the right people. main thing is the people who developed just doesn't go and start there startup as they already know what worked??which normally happens in big tech companies

[@alifepenneddown]

Finally something refreshing!! Please don't go deep into geopolitics and extract business impact from it (at least not so regularly). This kind of content is much much interesting

[@pesselanunda5494]

Always wonderful and exciting listening to you, the best presentation skills in the game. You have made me research the Indian numbers system since I am not familiar with it. I also get to learn a lot about the Indian economy from your videos.

[@risingsun9064]

Excellent video, more of these niche business analysis cases please!

[@shreyakale8962]

B2B case studies is an interesting avenue. Would like to see more in detail about how these startups secure their position during the 0 to 1 phase. How did they achieve PMF?

[@kartikgupta6344]

please launch a separate series on this , i can bet you it will be a hit

[@sarthakgavhane1262]

Stop Geopolitics And Start Again Business Case Studies

[@atulpradhan6113]

that is what i am saying constantly

[@adityarawane]

This is trending keyword to make more money

[@sathish_babu]

Geopolitics is very important, there are lot of types of businesses one thing very important is political views

[@RAM_JAN22]

Bro you can't do business if geopolitical didn't favour you..

[@MANZURHASSAN-sq7pl]

No man both topic is needed as both are interesting

[@akshatpatel6538]

Don’t stop the geopolitical series, let people say what they want , i enjoy and understand them equally

[@sumanthkumar6665]

The well needed Video thank you so much ❤

[@mohit4success]

very useful case study brother keep doing it

[@sujaydarekar2535]

Very good case study after long time Waiting for more business case studies

[@deepakbhatt888]

Good to see business case studies again. Your content diverted to a different subject which I didn’t subscribe for in the first place.

[@FabulousGOD]

Good One thinkschool! def going to the playlist

[@Satyamsingh-xs5ro]

Sir your business case study is such a amazing ❤

[@ipuluforu]

Loved this video. Thanks a ton for creating this video. I know its an exceptional effort that is needed to make such a video. But I am really grateful for this.

[@ravitejakatakam1293]

Take a bow @thinkschool your explanation, case understanding, proof collecting, and explanation. Just wooo to woow

[@beinghealthy4675]

Hi bro ,another great case study , in end of the every video please add 3 lessons in text format ,I used to take screenshots to feature reference, and More Request please suggest the book to study Above 6 Reforms ( social, political, environment, technological, legal, economical) reforms concept better PLEASE ANSWER THIS

[@smpdvg]

Ola showed 800, but final bill was 1100. I clicked on "help--charged more than told". Amount credited in 5 seconds. That's what these guys are doing.

[@beinghuman132]

The video is like a movie where intro is trailer and the beautiful explanation a superhit movie. Its just one amazing experience

[@meiomi5892]

Please make more business case studies 🙏❤

[@chiragagrawal1865]

Learnt something new and interesting, do make more of b2b business case studies

[@r.arulkumar7349]

Corlineus Vanderbilt also made money during California Goldrush He used his ship transport Business to transport people from east coast to California by ships as there were no railways tracks to west coast during that period

[@adityashinde1981]

Business lesson :don't start tea because your friend opened tea shop. Instead supply him sugar, Milk, etc

[@jesalherma]

Classsic case study ❤......really great channel

[@omshah7320]

The background music makes it feel very fast. if you could get the tempo down it would be helpful and we would understand better. Cheers to great videos and content! Love it.

[@atulpradhan6113]

i am big fan of your business case study

[@Ajmalkhan-db2gb]

your startup case study business is good. please continue this.

[@vipashapmehta]

Amazing video!!! More power to you - keep on getting some goldmines like these....

[@IND_AS_CIVILIZATION]

Kya hi explain karte ho bhai....love it🎉

[@eprohoda]

Like it~beautiful editing!so long! ✋

[@lakshmanbasati4]

The best case study in recent times..next we want video on NVIDIA

[@2amitkumar]

Sagar manthan karke aap har baar anmol ratan leke aate hain. Super cool stuff always.

[@a-31saurabhghore46]

such a valuable lesson i have learned so much from it especially that shovel seller in a gold rush part thanks man much appreciated .!!!

