I Doubled A Business in 60 Days to Show It's Not Luck (Part 1)

Want my books for free? Go here: www.acquisitio...
The easiest business I can help you start (free trial): www.skool.com/...
If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $250,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I’ll give you some stuff you can google to verify below.
How I got here…
21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit.
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.
34 yrs old: I became co-owner of Skool.com to help the many people who want to start a business online do so.
Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).
To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.
You either get an epic outcome or an epic story. Both mean you win.
Keep crushing. May your desires be greater than your obstacles.
Never quit,
Alex
FULL DISCLOSURE
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

[@RobWax]

Mate honestly I speak for so many of us... Thank you for providing ALL your content for basically free... It amazes me your doing this because you genuinely want to help people with no return (at least from 98% of us) Big love

[@userinvalid086]

You don’t speak for me

[@georgeg2369]

Can I like this comment 1m times

[@jannis-geldmacher]

Bruh there is a link is his Video discription. He wants to make us rich so we can work with him, that why he writes books.

[@simoneanne01]

There's always a method to the madness. When we're broke and don't have a real functioning business, we're not his ideal customer. So he provides great content for free to help us get to the point where we're his ideal customer. I love his heart for us, but I also admire his business savvy.

[@RobWax]

Big love for this comment man, exactly @@simoneanne01

[@AlexHormozi]

Part 2 💪: kzbin.info/www/bejne/r4Gngnacp9ybbqc

[@Wahidybrah]

I wish he could help me to to scale my ecommerce business

[@EliVate33]

What type of ecommerce?@@Wahidybrah

[@Stellar-Cowboy]

These practical sales vids are immensely valuable, keep em coming Hormozi

[@JohnHandle-]

You're a Wizard Harry!

[@ValentinRosas-pz9ju]

I like the stay tuned for part 2 with the future date at the end of the video. It actualy gets me excited. I dont see vary many youtube videos doing that.

[@stijnnoorman]

Alex is the definition of make your free stuff better than their paid stuff. Appreciate all the free value you're putting out! Helped me a ton with understanding business

[@fsfs2778]

L m A O

[@jaylinmoore9630]

I’m sure his paid stuff goes pretty freaking crazy

[@XTen1000DaysX]

his paid stuff is buyin ur company and get equity n multiplying it@@jaylinmoore9630

[@Cowley33]

As a creative.. sales is often one of the last things we think about, but your content is so easy to binge and makes the learning process FAR more enjoyable than others!

[@cohesionservicesglobal]

I've been in sales for over 35 years. This is very well presented Alex and shows metrics and key points that many business owners do not know or track

[@mikeb4853]

Awesome. Love the break down

[@Mcmarshdzwimbu-ht2md]

Great lead magnet to the next book ..Waiting for the 100m Close

[@merciless9285]

started a new business less than a week ago and closed the first sale today, cool that I can actually comprehend Alex's videos now

[@ryanphillips5341]

Well done mate, keep it up!

[@currently9143]

awesome

[@expertfinisher6574]

Hows your business now?

[@mariembuenaventura1278]

12:30 man that was masterful though the example might get us in jail. Thank you for the free stuff

[@Because_Reasons]

Absolutely, the BEST content online bar none. This is shit people charge A LOT of money for.

[@SmokeyTheLarge]

lemme try: Low Show rate - setting up personalized reminders for the prospect about the meeting and making sure they will get some value out of the meeting even if they decide not to buy. Low close rate - train the sales team into listening to and understanding the prospects issue more deeply (idk what else) Org. problems - use some sort of program or make someone else focus on the less meaningful tasks that can make other workers lose focus Edit - Yippe I got 1 right

[@atommindproject9060]

I love how you've started to have fun and enjoy(be playful) during the videos. That's a subtle but very important improvement since your first videos is showing how now you are completely swimming in your waters and you are one with it. Just amazing. And as always bringing and unpacking value from the Big Vault. :)

[@trevorbuccieri8650]

Alex this is fantastic… Congratulations brother. Please please please and did I say please create some content around this nurturing checklist. I've heard you speak about. You've already shared some great nuggets with it, but I would love to see that. Such a huge thing. Appreciate you man.

[@johanneseay1343]

I did not even really know exactly how to start my business until I listened to this it's amazing thank you so much

[@juliansanchezbiz]

Better than Any Ivy League MBA.... And at no cost... It's beyond words

[@jlf115]

king of minimizing childhood sexual abuse trauma.

[@uriahz]

It is unbelievable how much super high quality content you are churning out. Great video.

[@Z.E.Collett]

This is pure gold. If you’re in sales you must listen to this man. And it’s FREE!

