how world war 2 ruined 1940s fashion 💸💣🇺🇸

[@idklol1233-u7z]

you should totally make more videos like this where you analyze fashion from a historical perspective its really interesting (if you want idk its your channel)

[@Mspad91939]

Came to comment exactly this! This is so fascinating

[@danimariafe]

yesss I loved this video

[@yourneighborhoodfujoshi]

I agree. This is refreshing and sobering while being entertaining. I enjoyed every bit.

[@bycarolinakobayashi]

I second this!

[@catastrophicChaos4]

agree! it's so interesting to look at why iconic styles come into and out of fashion - that was my favorite part about your Girlboss disney video!

[@lennertverschoren2027]

I love how you phrased that: we can get everything we want, so nothing has value. I recently had some financial struggles and today I went shopping (vintage) for the first time in months. I appreciate it so much more now

[@sarahwatts7152]

Couldn't agree more with the conclusion of the video. Community is so essential to a well functioning society

[@lauraceballos9217]

I really loved it as well, like a little very valuable reflection.

[@ew_barf]

honestly i wouldn’t be against if clothing rationing became a thing again. we have all grown way to use to excess and waste that i think the limiting would be good for us as well as the environment. plus restriction brings creativity

[@arex9000]

i want better quality clothes too. I do thrift but im seeing more cheap clothing recently. I can make my own clothes but it would be nice to buy it and have it last for years.

[@victoriaortiz7923]

As someone who graduated from two fashion programs, I have to agree.

[@availanila]

You are talking about this from a privileged perspective. If limitations were put on clothing I can assure you most people around me will go nude (clothing isn't even expected still in some parts of my country and I grew up seeing naked children, elderly and poor youths all through my childhood in my city). Instead of execerbating the condition of the marginalized it would be better to campaign against overconsumption.

[@chrystianaw8256]

No. Just no

[@alannapenner37]

The 40s are one of my favourite decades for fashion 😅 I love that these ladies took masculine, military inspiration and turned it into something chic and beautiful.

[@IckyNicky67]

Pleaseeee make more fashion history videos like this! I would love to see how events affected fashion in the 30s, 50s, and 60s!

[@memoboylvr]

the 1940s affected the 1950s. thats just it. nothing crazy. it was just diors vision of prewar life gon wild

[@IckyNicky67]

@ oof, someone doesn’t know much about fashion history, or history in general. Yes, post WW2 prosperity had a big hand in fashion during that time, but what about the rise of suburban living? Advances in textile technology? Conservatism during the early years of the Cold War? The Baby Boom? Hollywood’s influence on fashion (think Marilyn Monroe, Audrey Hepburn, etc.)? There’s so much more than just “diors vision of prewar life gon wild” and I would love it if ModernGirlz talked about that.

[@memoboylvr]

@@IckyNicky67 rise of suburban living was a direct response to the war. it was women looking for femininity after the war. that was what dior showed with the new look. it was about how he wanted his sister to feel feminine again after she went through concentration camps. it let other women know that they can be feminine. the baby boom was because of soldiers comming home and women getting it on. thats genuinely what it all is. the 1950s effected the 60s and then on. thats the fashion cycle. dont tell me i dont know anything about fashion history when i do.

[@IckyNicky67]

@@memoboylvr if you truly knew about fashion history, or at least appreciated fashion history, then you would know that 1) a video about how events from the war affected 1950s fashion would be interesting af and 2) that there are events outside of WWII that still had a hand in how fashion in the 1950s was shaped. 🤷🏽‍♀️

[@imjustanotherjess]

Personally I’ve got to disagree, I love Western WW2 fashion. There’s something so chic about it for me - being forced to economise created some interesting silhouettes. Not to mention the influence it had on the ‘80s! Obviously the circumstances around it were abysmal and should never ever be repeated, but purely from a fashion perspective I think WW2 was a fascinating period. Great video though! 😊

[@raraavis7782]

Agreed. Poor 40's fashion never seems to get any love from fashion influencers. I like the tailored and somewhat utilitarian outfits of the 40's.

[@Savanna-e9m]

It's interesting how being forced to economize created a more "timeless" look. It seems like clean-cut fashion never goes out of style.

[@francescaeve8776]

I do too! I think the tailored jackets are cute and I wish that was a thing now. There was also a checked pantsuit and sweater look shown in her video that I would totally wear now.

