I Directed A Dark & Moody Fashion Commercial (Behind The Scenes)

[@KAGARAKIS]

this style is nostalgic i love it!👌👌👌👌Awesome work!!!

[@joebressler]

@@KAGARAKIS thank you!

[@benjrayner]

Great work. LOVE the TT ARTISAN!

[@joebressler]

the only lens

[@LynnAMV]

shout out to the cop as well! Awesome stuff, about to start my very first spec ad, so learning your guys process is great

[@joebressler]

Thank you, is there anything else about the process of making a spec ad you’d be interested in hearing me cover in a video? I’ve made a few of them by now :)

[@iameon]

Inspiring work! Thank you for showing your process

[@joebressler]

Thanks for taking the time to watch and comment ✨

[@TLFILMS]

awesome thx for the feedback, love the slow shutters

[@joebressler]

Thank you! 😊

[@departament.wizualny]

love art directing on this one!

[@joebressler]

appreciate the love!

[@trecetrilly]

fire love this format and breakdown! definitely inspired me to get out and shoot!

[@joebressler]

Thank you! That's the goal :)

[@adambobroy1958]

ayee jakes the homie

[@dylanproctordp]

When you mentioned the 20mm and seeing the distortion I figured it must have been speed boosted.

[@daniel_dorrer]

love it🔥🔥🔥🤙🏾

[@joebressler]

appreciate you!

[@jeffmalodp]

This is inspiring dude!

[@joebressler]

Appreciate it! 🙏🙏🙏

[@JoeyHowellArt]

Super dope! Had to sub

[@joebressler]

Thanks Joey! Appreciate the love! More coming soon ✨

[@oddleoo]

hey man, awesome work!!!! What is the grading process for this?

[@joebressler]

thank you! we are going to make a video about this soon. the colorist Andrew Ceen is going to join me to talk about this project and a few others. in the meantime here's his channel: www.youtube.com/@ceenbutnotheard andrewceen.com

[@wbynan]

Killer work! Do you rent all of your gear?

[@joebressler]

I'm always switching on and off between owning a base camera package that I could shoot a project like this with. At this point I owned a Red Komodo (the camera we used for this project) and some Leica R's. For work, I pretty much always rent, unless it a project that calls for a super run and gun approach. I just shot a project in Paris that called for something super mobile and easy to use as a solo op, so I bought an FX3 for that project. The short answer is that I choose the right tool for the project and mostly rent, but also buy/sell gear often.

[@lifoxstudios2140]

Really beautiful commercial! And great lens choice too! Btw how did you mount the Jena onto the Komodo?

[@joebressler]

Thank you! We used the meta bones .73x EF to RF mount

[@adrianalvarez1525]

Amazing work with the Komodo! I'm curious about the camera settings if all were shot on 800iso? And did you also happen to be using ND filters to create the moody effect?

[@joebressler]

Thank you! We shot at 250 + 500iso for most shots aside from the night shots, at 800. We did use ND's, but I'd also have to give a lot of credit to the environment, wardrobe, lighting, and Bridie for the vibe.

[@Oshotya]

I was looking to buy a Jena 20mm and in doing my research KZbin suggested your page. What a fantastic discovery I’ve come across! Love your creative energy! Definitely have a new subscriber in me! Question. When you shot with the Jena 20mm, did you use the full sensor (17:9) or did you shoot in another ratio? I’m getting mine converted to EF Mount so I was wondering if there was any vignetting to be worried bout or should I just get it adapted as a PL Mount instead? Sorry for the lengthy post but it’s not everyday I run across a page like yours so if I could get your opinion that would be invaluable to me. Thank you in advance! Salute! 🫡🫡🫡🫡

[@joebressler]

thank you for subscribing and for the kind words! we used the full sensor and did not experience any vignetting. I would recommend PL mount as its more future proof, EF seems to be going away in favor of RF. PL is also a more secure mount, although cameras that use PL mount (and adapters) tend to be more expensive

[@Oshotya]

@@joebressler Thank you broski, I appreciate that! I’ll go with the PL Mount then. I was only going EF to put it on a speed booster to get the full field of view. But I see your point. Thanks again. Looking forward to learning more from you. Salute! 🫡

[@joebressler]

@@Oshotya disclaimer: haven't tried this myself but this looks like a potential solve for you veloscura.com/products

[@Oshotya]

@@joebressler 🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🫡

[@Oshotya]

@@joebressler Dude this is a cheat code!!! You’re the 💩!!! Respectfully!!! 😂😂😂😂🫡

[@OlegUstimenko]

took a bunch of framegrabs from this piece for a lot of different moodboards already

[@joebressler]

Love to hear it! 🥰

[@jeovanyvillatoro396]

Nice job! Question. What settings did you use for the step printing effect?

[@joebressler]

We shot on the Komodo, and dropped the frame rate to 11fps and played with shutter (slowing it down) to achieve the desired effect. In post you'll need to manually slow the footage down, and this can also be done to taste.

[@jeovanyvillatoro396]

@@joebressler thanks for the info 👍

[@joebressler]

@@jeovanyvillatoro396 of course!

[@jeovanyvillatoro396]

@@joebressler I was trying to do the same with my red dragon like 12 fps at 360 but on the playback it was playing too fast. Never thought about slowing it down in post

[@sauravbasu8805]

The still pictures were taken with which camera and lens ?

[@joebressler]

Leica Q1

[@liubj2427]

1:37 I saw a cop