Why is THIS the PERFECT Landing Page?

[@WesMcDowellInc]

Click here to sign up for the complete Master Class and discover everything you need to boost your landing page's performance! - wesmcdowell.com/training

[@SillyWeb]

After watching your video, I feel like I've just attended a crash course in landing page excellence. Your blueprint is a lifesaver for us struggling to make an impact. The simplicity combined with its effectiveness is a game-changer. Can't wait to implement these strategies and watch the conversion magic happen on my own page. Thanks for breaking it down in a way that's easy to follow and apply!

[@WesMcDowellInc]

Oh wow - thanks so much 🙌 🙌 Good luck with your site! 😊

[@mohamedbelguessab2829]

ok how i can make a page like this please ? anyone can help me

[@gavinwiener]

@@mohamedbelguessab2829 I've seen in other videos it looks like Wes builds pages using Wordpress + Elementor. I could be wrong, but I'm pretty sure I saw signs of it.

[@kathrynstiegler3362]

I hold a deep appreciation for your content, Wes. Your guidance in assisting designers to enhance their marketing prowess is truly invaluable. Thank you.

[@WesMcDowellInc]

Thanks so much Kathryn! Glad to have you watching... cheers!

[@ericeclifford]

@@WesMcDowellInc I second this, thanks man trying to get some incoming on the side and your stuff is just to the point and actually valuable in the real world!

[@mohamedbelguessab2829]

ok how i can make a page like this please ? anyone can help me

[@sanyatrunya]

Huge value! Definitely need a mobile view guide since almost no one visit website on desktop except those who make them. 95% of real traffic is mobile and design looks very different

[@ericeclifford]

I second this!

[@bilalash2405]

I've been looking forever about someone that explains the mobile version of landing pages! all of of them keep explaining the desktop version which is outdated now days! but again I think it's the same structure as the desktop version just with the info aligned vertically.

[@naicipa]

x2 Pleaseeee someone explain that!!!

[@JacopoGIOLA]

from ChatGPT : "Creating a mobile landing page optimized for conversion involves a mix of clear messaging, fast load times, intuitive navigation, and compelling calls-to-action. Here are some examples of mobile landing pages that are known for their effectiveness in conversion: ### 1. **Airbnb** Airbnb's mobile landing page is a great example of user-centric design. Key features include: - **Minimalist Design:** Clean and uncluttered interface. - **Clear CTA:** Prominent and easily accessible call-to-action buttons. - **Personalization:** Customized experiences based on user location and preferences. - **Fast Load Time:** Optimized for quick loading even on slower networks. ### 2. **Spotify** Spotify’s mobile landing page is designed to convert visitors into subscribers by offering: - **Compelling Value Proposition:** Clearly communicates benefits such as free trials and premium features. - **Engaging Visuals:** High-quality images and animations to keep users engaged. - **Simple Navigation:** Easy-to-find buttons for signing up or logging in. - **Social Proof:** Testimonials and user counts to build credibility. ### 3. **Duolingo** Duolingo’s mobile landing page is effective for driving app downloads due to: - **Strong Visual Appeal:** Bright, inviting colors and friendly mascots. - **Clear Benefits:** Highlights the unique value of learning with Duolingo. - **Direct CTA:** Prominent buttons for downloading the app. - **Responsive Design:** Adjusts seamlessly to different screen sizes and resolutions. ### 4. **Headspace** Headspace’s landing page is tailored to encourage sign-ups with features like: - **Engaging Content:** Short, informative videos and animations explaining the product. - **Clear Path to Action:** Easy-to-follow steps to sign up or start a free trial. - **Focused Messaging:** Clear and concise copy emphasizing the benefits of meditation. - **A/B Testing Elements:** Continuously tested and optimized elements based on user behavior. ### 5. **Evernote** Evernote’s mobile landing page focuses on capturing leads and driving app downloads by: - **Simple and Direct:** Straightforward design with minimal distractions. - **Strong Headlines:** Clear and compelling headlines that convey the core value proposition. - **Visual Hierarchy:** Effective use of size and color to draw attention to key areas. - **Seamless Experience:** Consistent experience from the landing page to the app. ### Key Elements of High-Converting Mobile Landing Pages: 1. **Fast Load Times:** Optimized images and minimized code to ensure quick loading. 2. **Responsive Design:** Ensures the page looks great on all mobile devices. 3. **Clear and Compelling CTAs:** Easily accessible and visually distinct call-to-action buttons. 4. **Focused Content:** Concise and relevant information without overwhelming the user. 5. **Visual Appeal:** Use of high-quality images and engaging visuals to capture attention. 6. **Social Proof:** Testimonials, reviews, and user counts to build trust and credibility. 7. **A/B Testing:** Regular testing and optimization based on user data to improve performance. These examples demonstrate how effective design, clear messaging, and user-friendly features can drive higher conversion rates on mobile landing pages."