[@VijayKumar-fi2oo]

Sir,please make videos on innovative startups

[@ydexpert131]

Awesome video Ganesh....Keep raising the bar....

[@SanthoshKumarGHCUD]

Thanks for this amazing video . This help me to understand where there is a problem there comes simple and innovative solutions and finally more than the B2C model business if we have proper ideas in B2C model we can achieve competitiveness with customer satisfaction.

[@beatle4430]

Keep both business and geopolitics case study because it is like car and petrol need both😊

[@Praveenseva1]

💯 Correct

[@user-nr4ol9qi2h]

Waste

[@coldemail7351]

Brilliant case study

[@The-parakhsaikia]

Wow!! I always knew about Plivo but never looked at it from such business perspective. Really, amazing video that you put together 👏👏

[@Akandbharat91]

Thank you so much for this content bro It’s amazing to know how b2b business can become super profitable without any noise

[@user-nr4ol9qi2h]

What is use bro , just fooling people and earning money no use 😂lol

[@bendivanitha7211]

Plzz make more b2b business case studies sir.. Plzz

[@vinayakupadhyafactoflife826]

Bhaiya you are amazing person 🔥

[@ragupathinatarajan8675]

Valid points. But regarding cloud - any company can use AWS, AZure or GCP to host in local data centres

[@nipoonkumar597]

Hey! Please make a detailed video on the Indian IT industry, job losses, US- Europe economy and now middle East. How it's gonna impact the Indian IT industry. What's the future. And what we can expect in the coming months.

[@bibhuprasadsagariya26]

U made one video during 2020 about gold rush. It's like a de ja vu. I follow every single video. Love your content. Even my parents and siblings also.. they also love your content

[@ThinkSchool]

Thanks alot. :)

[@bhaskk_r]

We want a great case study on AWS by Amazon as there is a no single video about it on yt

[@VipinVibes]

Mismatch in title & thumbnail figure, please correct....Thanks Keep Blasting🎉❤🇮🇳

[@rahulkrish]

Thanks for this video

[@shivanjanchakraborty2559]

Hey Great video. I follow all your videos as they are all insightful. Just a question out of curiosity. You've got millions of subscribers and get thousands of views. Do any of the companies you talk about like Plivo in this case, sponsor your videos or pay you in any way? As I see this as great marketing for a company.

[@rangegowdarangegowda3022]

Please made video related to plastic wastage management startups. If any?

[@bhaskk_r]

We want a case study in zoho corp and its crm ❤

[@kavindusenevirathne]

a great one. thank u!

[@abhinayvankadaru]

His Geopolitical videos are equally good as business case studies, I think both of them should be there. Afterall, we call the world a global village and we should be aware of major geopolitical issues and only few tell us the truth like Thinkschool. Can’t ask him to stop making Geopolitical or Political videos ❤ Hit a like and let Ganesh know how many of us have similar view

[@heerthirajah1661]

Exactly what I'm saying.

[@Praveenseva1]

100% correct

[@abhinavdeep3860]

Geopolitics is needed by think school

[@Pikachu-ib8ly]

For those people who saying continuously stop geopolitics and start business case study for your kind information geopolitics is much important to understand the market and customers needs .

[@shootingstar3371]

Give an example

[@chahatbhandari9185]

Think school you are a genius buddy . Huge huge respect

[@geetmaniac5900]

Make more videos on geopolitics, sir!! You are the only source for us to enhance our knowledge in geopolitics ❤

[@rohitghorpade7764]

Please make only business case studies

[@lenstothisworld]

Plus points of Privo: 1. Solid product 2. Cloud infrastructure support 3. Collaboration with 1600 mobile operators worldwide

[@akshaygoel4591]

You discussed revenue, pls provide profit or loss i.e. EBIDTA MARGIN & PAT(Profit after tax)

[@lyrixlofi]

i've one question buddy . where you'll get these stock footages ?

[@tushartuli4364]

Quality content

[@sridivya288]

Please continue geopolitics 🙏🏻🙏🏻🙏🏻

[@sarveshraghavan9786]

TSMC, nvdia, cloud kitchen, HAL, Steel companies, etc. Many shovel sellers are there.

