I Built a $10 Million Trash Collecting Business in 36 Minutes

Want to SCALE your business? Go here: acquisition.com
Want to START a business? Go here: skool.com/games
If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $200,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I’ll give you some stuff you can google to verify below.
How I got here…
21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit.
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.
34 yrs old: I became co-owner of Skool.com to help the many people who want to start a business online do so.
Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).
To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.
You either get an epic outcome or an epic story. Both mean you win.
Keep crushing. May your desires be greater than your obstacles.
Never quit,
Alex
FULL DISCLOSURE
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

[@AlexHormozi]

If you have already built a business and want to understand how to make it worth hundreds of millions of dollars so you can sell it one day (or not) - watch this next: kzbin.info/www/bejne/fnzFd4iNf9x4fZI

[@ihavenoname6285]

Your beard is delicious

[@michaelangelocash2529]

How do we scale this to 10M tho? How many customers, how many employees, what equipment do we need,what other costs are associated with this etc, love u Alex but I don’t see how to scale this to 10M from this vid

[@vanessajaldin]

​@@ihavenoname6285q

[@products4less409]

Same bullsh*t gimmick videos as CODY SANCHEZ

[@bayoaks2205]

Man you’re a very awesome individual brother Alex . My son and I had started two years ago and this was very educational. Loved video my son sent it to me. Two thumbs up Mr Hormozi.

[@kclmnop4372]

I love that this 9 figure dude is making joke garbage business commercials with the actual intent of helping others lol. This guy has to be one of the highest quality people on the planet.

[@jonfisher7317]

Agreed. This is legit good stuff. He is good people and seems like he legitimately wants everyone to win.

[@JohnHandle-]

He's eventually going to make his 'ask'. My bet is President.

[@Itsimoneee]

I agree 🫶🏾😂

[@Music-mx4tt]

@@JohnHandle-he’s been asking on the backend all this time, hence the 9 figures. Nothing wrong with that.

[@instrumental]

Nah. You drank the kool-aid. Everyone's got a dark side. The more popular you become the darker it is

[@scrapperjackmac]

ALEX! I started a trash business about TEN MONTHS AGO! (NORTH EAST PA) 155 weekly trash pick up customers!

[@EtherealSewist]

Dude! That's awesome! I've been trying to start my own business selling the plushies I make, got any advice?

[@syedsaifuddin6123]

​@@EtherealSewisthi :) do you think I can see your products? I'm really interested in plushies lol

[@eliot7189]

Do y'all haul?!

[@scrapperjackmac]

@@eliot7189 yes

[@AidenWrightLifts]

@@EtherealSewist Step one might be responding to this lead named "eliot7189"

[@LesterDiaz]

Read 100M offers and that made me 6-figures easily. This channel’s content and the way Alex explains things 10x better than a business college class.

[@Victor60824]

I bought that book yesterday thru Amazon and it is arriving tomorrow. Everybody says it is fantastic. Do you think so Lester?.

[@kurtl6126]

I got the audiobook, its definitely worth the 99 cents

[@valdanojeanbaptiste1274]

The audiobook is for free on his Podcast

[@VilsPils]

​@@valdanojeanbaptiste1274where can I find it pls, i dont know his podcast

[@ihavenoname6285]

Bought 100M leads and found so much value. Will def get 100M offers

[@omniusandrei]

Perfect example of ‘we need to be reminded more than we need to be taught’. The best content is just re-hashing the good stuff in creative ways. And this is just $100M Leads distilled into a real example

[@amirgraham188]

I paid 1000's of dollars to learn all of this and Alex gives it out for free !? The best business content creator hands down!

[@muchobandz]

Best content creator period

[@Zoltan1251]

wtf are you talking about? You can google it in seconds.

[@maddumass]

At least they blew it all on blow.

[@Benjamin-pr8uc]

I think I'm blessed if not I wouldn't have met someone who is as spectacular as expert Rita Orlando

[@thomasmaverick3730]

Wow.... She has really made good name for herself, she's also my account manager

[@squatfreak1184]

Dang what a blessing for every 20yr old out there. You literally walked through the whole process step by step. Great stuff I'm blown away at how much thought and time went into making this video.

