how world war 2 ruined 1940s fashion 💸💣🇺🇸

[@idklol1233-u7z]

you should totally make more videos like this where you analyze fashion from a historical perspective its really interesting (if you want idk its your channel)

[@Mspad91939]

Came to comment exactly this! This is so fascinating

[@danimariafe]

yesss I loved this video

[@yourneighborhoodfujoshi]

I agree. This is refreshing and sobering while being entertaining. I enjoyed every bit.

[@bycarolinakobayashi]

I second this!

[@catastrophicChaos4]

agree! it's so interesting to look at why iconic styles come into and out of fashion - that was my favorite part about your Girlboss disney video!

[@lennertverschoren2027]

I love how you phrased that: we can get everything we want, so nothing has value. I recently had some financial struggles and today I went shopping (vintage) for the first time in months. I appreciate it so much more now

[@sarahwatts7152]

Couldn't agree more with the conclusion of the video. Community is so essential to a well functioning society

[@lauraceballos9217]

I really loved it as well, like a little very valuable reflection.

[@ew_barf]

honestly i wouldn’t be against if clothing rationing became a thing again. we have all grown way to use to excess and waste that i think the limiting would be good for us as well as the environment. plus restriction brings creativity

[@arex9000]

i want better quality clothes too. I do thrift but im seeing more cheap clothing recently. I can make my own clothes but it would be nice to buy it and have it last for years.

[@victoriaortiz7923]

As someone who graduated from two fashion programs, I have to agree.

[@availanila]

You are talking about this from a privileged perspective. If limitations were put on clothing I can assure you most people around me will go nude (clothing isn't even expected still in some parts of my country and I grew up seeing naked children, elderly and poor youths all through my childhood in my city). Instead of execerbating the condition of the marginalized it would be better to campaign against overconsumption.

[@chrystianaw8256]

No. Just no

[@imjustanotherjess]

Personally I’ve got to disagree, I love Western WW2 fashion. There’s something so chic about it for me - being forced to economise created some interesting silhouettes. Not to mention the influence it had on the ‘80s! Obviously the circumstances around it were abysmal and should never ever be repeated, but purely from a fashion perspective I think WW2 was a fascinating period. Great video though! 😊

[@raraavis7782]

Agreed. Poor 40's fashion never seems to get any love from fashion influencers. I like the tailored and somewhat utilitarian outfits of the 40's.

[@Savanna-e9m]

It's interesting how being forced to economize created a more "timeless" look. It seems like clean-cut fashion never goes out of style.

[@francescaeve8776]

I do too! I think the tailored jackets are cute and I wish that was a thing now. There was also a checked pantsuit and sweater look shown in her video that I would totally wear now.

[@esmeralda3858]

I love wartime fashion.

[@pssurvivor]

did you actually watch the video before commenting ?

[@IckyNicky67]

Pleaseeee make more fashion history videos like this! I would love to see how events affected fashion in the 30s, 50s, and 60s!

[@memoboylvr]

the 1940s affected the 1950s. thats just it. nothing crazy. it was just diors vision of prewar life gon wild

[@IckyNicky67]

@ oof, someone doesn’t know much about fashion history, or history in general. Yes, post WW2 prosperity had a big hand in fashion during that time, but what about the rise of suburban living? Advances in textile technology? Conservatism during the early years of the Cold War? The Baby Boom? Hollywood’s influence on fashion (think Marilyn Monroe, Audrey Hepburn, etc.)? There’s so much more than just “diors vision of prewar life gon wild” and I would love it if ModernGirlz talked about that.

[@memoboylvr]

@@IckyNicky67 rise of suburban living was a direct response to the war. it was women looking for femininity after the war. that was what dior showed with the new look. it was about how he wanted his sister to feel feminine again after she went through concentration camps. it let other women know that they can be feminine. the baby boom was because of soldiers comming home and women getting it on. thats genuinely what it all is. the 1950s effected the 60s and then on. thats the fashion cycle. dont tell me i dont know anything about fashion history when i do.

