My Instagram Strategy for 2024 EXPOSED

The first 500 people to use my link will get a 1 month free trial of Skillshare skl.sh/katiesteckly01241 | 2023 was my biggest year for Instagram growth yet, I went from about 35K followers in January, to surpassing 100K followers by the end of the year. But I’m not just going to replicate the same strategy that tripled my follower count last year - instead, I’m going to modify it to make it work for 2024, and for my own work-life balance. So let’s dive into my Instagram strategy for 2024 🎉
Instagram creation & strategy services 👉🏻 www.creatorlymedia.com
📹Get my free gear guide for creators! Https://www.katiesteckly.com/gear
📕 TABLE OF CONTENTS 📕
00:00 my 2024 Instagram Growth Strategy
00:36 2023 was my biggest year on Instagram every
01:04 🎞️ Reels Strategy for 2024
03:01 the two types of Reels you can create...
04:05 the downside of only posting trends on Reels
05:43 how to create original Reels for Instagram
07:28 how to use carousels in your 2024 Instagram strategy
10:13 okay, you should start a broadcast channel 📢
13:41 the evidence-based Instagram story strategy for 2024
15:34 let’s look at the data 📊
17:49 Story trends - what’s in & what’s out
20:06 TLDR; this is my story strategy for 2024
20:43 let’s look at my content calendar!
21:39 the secret about all Reels trends
22:48 back to the calendar…
24:06 time for you to grow on Instagram!
Wanna work with me? Check out my creative agency www.creatorlymedia.com
Follow us on Instagram for social media strategy tips daily! ➡️ / creatorlymedia
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// SOME OF MY FAVES:
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🎧 where I get music for my videos: www.katiesteckly.com/artlist and share.epidemicsound.com/6x4f73
💻 how I edit my videos: www.katiesteckly.com/adobe
// GEAR
Vlog Camera: geni.us/dFXAVn
Big Camera: geni.us/ktsonyzve10
Lens: geni.us/Gw6rjif
Microphone: geni.us/00oT8aQ
Tripod: geni.us/kvmFbH
See all my gear here: katiesteckly.com/faves
// ABOUT ME
Hey, I'm Katie! I make videos about social media strategy and content creation. In addition to being a KZbinr, I also run a small digital creative agency that produces content for all kinds of creators! We edit podcasts, produce KZbin channels, develop online branding and Instagram strategies and more! If you want our help or just want to learn more, check out www.creatorlymedia.com
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[@JamesEscobar34423]

Valuable video, Katie! What actually worked for me is engaging with other followers in my niche to increase my engagement rate (I'm lazy so I use quicky social for that), then posting high-quality reels. Thanks for sharing your ideas and all the best.

[@HappyPawsCatRescue]

whats quickly social? i tried searching for it and couldnt find it

[@allieeoop]

brb writing copious amounts of notes

[@AndreiaJeque]

Me too ❤

[@briarheke7773]

Or just implement

[@AvaNoelleArtistry]

same

[@sannearonsson2055]

This is so great and generous Katie. Gave me so much inspo! Thank yoooou!

[@successonsocialwithbrandie]

Thank you so much I have followed you for over a year now, and I love how you keep it so real and stay true to who you are!! Your information and advice has helped me sooo much!

[@GillianLarmond]

I love this video. Your delivery is so clear and calm. Thanks for sharing your ideas and all the best.

[@yanalavrentievaenglish]

I just paused the video to sincerely thank you back, Katie❤ I smiled at this part of the video since every time I watch your videos it’s like I’m talking to a friend - you have such a positive and warm energy and I love being a part of your community here on KZbin. Thanks for all the work you do!

[@DanaVlad]

Thank you! I liked the video & gave me some ideas ! Good luck in 2024 🎉

[@8bit_bonello]

I've just watched two of your videos and your advice is by far the most well explained and logically sound I have come across. Subscribed!