[@esmeralda3858]

I love wartime fashion.

[@pssurvivor]

did you actually watch the video before commenting ?

[@Yotam1703]

“Ruined” is not a very descriptive word for this for this video, especially with how well-researched and informative it is and with the positive message and tone of the end! “Influenced” is a better suited word, maybe, though not nearly as eye-catching…

[@LeeLee_555]

My thoughts exactly. Honestly, it's incredible how constraints make people get creative

[@vintagebyabdul]

for those interested, look at the spring 1971 collection by yves saint laurent that was solely based on the war time fashions discussed in the video. famously called the scandal collection, it is a great example of retro and nostalgic fashions that are disconnected on purpose from their original context to serve a new audience.

[@ggchiu7400]

I really can’t thank this channel enough bc I liked watching these videos about fashion history and costuming so much it basically made me do my uni degree in Theatre design which I do costuming right now, so helpful thank you gurlz

[@360shadowmoon]

In addition to the role of community, I really like how this decade had really sustainable manufacturing practices and demonstrated a propensity for recycling materials (in the U.S.) I admit that the aesthetic of this decade isn't for me, but I like the emphasis on making the most of what you have and repairing and mending. It would be great if we could go back to this approach to fashion, minus the war.

[@autdumb4420]

15:29 through 15:55 - 16:01 really hit dear to me❤️ not your typical Moderngurlz video I see 😉👏💕

[@matesafranka6110]

15:30 A while back I saw a video about the importance of reducing food waste and some simple ways to do it. There were a number of indignant commenters insisting that food waste is a sign of prosperity, and that it's good for farmers. Go figure.

[@marablooms4593]

You’re very easy to listen to. Your voice is clear, to the point, and no annoying nuances. I am very sensitive to this when it comes to be able to fully listen to video.

[@LTeeeeeeeee]

Love the ingenuity and repurposing angle of the effort. I wish there was that same regard for finite resources in general.

[@jandm4ever716]

10:20 I’m always so impressed when I see pictures of 1940s women’s hair.

[@laurensimendinger8887]

Omg the intersection of my two hyperfixations!! 1940s fashion and WWII! I really enjoyed this video! I personally love the utility look, there’s just something so *crisp* about it. I’ve been trying to get back into dressing 40s but I just don’t have time to do my hair!

[@HelloItsPrisca]

I’ve been waiting for this since I saw your tweet

[@QueenSharotto]

Um what tweet if I may ask?

[@ModernGurlz]

@@QueenSharotto x.com/ModernGurlzz/status/1853509136379789416

[@Marthasawyer1122]

I am so glad to see a well researched video on '40s fashion! I have always adored it and it is nice to see it get some acknowledgement instead of just being the forgotten middle child again.

[@thaisgregorio2734]

"Stockings black market" is a combination of words I never expected to hear 😅

[@OpticalSorcerer]

It's sad how true "necessity is the mother of invention" here. Without wars, we wouldn't be as technologically adcanced as we are now.

[@gracejohnson2382]

this is the most history i have absorbed in my whole life, becaue it was so visual and so well put together. Amazing job i love this

[@izzyc127]

I was so surprised to see you upload this type of video today! It was very well researched! In all honesty, my favorite period pieces that have 1940’s fashion designs are season 2 of interview with the vampire and Mrs. Harris goes to Paris.

[@lilianamontero2715]

I appreciate that you made this video about this period specifically, thanks!

[@lexypedia6308]

thank you for making this! i would love to see more historical fashion videos 🤍

[@happinessisabutterfly8471]

Not only did it ruin fashion it also killed a lot of people

[@starcherry6814]

This video serves a great reminder what a privilege fashion is.

[@user-ox8zx5yq8z]

You should do a style analysis of Daisy Buchanan from the Great Gatsby; specifically her white dress(es)

[@kayvicchen]

I own two dresses from around 1943-1944 , and I always amazed at how beautiful and elegant the dresses look even with rationing?

[@arcie3716]

I love learning about history through fashion ❤❤❤

[@ilznidiotic]

Wait... did WWII ruin 40's fashion, or did the END of WWII ruin 40's fashion?

[@Shanwaz-ys3ky]

this video literally came in the perfect moment in my life, love you

[@AnaGuzman-ve1df]

HOW did you find all of this incredible footage and those photographs!? So impressive, great video!

