How YOU Can Design The BEST Logos Everytime (Real Life Project)

How do I create effective & successful logo designs? Learn my logo design process, and some helpful tips along the way, so that you can better understand how to generate professional and successful logos in your graphic design career.
Many people who follow Satori Graphics requested and asked for this video, and so today I have for you all something I promised. My full logo design process on a real time project. I designed this logo back in 2019, and it turned out rather well I feel. In the video I walk you through my logo process, and show you the methods I implement to end up with an effective and professional logo design. I ensure that I’m a happy designer, and that the client is also satisfied with the service and final design solution. There are more logo design videos on this channel if you want to check them out, I do have a whole lot of logo tutorials for you to watch and increase your skills with.
If you found todays logo design process video enjoyable or useful, let me know in the comments section and drop a like on your way out. Subscribe to stay updated to all of my uploads and until next time, design your future today, peace
🔥 Grab Yourself A Copy Of My Logo Design eGuide Here! logodesignprocess.com/
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• How YOU Can Design The...

[@SatoriGraphics]

10 points if you can spot the typo! 🔥 Grab Yourself A Copy Of My Logo Design eGuide Here! logodesignprocess.com/

[@shanehoffmann5207]

2:14 and 6:03 Gimme them points :D awesome vid once again. Really helped me in this proces!

[@MuhammadHussain-ix9vk]

Thanks a lot for this video 👍👍👍👍👍👍

[@kendradukes4251]

I found it

[@sumranms]

2:34 Moodpboard

[@veyrongfx1]

3:10 artial arts (martial arts)

[@danielndrssn]

The G also looked like a clenched fist in profile ^^ nice choice!

[@SatoriGraphics]

Yeah that is another perspective it can be seen in, thanks for the comment :)

[@FNC_FrankieBlu]

I was waiting for you to mention that I noticed that before anything else lol

[@karaboblu]

Yea, I also noticed that first before the iron hook :D

[@hfaria80]

I was imagining the same... Good catch!

[@surveil3548]

To me it kinda looked like an arm flexing

[@PolitricksPodcast]

I’m very impressed, you’ve opened my eyes to brands psychology

[@SatoriGraphics]

Ai tutorial coming tomorrow👍💪

[@Irfan-qj8mr]

Wating for the Tutrial

[@abdullahhareed6545]

Waiting 🤗

[@rooselilidesigne8372]

I will take examples and I will redo them my way on my youtube channel if you are interested take a look

[@conqr1113]

So good to have found you here. I am starting fresh channel and I really hope to learn from you a lot. :)

[@md.ashiqurrahman5923]

Hey tom, hope you are well in this setuation. I want to thank you personaly. Recently i win a contest on logo design. Your designing process helps me to get better result. 💙💙 Can we talk later?

[@MarcoNP2011]

Just wanted to thank you for all your efforts and free content. It's really helping me getting motivated for doing my own designs :)

[@SatoriGraphics]

Thanks a lot! This is the kind of comment I like to see

[@ahsanal-dhahi]

@@SatoriGraphics im planning do learn graphic designing, however, i'm a begginer and not good in sketches or drawing what would u suggest? I would love to get tips and guidance which will help me

[@NQuiz52]

@@SatoriGraphics I SECOND THAT! Your content is absolutely amazing! I am a loyal follower!

[@stereoheartsrnb]

I never imagined so much thought went into a logo. You really have this down to an art and a science. Great video!

[@SatoriGraphics]

Wow, thank you! :)

[@arunashamal]

but once you are experienced, you will have to come up with thought process to sell the design to your clients, because more and more you will be hammering out designs completely from your head to illustrator without even taking 5 minutes. So to stop giving the client the impression that it is easy, you will have to start to come up with stories, and that is a skill

[@hyacinthdibley2420]

@@arunashamal very true

[@ramanbhandari]

My dilemma every time a client asks why the logo design cost so high.

[@vrm_ravi]

@@arunashamal this is not true. these are not stories. these are the process. and you can't fool a client. you should have a solid process and client will know if you are lying or honest. that's how people charge good amount with their designs.

