How White Claw Took Over The $1 Billion Hard Seltzer Industry

[@madisongrooters966]

“Age ranging from 21-30” LOL sure ok. We’re just gonna pretend like 18-20 year olds ARE NOT the main consumers

[@aznviet1993]

Madison Grooters shhhhhhh. There’s no such thing as underage drinking.

[@lintyboi2248]

15-21 is the main age

[@tannermurray420]

Thought the exact same thing lol

[@sigmalefty393]

Lol. It's a large % but definitely more 21-25

[@StopThatSquirrel]

Maybe if you're that age it might seem like it but within 21-30 that stuff is everyyywherrre. College kids aren't the only ones getting drunk lol

[@evanwardrop7054]

Trevor Wallace did this

[@cyclops336]

I hope Trevor got a bag for this

[@jamestyler114]

It’s crazy that Trevor Wallace did not get any official sponsorship from white claw.

[@youthattack3625]

Wrong you can thank all the underground punk scene

[@grayonthewater]

Who is that? Never heard of him but I drink white claw

[@OMazzing]

@@grayonthewater the guy who came up with "ain't no laws when you claw"

[@phillipyin5320]

How White Claw Took Over The $1 Billion Hard Seltzer Industry: Trevor Wallace.

[@AuxiaTheProtogen]

white claw is the vaping of drinking

[@rajdeepvilluri8715]

except its not bad for you

[@ZoNy718]

@@rajdeepvilluri8715 it has alcohol in it.

[@kapinder123]

It's been a while my brother

[@edmund3504]

@@ZoNy718 ok boomer

[@Curious_KJ]

I'd rather vape fruity nicotine and drink fruity hard seltzer than smoke cigarettes and drink beer because some people think it's more masculine. I hated smelling like cigarettes and I've never drank a beer that tasted good.

[@kayseacamp]

I’m truly happy the hard seltzer market is doing so well because I’ve never liked the bloat beer gives me but I’m not always in the mood for wine and I don’t drink liquor. So it helped fill that void of drinking options in my life.

[@alfredoalcantar8691]

Kasandra Campbell soda

[@kayseacamp]

Alfredo Alcantar I’m aware of the existence of soda hahah. By “drinking options” I’m talking about alcoholic drink options....kinda obvious lol

[@allahbless2278]

@@kayseacamp Vodka+Mio Is where it's at

[@doomddevil92]

@@allahbless2278 is this actually good like what combos?

[@gunwiththewind]

So they didn’t add vodka to water. They added water to vodka.

[@HomeSkillet832]

There's no distillation. That's the simplest anwser

[@allahbless2278]

That just makes me respect them. They actually go through a process instead of taking the easy way out of putting a shot of vodka in and Calling it a day

[@Curious_KJ]

It's also carbonated unlike regular vodka.

[@iPadVulk]

Came here to say that :)

[@Occido391]

@@allahbless2278 They go through the process for cost savings on tax.

[@FinancialShinanigan]

Social media & scarcity, remember that people were freaking out in September that they were running out of White Claws lol

[@dasblatt8628]

The funniest thing about this is that alcohol is still not healthy

[@jacob9673]

It's literally poison lol

[@lwolf101]

Das Blatt ok well we’re still gonna drink alcohol so might as well get a healthier version

[@Alanitoo]

Exactly! If they want to drink something healthy, stick to water, flavored sparkling water or fresh juice in moderation.

[@flakgun153]

Yeah, but I like the taste of Seltzer booze more than booze booze.

[@Alanitoo]

@paula what exactly is "moderation"? There isn't a set line, so it's subjective.

[@TheTriangleOffense47]

Tbh, white claws give me a better drunk than other beers and alcohol. Doesn’t take alot to get me drunk for a big dude and they just taste better

[@ragejinraver]

Me to

[@123jpc]

high schoolers be like: double shot of white claw on the rocks

[@dimewhite7739]

Ahaha

[@saucylivin8179]

They did Trevor dirty, greedy companies don’t give credit where it’s due

[@ThisDugan]

How did they do him dirty? Trevor got a lot of success from the video, and White Claw got more recognition. I think that is a win win? Trevor definitely understood making a video like that only promotes the brand regardless if they were paying or not..