[@cesarvaldez7746]

I’m 21 that’s been running a remodeling business for 2 and a half years. We are family based with experienced workers of at least 10 years. Im managed to gain their respect as a leader from working over hours and proving the skill on the profession. I can say I’ve had my couple of lows throughout my journey. Your videos have broaden my thinking. Allowing me to make daily small decision making changes and grow more valuable as a business. I’d love to meet you one day and shake your hand with my greatest respect. My name is Cesar Valdez

[@hajar_assab3i]

Good job man.

[@papaspooks8531]

you're the man cesar. seriously, for someone your age to earn the respect of guys in their 30s and 40s and be taken seriously as a leader is no small feat. that's crazy impressive. good luck on your journey and never stop building man, have a great day

[@jsac1068]

There is no physical way you can be licensed but I wish you the best.

[@houstontakahashi1002]

Do you need anyone for Paid ads? I have a marketing agency that specializes in home contractors.

[@corail53]

@@papaspooks8531 It is not that hard to gain respect of grizzled construction workers. Make crude jokes, pay them well and trust their advice , give them beer and that is about it.

[@YouTubeOrganicMarketing]

This guy doesn't get tired of innovating with his content. What a beast. Keep it up, Alex!

[@erroltiozon]

Could’nt agree more!!

[@Dsamaha131]

Mrbeast of business

[@YouTubeOrganicMarketing]

@@Dsamaha131 200%

[@CIOZimbabwe]

@@KZbinOrganicMarketing True bro

[@products4less409]

Same bullsh*t gimmick videos as CODY SANCHEZ

[@pbalacky]

Examples/Situational examples are best way to teach and to learn. Love that you taught through actually creating a business. Great content. Thanks

[@Cineteria]

Love this format, super informational yet so entertaining. You and your team are doing amazing! Keep it up.

[@capitanuljunior186]

this is amazing value , i have watched your videos multiple times now and every time i rewatch them i learn new things , thank you alex

[@odedbadichi]

This is one of THE BEST VIDEOS you made so far, It just organized my head after the book, Thank You! ❤ More of those please :)

[@ellishomeinspectionsllc7053]

It sounds cliche to say this, but this is the best video I’ve seen on sales. AND it’s free. Tons of courses have this same info buried in expensive and lengthy courses.

[@jonahneuss447]

This is real value right here. Thanks for making everything so simple to understand, Alex.

[@JasonValasek37]

Freaking genius! You did it again, you keep finding ways to do what others do, except you do it better. Excited to see more of these! 💯💯💯💯

[@Anthony_Ponce]

i accept your energy and my success because of you, your mission and your content. You and your media team are the GOATS. thank you

[@samhayek_]

Consistently surprised by your humor Alex, haha! I’ve been burning through your books, $100m offers and halfway through $100m leads in 4 days. Healing my brain from years of shitty business ideas and bad practices. Amazing video, and thank you for everything.

[@apcorland6565]

Alex your content is always amazing! This is a step above your "normal" greatness! Thank you!

[@Oscar_Lagrosen]

By far the best video I've seen in a while! Such originality and personality coming through while at the same time getting home the insanely valuable advice from the book. Laughed a lot during the video. I want way more of this, Alex and team!!

[@kurtl6126]

Love the examples! And then the breakdown of each important point

[@Angel-lx6xe]

Agreed

[@products4less409]

Same bullsh*t gimmick videos as CODY SANCHEZ

[@KanekiSidibe]

The production value of your content has leveled up so much ! I am confident that this is the best video about marketing ED on YT I have seen in a veryyyyy long time

[@flyrobroy]

This is one of your best videos yet Alex! Funny, informative and really well thought out. Thanks so much for being awesome and taking the time to pull some of us common folk up a few levels 🤓

[@EduardoBelme]

*Man, ABSOLUTE TOPS MY FAV VIDEO from you in the last 3 years.* I can't keep track of the times I bursted into tears (laughing out loud) thanks to you leaning MORE into YOUR own type of humor !!

[@renaudadorno]

Holy shit, this is DIFFERENT in so many levels. RESPECT!!! Never seen this approach online anywhere. Congrats Hormozi!

[@donovanrucastle]

This was brilliant. Love your content but never been so engaged from start to finish! This was a great shift in content style!

