How to Do A/B Testing: 15 Steps for the Perfect Split Test

[@HubSpotMarketing]

Download HubSpot's Official 15 Steps for a Perfect A/B Testing Test [FREE RESOURCE] clickhubspot.com/qpf

[@IAMCathyJordan]

Thank you!

[@AaronKaufmann-v3x]

A/B Testing can bring amazing results. Especially when you have a deep, detailed overview of the data, like Lemon AI's predictive dashboard

[@barttanner8162]

Thank you for the thorough review of A/B testing.

[@kylelee7375]

Correct me if I'm wrong, but a P value of 95% means there is 95% chance that this is a result of random chance. A significant P value would be 0.05 or lower. I think what this sheet is saying is "the P value tells us that there is a 95% probability that the results were NOT random" but that statement is derived from a P value being 5% or less.

[@simkort5799]

Yeah she made an error there, I noticed too!

[@richieajit]

So Hubspot doesn't have an inbuilt statistical significance calculator and we have to determine manually by inputting the data in a google sheet template?

[@borisfai4194]

Thanks for this

[@BrownEdenAstro13]

Thank you

[@queenkai9522]

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