[@okbudda]

i third this

[@رولامعرفة]

أحب محتواك وككاتبة محتوى اعرف وش كثر تتعب عشان توصل هذه الافكار سهولة وفوق هذا كله احس لازم اشوفه كل يوم واطبق عشان استوعب الله يقويك ⭐

[@waylandmayo]

Good job Wes! You laid out a complete explanation to a minimalistic pertinent information only landing page. Thnx for the details.

[@alexmark6645]

I just recently stumbled on Wes’s channel, and I’m so grateful to God for that! The FREE tips & tricks are really great! As a frontend developer with years of experience, I was never taught any of this, neither did it ever cross my mind that a careful planned, and strategic placement of elements can affect they way users think while browsing a website. We were only trained to build user friendly websites😅, not to talk of implementing SEO.

[@Quetzelkoa]

Haven't seen your channel in a few years, you've taken it a long ways! Great job man, inspiring!

[@WesMcDowellInc]

Thank you! Glad to have you back!

[@partyplanningbysharon]

This information was so valuable to me today. I am a teacher and started a business. I love this. I will let you know how you assisted me and my daughter who is launching a book when it happens. We thank you one million times!

[@gavinwiener]

For the book, you could also build a lead magnet for it - free chapter - opt-in to get a discount For example

[@elenkarapetyan7499]

I always struggle to make a landing page. After watching this video there are no answers in my head that don't have answers. Thank you so so much!!!

[@ShSt-ic4ho]

This is far more valuable then any tutorial ive ever watched, amazing work!

[@jennmwill63]

Wes, thank you for your empowering info on getting your business website noticeable. I have learned so much and what you have shared has been easy to understand and follow!

[@WesMcDowellInc]

My pleasure Jennifer! 😊👍

[@juleonasefi5230]

Amazing video Wes.. definitely touches on the fundamental, modern and advanced

[@CriscRIS-h8o]

Quick and easy to understand for my ADHD brain! TY so much! SUBSCRIBED!

[@closershub]

This is amazing video Wes. Thank you for everything you share with us. I highly appreciate it. More power to you.

[@WesMcDowellInc]

Glad you enjoyed it and I appreciate the nice words 😊🙌

[@mohamedbelguessab2829]

ok how i can make a page like this please ? anyone can help me

[@london713]

pure gold, keep up the good free value

[@WesMcDowellInc]

Thanks for watching! cheers 🙌

[@estherbrophy6463]

Thank you for your response!☺️

[@WesMcDowellInc]

No problem 👍

[@Rio_Akram_Miiro]

All I know, Wes is Great. Thanks for the work❤

[@WesMcDowellInc]

My pleasure! 👏😎 Thanks Rio

[@prodbycloud888]

This is so nicely done man. thanx a ton!

[@KimBuchanan]

Brilliant!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! Thank you so much! I'm a web designer so this really helped me understand the big difference with landing pages and web pages! 🙂

[@WesMcDowellInc]

You're very welcome Kim! 😀 👏

[@Isfetka]

Thank you! Usefull knowladge I never found before! Will help me a lot :)

[@WesMcDowellInc]

You're very welcome Shreya!

[@MikikoMurdoch]

Thanks for a quick and valuable lesson! This would really help me build a smarter landing page.

[@shriyasahu7092]

Thank you . This has video has all the information for me to get started as website design. I learnt about all the essential components necessary for designing effective landing pages.

[@WesMcDowellInc]

You are so welcome and good luck Shriya! 😀

[@mohamedbelguessab2829]

ok how i can make a page like this please ? anyone can help me

[@LateBoomer1964]

This is pure gold. Thank you!

[@WesMcDowellInc]

You're very welcome! 👍😊

[@CrackaLackTV]

Thanks Wes. Great video.

[@WesMcDowellInc]

Glad you enjoyed it 😀

[@j.m.silva__]

This is amazing, man! Great job, thanks!

[@cristofersilva4010]

This video is just perfect. Really. I mean, I never saw anything like this before.

[@stevecory1]

Great content as always Wes. One thing that would be very helpful on your tutorials is to show the actual finished product as an example, not just the conceptual work in progress. Just a thought.

[@WesMcDowellInc]

Thank you, Steve! Noted!

[@srphoenix4504]

Love the points on establishing the credibility

[@rocroc8444]

You have been a big help. Thank you!