[@cindygreen3038]

ALEX! THANK YOU for making this! As I am reading your book all I kept thinking: I want a real life example going step by step :(! This broke it down wonderfully! :) Thank you!

[@corail53]

Except he is missing all the actual things that go into that business.

[@michaelmcwhirter]

Man those editors are good. 💪 Also wow, this is pretty huge in terms of social media expertise. Thank you for the time and effort you took to make this content Alex and team!

[@joaodifilippo]

This content is awesome! thanks a lot man! You and your team deserve the world!

[@Tycoon4222]

Wow awesome Value every time I watch your content Alex, thank you

[@AJsRemovalServices]

I cannot express enough how much we adore this video.

[@manavjha103]

Never thought learning business would be so interesting. Hormozi's content is just getting better and better. 📈

[@64devil]

It's cause no one is creative anymore and everyone just treys to seek your a course. He basically did the video in the video

[@101criss]

I was just thinking about that! We are blessed to have Alex doing this smh

[@instrumental]

Typical fluff content that doesn't actually teach you anything. Make it catchy and flashy and people think it's good

[@CIOZimbabwe]

@@instrumental I would like to see you start a 1 million subscribers channel with good content and see how easy it is

[@stanwilson7040]

@@instrumental Thanks to Hormozi's AMAZING SECRETS I built a 6 million dollar car washing business in 5 minutes...

[@bardofart5893]

You are teaching me how to be a better teacher by breaking down your material in an example which you break down. You are a genius!! Keep shining Alex ☀️

[@RaquellMenezes]

You are absolutely awesome! I totally appreciate all your New (and old) contents. Big hug from Brazil

[@katymcgill6854]

Loving the creativity. You’re getting people excited about growing their business!

[@corail53]

Its called sales - you should be doing it already if you have a business.

[@katymcgill6854]

@@corail53 whatever, be negative if you want. It’s not my life that’s being affected.

[@LeadershipEvolutionAcademy]

Alex & team, this video was genius!!! You guys are so creative and amazing. Providing so much value in such a creative way! You guys are remarkable.

[@user-ue1pu3sk3u]

This was one of the best and most useful youtube videos I have watched in a very long time. Thank you for this kind sir. I am looking forward to your future vids

[@ArlenStone]

I can't wait to see what Alex does for 2024. Shits about to get crazy.

[@ele.photo_]

Thank you Alex, from the bottom of my heart. I’ve closed 3 new clients using just cold outreach. I’m not broke anymore ❤

[@AnnaRyzhkova]

wooow! congrats! what niche?

[@ele.photo_]

Dermatologist, I create content for their clinics.@@AnnaRyzhkova

[@MsKaylee3]

Wow woow woow What a damn good video! It is to the point, practical and so clear!!! Thank you!!!

[@mattreidhead8679]

Really been impressed with the work being put in to help people! Keep it up man! Super helpful!

[@fadpanta]

Key takeaway: Alex can draw an egg NO PROBLEM 14:40 Secondary takeaway: the content, additions to editing team, and continual studying/practicing in the video content space; y'all have been killin' it.

[@energyeve2152]

It’s amazing looking at all this having read your book multiple times seeing it all in action. Bro, you are God sent and super consistent down to your core with the content and making this accessible to everyone. God bless you brother. Keep shining ☀️

[@RakeshLahoti]

I literally watch every video Alex puts out and this is one of the best ones! Makes it so much easier to remember all the lessons. Great work Mozi Media!

[@oswaldwalker7274]

You might go down as the great Business Coach of All Time if you keep this up Alex. Thanks 👍

[@donovanb7686]

I’ve been thinking about starting a glass collection/recycling business since August. I have zero business knowledge or background, so have had a lot to learn. You couldn’t have made a more perfect video for me!

[@Nodsaibot]

oh the permits, licences and legal hoops are a nightmare

[@foxescouch9602]

Look up the audio book "Who not How" it'll help tremendously.

[@stanwilson7040]

@@foxescouch9602 Hormozi's content made me millions and retired at age 26 travelling the world

[@stefanjohansson2373]

The trash business is very regulated in many countries. It’s either the mafia or state earning a lot and it’s impossible for a dreamer to compete. See this as just an example.