[@ncarter3232]

@@ThisDugan yoooo retweet

[@FrOsTyBeArKiD]

The labeling for Natural Light Seltzer is atrocious. Looks like something straight out of an 80s rejected tv show.

[@StopThatSquirrel]

I thought the same thing! I refuse to buy something with an ugly label. They have plenty of money, hire good artists please!

[@EvolvingMama_]

It looks how it tastes👎🏾🥴

[@kingofthetrill]

I been a beer drinker for over 10 years. This last month and a half I transformed into a white claw lover over night. My friends laugh at me but idc.

[@Ty111506]

Me too lol I quit beer over night

[@lamehick7511]

Am I missing something? You went from hard alcoholic to hard alcoholic with extra steps...

[@BertisAU]

Can't you just like both?

[@chrisrosadonyc]

fruity flavored alcoholic drink...OK, fruity flavored vape...now hold on a second

[@catbechemot]

It alcogol cocktail?) Like jaguar?)

[@sam-iz6cr]

Alcohol is about the furthest thing from something healthy

[@RealFakePhD]

Wrong little man. A limited amount of alcohol per day makes you live longer

[@sam-iz6cr]

gFREAKy ok crazy go drink some more

[@flakgun153]

@@RealFakePhD you're siteing a study that was about wine. It was the antioxidants in the wine that did the work. A glass of grape juice a day would have the same effect.

[@RealFakePhD]

@@flakgun153 actually, yes wine is the best alcoholic drink. But alcohol by itself has some benefits in small amounts

[@ErikPT]

Internet PhD Yes but that was used in a time when drinking water wasn’t available. Now drinking water can cleanse your body without adverse effects

[@HOTPOCKET789]

I'm glad that this video acknowledged Trevor's influence on the brand

[@maenad1231]

How popular La Croix, White Claw & Liquid Death got in such short periods of time sure does speak to how much consumer interests have changed

[@Nchinnam]

use white claw instead of tonic for gin and tonic.

[@jills3124]

2:08 yall did NOT put ruby grapefruit at the top of the pyramid where black cherry belongs...

[@camerontinney9684]

Ain’t no laws when drinking the claws!

[@hotgreg]

Believe me, MANY MANY White claws were consumed in lake gaston, virginia between 2019 and 2020. Omg....soooooo many good memories that ALL included white claws at the lake house and huge parties. Ugh..I'll ALWAYS love whtw claw. 💯

[@qhxoexcci]

No laws when drinking claws

[@joeyderubeis2502]

“I’m drinking this to be healthy” proceeds to rip juul

[@superhotjeezus]

It is absolutely vodka and water. You guys canceled your own argument. I like White Claw. I'm just saying you need to know your processes better. If you ferment grains, and other sugar sources, then "purify" it to remove any flavors, colors, odors... That is called distillation. That specifically is VODKA. Add it to carbonated water... Vodka soda...

[@jonasloverist]

🗣🗣🗣TREVOR WALLACE THATS WHYYYYYY!!!! 🗣🗣🗣🗣

[@srufrano1682]

definitely not 21-30, found a bunch of the cans in my highschool parking lot lol

[@rogerserna9170]

Trevor Wallace was the only reason White Claws got trendy

[@vivianxduong]

White claw tastes better & doesn’t give me the bloating that beer does. When ur beer sit after awhile it tastes so bad, but white claw still tastes like flavored water so none goes to waste. Prefer a white claw since it’s the same alc % as beer

[@ChuckD008]

Lol that pricing of a 6 pack in NYC is not real. And a 12 is $18-20 depending on where (& hopefully there's a sale somewhere bringing a 12 to $15)

[@edwardprice140]

2024 The grandkids love it.

[@rohitjr01]

Trevor is legend 🤘🏻⚡️

[@brentjtalbert]

Picking the best hard seltzer is 'truly' a close 'claw'

[@abcdLeeXY]

Social media marketing poisons the mindless youths

[@danield4559]

Great, now I want to try hard seltzer

[@eru6ite]

I'm an Aussie... what in the world is "hard seltzer"? Serious question, no haters please... 🤔 EDIT: Ok, so I didn't wait long enough in the video. Interesting concept. I'll make sure to try it out next time I'm in the US in a few months. 👍

[@GrowMoneyWithAI]

So have they cut Trevor Wallace a check?

