How your oral surgery practice might already be behind your competitors...

[@AliAtifSiddiqui]

Excellent insights!!! I am from India. Doc how do we as oral and maxillofacial surgeons market ourselves as a dental implant specialist, a facial cosmetologist and a hair transplant specialist / trauma specialist under one roof? How do we advertise? Doesn't the diversity of our branch confuse a common layman who doubts how a dentist can do fillers and botox or hair transplants? Please make one video on this as well

[@bartknellinger5924]

I would suggest that you dont necessarily "Market" yourself as all three. I would say you can brand yourself as all three but it would be ideal to create 3 separate campaigns for each treatment considering that each prospective patient will have different pain points and concerns. The more targeted and specific your marketing campaigns are, the lower your cost and higher your conversion rate will be... Create three separate funnels targeting different markets, with unique messaging and unique and compelling Call To Actions.