[@WesMcDowellInc]

That 's wonderful to hear it! thx for watching 👏

[@JayKerr]

This is a great video with some really clever tips. Thanks so much!

[@WesMcDowellInc]

You are so welcome Jay! cheers 🙌😀

[@mohamedbelguessab2829]

ok how i can make a page like this please ? anyone can help me

[@ThePsychicStylist]

Wes, did you intend that nod to Suzanne Somers?? That was pretty cool! May she live vibrantly in another dimension!! Great info, as always! Much ❤️

[@MickTCambodia]

Very concise and informative , thank you

[@WesMcDowellInc]

Glad you enjoyed it Michael! 👏😎

[@juliemiller5411]

So glad I landed here on your youtube channel. I already have a website through my business that does not allow for the navigation bar to be removed. Do you recommend anywhere to just create landing pages?

[@gilltestudent8176]

Try Framer, it's where I build all my client's sites. It's super easy to use and perfect for landing pages.

[@RakeshLahoti]

Just found your page and you have pretty good material. One suggestion I'd make is to make your camera eye level or lower than you to help your audience see you as an authority in this space. Just my 2 cents. Keep it up!

[@MrDeSilva]

great take Wes,, you got a new subscriber here...cheers from the City of Knowledge at the Panama Canal

[@WesMcDowellInc]

Thanks for the sub!👏😎 much appreciated

[@coachcask]

Love your videos, so much great content. Regarding this landing page formula and the “article landing page”, which one do you recommend ?

[@TerraHuman]

Thank you Bro ❤ Respect from Kazakhstan

[@Christian-ql4vw]

awesome video, will help me 100 fold.

[@musaed007]

thank you that was highly engaging and informative

[@SkyriseDM]

Awesome video, keep it up !!

[@WesMcDowellInc]

Thanks, will do! 😀👍

[@roiaaronvisitacion9027]

LOVE THIS!!!

[@treesmadeclear]

Cheers Wes. Life saver

[@WesMcDowellInc]

thanks for watching!

[@andytlaird]

Excellent tutorial as ever Wes. I am creating multiple landing pages for my online courses. As there will be quite a few should they be 'Posts' or 'Pages'? !

[@gavinwiener]

I'd personally ask how come you're creating multiple landing pages? Multiple landing pages can make sense if different types of customers may be buying the same course and you want to tailor the copy and marketing message to hit harder for each person. But if it's multiple pages just for the sake of it, and it's the same type of client seeing it, it doesn't make sense in my experience

[@andytlaird]

@@gavinwiener You are correct. The landing pages are for different jobs and positions and I decided to go with pages and not posts. Perhaps I could have used advanced custom fields but just testing the water.

[@RobinReaction]

Ty for this! Would you not recommend video on landing pages?

[@rikawrites7104]

thank you, this was valuable!!

[@MrMichaelKolbe]

Many thanks for the great content. One question. How long should the content be on the landing page? It is often recommended to have as little as possible. But wouldn't it make more sense to ask yourself what the customer needs to know and provide more content instead? THX

[@paulcorrado]

Great info. Thank you

[@WesMcDowellInc]

Glad it was helpful Paul! 😀 👏

[@ifeanyiatusiuba980]

Thanks for the wonderful content. But I want to know: for someone interested in e-commerce, do you create a landing page for each product?

[@yaroslav_holub]

This is really helpful, thanks.

[@WesMcDowellInc]

Glad it was helpful!

[@ChristopherPepper06]

Wes. I am launching a business shortly but to garner interest early should I create a 'be notified' email capture page? If so, how detailed does it need to be?

[@ce9916]

Hey Wes, everything you say is great, but it only shows desktop or tablet versions of a website. How do you translate those layouts to mobile?

[@WesMcDowellInc]

Its less about the individual layouts and more about putting these sections in this order. You'd do the same sections, same order across the board (mobile, tablet, desktop)

[@rockyblumble]

This is an incredible tutorial

[@WesMcDowellInc]

Thank you!

[@Elpipiton]

Wow amazing stuff, just amazing.

[@fasting50plusjq]

Hey Wes, great video. Signed up for the free masterclass and looking forward to it. Question: does it need to be so lengthy if it's for a simple freebie? (My freebie is a 5-day low-carb lunch plan). Thanks in advance.

[@gavinwiener]

The answer you'll usually hear is it's worth testing. Try a version that is "just above the fold", what Wes was talking about earlier in the video Then a week or few weeks later (depending on how much traffic you get), test the longer version and compare the conversion rate (how many people opt in vs. the traffic)

[@musictheory4u153]

For what I have heard video will convert better than an image in the hero section. It could also be an introduction of the product. Hence, not someone using it or benefitting from the end result.