[@Joe30pack]

​@@stefanjohansson2373Thats not true. Mom and pop trash companies pop up all over the place

[@Coachdiego_EX]

Literally, the best business video I have ever seen. Hilarious and super informative. I love Alex

[@Jesse_Golden]

I love your videos, you make it easy to understand. Also you made me chuckle at the end 😂❤

[@iamthegeorgebest]

Taking notes 📝 saw this in $100M Leads and it's interesting to see it applied to a mundane business like taking out the trash. And dropping value for anyone else here, this business is great because it's not seasonal, which equates to higher revenue or CLV over time if you play it right

[@corail53]

This business is regulated and needs a ton of startup capital. You need trucks, drivers, logistics, licenses from the municipalities, etc ,etc I know someone who did this with mini bins and it took them about 10 years before making it big. All this video is telling you is to go make sales calls that is it.

[@andrewhersh4040]

I'm 2 minutes into this video and I already need to comment. You're putting way more effort into this than any of us deserve. Thank you.

[@successwithstacee9290]

Wow I’ve been watching you for a while but I’m loving the new entertaining content.

[@jeffsonnichsen1619]

Bro that was awsome , entertaining and very informative. it really looks like your enjoying yourself, thank you for everything you have and continue to teach me

[@AdvancedIdeasForLife]

Alex ... Can you please give your followers a list of the books that most impacted your life, especially for business? Love your content. Thanks!

[@pjacefilms]

He’s frequently quoted the Almanac of Naval Ramecant

[@TheBaltherion]

I love this video. No shortcuts, just get to work! It will always take effort and Alex tells you what effort works. Communication is above and beyond key in business growth.

[@ericchan6343]

Really enjoyed the whole video like always. But this has really kept me going from beginning to the end of the video. I even watched it twice! So much value. Am going to apply what was thought from this video into whatever I will be working on. Thank you so much for this Kudos from Malaysia.

[@jasonshi1]

This has to be one of the most straightforward and entertaining video on sales psychology and marketing I’ve watched in a while, big ups to Alex again with the MASSIVE value! ❤

[@cheezymatt890]

There's no reason for us to be poor when Alex is putting out videos like this.

[@chenli-yi1487]

Amazing clarity. Period. I am just starting to try each tactics he mentioned one by one every day, and it has been a fun experiment!

[@angelrivera1637]

This is great, and I have no interest in sales or owning a business but this is just great advice for persuading people in general. You are crushing it man.

[@BijanIzadi]

I would love a trash business, legitimately. Its a “dirty” business that keeps the earth clean

[@mrpickle23]

wow... thats so weird... I'll just take over from my city sanitation department and put them out of business.. thanks!!

[@glutenfreeitalianrecipes2655]

this video is a SUPER addition to the book. Fantastic and EXTREMELY informative

[@cupofmozzarella]

This is so extremely well done, and this is only the 2nd vid I've ever seen of you. Wow!

[@Doddom]

Lets take a grateful moment to appreciate Alex Hormozi and his Efforts for us 🌸

[@Wilson_Cool]

Alex Hormozi is the reason I watch KZbin 🙂

[@stephenhernandez5676]

This is gold. Thanks again Alex

[@thomas_wilson]

bro...this is the best video you have ever made and I have watched nearly all of them at this point. You somehow walked us through the core four in a real life example while making it entertaining and hilarious at the same time. You're the actual GOAT.

[@sirus312]

this guy ain't never started a trash biz in his life lmao

[@lucasduarte4419]

Have you started any business at all?

[@corail53]

Goodluck buying the trucks needed for this, acquiring municipal permits, drivers, logistics etc, with minimal starting capital. Why don't you do a video of you starting a business without using your previous wealth as backing, it is incredibly easy to make businesses when you already have the funds. This video in a nut shell is basically make a business and do sales (despite not having the means to provide the product).

[@AtticusKAN]

Cinematic masterpiece, great information as always and hilarious. The most entertaining video yet!

[@TabakovRadoustine]

Thanks for continued update Making money is action. keeping money is behavior. Growing money is knowledge. I'm excited I started earning upto $65thousand dollars extra income♥️

[@WoolhouseCardish-cq7hc]

I'm pretty new and feel I have much to learn, I would appreciate if you show me how to go about it

[@Rachelwilliams.]

