Paul Pope Designs Acronym X Nike Air Force 1 Downtown Comics

ACRONYM X Nike Air Force 1 Downtown, designed by Errolson Hugh and Nike designers was met with high praise from industry folk and sneakerheads. An epic follow up to last year’s ACRONYM x NikeLab Air Presto and the Lunar Force 1 SP, this sneaker took on a life of its own through the work of comic book artist, Paul Pope.
As part of the campaign surrounding the collaborative sneaker, Nike tapped Pope to elaborate on a greater narrative surrounding ACRONYM’s founder, Errolson Hugh and the new sneaker. Having long drawn apparel to fit certain comic book characters within his art, Paul was immediately drawn to the project, which required of him to create a dystopian science fiction comic strip surrounding the new Air Force 1 sneaker, starring Errolson - who of course can be seen wearing ACRONYM clothing.
Paul tell us the key was to understand the brands and the shoe itself, and then communicate that into comic form. He also revealed that the comic strip is heavily influenced by Errolson’s personality and interests in karate and parkour, as well as his own personal interest in the future of self-automated robots and drones.
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[@tatid6743]

"if you build it they will come" thank you for that

[@FrostyUnderscore]

I never comment on videos but I found this one to be so well done. Well done hypebeast keep it up!

[@WAYAWAYWithAsh]

Oooh, Reiki Stamp. Like a real calligrapher artist. Nice.

[@andyi6188]

that would be awesome if nike put these design to acronym shoe box

[@andrejacobs5207]

Andy I it already happend and they sold out

[@navarrowmariscal4387]

Such amazing work! Even better advice...if you build it, they will come! Great video.

[@hafiz2664]

Picked up some very good tricks just by watching this.

[@OMGxITZxPACMAN]

Anyone know the name of the backgrounds music? I know I've heard it, but I don't remember the name

[@dangeloeli5955]

OMGxITZxPACMAN I only know the song at 1:52 which is Clams Casino- Blast

[@TheMetalFreshTiger]

Great!

[@aarond9563]

Enjoyed the video, don't like the shoe, but I especially loved the Blast background music. But at 1:18 - you must have a pen that doesn't make such a sound. Like how do you go through with that everyday?

[@AirKangLocker]

it usually happens when someone presses the pen hard on the paper. doesnt always make that sound

[@chocolatehi1]

That's very cool