[@dakeat]

Hey Wes. I'm curious what your thoughts are on including the problem & solution section you mention on your home page video. Does that content not perform as well on landing pages? Great content as always, thank you.

[@remodelboostclub]

Hi. I'm a photographer.. would you recommend I add my socials on my landing page or will that lower my conversions?

[@WesMcDowellInc]

Nope, I wouldn't! Remember, the job of social media is to funnel ppl to your website/landing page (where the real conversation can get started), NOT the other way around.

[@rosanavidal]

Thank you!

[@WesMcDowellInc]

thanks for watching ... cheers! 🙌

[@stevef6523]

Close to 90% of my landing page viewers are on mobile. How does this change the layout decisions?

[@WesMcDowellInc]

It doesn't... Keep in mind, what I'm showing here isn't to be taken as a hard and fast layout with all the columns, etc. The thing to take from this is the purpose of each section, and the order of them to give ppl enough info to make an informed decision. That doesn't change from desktop to mobile.

[@serhiih.4724]

Please record mobile version . It’s too easy put all elements on desktop. We very need it at least one time at mobile

[@Thisfutureman]

​@@WesMcDowellIncwhat i need to know is how do subscribers to your landing page get the link to my kickstarter campaign , how do i connect everything?

[@WILIAMLEROY]

The term is responsive

[@Paul-fk8qy]

I would just put each section one by one vertically.

[@jeremyshermanPhD]

Great page. What template would you start with if your a WP newb to create this hero page?

[@WesMcDowellInc]

I like using the Hello theme or Outdoor Adventure template 👍

[@gustavolugo6219]

wow, super helpful. Can you recommend someone/company help me create this?

[@bjarnecarlosdiwata5273]

What market would you suggest with Lead gen landing page service?

[@SaraMaudeTMS]

In any previous training I've done on this (including Marie Forleos copy cure training) the training has highlighted the need to speak to pain points. But you don't mention pain points here?

[@RandomGuy4964]

wish you demoed this on a mobile design. 80% of our traffic is mobile. tougher to fit everything into the hero section!

[@estherbrophy6463]

I meant no “menu bar. So a landing page is just a simple page that has one Call to action on it? Thx kindly

[@WesMcDowellInc]

Yup - your landing page can be on the same domain, just without the top menu and only one CTA. 👍

[@RCobb-nj1tn]

Hi Wes what if I'm just staring doing my first product landing page and have no testimonial or reviews. thanks you

[@peterjohansson739]

Just wow. Subscribed.

[@gamings5240]

Hey, i were wondering where you are finding those pictures you are using?

[@Johappy]

Thanks for your great info! 😄 do you use Wordpress and elementor to build landing pages?

[@ilovelamar3]

He uses Wordpress, but I'm also wondering about his ACTUAL landing page, the one for his masterclass, is that elementor?

[@WesMcDowellInc]

Hey Nickes - I use WordPress & Elementor for my website and my landing page. 😀👍

[@Johappy]

@@WesMcDowellInc Thanks so much 😃🙏

[@ilovelamar3]

@@WesMcDowellInc How much might you consider selling your eliminator template for?

[@cueball5858]

Excellent!

[@WesMcDowellInc]

Many thanks! 👍

[@Lapus-gs2nf]

Since the conversion rate goes down the more information that is required, how do people combat this when they are selling products which require a lot of personal information and also payment details. (A PayPal button which is quick and easy and automatically fills their details perhaps?)

[@gavinwiener]

Depends on the product, and how expensive it is. It could be better suited for the goal to be them booking a call in that case

[@LarsVanEspen]

thanks a lot for this value

[@WesMcDowellInc]

My pleasure!

[@yaroslav_holub]

Would be nice to hear what are your options when building a product that has zero users right now. Obviously no feedbacks and reviews yet. What could be the social proof then.

[@DustinMillerPolyInnovator]

Dang Wes you're getting more buff!

[@loungerdongler9341]

I'm curious... are u not breaking your own rule with your long and mixed fonts sub headline on your free video offer? Please do split test with a short sub headline and a pic. Tks for this great video. I did not sign up for your class. But will when the bait looks great.

[@WesMcDowellInc]

😂 it converts at 60% so I’m not touching it

[@easytastyrecipes3777]

Is there a wordpress theme that you recomment that has a similar structure?

[@GuitarCoast]

Really great video!