[@adarshwad]

Need more like this♥

[@user-nl3vi8rq7m]

Thank you brother for giving these case studies I learned allot from these students rather than my professors this b2b is more effective and easier to learn rather than book study and with realistic examples 🎉🎉🎉may god bless u

[@ghostgarymckinnon3685]

Hello Sir, how will this type of business model leads to employability generation and hence increases inclusive growth ? How this model fit to the country like India where employability is the issue ? Please guide us! Thanks in advance.

[@deepakkh6176]

Please make a video on crowd funding platforms like Ketto, Milaap etc

[@subh2173]

Nice one 👍

[@VijayKumar-fi2oo]

Sir start business case studies 😊

[@ScienceFeedShahid]

Ohhhh i am seeing my old thinkschool again!!!!! Mannnn i love your business case studies alot!! Please go for more business case studies instead of geo politics 🥺🥺🥺

[@yashagar4443]

Impeccable content

[@studentstonicfoundation]

Your business case study is more interesting to me

[@silversurfer1967]

Can you do a study of Route Mobile as well. They are king in this field

[@gitchiakbregima.sangma9461]

Is there a book on the Shovel Seller available online ?

[@Mohith07]

I feel a nostalgia with this video.

[@miraljasapara977]

Awesome case studyyyyyy

[@user-zr3ev1xm7d]

Nice. Think school Back to business models. Do you think they will do good post AI feature implementation?

[@krishnabaalupoliticaltalk1262]

*perfect script *Indepth research *Deft and attention grabbing editing and presentation all makes your videos a must watch in our daily chorus boy"

[@manzaralam903]

Business case study...your channel is popular only for that😅

[@ttttttgfrr]

where can i watch gold rush documentry

[@user-uy1cg7gz9z]

Superb bro

[@vamshikrish9257]

This video is missing the classic BGM which we usually have in early video

[@Surya-ue3gt]

After so much time finally think school returns with a business case study.. Can you please do a video about the case study of coffee plantation in brazil.

[@askvinod]

Industry Analysis The Brazilian coffee plantation industry is dominated by large-scale producers with significant market share, such as Grupo 3corações and JDE Peet's, along with numerous small to medium-sized farms that contribute to the diversity of the market. International conglomerates often have a strong presence due to their extensive resources and established distribution networks. Companies typically target both domestic and international markets, with Europe and the United States being significant importers of Brazilian coffee. Specialty coffee markets are also a growing segment, where consumers are willing to pay a premium for high-quality, sustainably sourced beans. Common Competitive Strategies: Differentiation through quality and sustainability certifications (e.g., Rainforest Alliance, Fair Trade). Vertical integration to control more of the supply chain and increase margins. Diversification of coffee varieties to cater to niche markets. Investment in technology to improve yields and reduce costs. Strategic Objectives: Sustaining growth through increased productivity and expanding into new markets. Enhancing competitiveness by adopting innovative farming techniques and sustainable practices. Building brand recognition and loyalty through direct trade relationships and marketing efforts. Focusing on value-added products, such as organic or single-origin coffees, to increase profitability.

[@indiancricket9532]

Can you make video based on ONDC Plotform

[@prakratikamath]

That was brilliant!

[@suryakantraikar111]

How is their model different from Tanla and Route Mobile

[@jaideepsinhdabhi7603]

Can you please do a case study of biotech industry..... I will suggest Strand Life Science can you please check that ?

[@Shiva_The_King_007]

Zomato became profitable, everyone I knew was saying Zomato can never be profitable... Please share a detailed Case Study brother

[@user-nr4ol9qi2h]

Zomato doesn't became, it's lazy people who did popular lol, why there is a need for zomato when there is tomato all want money bro , nobody solve real problems

[@r.arulkumar7349]

Ganesh bro do videos like biographies of American Business Tycoons Like Andrew Carnegie,JP Morgan,John D Rockefeller,Corlineus Vanderbilt,Sam Zemurray And important events like California Goldrush,1893 Chicago World Fair and it's associated events

[@user-nr4ol9qi2h]

All are very good people lol 😂😂😂😂😂

[@ankitanand4186]

Please make video on Dell

[@mayakhurpe3498]

Love geopolitical episode