[@rohitjr01]

The video is so amazing I’ll start my own company 🔥🤘🏻⚡️🥳 of beer 🍺

[@rickquesada925]

I like White Claw 😃👏

[@evanlee11]

marketing to kids just like juul did lol

[@TigerMonthlyHits]

As someone who works at a beer store, I was naive enough to think people actually preferred the taste of white claw... this video makes it seem more like it rose thanks to people with FOMO.

[@ninjanerdstudent6937]

I don’t drink carbonated water anymore. I did it about 8 years ago. I drink coconut water now. It’s much more enjoyable.

[@shuguru8018]

White claw did Trevor Wallace wrong #Truly

[@chrisjoondeph4781]

21-23 year olds now are actually Gen Z. The youngest millennials are 24-25.

[@mrconfused100]

Chris Joondeph ok boomer

[@alejandrorios3273]

You mean the youngest millennials are now 29 to 31

[@RossCampoli]

Makeit is doing asmr seltzer reviews now?

[@clairerouth1347]

Did not expect to see myself in a white claw video but there I am at 5:02

[@giantasparagus]

Pretzels.

[@lauryrodriguez7229]

I don’t think y’all have noticed that’s millennials are not the younger 20s. That’s gen z..

[@soccerlife8912]

They can thank Trevor Wallace for that.

[@EdwardOrnelas]

chill, nobody is saying white claw is healthy, its simply a "Healthier" choice.

[@AishaBananah]

At 21 you’re not a millenial

[@burneraccount9100]

currently no. 23 is the threshold for millennial but in 2016, when much of this fuzz started taking off. the threshold was right at 21, the legal drinking age.

[@jen_nice2059]

aisha there are different generations of millennials. Technically someone born in 2000 is only 18 and can’t legally consume alcohol.

[@AishaBananah]

@@jen_nice2059 I'm 20 years old, none of my friends considers themselves millenials, we really relate more with what's considered a gen z

[@MrChubbybelts]

6 pack for $8.99?? Where in NYC??

[@mitchellquartero]

😂

[@lindagarris7861]

Elon musk drinks white claw. He promoted it on the Babylon bee 🐝

[@nouhfrd6871]

heath is now the number one thing to americans okay

[@mitchellquartero]

Lol

[@brimmed]

if you're not a college sorority girl, i will never respect you if i see you drinking this.

[@thefatebringer2046]

LET ME HIT IT RAW WHILE I WHITE CLAW

[@rohitjr01]

Loveed itttt🤘🏻🔥

[@imzeemii]

My mom loves these.

[@EvolvingMama_]

Lol yesss Trevor 🔥🙌🏾

[@dewaeryadi7776]

Everyone: trevor wallace!!! Me: weird streamer cosplaying hinata stab her white claw by accident

[@MK2396E]

Me: The AK Guy with his AK-50 project and gun meme reviews.

[@ezralimm]

How does this compare to the hugely popular Strong Zero (suntory) in Japan? They obviously did it first...

[@CapnCody1622]

Hate to say it but White Claws taste better I think. I think chuhi’s are stronger, though.

[@Ninjamovesbeh]

Hard seltzer is just cane sugar fermented then flavoring added. No grains in the procress but ok. Beer is actually the healthier option. Funny how marketing is so misleading these days.

[@SteelShield21]

SteveWillDoIt and Bradley Martyn got me into it

[@sean7980]

SteelShield21 did Bradley Martyn get you into doing drugs? He supplies my white claws

[@SteelShield21]

@@sean7980 No, but he keeps tempting me.