[@zacksizov7563]

Amazing video by the way, thanks so much Alex! Coming back for more on Wednesday

[@Luka87326]

1Sales Manager(i teach everything i know about the prospect we try to attrac. 2.Change(Test new ) ads to get our prospects. 3.lett the manager give the sales team the information they need and give them a period of time where I say „we have to grow now“ 4 appointments a day and just trying to try the stuff they learned

[@pedropeter2757]

This is soo much value are there any other content like this on the internet,i very much doubt, thank you so much Alex

[@moonportmedia]

What an amasing hook for the part 2, this makes me really want to see the 2nd part. Insane amounts of value given as always.

[@fsfs2778]

iNsAnEeEEEeE😂😂😂😂😂😂😂 omega cringe

[@seanferres]

literally what took me 5 years to learn in business summed up in 20 minutes 😂 Wish I had this when I was starting out, Alex is the bomb

[@diogoleitao8628]

Thank you so much Alex! Your Perspicacity is really tuned in. I would love if you had a Sales Course so we can join in. Cheers mate 👏🏼👏🏼👏🏼

[@MegaBasketballer15]

Watching this 1 min after reading the content chapter of 100M $ Leads is mindblowing

[@rockzuk20]

This was one of your best videos in awhile. Love the case study stuff with real examples

[@ryanseitz5668]

Man puts out the most valuable content on the internet.

[@CalonHeindel]

This is honestly such effective information. No BS, just straight up actionable advice.

[@basarbutun4187]

It's crazy how good this guy is. He is literally giving us so much value and is preemptively promoting his sales book (with the strategy he told us in 100 million dollar leads). Simply amazing!

[@antonetwas2415]

Wow, that is a great video, fast pace and every second has one value piece after the other. I will probably have to rewatch it a few times👀

[@eliaspack2569]

1. Make sure my offer is optimized, as both the show and the close rate being low may be signals of a less than compelling offer 2. Set up cheap automatic systems to alert people of the calls and increase show rates 3. See what happens 4. If there’s still a closing problem - Train sales team to understand client deeply and drill process

[@gavrielamati9939]

Learning more practical skills here than in business school. THIS chanel is great and youtube too.

[@jacquesbotes8668]

Alex, you need 100 million+ subs!!!

[@bienvenunzobazolo5029]

You'r the best Alex

[@DABlinxz]

I can't believe I've been sleeping on Alex and his expertise for so long. This guy is gold.

[@pedromarquez8035]

"Número 4" 😂, I love the Spanish detail. Native Spanish speaker here listening to you for the last couple years. Great value as usual.

[@takeoffyourapplewatch]

Can't believe this is free on KZbin. Thank you, Alex!

[@August2o3]

At first i didnt like you! Know i admire you !! Thanks

[@whatworksinmarketing]

hands down one of the best videos I've ever seen. Tactical gold with wisdom and strategy!

[@himparks]

15:10 Show rate: Give an incentive to show like money off or something of perceived value. Offer rate: ...prequalify leads with a quiz...close rate:....hone the script and train the sales people on the straight line sales method JB . Cash collected: Make the offer require a larger amount upfront.

[@brent-sherman]

I would... 1) Improve the quality of the qualifiers for leads 2) Decrease the number of available time slots for appointments 3) Improve the sales techniques, including getting below the surface 4) Work on tone quality and technique of communication

[@clairantservices9169]

Super awesome and helpful! Thank you!

[@merlinheadington7792]

Main focus: Cleaner leads that want to show up! So increase the Show Rate. Then experiment with the amount of Cash Collected to find its elasticity to the Close Rate.

[@morrisfamilyfunvideo]

As a novice, my first thoughts are. Can't wait to see where are my answers lineup with yours. 1. Create SMART goal and clear objections to define expectations and accountability moving forward. 2.Change marketing plan to target correct audience 3. Have the CEO create a standard operating procedure (SOP) with his winning strategy and best practices for closing sales. The CEO becomes a mentor to sales. Hire a high quality proven sales manager push them over the team. 4. Thoroughly document progress and track metrics. Make adjustments as needed every 30 days.

[@lexig5457]

This video was so informative and engaging and I loved every second of it

[@AverageCarGuy]

This might just be the most valuable video on KZbin. Dude! Alex, what do you take to stay so focused in your thought process?! Of course this is edited, but even the unedited parts are insanely well focused and content rich. Thank you for posting this!

[@fsfs2778]

Beat that meat bro

[@AngelRodriguez-tm9ob]

For the exercise: Low show and close rate:I would change my lead magnet People/Org structure issues: I would get personal with my employees and figure out what exactly is going on. Remind them of the purpose of our company and where we're planning on going.

