I Cracked the 2022 Instagram Algorithm! Grow Fast With This Strategy 📈

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Chapters:
0:00 - If Instagram was a person
1:34 - Intro
2:20 - How to grow on Instagram right now
3:22 - Content Strategy
4:04 - Hooking Your Audience
4:28 - Always Be Stimulating
5:40 - Build Anticipation
6:21 - Include a Call to Action
6:58 - Hashtags
7:27 - Be Active
8:09 - Multiple Delivery Methods
8:39 - Experiment
9:00 - Summary
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[@thechrishau]

Instagram Creators! Do you relate to the skit? Drop a link to your accounts below and tell me about yourself. Gonna go follow a few :)

[@Ater_Ovis_Studios]

Dont got insta sadly... just doing youtube. Love your content man!

[@JorisZBounty]

Totally relate to that skit, I'm still not that fond of reels but well gotta put the work If i want this to work... but I still feel a bit like itchy being forced to do something just to do the thing that MAY help me doing the thing I actually want to do ...

[@JonAdamsMinistries]

Am I the only one who is going to post their profile?!

[@chrisbbacon52]

@thechrisbrewer I wonder where I got the inspiration for that name 😂. Started out as a student for civil engineering and start a side business with real estate photography to make some extra cash and now I'm a full freelance Videographer/photographer.

[@chipxhazard]

@chipxhazard your skit was too relatable lol insta all of a sudden hate photos 🤦🏽‍♂️

[@constantinslotty5309]

Good summary! Just a bit tricky to switch to Reels when you're actual profession is being a photographer and you don't want to switch professions everytime some marketing executive at Facebook comes up with a new idea ;-)

[@bamsemh1]

The sad part here, is actually that the photographers aren't even trying to fight it. But I refuse! You should too.

[@Skelm]

It’s very easy to make reels as a photographer, reels that show someone’s work are super popular

[@bamsemh1]

@@Skelm it's not about easy or hard. It's about killing the way of the photographers. Forcing them to become videographers. It's not without reason we are photographers and not videographers! And we can all thank the kiddos tiktoks for the stupid useless reels.!

[@sirrslipp]

Just take ur photos into the video editor and make some videos that are “slideshows” of ur photos? Not too difficult.

[@SleepVibezzz]

@@sirrslipp I agree with Noah. I've done this on my photography page. It's been helpful. It's all up to the individual of course adapting and finding ways to be creative with "photo reels" or don't and go about building your brand however you want just know where the tech is going and sure it'll be a uphill battle but at least you know thanks to this video some tips for extra growth and reach, if you choose to go that route.

[@obomasinladen]

To those who think photography is dying, It's not dying at all.. Stills will always be needed. It's just the way in which we deliver photos to our audience is changing. Besides, showcasing your photography via video leaves a LOT more room for monetizing your craft sufficiently. Whether that be an annoying cringey tik tok edit, a follow along on an adventure/shoot you do for youtube, or just a recap of your latest shoot/trip on facebook. It's sort of like a journalist/writer saying "oh no newspapers are going out of style, where will my work end up??", yet the internet holds 10x the opportunity for writing/journalism.. at least in terms of depth and scale, know what I mean? You'll be alright, just make sure you change with the times.

[@Cordelia-again]

Have you read the news lately? Journalism - good journalism - IS dead.

[@photoascent]

That's a great point! People still love to see amazing photo content - it doesn't matter what form it is presented in.

[@obomasinladen]

@@35mm21 i totally agree

[@obomasinladen]

@@Cordelia-again you're certainly not wrong. It's out there just rather rare these days, sadly.

[@JohnDennery]

Thank you so much for that intro sketch!! Not really getting much joy out of Instagram anymore and have been wondering why I'm spending so much time each week trying to please the algorithm of an app that doesn't value its creators. KZbin is still the industry leader at appreciating their creators!!

[@Jigamanx2]

KZbin doesn’t not care about its creators. A single look a the “trending” page tells you who they care about

[@charlottedankworth3705]

Since I started using Famester, I no longer worry about their constant updates in the algorithm. Now I just buy likes, views... whatever i want, relax and watch my account grow like crazy. Never had any problems with this. Too bad people spend months posting and engaging and all they get is peanuts but when you tell them there is another way they are like: hey, that's a scam. If only they knew...