[@powerfullyhappy5226]

This was awesome. But I am confused about one thing. Are landing pages built into your website or is it a separate website? I just don’t understand where landing pages go. Do I create it as one of my website pages and just hide it from the navigation menu?

[@WesMcDowellInc]

Yes it is built on your website as a separate page, just hidden from the navigation. 👍

[@Ruben-iv2xo]

hey, how could I download the example landing page

[@Brandon-uf4dt]

I hear a lot about subdomains, or just building a landing page within the website, which one is better?

[@j.m.silva__]

Let me ask you a question: The logos thing... I have experience working as a freelancer for big brands, do I need to contact them to ask for legal permission of their logo in my landing page? This makes me curious. Thanks!

[@kerenbanget1]

did you ever make a video about adcreative stragies, one of them is making comparison products of competitor product and our own products. i somehow watched that video, but i forgot which video/channel. hopefully yours.

[@undergraduateclub]

Let's try this on my embroidery and screen printing shop and see how it works :)

[@thecakeoutlet]

How about the legal pages? Is it necessary to add also at the footer of the landing page?

[@darioalegre3552]

There’s more value in your free videos than most of the payed courses you can find anywhere.

[@WesMcDowellInc]

Thank you! I'm so glad you enjoy them!

[@lifesfluff]

Could i request one of these videos for mobile layout

[@nadinehope230]

what if your just starting and don't have any reviews or statistics to use. How do you get reviews for first time product sellers?

[@SaroDogTraining]

Hi Wes. great video as usual. I was wondering if in the benefits section, instead of listing the benefits, I could say (in my dog training industry) are you ready to experience this? Having peace of mind and fun with your dog. A dog that obeys and listens to you all the time. A dog that has slod bond with you. I have it just under the hero section of my website. Thank you.

[@WesMcDowellInc]

Hey Saro! I mean those actually sound like benefits to me. Do you mean you'd write that as the headline for that section, but still include benefits? I do recommend keeping headlines extremely clear as to what the section is about, rather than getting too clever with it.

[@SaroDogTraining]

@@WesMcDowellInc I guess they are benefits in a way. I am not using a headline or sub-headline. Simply this is what you will get wth a picture that supports that statement.

[@TejTalks]

Super useful!

[@growbusinessquickly]

thanks

[@WesMcDowellInc]

You're welcome 👍

[@yaroslav_holub]

Would be nice if you could share the HTML and CSS for the page we see as example.

[@musicdroid1]

What is your preferred tool to build and test landing pages?

[@darndarn99]

Hi Wes, so would this type of landing page not be suitable to rank for a service type keyword? Is this only for running paid ads or social traffic to it?

[@theweblab]

We do this all the time for SEO efforts and it works well. Test it out for yourself. As long as the keyword is a "buyer intent" keyword, it should work well for the desired SEO results, plus you can double it up and use it for your paid campaigns where it makes sense to do so.

[@darndarn99]

@@theweblabhi, thank you for this reply. Makes total sense when I hear it from another 👍👍

[@cadelly]

What if we offer 2 different things. 1 is a healtgcare service, and then 2nd is a care package. How can i make my landing page friendly to multiple audiences

[@RhondaGolding]

im trying to find an autoresponder or and landing page where they except you adding in your own emails. i was in 2 platforms where we build our own emailing list but when i sent out to them my product i was told off by the owner and said to stop or ill be kicked out of his business. all emails are good, not bought.

[@JeffCichocki]

Too many spammers have abused the list importing process. Virtually none of the email services trust us anymore because of it. There are still some out there that will let you prove it, but even the proof is suspect today. I’ve switched over to hosting my own lists and using services like MailGun to relay it. If you prefer to use services for this, just import your list slowly over time and you can usually stay off their radar.

[@karanranaofficial]

Thanks, this helps

[@WesMcDowellInc]

Glad it helped

[@vincentlevitt]

Creating a great landing page is not that difficult. Unfortunately, there are no good templates so one has to have a programmer design it for them. Great Video.

[@virginiaknerr8660]

What if you are just starting and don’t have testimonials or reviews?

[@WesMcDowellInc]

Hi Virginia! Here is a video about what to do if you don't have reviews yet: kzbin.info/www/bejne/qIS6hIt3e9tkfck and this video is all about how to get them kzbin.info/www/bejne/aoubqWSIirGbZ7s

[@estherbrophy6463]

I’m new to this so please excuse my ignorance 😅 I run my own website on Weebly. I’d like to do landing pages to get more traffic to my website. Is a landing page hosted through a different domain than my website? Or is it just a simple page within my website that I pump up with SEO and no menu bad on the top that has a CTA on it? Sorry but I’m so lost 😅