[@IckyNicky67]

@@memoboylvr if you truly knew about fashion history, or at least appreciated fashion history, then you would know that 1) a video about how events from the war affected 1950s fashion would be interesting af and 2) that there are events outside of WWII that still had a hand in how fashion in the 1950s was shaped. 🤷🏽‍♀️

[@Yotam1703]

“Ruined” is not a very descriptive word for this for this video, especially with how well-researched and informative it is and with the positive message and tone of the end! “Influenced” is a better suited word, maybe, though not nearly as eye-catching…

[@LeeLee_555]

My thoughts exactly. Honestly, it's incredible how constraints make people get creative

[@matesafranka6110]

15:30 A while back I saw a video about the importance of reducing food waste and some simple ways to do it. There were a number of indignant commenters insisting that food waste is a sign of prosperity, and that it's good for farmers. Go figure.

[@HelloItsPrisca]

I’ve been waiting for this since I saw your tweet

[@QueenSharotto]

Um what tweet if I may ask?

[@ModernGurlz]

@@QueenSharotto x.com/ModernGurlzz/status/1853509136379789416

[@autdumb4420]

15:29 through 15:55 - 16:01 really hit dear to me❤️ not your typical Moderngurlz video I see 😉👏💕

[@laurensimendinger8887]

Omg the intersection of my two hyperfixations!! 1940s fashion and WWII! I really enjoyed this video! I personally love the utility look, there’s just something so *crisp* about it. I’ve been trying to get back into dressing 40s but I just don’t have time to do my hair!

[@ggchiu7400]

I really can’t thank this channel enough bc I liked watching these videos about fashion history and costuming so much it basically made me do my uni degree in Theatre design which I do costuming right now, so helpful thank you gurlz

[@marablooms4593]

You’re very easy to listen to. Your voice is clear, to the point, and no annoying nuances. I am very sensitive to this when it comes to be able to fully listen to video.

[@vintagebyabdul]

for those interested, look at the spring 1971 collection by yves saint laurent that was solely based on the war time fashions discussed in the video. famously called the scandal collection, it is a great example of retro and nostalgic fashions that are disconnected on purpose from their original context to serve a new audience.

[@alannapenner37]

The 40s are one of my favourite decades for fashion 😅 I love that these ladies took masculine, military inspiration and turned it into something chic and beautiful.

[@OpticalSorcerer]

It's sad how true "necessity is the mother of invention" here. Without wars, we wouldn't be as technologically adcanced as we are now.

[@izzyc127]

I was so surprised to see you upload this type of video today! It was very well researched! In all honesty, my favorite period pieces that have 1940’s fashion designs are season 2 of interview with the vampire and Mrs. Harris goes to Paris.

[@user-ox8zx5yq8z]

You should do a style analysis of Daisy Buchanan from the Great Gatsby; specifically her white dress(es)

[@starcherry6814]

They weren’t too friendly to their neighbors back then if they were black

[@lexypedia6308]

thank you for making this! i would love to see more historical fashion videos 🤍

[@Marthasawyer1122]

I am so glad to see a well researched video on '40s fashion! I have always adored it and it is nice to see it get some acknowledgement instead of just being the forgotten middle child again.

[@ilznidiotic]

Wait... did WWII ruin 40's fashion, or did the END of WWII ruin 40's fashion?

[@janellimarie]

Love this video breakdown and commentary. Thank you!

[@kayvicchen]

I own two dresses from around 1943-1944 , and I always amazed at how beautiful and elegant the dresses look even with rationing?

[@lilianamontero2715]

I appreciate that you made this video about this period specifically, thanks!

[@jandm4ever716]

10:20 I’m always so impressed when I see pictures of 1940s women’s hair.

[@aliciacajamarca]

Unpopular opinion, but I love the 40/50s style. The fashion, cars, and warbird planes 🤌 chef's kiss

[@jeo5198]

It's not that unpopular babe

[@Shanwaz-ys3ky]

this video literally came in the perfect moment in my life, love you

[@arex9000]

I've actually started reusing my clothes for concerts and vacations where ive had them for years. (still going)

[@WoerleyBird]

I really enjoy it when you take a dive into the historical side of fashion. You did such a great job on this vid! ❤

[@babiegirl526]

i love 40s fashion this is a great and helpful video for wanting to emulate that!