[@jillcanning]

This is awesome! Thank you so much for sharing, it's super helpful!! For YT, I'm curious how far in advance you plan/film/edit? I'm not creating far enough in advance for any of this yet and it's something that's going to make me feel much less rushed and less pressure. So, thank you again for sharing and teaching!

[@angelav9079]

You're the best. Thank you for sharing this Katie!

[@lydmarie444]

Thank you! for talking about the importance of community. Great video!

[@misskaelyn]

LOVE this video!! Thanks for sharing!

[@emmadanyale]

This was so much more helpful than any of the other videos on this topic I've seen so far! Thank you!

[@PowderPoobah]

Yes, still watching. Thank you Katie.

[@D.Fay_Coe]

This level of organization is so cool. I'm attempting to build up my instagram following and build a youtube shorts channel and I think getting a little more organized will help. also love how you differentiate your instagram reels. would love a video on how youtube shorts should differ from reels.

[@katie]

that's a good suggestion! i could make a whole video about how I see my short-form content strategy as a whole (across shorts, tiktok, and reels!)

[@emilymwaki7375]

@@katie Yes please show a shorts-tiktok-reels batch strategy and the differences in each. I've been searching for a while for someone to teach this. Thank you!

[@Taru_FinnDutch]

This video is AMAZING! I love the detailed tips, super useful!! Thanks a lot for sharing 😍

[@avelikebrave]

SOOOOOOO helpful!! Thank you!!

[@studionelle3340]

Anyone else has been following Katie for the past 3-4 years, inspired by her growth over the years casually applied her knowledge and is now ready to kick your butt into 2024 and make this the year where you get consistent and smash your goals. I grew my TikTok account using Katie's videos from 0 - 5000 in 4 months but burnt out and fell all the way. But 2024 - I'm back!!! A new creative but I'm ready to find my community. Thanks for the motivation Katie as always. New KZbin and IG are activated and ready for action.

[@jahnaviwen4434]

Awesome. Thank you! 🎉❤

[@angela23]

Yes! I'm also balancing different brands, would love to see how you schedule it all.

[@NikasLifestyle]

Thank you for this amazing video!!

[@amandamorgan3675]

You're such an amazing content creator, truly inspirational! I wish you an amazing 2024 👏👏👏🙏

[@valeriiatarabakina]

Thank you for great tips!

[@psb.shakira]

thank you for all of this information and detail!

[@claudit9389]

I’m overwhelmed but you are an awesome source. Thanks for sharing 😊

[@dashintolearning4071]

Love this video. Love the details!!! Amazing!

[@YiraC]

Thank you very much for sharing all this valuable info!!!

[@itz_koraa24]

Thank you so much, had to rewatch and take notes

[@escapewithme3292]

Haha I actually found it quite relaxing watching you gently swing on your hammock. Amazing content and value. OG subscriber. Loved your message about community and connection. I've really struggled with that this yr.

[@toramancan]

Cannot believe how valuable this video was. I've been hugely inspired. Thanks sooo much! 🎉❤

[@DominicQuintanilla]

So helpful as always! So inspiring to see such huge growth. Love that your videos provide your real experiences and details rather than high level info as other creators put out just to pump out content.

[@sowaagencia]

This video is so helpful! Thank you for all the effort making this content and all the tips about your strategy...i have a question....all the content is created with iphone or with a professional camera? hugs from Colombia.✨

[@maddiecozma9414]

This has been really insightful and inspirational! Thanks, Katie x

[@selfsonnet]

Love this video! Thank you very much!

[@agustinasozzi1639]

Such a queennnn ❤ thank you!

[@delmarandolph4741]

Thank you Katie!!! I love your videos. They help me and many of us to create great social media.

[@geanieluu]

Your tips are so helpful thank you Katie!!