[@jarredmacquoid7688]

Hey, I also use Famester. Now I couldn't imagine running my social media without it.

[@PeterThompson5]

Out of all the videos I’ve watched lately on how to grow on Instagram, THIS is the one that convinced me to put more focus on reels. Thanks Chris.

[@thechrishau]

Thanks Peter! Hope it helps :)

[@y_vb]

I already did that and I can tell you YES! If you upload a reel every day some will blow up and some not. Then focus on these who did well and create similar ones. It could be the sound or the type of video that led to more views.

[@conradpierce]

Agreed! Straight to the point.

[@tabbhyvallini1475]

I hate the fact that they are killing creativity. You just can't choose how you want to express your creativity, We now have to express ourselves how the algorithm wants, and if you are not comfortable with it you’re just out of the game. this is suffocating...

[@lsamoa]

This

[@KevinEMcCord2282]

Amazing video Chris but i think its always good to go for *igrocket* site initially only!!!

[@rileyboondock9724]

Bro the skit was exactly how I feel. Someone understanding my pain makes me feel so much better lol

[@rhayvenjones]

Tip for photographers that I do with post work of my 3D art for TikTok and Reels: post the process. Right when you begin a project hit the record button. Pick a small section of the recording and speed it up using CapCut or any video editor of choice. Set a simple fade transition to the final piece. Throw a trendy song behind it. Throw some tips of the process throughout if you like. It's a quick and easy way to show your work.

[@hinaniayoub_design]

I think it will also work for the graphic designers!

[@edwardleefilms]

This skit is painfully accurate on how I think IG treats our photos 😂😂😂 actually laughed out loud when you chucked the print. Awesome video bro!

[@KeeganEvansPhoto]

Love this dude! I don't even post photos anymore because Reels have had 10x the engagement for me!

[@saca.technology]

Definitely trying everything you said. Thank you so much for helping us grow ✌🏼🙏🏼

[@paulawhatley4675]

I totally agree. I am trying out reels now and have see more engagement for sure. My problem is consistency and being able to prepare reels in advance. I would love a video on your process with that.

[@illutionary]

its lost the insta part of instagram.

[@akirsch76]

Thank you for showing me in the first 90s that Instagram does not make sense for me anymore. I do photographs and not videos, and I do not change my direction just to be more successful on Instagram.

[@PhaseRunner]

Thanks Chris, lots of great insight and solid take aways here👍👊

[@ItsRDz]

Your skit is definitely relatable. My main focus has been travel photography, but now I need to post more videos and reels. On the bright side, it motivates me to work on my videography skills!

[@garrhetsampson]

I’m so ready for Pinterest or someone to capture this market. Instagram is awful and there’s no way to fix it for creators.

[@mvannetti]

Twitter seems to be grabbing a bit of that market, although it might be slightly tilted towards nfts and not purely photography...

[@gabet5418]

Nah Instagram is really great right now. The natural organic reach of reels is unmatched

[@stronghold429]

@@gabet5418 What Gahrret is saying is that reels mean jack to a photographer. If I wanted to be a tick tocker I would have joined tick tock. It's non sense. Photographers loved instagram because it gave us a platiform to show case our work. While I know how to create videos, my passion and my art is in my photography, but now without reels there is essentially no growth. You see these people without any talent just posting these phone shorts of a girl in a bikini and the exposure is massive. I post a photograph carusel of Bornean Orangutan, and it barely gets seen unless I post a 30 second non sense video to go with it. It's frustrating to say the least. Especially for anyone who is a real photographer.

[@gabet5418]

@@stronghold429 lol sounds like your content is lame and that’s your problem. You’re target audience prolly just isn’t on Instagram. Try Facebook or Pinterest.

[@stronghold429]

@@gabet5418 😂🤣, i'm a professional photographer and have placed in the IPA twice, but yeah little fella, my content is lame. Go troll someone else chump

[@coburnmedia]

Yup, you got me Chris. Time to start actually doing more video work, thanks for the explanation on this helps tons!

[@vinayk6409]

One of your best videos I've seen, above that, one of the best videos I've seen. Love it when the title seems click baity but then the video over-delivers on even that expectation. Great info thank you! May have to learn reels after all.