[@aleaaurora]

loved the video! 💖 so educational but i still understood everything and can remember it without having to take notes lol

[@ultramarinewaters9325]

Great video! I loved it and the message at the end rings true!

[@awesomyth]

Support thrift shopping! 👏👏👏

[@arex9000]

yes but the issue is we are seeing more Shein in thrift shopping and I hate it

[@monik911hsm]

I had no idea about many topics you presented in your video, do thank you for exoanding my knowledge ^^

[@TriggerRose1213]

If you ever think of doing more historical fashion videos, maybe evolution of working clothes of woman in the 1890s to 1910s and the shirtwaist? Which became a iconic in woman’s independence of the time

[@IceOfPhoenix88]

I'd love more in detail videos of a decade of fashion. too often decades are grouped together in one video and the silhouette is simply mentioned

[@joiedevivre2005]

I love 1940's fashion - I think it showed a lot more creativity, ingenuity & playfulness. And the hats were GLORIOUS!!!

[@JBabyLeather]

Amazing video especially the end

[@sakurasakuranbo]

love the video especially the conclusion💗

[@agapi222]

omg pls more historical fashion videos like this i loved it 💕

[@theboringkaren]

Loved this history lesson! I knew about the clothing but not the hair!

[@thaisgregorio2734]

"Stockings black market" is a combination of words I never expected to hear 😅

[@tarikmehmedika2754]

It was quite interesting i must admit. But the thing is that you have mentioned and which is very important and a sad truth is how much we don’t care for others. Like helping your neighbour. So sad, thank you so much for addressing that issue.

[@emrej2527]

This is such an interesting video and topic! Honestly great job! I’m impressed with the images you found and the research done. Totally love it. Would definitely watch more videos like this

[@VictoriaLehr]

15:37 and the next few sentences after that 👏🏻👏🏻🙌🏻🙌🏻 definitely not today.... given the recent ISSUE at hand.....

[@caroleenolyn5400]

Flawless video, no notes 10/10

[@sheanartisthunty]

One day, I’d love to see a deep dive comparing how Americans dress in the modern day for casual settings and what changed from past fashion trends?? I’m not sure if this is articulated well but I went on a trip to Austria in May and I was impressed by how people seemed to dress so business casual almost in a lot of the areas we went to (mostly around Vienna, though maybe that’s why?). Comparing the daily wear I saw there vs the daily casual wear on my college campus or just in passing at the store, I feel like there’s a larger population of people that wear uncoordinated outfits that go from just being unprofessional or make you look like a ‘bum’ or even just like you rolled out of bed and you’re going out in pajamas (I’m completely guilty of this).

[@ScarletWidow901]

OMGG YOU ACTUALLY DID THE VIDEO!!

[@JaiProdz]

Watching while I stretch. Thank you for the escapism during some truly unsettling times.

[@happinessisabutterfly8471]

Not only did it ruin fashion it also killed a lot of people

[@starcherry6814]

This video serves a great reminder what a privilege fashion is.

[@RVforestgreen]

Please more videos like this love them ! :) 😊

[@addisonoberg3588]

This was a great video loved it! Historian who works in a Museum. You nailed it

[@avitalhorowitz3369]

What a fascinating video! Never knew about the pantyhose painting bars at Department Stores- fun fact!

[@mariacruz07]

Very interesting! Great video 👏🏻

[@EclecticPotpourri]

Wow what a cool topic on multiple subjects I enjoy. Fashion and war.

[@nitzeart]

More people need to learn to sew and do crafts, tbh. That would help a lot with community, to appreciate the time and effort that goes into creating what we wear, and to consider DIY solutions to "trends" or to clothes we don't wear, instead of this buying-first mentality. Every time there is a trend I like I try to find ways to adjust what I already have or DIY it without buying. And if I can't, I don't participate in the trend. This way, more people would be mending and altering their clothes too! Also, they would appreciate the search to find the right clothing pieces for your wardrobe from quality and cut alone. We need to start teaching crafts and trades in schools 😅 (There are some public schools in my country where this does happen, but everyone associates it with "the proletariat" basically. Just classism here.) Time is of course an issue with capitalist society, so not everyone has time for crafts. But just bringing your shoes to a cobler and your clothes to a tailor are amazing steps in the right direction!! Edit: spelling

[@vickiefowler1429]

What a great, in-depth look at the 40s fashion era... and analysis of today's entitlement culture! Well done!