[@Thetallyfamilyof5]

Katie, I love all tips you shared! Thank you so much! It filled the gaps in my own planning. ❤

[@carlasalazar1342]

This info is so helpful, thank you for create this space full of knowledge!!

[@dariameneyev6933]

This is so detailed! Awesome, I felt like my time was well spent watching this

[@shugyosha7924]

Thank you, this was very helpful

[@alexxusjahaylamarie]

This was a super helpful video, thanks for all the tips !!!

[@jaynasmith1717]

Thank you for sharing with us! What platform do you use to track your analytics ?

[@justjasmin4251]

great video! thank you for the information 😊

[@ItsNalissa]

Super helpful ❤ Thanks so much for sharing!!

[@UnderTheSummerSun]

Great video Katie! Was the tripod reel already published?

[@maitanezarate155]

Hey Katie! Love your videos they're always so helpful and specific. I've been wanting to dive deeper into my stories and their performance. I was just wondering which tool you use to track their performance? (the one that you're showing screenshots of in this video) thanks!

[@Kaylasdaintydesk]

Great video! Very informative.

[@elen.k_turquia]

Your video/info is really great❤

[@studiovivalbicocca]

Woo thank you, this video really inspired me.❤❤ I realize that I stick too much to original part while my creation needs tons of time, so I update very slowly. Happy to get new idea from you. Nice content!

[@toot255]

INSTA IS making me hate promoting my business. How can I manufacture the products and sit on INSTA all day 😂😂😂 it makes no sense

[@novascotiaexplored]

Thank you for this. I have been trying to do more reels and felt lost. These tips will really help.

[@eceyucel3515]

THANK YOU KATIE. IT WAS VERY HELPFUL.

[@D.Fay_Coe]

love the information about stories. very useful.

[@katie]

so glad to hear it!

[@tarasdiary]

love your tips as always! do you plan how your instagram grid looks as well?

[@lesserjay]

I just watched SO MANY of your videos they were incredibly helpful. I'm on my content grind right now and was wondering, do you have any tips about what a content calendar for a musician might look like? I'm having trouble balancing how much should be promoting my own music vs other original content. Ultimately music is the product (so it might mean lower engagement), but also I suppose you could argue there's entertainment/original value in performance videos? Anyway, keep it up it's super helpful!

[@ChantelleArts]

thank you for sharing, this is beyond helpful ☺☺

[@AliciasDiary_EN]

I am only 3 minutes into the video and I already love your warm energy!

[@primoforreal]

Loved it thank you

[@efficircus]

You explain everything so good! Im trying to improve my sm strategy in 2024 so this gave me inspiration ❤

[@TheAlmaChronicle]

Just subscribed, this was very helpful! Thank you Katie :)

[@Service.dog.Sebastian]

Ugh I needed this! I also accidentally stepped away from static posts last year

[@EmmaCruises]

Thanks so much for this, very interesting! 😁

[@Fragrances_n_Fur]

This was a really helpful video! Thank you for this! The broadcast channel is.... getting quite annoying if you join a handful of them you are bombarded with notifications all of the time. I hope they go the way of Threads and it just disappears.

[@laisfidelis6796]

Great content!!! It really is all about community ❤

[@paom1890]

You are a savior!! I loved this video and how everything is well explained 🤩

[@NYCsisters]

Amazing video , thank you

[@simplespoonfuls]

This video was so helpful! It’s inspiring to see how much content you’re able to crank out 👏🏻

[@SkySocialAssistant]

this is so true!

[@Alicia.Barreto]

great video! thank you :)

[@user-gl5vu2nx4q]

This is a great video thanks for sharing all your tips

[@belindadei8852]

Very helpful thank you

[@goalswithanne]

Thank you for these tips! Do you have a recommendation on how many followers do you need first before starting a broadcast channel?