[@aliciacajamarca]

Unpopular opinion, but I love the 40/50s style. The fashion, cars, and warbird planes 🤌 chef's kiss

[@jeo5198]

It's not that unpopular babe

[@aliciacajamarca]

@@jeo5198 yeah, but some people think that just because I like the style that means I agree with the politics which I don't.

[@janellimarie]

Love this video breakdown and commentary. Thank you!

[@WoerleyBird]

I really enjoy it when you take a dive into the historical side of fashion. You did such a great job on this vid! ❤

[@joiedevivre2005]

I love 1940's fashion - I think it showed a lot more creativity, ingenuity & playfulness. And the hats were GLORIOUS!!!

[@monik911hsm]

I had no idea about many topics you presented in your video, do thank you for exoanding my knowledge ^^

[@ultramarinewaters9325]

Great video! I loved it and the message at the end rings true!

[@aleaaurora]

loved the video! 💖 so educational but i still understood everything and can remember it without having to take notes lol

[@agapi222]

omg pls more historical fashion videos like this i loved it 💕

[@babiegirl526]

i love 40s fashion this is a great and helpful video for wanting to emulate that!

[@sakurasakuranbo]

love the video especially the conclusion💗

[@TriggerRose1213]

If you ever think of doing more historical fashion videos, maybe evolution of working clothes of woman in the 1890s to 1910s and the shirtwaist? Which became a iconic in woman’s independence of the time

[@ScarletWidow901]

OMGG YOU ACTUALLY DID THE VIDEO!!

[@arex9000]

I've actually started reusing my clothes for concerts and vacations where ive had them for years. (still going)

[@emrej2527]

This is such an interesting video and topic! Honestly great job! I’m impressed with the images you found and the research done. Totally love it. Would definitely watch more videos like this

[@addisonoberg3588]

This was a great video loved it! Historian who works in a Museum. You nailed it

[@theboringkaren]

Loved this history lesson! I knew about the clothing but not the hair!

[@JBabyLeather]

Amazing video especially the end

[@mistressofthewicket]

There's a great book that goes in to extreme detail about the rationing of fashion in the UK called Fashion On The Ration if anyone wanted to learn more.

[@tarikmehmedika2754]

It was quite interesting i must admit. But the thing is that you have mentioned and which is very important and a sad truth is how much we don’t care for others. Like helping your neighbour. So sad, thank you so much for addressing that issue.

[@mariacruz07]

Very interesting! Great video 👏🏻

[@IceOfPhoenix88]

I'd love more in detail videos of a decade of fashion. too often decades are grouped together in one video and the silhouette is simply mentioned

[@awesomyth]

Support thrift shopping! 👏👏👏

[@arex9000]

yes but the issue is we are seeing more Shein in thrift shopping and I hate it

[@JaiProdz]

Watching while I stretch. Thank you for the escapism during some truly unsettling times.

[@fabrisseterbrugghe8567]

My family moved to Belgium in the late 1970s. The people who lived in the apartment downstairs had been adults during WWII. The gentleman had been put into prison, courtesy of the German Chancellor, and his wife and children walked from Brussels to Spain where they had friends who could protect them. The concierge and her husband had been teenagers during the war. One evening we got to talking. They thought it was hilarious that the U.S. rationed shoes. They were never rationed in Belgium. We had similar conversations with friends in the U.K. who had MUCH tighter rationing than the U.S.

[@RVforestgreen]

Please more videos like this love them ! :) 😊

[@NachoStudios]

That's a great video idea, very entertaining!

[@starcherry6814]

They weren’t too friendly to their neighbors back then if they were black

[@aliasfakename3159]

I hate shopping so I've been clothes rationing for years now. I still wear the shirts I've had from high school

[@oh-cx7dr]

loved loved loved this video

[@sparklysun6671]

The 1940s are actually one of my favourite fashion eras, which is odd considering the historical context. I just love the utilitarian style and the well-tailored suits! Thank you for this video.

[@bethlovesthings]

Loved this video!!!! ❤

[@VictoriaLehr]

15:37 and the next few sentences after that 👏🏻👏🏻🙌🏻🙌🏻 definitely not today.... given the recent ISSUE at hand.....