[@Elena26]

I love this video! Just what i needed, a straightforward design process from start to finish. So well done! I could love to see more real life projects like this in your channel, you really teach and explain very clearly, thank you so much!

[@FNC_FrankieBlu]

Embarrassed to say it but back in 2005 when my step mother first taught me about adobe photodiode and graphic design I didn't take it seriously and thought it wasn't going to be a secure job, even though I fell in love with graphic design. Now over a decade later I know better and really appreciate designers like you that show the process you personally use. It is an astronomical help for my learning style

[@zodinsangasailo6131]

Ive just started my career in graphic desgining and I must say, your my Sensei. Hoping to continue learning from you.

[@paulodonovanmusic]

I love how the ‘final‘ 3 options are presented, but then you go one better for the real final version adding the strapline instead of the block. Funny how thinking in simple terms, e.g. shape blocks, can allow ‘unexpected‘ results, but then it fits the primary vision you intended. I can‘t get enough of these videos! :D

[@spartansdesign1685]

It's hard being a full time freelance designer today, and I really got in a tight spot where I had 0 inspiration to do any work, but this video got my design fuel pumping :D Keep up the good work bro !

[@mohammedafzanqureshi1314]

I am going to design my first concept for a client and all I could think of was how you would do it so came here to check out the video, and I'll use the process mentioned, thank you so much, it is an absolute gem❤️🤜🏻

[@cedricrasolofomasoandro1811]

Great work! love the process! I suppose it wasn't easy doing many researches about a topic you don't really know but it worth it! you should continue this kind of content, it inspires us.

[@coryjhill]

Every time I watch one of your videos it inspires me to want to learn more. I've watched so many of your videos and they've helped me to design better. I know Photoshop but I don't really know illustrator but because of your videos I've been practicing and rewatching. And now, I'm starting to feel comfortable using it. And the better I'm getting at it the more I want to do more. It's kind of addicting

[@SatoriGraphics]

Always great to hear that, thanks man and keep going 👍🏻

[@krystosnareofficial4473]

Its never a rush process I see, keywords, Visual, Shape psychology. Thanks man ✌️

[@stanleynowak9325]

It takes a long time to design an appropriate logo. People don't understand the psychology behind the process. Thankfully I did. You have furthered that.

[@evanselaban7058]

i love the thought process that you put into a logo creating a logo is so daunting that it can be scary. The final logo that was chosen for Iron Grip is amazing and beautiful love the strength the lines the cleanliness of it and how it represents, love it.

[@jonathangonza]

Feedback- I have seen your videos here in there but never subscribe until last week. I find your videos a lot more engaging, I love the incorporation of graphics and the short stock videos and having more of that and less of video image of you it's excellent. Love the smooth graphics and this transparency on your logo design process is refreshing to see. I hope to see more content like this and all the other recent type of videos I've seen.

[@carpenterhillstudios8327]

You have set out what really is the ideal successful logo design from both sides of the issue. Your process- find out as much as possible seems only a natural inquiry logo or otherwise. Inviting the clients in only means a more efficient process with fewer re-writes and re-thinks. Add to that the transparency of thinking through design decisions and being able to say why and what at each juncture. I wish more designers could set themselves up this way.

[@majicediting7514]

This has been one of the most informational channels i have every watched. I can literally watch every second and not skip around wow. You should have a course and another course and another one

[@Leo.B.Photos]

Great video, Satori. This is almost exactly my process when it comes to logo design, but that word paring is something new and will definitely help me in the future! Excited to see the winners of the DIY Direct comp :)

[@toshiyukisuzuki7610]

I learned so much from this video. Thank you so much. Thank you for videos that actual show how you apply the principles and lessons you teach. I owe you foot massages, Mr. Satori😊

[@TheMozez01]

Thank you for the guide to create awesome designs. You've done a splendid job to sim it down to the essentials. Keep up the good work!