[@heatherhaven1268]

Loved this

[@ingridaguero6460]

Can you do a style analysis for Dior? Like when you did for Chanel

[@ahpongler]

Very informative!

[@NachoStudios]

That's a great video idea, very entertaining!

[@bethlovesthings]

Loved this video!!!! ❤

[@oh-cx7dr]

loved loved loved this video

[@mistressofthewicket]

There's a great book that goes in to extreme detail about the rationing of fashion in the UK called Fashion On The Ration if anyone wanted to learn more.

[@PokhrajRoy.]

Oooooh this is going to be such a fun topic. I do hope you’re inducted by the Catherine DeMedici Time Travelling Society.

[@maytalacedo20]

it's a very interesting history when it comes to fashion. it wld be interesting on covering the fashion in the 1950s since I see a lot of tic tock on the 1950s a lot some wanted a comeback on that while others really don't want that.

[@fabrisseterbrugghe8567]

My family moved to Belgium in the late 1970s. The people who lived in the apartment downstairs had been adults during WWII. The gentleman had been put into prison, courtesy of the German Chancellor, and his wife and children walked from Brussels to Spain where they had friends who could protect them. The concierge and her husband had been teenagers during the war. One evening we got to talking. They thought it was hilarious that the U.S. rationed shoes. They were never rationed in Belgium. We had similar conversations with friends in the U.K. who had MUCH tighter rationing than the U.S.

[@TVandManga]

Brilliant video, so interesting.

[@spooky.fantasma]

excellent video

[@lexypedia6308]

14:55 love the lil inclusion of you in your dress, it is so timeless

[@lily8122]

I absolutely love 1940s fashion. It’s the perfect balance of femininity and masculinity, and just looks cool

[@Natthawutintharason]

Omg finally some really good dig deep content from moderngurlz

[@BoosGaming1]

13:58 Dang! Sclapers were even around back than!? 😳

[@lianab.1766]

Okay on the one hand, how dare you, the 1940s were absolutely stunning fashion-wise, and definitely an improvement over the ugly ass 1930s. But I love learning about the history, and this video does a great job of analyzing the war's effect on fashion.

[@fabrisseterbrugghe8567]

I don't think 30s fashions were ugly, but they were definitely elitist. One thing the 40s restrictions did was cut the more obvious signs of wealth out of the picture.

[@cthulhu7318]

Interesting topic

[@elyonum]

I'm so with you in the last bit- it sounds almost like a fairytale to me, that around that time people were generally more willing to sacrifice comforts and luxury for others. Sigh.

[@Richardsonprincess00]

Hopefully they'll cover fashion in the fifties, sixties, seventies, eighties and nineties soon. The 1940s are strictly up on fashion on world war two after the great depression in the 1930s (hopefully to cover this soon) that fashion got down sized in 1929 and gained ground in 1935 to resume fashion until a few years later, no wonder the world war two effect in fashion until 1945 which reborn in fashion in 1947.

[@CarolynHalper]

major and the minor mentioned!

[@long_legged_lemon]

IMHO American 1940s fashion was better than the two decades that followed.

[@xxccp1031]

The majority of the dresses you used in the Christian Dior new look section weren't even apart of the initial 1947 S/S collection, but infact were from the 1950s

[@homespunhomefragrance5659]

The fashion might not have been the best (I still like some 40s looks but I’m more of a 50s/60s/70s girl) but the makeup was on point! I could never wear a bold lip like those women did but they all rocked that red lipstick 💄 and it looked amazing!

[@theblackdaria_]

To be honest… we’re on the way back to this. Especially if another world war breaks out.