[@phylliskhare]

Hey Chris - great video! So good that I'm going to play it for my university students tomorrow as it's a great recap of everything we've been discussing the past two weeks in class. I personally miss the old IG as I found so many amazing photographers on the platform. Maybe old-school photos will go VR next. 😜

[@Ater_Ovis_Studios]

Your going to play a video about the insta algorithim for your students at college?

[@GuilhermeOliveira-ou4qv]

i really hope someone creates a new social media dedicated to photos and it starts growing a lot. I hate what instagram did because of tiktok...

[@jaquellchandlerphoto]

BROOOOO!!!!! The most ACCURATEEE depiction of what I feel on IG. Thank you SOOO much!!

[@camppresentmoment]

Thank you so much for this! Super helpful and I love how humorous you are! That skit at the beginning was gold 😂🙌

[@JustMe-Amr]

I actually spend a lot less time looking at instagram because of reels. I generally skip by them. But as you say, that is the new direction so the majority of the posts are becoming reels. So I just end up closing the app.

[@okay5121]

I agree

[@honeysuckle]

skit - so true

[@thechrishau]

haha glad you could relate.

[@SpencerHogg]

great vid I liked the breakdown into the 4 categories and planning around content type that I haven't considered that perspective before

[@kentbaker6097]

Nice video! I was just planning my new strategy and it’s good to know I’m headed in the right direction. I’m going to have so much fun creating new content!

[@aliabdaal]

Super useful stuff, thanks!

[@louisguignard934]

never thought that im gonna watch a video which my idol watched to

[@Blue-md3qo]

@@louisguignard934 Dude relax hes human

[@allan996]

@@louisguignard934 calme toi

[@dontreadmyusername6787]

@@Blue-md3qo he is a productivity monster

[@HartvoorPaarden]

Love the reel, I am subscribed to your channel for a wile now, but didn't watch anymore. The reel took me back again.

[@bevanconnell1908]

Hi Chris, Just wanted to say l love your energy and clarity of how, what and why. Thanks.

[@lukasgrass]

Short video content is definitely the future on instagram, perhaps the oppertunity for another platform to come up with photo content.

[@carlycchapman]

I hope so, because I refuse to do Reels

[@the10list22]

I LOVE this skit!!!!!! Freaking great skit, acting, filing and editing!!! I HAD to SUBSCRIBE!!! The line "I hate it here," sums up using the Instagram backend user experience. Clunky platform to use with ZERO support, but fun to share on the front end. MORE skits PLEASE!!!

[@calebmutua6845]

Really well done Chris. Keep sharing such content

[@jaycrown6927]

Definitely seen more response from reels recently than just a photo. Thanks for the informative video!

[@DanFox]

Lol Chris says: "pay attention to how you watch reels and be self aware." I'm over here like: "I don't watch reels. At all. I avoid them at all costs because they're so annoying." I guess I have my answer. 🤣🤣 Skit was great, though!

[@heyDominik]

Thanks for the shout out, man and I love the production quality of this one. Got a burn out just thinking of the effort this must’ve taken to edit 😂

[@tsunamirider02]

Both of your channels are amazing, deserve some luv!

[@Ater_Ovis_Studios]

@@tsunamirider02 you deserve sum luv!

[@manvirsingh4452]

Thank you for sharing this. I agree 100% as much as I want to focus my attention on posting my photos on IG, I have to focus making reels consecutively. Also, in the last 3 months I I've had an increase in followers due to the reels I post. It's just tricky getting creative with the kind of reels to post. But thank you for sharing these tips, always look forward to seeing your videos. Helps a lot 🙌🏼

[@awardssteaming4304]

I just actually subscribed to your channel because you were the most helpful amongst everybody else and these other 12 videos that I watch

[@mikebray48]

Honestly with the fact of Instagram moving to strictly being a video sharing platform and Facebook/Meta trying to do the same, plus with TikTok announcing today that they are extending the length of videos to 10 minutes to compete with KZbin now, I am finding photography has became a dying art form and may soon go the way of the dinosaurs in favour of video online and there will be nowhere for photographers to share their work beyond their own websites.

[@DevonC]

Completely agree with you! Now when I go out to shoot, I gotta get used to having video content at the back of my mind, like ‘how can I shoot a video for reels around this photoshoot?’. It can be frustrating sometimes

[@gregberzinski]

I'm not a big IG poster, but I'm still having the opposite effect. I get the most views on my stories, and then my photos get the second highest followed by longer form video content. So bizarre.