[@peybaba]

Honestly, the best video I have seen for a logo process. Thank you

[@issaajakaiye1575]

This is so splendid and directive, thanks for this most important tutorial in logo design. And thank you for always given all your expensive tutorial for free.

[@sarahyambao6454]

I would be happy to watch more videos like this. I love seeing people's creative process.

[@Katwumyn]

Thanks for a terrific video! It was so interesting to see your research process, and your final design was very expressive and eye-catching. I've learned so much from all of your content, thank you!

[@SatoriGraphics]

Happy to help Suzanne, and I may remake this video for 2022 👍

[@idntknow29]

This confirms I’m on the right track. I do this intuitively but if I plan to expand and grow the team, I need to be able to articulate this process. This video was a great example of explaining the process.

[@trendtrailers2657]

I want to join your team

[@chooseyourinfluence]

This was the most effective and useful tutorial ever. We use lots of logo design for marketing and digital branding. Thank you so much!

[@SatoriGraphics]

Great to hear that, thanks a lot :)

[@MrSickonebk]

Hey man keep creating contents. I have learn so much from your and your skill...

[@Mark-md4wv]

My goodness this is an eye opener, I've never put in this much thought to a logo design, the process is really educating and worth it. I love you videos, it always helps me find my way and inspires me to become better.

[@SatoriGraphics]

really glad to see your eyes have been opened!

[@EdwardSeeber]

Nice job, easy to understand, straight to the point but w/ depth details on the progress from beginning to final results, which came out cool I liked that logo alot

[@saikatehossain9366]

so much information to learn, this channel is a treasure of resources. I loved your all tutorials. peace.

[@rosycspencer]

I really loved this project. I learned yet another way to come up with a logo. Please, make more of these videos. They gave me ideas on how to solve problems like the space you had on the lower left of the logo. Genius!

[@SatoriGraphics]

More to come!

[@maryjaneijeomaonuoha]

Wow! I Love this. I learnt something new today. Thanks.

[@Animekian]

Very interesting video. I've only had 1 customer to make a logo for (who didn't pay so i stopped designing) but getting a look at your proces really helps, because i had no idea how to start on making the logo.

[@surinfarmwest6645]

Always good to see real life workings, both success's and failures. Very well presented as always. West

[@tashingadekune9141]

Much love from Zimbabwe 🇿🇼. As a graphic designer am impressed .

[@gaston.]

Excellent info! Thanks for sharing. I enjoyed the process of including shape psychology into the design.

[@CraigEDixon]

As always another great video Tom!

[@SatoriGraphics]

Thanks Craig:)

[@nidothegr8]

Brilliant concept, love to watch your creative tutorials...

[@innercityunit2112]

Missed this when first posted...Another great upload, of interest to up and coming designers and established ones too. The fundamental aspect of this video shows just how important connectivity and good communication is with your client and how equally important a well structured and meticulous work flow is. Again, very well presented, clear, concise, fluid, with lots of relevant and solid advise...Great stuff, and a pleasure to watch, and learn!...BTW, I think your end product was really good and perfect for the clients needs. Getting it spot-on like that is not as easy as many people may like to think and it takes a good deal of work...The final logo design is aesthetically very pleasing to the eye and makes perfect sense for the field in which it is to be applied..keep up the good work!

[@SatoriGraphics]

Thanks very much for this detailed and well thought out response. Do enjoy your weekend!

[@digital-motor]

Loved this, more vids like this please, might be helpful to include how much and how you charged (60% up front, 40% when done?) . Also, the steps you included the client on (timeline etc.). Overall love your channel, very peaceful and beautifully summarized. Thanks again!

[@muhammadbasheer6180]

Thanks for your Grip information about Logo Process... I loved it... And I prefer the logo last one

[@cobynaquin2269]

Love that the negative space in the G looked like a fist punching out as well its a nice little touch that even if not noticed right away can just make someone go, "Oh thats cool!"

[@mayavichy4987]

Glad to see this chanel growing! Would love more for Logo designing tips!