[@zaramirza3677]

This was really helpful. I really appreciate it❤

[@katiejohnson8918]

You are so amazing your videos are amazing!!! ❤

[@KSTARRBRANDS]

MAY I SAY I LOVEEEEEEEEE…… how you broke it down at 2:07 🥰🥰🥰🥰 thank you for sharing amazing video great personality I’m here for it ❤

[@anonymous.productions]

this is insanely helpful girl, thanks!!! also yes, please share with us how is it that you find time and discipline to balance everything that is in your mind. Much love

[@melyepezoficial]

i love it, so much info but really good for begginers

[@terriannmuller794]

This is so good!! Question if I were to follow your processes that you speak about in this, KZbin video how many hours a week would I technically need to commit to it? Do you have an affordable community where I can absorb more of you? Thanks again!

[@SkySocialAssistant]

Thanks, Katie! Your Instagram looks really good, especially the way you do your reels. I can't wait to watch your new video tips.

[@studiochitchat]

You're so wonderful and smart Katie!

[@funmioh]

This video is GOLD

[@ivyc5731]

😬 now I have to figure out how to do all this with a full time job. Thanks for all the info!

[@TomSounds]

Hi Katie, is your macbook the only computer you use for all your content? It is in many of the videos but I am just curious because I am desciding to go mac vs PC.

[@eggtosis]

girl, you are amazing 😊

[@Nancy4133nope]

I thank you so much for sharing insights and information you are my main source for assistance in getting my online jewelry business together. You are awesome

[@Juscallmenicki]

I too don’t promote myself like i should so I’ll definitely be using my stories to promote my links. Thank you Katie for this video

[@succ33ds]

Hi Katie! What analytics tool do you use for soical media? really like the IG stories analytics you showed

[@Cowandhenvintage]

I absolutely love all these videos and nuggets of wisdom 🥰 ps so funny when you talk about reels how many times you how many times you say real, really or words with real in it lol I was like is that on purpose or coincidence 🤔 love it thought 😊

[@soursopstudio]

Me realise I'm not following you on my new channel! Definitely going to try to have fun with content creation this year to avoid burnout and love the carousel dumping idea - adopting this strategy immediately.

[@JourneywithGigi]

this is SO helpful Katie & I’m especially grateful to hear your take on IG stories - can’t wait to implement these tips and see how it goes!! 😁✨💖

[@kehaul.5320]

Thank you for this 💖 I'm looking to invest a lot more time into my small jewelry business's IG presence this year and this video made it feel much less overwhelming!

[@Ronice.Chantal]

Perfect timing! I was just saying this year is time to grow my Instagram! Thank you!

[@katie]

yay! you've got this!

[@SkySocialAssistant]

Agree! I've been on the lookout for tips like these lately, and luckily, I found this video.

[@tenduonline]

Thanks!!!

[@Nikki.Mrs.H]

Thank you for this ❤ I took a really long break from Instagram and now I've gone back it's like starting all over again 😢

[@anjaburgar9620]

Great video! Thank you so much for sharing your strategy. In terma of story reach, I also did some experimented. I have a much much better reach whenever I post only one story and let it expire before posting a new one. If I post more than one, my reach is at least 5 times lower. So weird

[@LCCH.cecilia]

I LOVED the part about stories!! As a biz owner I got so used to the 2020 trend of “mini trainings” on stories that now I don’t know what to post there without making it educational 😅

[@ImpressiveGlow]

Great video, here is my question about trending audio. If you are using videos with brilliant & adding the trending audio, are you posting the video each day (Say for example one wanted to post something trending each day) manually and adding the audio? I'm trying to nail my automation work up and this seems like something you would have to manually do for each video.

[@fireflyforest7584]

Thanks for the tips! Do you have a video specifically for people who have less than 3k followers to start? I feel like that may require a slightly different strategy. For example, maybe carousels with photos wouldn’t be beneficial?

[@TheSocialByS]

I'm grateful that you exist 😢 sending you lots of love! 💕

[@AKIRAim]

Can you do a video of how you create your reels thumbnails?