[@lexypedia6308]

14:55 love the lil inclusion of you in your dress, it is so timeless

[@lily8122]

I absolutely love 1940s fashion. It’s the perfect balance of femininity and masculinity, and just looks cool

[@avitalhorowitz3369]

What a fascinating video! Never knew about the pantyhose painting bars at Department Stores- fun fact!

[@heatherhaven1268]

Loved this

[@sheanartisthunty]

One day, I’d love to see a deep dive comparing how Americans dress in the modern day for casual settings and what changed from past fashion trends?? I’m not sure if this is articulated well but I went on a trip to Austria in May and I was impressed by how people seemed to dress so business casual almost in a lot of the areas we went to (mostly around Vienna, though maybe that’s why?). Comparing the daily wear I saw there vs the daily casual wear on my college campus or just in passing at the store, I feel like there’s a larger population of people that wear uncoordinated outfits that go from just being unprofessional or make you look like a ‘bum’ or even just like you rolled out of bed and you’re going out in pajamas (I’m completely guilty of this).

[@ahpongler]

Very informative!

[@lianab.1766]

Okay on the one hand, how dare you, the 1940s were absolutely stunning fashion-wise, and definitely an improvement over the ugly ass 1930s. But I love learning about the history, and this video does a great job of analyzing the war's effect on fashion.

[@fabrisseterbrugghe8567]

I don't think 30s fashions were ugly, but they were definitely elitist. One thing the 40s restrictions did was cut the more obvious signs of wealth out of the picture.

[@xxccp1031]

The majority of the dresses you used in the Christian Dior new look section weren't even apart of the initial 1947 S/S collection, but infact were from the 1950s

[@elyonum]

I'm so with you in the last bit- it sounds almost like a fairytale to me, that around that time people were generally more willing to sacrifice comforts and luxury for others. Sigh.

[@UniqueLibra1981]

Wow what a cool topic on multiple subjects I enjoy. Fashion and war.

[@Richardsonprincess00]

Hopefully they'll cover fashion in the fifties, sixties, seventies, eighties and nineties soon. The 1940s are strictly up on fashion on world war two after the great depression in the 1930s (hopefully to cover this soon) that fashion got down sized in 1929 and gained ground in 1935 to resume fashion until a few years later, no wonder the world war two effect in fashion until 1945 which reborn in fashion in 1947.

[@nitzeart]

More people need to learn to sew and do crafts, tbh. That would help a lot with community, to appreciate the time and effort that goes into creating what we wear, and to consider DIY solutions to "trends" or to clothes we don't wear, instead of this buying-first mentality. Every time there is a trend I like I try to find ways to adjust what I already have or DIY it without buying. And if I can't, I don't participate in the trend. This way, more people would be mending and altering their clothes too! Also, they would appreciate the search to find the right clothing pieces for your wardrobe from quality and cut alone. We need to start teaching crafts and trades in schools 😅 (There are some public schools in my country where this does happen, but everyone associates it with "the proletariat" basically. Just classism here.) Time is of course an issue with capitalist society, so not everyone has time for crafts. But just bringing your shoes to a cobler and your clothes to a tailor are amazing steps in the right direction!! Edit: spelling

[@yensid4294]

The 30s/40s are my favorire fashion decades (outside of the 70s/80s which were heavily influenced by the 30s/40s). Love the silhouettes, the low heels & the mens wear inspired (but feminine cut) skirt suits & trousers. Not a big fan of some of the hairstyles, but softly curled hair & half-up/half-down styles are nice.

[@caroleenolyn5400]

Flawless video, no notes 10/10

[@maytalacedo20]

it's a very interesting history when it comes to fashion. it wld be interesting on covering the fashion in the 1950s since I see a lot of tic tock on the 1950s a lot some wanted a comeback on that while others really don't want that.

[@theblackdaria_]

To be honest… we’re on the way back to this. Especially if another world war breaks out.

[@vickiefowler1429]

What a great, in-depth look at the 40s fashion era... and analysis of today's entitlement culture! Well done!