[@SatoriGraphics]

I am working on it thanks :)

[@miroslavklacansky2463]

Satori, this was very inspirational .Thank you ! Such a decication !

[@SatoriGraphics]

Glad you enjoyed it!

[@tobilegede9987]

You've make me aware about shape psychology. Thanks man. You are doing great. 💓

[@SatoriGraphics]

I appreciate that!

[@georgekoshov1127]

Thanks for all of yours mindseting videos, fam ! I think they are really helpful, especially for people like me, who just starts running on that field 👍

[@SatoriGraphics]

I appreciate that!

[@pussycatm12]

I was pleased to watch most of your videos, that changed my mind ....thank you

[@DaveLopez575]

Your knowledge is MUCH appreciated 🙏

[@TTcarone]

I was gonna start a channel like yours with the same content. Glad to see how you do your process, good job!

[@stevemikati343]

I got my BA in Graphic Design a year ago and till now I did not work on even one project I want to start, but I don't know where should i start from I've learned so much from your videos, Thank you so much both ways

[@SatoriGraphics]

always great to hear, thanks a lot Steve

[@robertgiddings6279]

The clarity of your explanations is nop notch. Great work

[@phenyomolokoane5026]

I learned a lot and expanded my logo design knowledge. You gave some pretty awesome insights that Im definitely considering from now on

[@SatoriGraphics]

That's always good to hear, thank you :)

[@TruthRestored1820]

Another great video. Grateful for your content!

[@SatoriGraphics]

I appreciate that!

[@ShowAloud]

Awesome! I am glad I found your channel. Thank you!

[@SatoriGraphics]

Welcome to this design space on KZbin ❤️

[@ShaniaBRoberts]

Thank you Tom! You're amazing

[@nevermindmyname813]

This has to be the best logo design process video on KZbin. I'm a branding and digital strategist who is just getting started in teaching myself graphic design and this has helped A LOT now that I'm determined to design my own business logo and I want to someday offer custom logos as part of my branding services. Thank you

[@SatoriGraphics]

really appreciate that, and all the best with your career

[@matussvacek1702]

One of your best videos with lot of knowledge. Keep it up.

[@aritanthony1331]

Wow! I love everyone of your videos it's like beeing in art school again ...Thank you so much for sharing

[@SatoriGraphics]

Awesome to know, thanks a lot for the comment and have a great day

[@alismangukiya8083]

You are Great!!! Need more videos like this ☺️😊

[@lisahourin2113]

Super tight design--strong and powerful, and visually appealing. Thank you so much for sharing your process.

[@SatoriGraphics]

Cheers for the feedback Lisa!

[@DimensionalXStudios]

Simply, perfect!

[@SatoriGraphics]

Many thanks!

[@somethingbronzie]

Love this! You're a good teacher

[@SatoriGraphics]

Thanks so much!

[@joshuadzidulakwame]

Great content Satori! This will help me a lot

[@SatoriGraphics]

Glad you think so bro

[@chandanonline]

Very insightful 👍 thanks for sharing. It'll be great to see more such videos.

[@SatoriGraphics]

I do have some more videos like if you search around KZbin 👍

[@mateosilva7374]

Great video man! Keep it up and make more videos like this one

[@carlagraca6022]

Congrats!This is those kind of videos that are really, really awesome because you see the whole process from start to finish and can also follow for yourself. Still, I have a few questions: you've chosen a non-serif typeface but what was the reasoning for choosing that typeface? What kind of characteristics would you look in a typeface that could embody those words you've mentioned? Also, if you could do another video with a real life project but with another theme, it would be great!

[@ichliebejava5115]

Amazing design, professional, and to the point.

[@SatoriGraphics]

Thanks for your comment 👍

[@droy589]

Awesome! very neat and easy explanation. I have started having a clear idea of design, logo, etc. Thanks to God that i came across your chanel.

[@SatoriGraphics]

Thanks! I suggest checking out logodesignprocess.com 👍

[@kareemelsayed2898]

I didn't even meant to watch this on purpose. But this video blew my mind and gave me a whole new perspective on Logo Designing!