[@onnoithong3692]

Hi moderngurlz 😊❤

[@SophiaShedd]

just commenting because I need to know your rankings of the wicked witch (with wicked coming out soon?!) and I’m so curious about Alice in wonderland! please please please😭🙏

[@doe.little]

Alternative title: "The De-yassification of 1940's Fashion"

[@gabrielabaquero9269]

Oh, the end of this video 💔 it’s so true. I’m becoming more and more disgusted at the excess culture. Personally, trying to live with the less I can (and nope, buying more doesn’t make you happier).

[@priscillamcrmy]

oh i love this video

[@CC-ce8md]

Don't have anything interesting to add, just really enjoyed this video and am now leaving a comment

[@kylanxrae]

thank you for using pics of women of color! it really shows how these styles were widespread across demographics

[@annabelle8125]

little bit of a dystopian title icl

[@candicefrost4561]

The austerity would be bound to affect fashion and art in a somewhat unfashionable manner I guess. Still, the emphasis on more “masculine” lines offset by small feminine details (victory red lip, victory roll curls, bright colored bandanas or crazy hats) feels more genuine to me. The clothes women wore reflected the reality that some had discovered for the first time in their lives (especially those coming of age)- we can do it. Factory jobs, “men’s work”, etc. Women were capable, creative, hardworking in all spheres of life. Of course, this has always been true for women in lower social classes, but now it was out in the open, fashionable, celebrated even. The reason this era happened (war) was miserable, but the spirit and admitting that women could do effectively anything just makes me smile. Especially with all these shallow “trad wife” grifters; our history as women is one of hard work, creativity, community, and a capacity to get things done without men. These women suffered hardship and loss, but never gave up. That’s the kind of grit we need as women now more than ever.

[@riverAmazonNZ]

11:30 Betty Grable looks like Gwen Stefani or I guess I should say Gwen looks like her

[@hunpenki164]

I love military uniforms so I like 1940s fashion. I just don't like the fact they wore the uniforms with just simple high heeled shoes with thighs instead of more practical things like long boots (the Soviets did however) and "leggings"like pants underneath for warmth. I don't like showing skin myself so that is why I have this opinion. But I was never a fan of glamour. I prefer utilitarian styles so that is why I like the general aesthetic even if the 1940s fashion still seems overly feminine to me despite the circumstances. The only feminine thing I like in general is skirts and ruffles. So my favourite aesthetic is dark academia and military lolita from Japan. But I am a sucker for military jackets and suit jackets paired with skirts and boots (either riding boots or lace up boots).

[@cl3977]

how is any of this considered "ruined"??????

[@mikaulysmelo3329]

Hi, the conclusion i draw after watching this video is that fashion is a product of goverments policies, since right now the policy is prosperity, grow, etc, no wonder there is abs no limit to how much clothing you can have or buy, we are far away from the return point, now with globalization theres no way to talk people into mindfull spending/wearing.

[@rubyemmafrank]

Addison😍😍

[@vanessaroberts4565]

Feed sack dresses didn’t start in the 40’s they started in the 30’s during the dust bowl

[@ModernGurlz]

they started way back in the 1800s actually (as i mentioned in the video) the practice reached its peak in the 1940s

[@sigmathewhaterm]

You need to do this with every decade all the way up to the 2020s. Just curious whyd yoy chose 1940s instead of any other decade

[@TheMightyCactus]

Personally, I love looking at old photos of the women in my family from the 1940s. I’m British and fabric was heavily rationed at the time, so women had to get creative. For example, my grandmother’s wedding dress was made from leftover parachute silk after the war. I love looking at the fun and imaginative ways my great aunts and grandmothers managed to work within these rules, while also making do and mending what they already had, which I think we really miss today. They all taught me a lot about clothing care, repair, alteration and money-saving tips and tricks. This can also be applied to makeup, which was never rationed in the UK, but was hard to come by as most cosmetics production was geared towards the war effort. Most of the time, they only had a few products and used them for multiple things, for example lipstick for blush and lips. I think we could really learn from this generation and this time in history. I think we consume too much now and constantly buy new things instead of taking care of what we already have.