[@obomasinladen]

It's not dying at all.. Stills will always be needed. The way in which we deliver the photo to our audience is changing. Besides, showcasing your photography via video leaves a LOT more room for monetizing your craft.

[@StephenHerron]

This is assuming you only take photos to get views, if that's the only reason you take photos you probably aren't really a photographer anyway, your a fad.

[@PilotPhteven]

It's not dying, you can now use photographs to scam people with NFT's! But, yes.. I hear ya.. wouldn't say it's dying, but it sure is something that big apps don't have an interest any more.

[@dna8269]

Great video as always. I think Instagram is dying overall as a whole and pushing reels hard is Meta's last ditch effort to try and mimic Tiktok as much as they can to keep people on the app. Meta can't stand the overwhelming competition TT brings and for good reason. Gen Z doesn't use IG as much and anecdotally speaking, the app overall has gotten a boring, stale reputation with many people I come across from 18-35. It's about time for a new platform though. Out with Meta, in with the new.

[@OTea]

Ong. Instagrams dead. There’s something about the soul of the app that’s just really irritating and tiring at this point. Too much agenda with it.

[@ei3554]

Roast them honey 💅🏼

[@Ghosty716]

Same was probably said about Facebook yet it’s still alive. Instagram will last another decade or two

[@EdelhartIndustries]

so what’s the new? cause it for sure isnt tiktok 😂 that stuff is for the braindead

[@Sabrinajeromej]

I give it 5 years

[@BeatsAndBras]

I watched this sketch you did in the beginning of the video twice. LOL I love love love your channel. Official super fan. So inspired. Thank you!

[@aaotavares]

Your video helped me out a lot! Ok I've been seeing that some reels seem to get more engagement than others even if the theme is the same or the videos are the same but still, some get peaks, others not so much... never the less I keep doing them and seeing the results.

[@kenthhagstrom]

As a consumer I dislike reels, I don't see their value on Instagram. There are almost never anything useful inside the reels anyway. KZbin is for video! Insta for photos... :D I see why creators like you are forced into this, it is not a negative thing in itself. My personal opinion is that the insta algoritm sucks though.

[@cwaddell171]

I'm the same. I use IG to post and view photos. I skip past all the reels most of the time as they are practically just all the same few songs/concepts ( I maybe stop and actually watch 1 in 50?). If I want short videos I head to TikTok - I find posting there does far better for videos too. Posted the same video on IG and Tiktok: the Reel stopped at around 2.8k views, and no new followers. The TikTok is at 350k and still going up, with about 350 new followers from it so far. It's annoying IG keep pushing features nobody wants (my feed is probably 70% reels, 20% suggested or sponsored posts from people I don't follow, and 10% photos of people I follow), and has completely killed reach on photos (for many people anyway - my last posts were shown to maybe 5% of followers at most). I've actually not bothered posting anything in a month as none of my stuff is being shown to anyone. And now annoyingly will be forced to make reels (which take a lot more time) if I even want a chance of my work being seen. Being able to make videos is a good thing, but photos (which I prefer both taking and viewing) are basically dead now.

[@carlycchapman]

@@cwaddell171 People in comments have said Twitter has become the new spot for pictures. So I'd say head to Twitter and maybe make a blog.

[@okay5121]

Absolutely agree👍🏻

[@blaisetzu]

Nothing wrong with opening up the app for more videos. But with too many algorithm adjustments and abandoning photos Instagram is moving I the wrong direction and I haven't met a single person that likes this. They are not listening to their customers, and opening the door for a new app to emerge on the original principles Instagram was founded on. I really hope that app comes along soon. Instagram, you are not tik Tok, get over it!!

[@neilbegasa]

Thank you for this Chris!

[@MattKalcik]

Yeah, of course you know its good! You literally bought me man. SUBSCRIBED.

[@DvorakPetr1]

So this video communicates that in order to become "famous" on this social media platform, one has to give up their passion and once again submit to the requirements of this corporation.

[@thechrishau]

You're not wrong but this is only if your goal is to "grow" people have different goals.