[@BoosGaming1]

13:58 Dang! Sclapers were even around back than!? 😳

[@candicefrost4561]

The austerity would be bound to affect fashion and art in a somewhat unfashionable manner I guess. Still, the emphasis on more “masculine” lines offset by small feminine details (victory red lip, victory roll curls, bright colored bandanas or crazy hats) feels more genuine to me. The clothes women wore reflected the reality that some had discovered for the first time in their lives (especially those coming of age)- we can do it. Factory jobs, “men’s work”, etc. Women were capable, creative, hardworking in all spheres of life. Of course, this has always been true for women in lower social classes, but now it was out in the open, fashionable, celebrated even. The reason this era happened (war) was miserable, but the spirit and admitting that women could do effectively anything just makes me smile. Especially with all these shallow “trad wife” grifters; our history as women is one of hard work, creativity, community, and a capacity to get things done without men. These women suffered hardship and loss, but never gave up. That’s the kind of grit we need as women now more than ever.

[@TVandManga]

Brilliant video, so interesting.

[@PokhrajRoy.]

Oooooh this is going to be such a fun topic. I do hope you’re inducted by the Catherine DeMedici Time Travelling Society.

[@long_legged_lemon]

IMHO American 1940s fashion was better than the two decades that followed.

[@ingridaguero6460]

Can you do a style analysis for Dior? Like when you did for Chanel

[@jeo5198]

A career declining because you changed your hair is IINNSSAAANNNEEE

[@spooky.fantasma]

excellent video

[@doe.little]

Alternative title: "The De-yassification of 1940's Fashion"

[@kylanxrae]

thank you for using pics of women of color! it really shows how these styles were widespread across demographics

[@homespunhomefragrance5659]

The fashion might not have been the best (I still like some 40s looks but I’m more of a 50s/60s/70s girl) but the makeup was on point! I could never wear a bold lip like those women did but they all rocked that red lipstick 💄 and it looked amazing!

[@vanessaroberts4565]

Feed sack dresses didn’t start in the 40’s they started in the 30’s during the dust bowl

[@ModernGurlz]

they started way back in the 1800s actually (as i mentioned in the video) the practice reached its peak in the 1940s

[@BloodyMary74]

Wow Americans were so practical and capable of cooperation and sacrifice during the war. Where was that during the pandemic? The focus should have been on making masks more fashionable and comfortable not making them a political statement.

[@Walk_da_plank]

I just learned that rubber was originally a natural material

[@annabelle8125]

little bit of a dystopian title icl

[@MrSloika]

When a falsehood is presented long enough and repeated often people believe it really happened when it just ain't so. For example, only about 1/4 of the iron and steel collected during WWII scrap drives was actually used to make anything useful. The scrap drives were more about propaganda than obtaining materials for actual war production. There were exceptions, like rubber, but paper, glass and many metals collected were dumped. When it came to rationing, most people were less than enthusiastic. There was widespread cheating and black marketeers became rich evading the restrictions and price controls. This was especially true for commodities like gasoline. Gasoline ration evasion became so bad that police were ordered to stop and summons people for 'joy-riding', i.e. driving for no legitimate purpose such as going to work, school or shopping. Many American men were also less than happy about being drafted. There were nearly half a million cases of draft evasion in the US during WWII and another 50,000 troops deserted, with tens of thousands more being AWOL at any given time. At one point in 1944 the desertion rate got so bad in the European theater of operations that 49 troops were sentenced to death for desertion with Private Eddie Slovik being shot by firing squad on January 31, 1945. The execution of Slovik caused outrage in the ranks which threatened to mutiny. The rest of the death sentences were quietly commuted. Don't believe everything you see on the History Channel.

[@onnoithong3692]

Hi moderngurlz 😊❤

[@gabrielabaquero9269]

Oh, the end of this video 💔 it’s so true. I’m becoming more and more disgusted at the excess culture. Personally, trying to live with the less I can (and nope, buying more doesn’t make you happier).

[@TheMightyCactus]

Personally, I love looking at old photos of the women in my family from the 1940s. I’m British and fabric was heavily rationed at the time, so women had to get creative. For example, my grandmother’s wedding dress was made from leftover parachute silk after the war. I love looking at the fun and imaginative ways my great aunts and grandmothers managed to work within these rules, while also making do and mending what they already had, which I think we really miss today. They all taught me a lot about clothing care, repair, alteration and money-saving tips and tricks. This can also be applied to makeup, which was never rationed in the UK, but was hard to come by as most cosmetics production was geared towards the war effort. Most of the time, they only had a few products and used them for multiple things, for example lipstick for blush and lips. I think we could really learn from this generation and this time in history. I think we consume too much now and constantly buy new things instead of taking care of what we already have.