The crypto market is highly profitable with an expert broker just like Mrs Susan Marie Alessio. I got recommended to her and since then my financial life has been a success

[@PaulBuriak]

Wow actually thought I was the only one trading with Mrs SUSAN MARIE ALESSIO!. she currently manages all my funds too and she also provides webinars on how to trade perfectly without losses, I don't have much to say about her but I'll advice newbies to place their trades under her services

[@vojtasykora]

Love it. Super helpful and funny.

[@dettek01]

This edit is 🔥....I love it! Props to whomever did it!

[@English.Fluency]

Wow, thank you, every your video is eye opening

[@ianodhiambo1]

What timing!!! I've been reading & listening to the core four chapters in the book in the last 2 days!!

[@Jeffrison]

You and your team are awesome! Love how you guys made this video, super entertaining and hilarious. Thanks for doin what you do.

[@Extrapua]

Great video - knowledge and editing 10/10

[@abhisheksuryavanshi6550]

Huge respect to the amount of effort you put in to make this video. Really inspiring.

[@happyharshitaa]

Big fan...Really great to see such an amazing content...Thanks...it added value to my life.🙌

[@wuway1809]

I love the energy with jokes to disarm folks... especially about managing someone trash. I also used the " your neighbor" or any common ground technique in sales. It works. Thank you Alex... much gratitude! 🙏🏽

[@bart87]

Great content delivered in a funny way 🎉😂 I really enjoyed that. Overall, explained in the simplest way, that can be . Thank you 👍

[@passivegains4life]

Bro! This was 🔥FIRE🔥! ! This helped so much, to see it in action. Thanks for the clarity.

[@AGMI9]

This is great man, thanks for putting all this content out

[@adverticuk]

Alex, your demonstration of selling skills is so convincing that it's almost making me consider hiring you to take out my trash. You managed to sell the idea of trash removal services while teaching us how to sell our own services more effectively. Great job!

[@moonportmedia]

This is a really cool new style for the intro, absolutely love it! One thing that definitely stood out to me is certain scenes where the breakdown happened weren't clear and easy to read.

[@farhan_hossain]

Always inspiring and great lessons in your videos Alex, thanks for sharing!

[@user-uz1ki7jc6s]

amazing content , by far one of the best video from Alex ...thank you so much

[@AnnaRyzhkova]

really nice format hahha like a show, very funny and creative. would love more like this! and of course useful

[@Chris-ri8pu]

This was gold. I am truly excited for the future of Alex’s content.

[@streetcvlture]

Super grateful for this, so much value🔥🔥 Would love to see how you would build a vintage/streetwear brand in a future video if you ever decide to do it again🙏

[@KadeMonday]

Best piece of content I've seen all year!! Extremely entertaining and it made me feel like I could accomplish anything just because it elevated my mood!! Need more sh* like this 😂

[@SurvivorDK]

I liked the commercial in the commercial :) Amazing video!! I've sold Cutco knives for Vector Marketing, and my undergraduate coursework included a lot of sales classes, but this video is probably the best video I've seen on the subject. Its both extremely informational and entertaining, thank you!

[@ItsNotMax]

This is brilliant! I love you Alex, keep dropping this free game!

[@mattfisher5415]

LOVED This Dude!!!! The play by play with the Systems that you've learned was great! The Humor was great to keep the attention throughout as well; would recomend doing a similar one offers and the 3rd book as soon as that bad boy comes out; thanks for the lessons dude

[@vincentroazzijr7104]

Alex, I know this took way longer to produce and script but this is so much more entertaining than the typical content. Funny and informational thanks!

[@justmrak9078]

This video is essentialyy just a revision after reading your book. Awesome content as always!

[@Digitaltia]

The way the content is being displayed makes it stay on my mind effectively. Thank you sir Alex Hormozi

[@sammaseya]

love this one great work

[@AdrianPuiu]

That my favorite video of you Alex. F*king love it. Also, soooo valuable. ❤

[@joshuahoryn4816]

My favorite video I’ve watched, and I’ve watched a bunch of his that are all good

[@StephenEMcKee]

This video is legit! I've been selling for a long long time. I've also built 9 companies and I'm just starting my 10th. This the most approachable how-to I've seen in a long time. Excellent job!