[@DvorakPetr1]

​@@thechrishau Well, undeniably; nonetheless, then there would be no reason to keep using the platform. I'm simply stating the fact that artists - who do not want to be the "general" content creators and not to be misunderstood, I enjoy and admire your work and the work of your colleagues - are often in the same place as they were before. And the work of amazing documentary photographers is not recognised by the general public, which is quite saddening.

[@Tennyhu]

I have been posting my nature photography photos for a year and usually get between 100 to 360 likes. I made a reel with a compilation of photos with some good quality video footage and made sure it all linked together nicely along with the music... I got about 8 likes for it 😂 I think it still depends on the audience that we build more so than hacks

[@BarnBootsandCountryRoots]

New KZbin creator from outside the GTA, trying to figure out how to grow. This video was just what I needed! Hilarious and informative at the same time. Subscribed and now I am going to try and implement what I learned here. Thanks!

[@BindleBoyz]

To my surprise, this is POWERFUL. I've been working 11 hour shifts, 6 days a week and freelancing on my "time off" so my social media has been on the backburner. Dropped tremendously, to ~3k views a month, posted a couple of reels over thr past few days and have been hitting that daily. Thanks for the tip!

[@eg_photo]

Hit the nail on the head with that skit! I ranted about this the other day in one of my IG stories. Content creators should be able to do what they want and make the content they want to make and still get growth, and not have to do any of these "song and dance" routines that IG wants you to do to stay relevant. I will never make a reel. Ever. I take photos, not videos, and have no interest in doing videos. Photography is just a hobby of mine so I could really care less about growth. Sure, growth would be nice, but that's not what it's about for me personally. I know plenty of other photographers in my area that also have no interest in reels. Doesn't seem right for us to be punished and get our posts buried under everyone else's because we're not doing what IG wants us to. We're overdue for a new platform. Something specifically for photographers, like what IG used to be back in the day but better.

[@dirkremmington]

Twitter has become the IG for photographers now......or for now anyway...

[@carlycchapman]

@@dirkremmington I don't want to get back on Twitter, but I guess I'll have to, because I have zero interest in posting Reels

[@joe_zupko]

No offense to you, but I hope more people think like this so I can post more reels and get more exposure :p It’s a shame though because you can whip up a really nice picture pretty fast with just a few layer masks in photoshop, doing that with a video is a way different story.

[@Jigamanx2]

@@joe_zupko incredibly short sighted view

[@joe_zupko]

@@Jigamanx2 what's the point of posting if no one is going to see your stuff? I do business on social media and pictures are almost useless these days, except on a website. Used to get 10k+ likes easy on a banger picture, now that same pic would get like 500-1000 likes. I know numbers aren't everything, but it definitely plays a major role in your overall traffic and engagement.

[@tinyoptometrist]

LOVED the intro on this video! Thanks for all the tips!

[@lvngitcouture]

Spot On!

[@Palvader]

The best way to stop IG from changing is to continue posting weekly quality photographs. If we only use it as a photo-sharing app and diginal portfolio, it will remain as such. I do feel bad for people that try to make a profit directly from social medial platforms rather than brand deals; it's a hard game that is not designed for their personal growth.

[@rachel.isabelle]

yeah I was thinking this...if everyone stopped posting reels they'd have to change the algorithm

[@lsamoa]

@@rachel.isabelle The problem is that the vast majority of reels now are stupid tiktok-like ones that are only created for views and not by actual artists promoting their art. So even if photographers completely stop doing reels, there will still be all that noise to compete with for eyeballs.

[@troygregorymedia]

Thank you for all the great info, Chris!

[@Listtolast]

Great video! Love the skit at the beginning, super helpful thank you!!

[@manmohansingh4096]

by far the best explainer and pretty engaging, loved the initial sketch, want to learn more from you

[@LovingSoul61]

I subscribed just from the intro lol you're adorbs! This was super helpful and entertaining! Well done!😄

[@ChefJackOvens]

Legendary Intro!

[@rhayvenjones]

Fun thing I experienced. I just gained 100K+ views & 1K+ new followers on TikTok for a video I posted back in December despite being inactive for a month on the platform. On IG despite the same video (minus the TikTok logo) posted at the same time, with me be inactive for the same length of time, I got zero growth. In fact, I am losing followers lol. IG is dying and the algorithm changes every other week. It's frustrating people and pushing them over to TikTok. If IG cannot slow down with the changes or at least stop pushing people to do what it wants and let the people decide, it's going to lose this battle.