[@dundeedolphin]

Nice vid. Good to see your process.

[@iuliiastumpf3858]

Thanks for the intro in your process! Love it

[@SatoriGraphics]

No problem Julie, thanks for the comment!

[@marwan.ux1]

Amazing! Thank you for sharing! Learned a lot

[@SatoriGraphics]

Happy to help!

[@kelvinokonye4571]

Great resource and teaching. You have helped aid my knowledge in design.

[@YangaNkonki]

These are some great tips, thank you

[@romheljeanabalos2692]

I'm inspired. Thank you! 😊

[@tahaabuwala1013]

these kind of videos really help me..thanks a lot

[@SanjanaRao4]

Learned a bit about shape psychology. Thank you for the great videos you make.

[@AzlinDigitalStudio]

Every video have a different concepts & the concept was really good lot's of information was their in your videos. Thanks lot for your creative information you share with us.

[@candybrain7154]

that was great !! thank you, also watches your shape psychology vid, also really good !!

[@SatoriGraphics]

great to see you making use of my content :D

[@candybrain7154]

@@SatoriGraphics serious ! very helpful! i got the job! thank you!!

[@rayaneamrouche3705]

Great application of the psychology video, it really makes sens now !! Good job 👍

[@SatoriGraphics]

Glad to hear that!

[@jonathan_brutus]

Pretty neat! Great execution and breaking it down on every aspect when it comes to creating a logo.

[@SatoriGraphics]

Glad it was helpful, cheers

[@cbks77]

fam your a Don I rate your tutorials its the ease at which you communicate bro I swear your a good teacher....

[@ronitrajput3934]

This was amazing, keep making such content everytHing you make, fRom illustrator tips to resources and explaining these theories it's all amazing. Keep up the good work.

[@SatoriGraphics]

Love this comment and its great to know, thanks!

[@kshitijtripathi1104]

Satori You Are The Best!!

[@SatoriGraphics]

Haha thanks a lot!

[@otoo-boisonarnoldfiifi8671]

Wow, great video with awesome break down. Thanks.

[@SatoriGraphics]

hey thanks for the comment :)

[@darrentsui3581]

Great Job! The logo looks like a side view of fist hitting from top to bottom, and the small bottom-left element looks like pulse

[@bernardv3131]

Ty for sharing your method

[@abidjanjua9473]

Mentor! following your footsteps. Thank you for sharing your content

[@SatoriGraphics]

My pleasure!

[@romansemionkin3101]

Thank you for showing us the process of logo design. Noted down all of the tips

[@nikonid0]

Hey Satori, I loved this video because I wish I could have seen it in my twenties when I was studying. I'm a Designer working 100% in a company but I might come back as independent. One question triggers me: how do you deal with an uninvited third party? Because the client always have a wife/cousin/uncle that used to install Photoshop at home and give advices 🤣

[@waedazza9531]

Thanks for this useful video. The result is really impressive!

[@ramongarcia1641]

Great Process you have creating this logo!

[@SatoriGraphics]

Thank you! Cheers!

[@NNNedlog]

Thanks for this practical video. Nice logo by the way

[@msingathimagwaxaza4674]

This is inspiring and very helpful. Thank you for sharing...

[@mystiqa1234]

This was awesome and very helpful, thank you

[@SatoriGraphics]

You're very welcome!

[@creative6194]

Very nice job - I did lots of martial arts since early childhood, so this kind of project would be a dream come true. Logo psychology is a new concept for me, so thanks for introducing it. I've made some logos in the past, but never thought about the process itself being based on any particular theory. I haven't seen all your videos, but perhaps more videos on this concept of logo psychology would be beneficial for lots of us.

[@SatoriGraphics]

Thanks again for the comment. If you search in KZbin 'satori graphics logo process' I'm sure you'll find more videos 👍

[@adrianbucher5676]

This is so good and well explained. Really helpful, thank you🤝