[@zbqmaktmxj]

It’s just American version of Japanese chu-hi

[@chromebomb]

NO LAWS WE LOVE CLAWS

[@jacklam6140]

Gluten free 😂😂😂

[@leeetchells609]

I'd say 5 per cent abv is pretty strong stuff. A pint of average beer in UK is around 4 to 4.5 abv so 5 is like strong beer or larger. Take it easy. This stuff is not fizzy fruit juice!

[@DarkZerol]

A a glance, the packaging of the can actually makes it seem like some typical carbonated water, juice or soda. The first time I saw someone pouring themselves a White Claw I genuinely thought it was just another carbonated soda.

[@izzysimmons9269]

Trevor Wallace made me try white claws.

[@MK2396E]

The AK Guy's favorite drink!

[@emiliensahli1694]

company man

[@cryptojackpottournament9766]

Seems like 1 billion dollars is actually a pretty low estimate of the industry. Although this video is a little old by now I guess

[@dannyg5446]

Age ranging from 21-30? Are you obligated to say that? Cause it’s really more like 14-25 year olds drinking the stuff

[@vincentchuvc]

Nelk boys put them on

[@WhiteBoyMikey21]

arent those zoomers, milleniniums are over 30 now

[@alexrocks135]

I give it 5 years

[@rickquesada925]

White Claw is the New Zima 😃👏

[@HangNguyen-ih8rf]

How it taste like?

[@jholotanbest2688]

I thought hard Salzer wasSalzer with more bubbles 😂.

[@maartenherrmann]

I hate their pronounciation of all brands that sound French, but interesting in order to procrastinate.

[@yaboi1973]

I dont drink anything else but claws now g

[@abhishekdev258]

2:26 *lenny face*

[@Heebu100]

I mean it doesn't taste like alcohol you can drink them like nothing, that why young people like them.

[@NXN2]

honestly I just tried it cause it was a meme, but I like it cause you don't get as bloated as regular beer

[@jassbrar408]

Another thing is availability in store.. White Claw is hardly available

[@ericedwards12]

Graham

[@googleaccount8925]

its NATTY LIGHT not natural light

[@jant9617]

They didn't do anything people made it a trend and they rode the wave lol

[@alangc76]

Another ad.

[@crazydonkey110]

Am i the only person on planet earth who thinks white claws are disgusting?🤮

[@Nopenotatall]

On Jah they drank the claw

[@usefulsunrise9299]

Funny how no one really mentions that it's not American, It's Irish.

[@ninafelix4710]

21-25 year olds in 2020 are not millennials. They’re Gen Z.

[@ivantorrez5239]

I’m not a millennial I’m gen z

[@theylied1776]

I love marketing and the economics of business but watching an alcohol-based product become popular is all Greek to me. I don't drink alcohol at all, so I have no idea how any of these beverages rose to the top of this industry and became a market leader.

[@armitylekhona585]

Teenagers

[@cosmofriberg1744]

I am from the EU and this sucks...

[@gtyu4408]

Elon musk...... Drink this...😍

[@AriVovp]

This is cocktail not hard seltzer

[@giantasparagus]

No gut rot.

[@ZacharyLaid]

I started seeing this come around like it was the new Red Bull.

[@MrLogan2600]

You are literally everywhere

[@ericedwards12]

Right ^

[@okayyyy8028]

bring back zimmmaaaaaaa

[@monas.6839]

Sounds like it is keto friendly.

[@nathanrodriguez2117]

Millennials aren't 21 years old

[@evan6898]

3.4 million isnt viral.

[@armitylekhona585]

Yes it is

[@evan6898]

ARMITYLE KHONA literally no its not bommer. David Dobrik gets like 6 mil on every vid and thats on a bad day.

[@pjquinn9953]

It’s Evan look at the views on his other videos

[@supersquare]

It's Even Yeah, you clearly don't understand virality vs audience reach

[@redstarfarms2778]

So basically just people bandwagoning