[@theAtaglantz]

I agree with you. Just about the same thing happening with me

[@conscious__creators]

Great Video! Succinct, well edited, good info and not too wordy or lengthy. Nailed it. Subscribed!

[@TheLadyteesha]

Omg I just want like an hour of these skits. That’s so so funny! 🤣

[@KellerChewning]

Love this Chris! Thanks so much for the info! ❤️❤️

[@emiliodeik916]

So funny the first part ! Thanks for all info bro !

[@BFAJamay]

This Intro is Fire Fr !!! The way you Break IG Down !!!

[@cbpapp]

Thank you Chris, new sub here! I don’t even know how to make a reel yet, but I’ve been told it’s easy to do😬 Think I’ll take a look at your prior vids. I appreciate you and your tips!

[@RaidaCFC]

So glad I saw this video for the reels tips and to subscribe to the newsletter 😄🤟🏻

[@Shellda]

As a new creator, I subscribed to the newsletter!!! So pumped!

[@thechrishau]

Thanks for joining homie!

[@maax]

I've been working over the past month on proving the same theory. I tired posting my best photos every day for a month and my account lost so much engagement I had to stop early. Will also be making a video on it soon! This video was a great confirmation to know I am not the only one

[@rachel.isabelle]

yeah, i've found the more I post photos the less the engagement...they're literally punishing users for using their platform

[@Pinkified]

Love the creativity!

[@CaroCallas]

really nice video and great explanations about how to get better. I was not so much on the reel/short/tik tok thing, and now slowly I actually see some progress. But its also that my content has transformed over the time.

[@furrybootsadventures]

Thanks for the great summary! Good to know. As we rather now change the platform, than will let someone telling us what to do, and what and how to shoot.

[@zakstone9821]

Chris. I LOVE THIS!! More!

[@calebmeyer_thetheatreguy]

Yay, another IG Growth Video!!!😍😃😎😂 Thank you so much Mr. H!💪😎😂😌

[@samheedy]

This is the BEST video for Instagram growth, hands down. Thanks Chris, grew my KZbin channel because of your influence - next up would be Instagram 🚀🔥🔥🔥

[@Motion.Pichures]

I’ve binged three of your videos. I had to stop and go back three times to like them 😅

[@beach.stoked]

Super useful vid. Thanks for sharing. I will definitely be looking to up our video game for sure!!

[@montstclaire9859]

The first minute of the video was enough for me to watch the entire video. Very helpful . Thanks bro

[@MarketingHarry]

That was really enetertaining! I like the sarcastic vibe in the beginning 🙂 Great content strategy, it is proven to work. 👍

[@josiahknor]

Your skits are amazing, I love the acting!

[@MalcolmJones-bossjones]

Fantastic video you just confirmed what I’ve started noticing once I started posting reels only recently 🔥

[@lorentziwood]

thanks! Love the advice

[@LALopezWei]

This was incredibly helpful, thanks so much for this!

[@adamcanizales5487]

Gold! Thank you sir

[@dianeprojects7925]

Hahah I loved the intro, thank you for this!

[@vladt.4507]

Subscribed after watching this video. Great advice. Thanks man!

[@louisclips2483]

Such a good video, thanks man!

[@tomasjesus5999]

Top content Chris!!

[@ErtanBalaban]

Great video man. That was just the problem in my mind ( My instagram reach ) but I solved it while I enjoyed watching your great video. 😁👌🏻

[@CloudKill]

Thank you for giving me more understanding. You rock!

[@thewhitbyphotographer]

Spot on

[@madness5693]

love your video quality

[@vaughnparkes]

Thank you for the encouragement. :)

[@orlysight2643]

Loved it !!!

[@peppyp7323]

LOVE THIS CONTENT. and most of your content is entertaining so yeah thanks for all of that.

[@chasingfreedom6073]

Thank you. That was very eye opening 🙏

[@SeanAlgaze]

Biggest thing I learned from this video that I haven't seen on others yet is the subtitles to always be on the video, 85% watch video with no audio! thats crazy.. I subscribed

[@AlissonDepizol]

Thanks for sharing this.

[@BrunoAntonucci]

Man, you're a inspiration. Really trying to make more reels this year, lets see if i can make :] Thank you, for the video!