[@andyyy-e5p]

very very inspired Alex as always. you are still best entrepeneuer i know. I completely understand 19:00. Greetings

[@ranaa36268]

true

[@BriskBrain]

Looking forward for part 2 on Wednesday!

[@alexking4341]

This is dope man. This deffintly helps understand what to look at on the back end of running a business.

[@MikeAbassi]

OMG, sooooo much value in this video! You can't blink without missing valuable info! Amazings, thanks Alex!

[@TheRealMaxCruz]

Thank you. I'm probably going to have to rewatch this like 10 times to fully integrate what you say in my business. Thank you again.

[@structuremedia1935]

Amazing stuff, thank you!

[@mateverway8900]

@AlexHormozi. I love your draws. It is even better on your books. Thanks for everything man. Your content has an amazing value.

[@kcstorytime4898]

Alex, this is very impressive. You have given me juicy information that I so much needed as this type of process can be used for so many aspects of life, for job searching, for self organization of time and so on. I am going to create a protocol to help me collect data on the success of my day as I seem to be all over the place and this was definitely edifying as it clearly let me know I am operating off of a hope and wishful thinking process with scattered projects with no timeline or benchmarks. I have been just going all day long on building and learning and saying I will get there when I get there to the end of a project. This has been driving me crazy so thank you for this video as it let me know I am a mess and need to clean up how I run my day.

[@jackboyes6635]

Unbelievable that this is available for free. This level of coaching and detail on your numbers is insanely valuable, thank you!!

[@SuperTripps]

all he did was tell owners to harass their salespeople more. not groundbreaking. works in short term

[@jackboyes6635]

The only thing that had to do with "harassing" your reps was the close rate. Everything else had to do with systems and management. Definitely not short-term stuff (speaking as someone with a 7 figure sales team)@@SuperTripps

[@Mcmarshdzwimbu-ht2md]

Deep..highly appreciated .learning from Africa

[@ZainHarduwar]

Love this type of content. Keep it up.

[@EliVate33]

5:47 I think there was a mistake with editing @AlexHormozi, appreciate you always simplifying everything to a level that majority of us could understand. In my eyes you've mastered the art of simplifying like that of Jim Rohn and applied it to todays day and age

[@Riley46SelfHelp]

yeah he's giving him backshots

[@NFL.Lifestyle]

Fantastic video. I learn so much from this dude. Thanks Alex

[@stevenweaver5473]

Alex im starting to think ur have pent up aggression lol " hitting his wife" "slapping some people" 😂

[@rafaelrezende2865]

Use me as: I cant believe this is free button.

[@timcentralpointinvestigati6683]

12:00 wolf off Wall Street combo with Tony Robbins in communications.. well done

[@TheBusinessHandyMan]

This is Great; Definetly Can't wait to implement this so I can catch up

[@svandyk3]

This new video format kicks ass, my dude! 💯💯

[@JohnSAT]

jesus christ Alex, you're gonna put the 'coaches' and 'gurus' out of business...... Thanks as always 🙏

[@BSPoK]

Some Universities Business schools as well lol

[@MennoDeGruijter]

Love all the videos Alex!

[@jeffram7813]

That was really informative. Thank you for sharing your knowledge. Bless.

[@מיכאלמיכאלי-ע7נ]

very helpful. thank you for the golden nuggets!

[@willcoppedge]

teasing your next $100 million dollar closing book

[@austintorvinen1874]

this is absolute gold. thank you so much.

[@andrewbrinkman1685]

Love this formatting!! So much good info packed into an engaging video:) gonna have to watch this a few more times w a pen and a pad

[@elizabethzajkovski4756]

Amazing video- thank you a million

[@EwenMackenzie]

This is exactly what is going on in my start up dude, how is it that you publish just the thing people need? I cannot thank you enough (and yt algo as well)

[@AlainMarleyB]

can you please share the 100M Leads system 🥺

[@edziogiorsetti1832]

Great and insightful ! Thank you so much!

[@pureredskill]

Damn, I randomly stumbled upon here and now I'm sold. The information coming from Alex is worth a 4 year degree in business.

[@alymbouras]

Has anyone else noticed Leila(or someone else) at the back of the room in the reflection of the frame(or mirror) at the right-hand side of the video?

[@mm_ww_2]

woooow, GREAT CONTENT!!! there is nothing like this in youtube

[@Tixtaofficial]

thank you so much for this, this solved my problem , Im in a tech start up and worked my way up from a setter all the way to a setter manager and building an online setter team, tracking all the data, updating the company with good tech and people that produces a good return and a ton more! your helping me improve this system and company so well, that lead nurture specialist checklist is gold! i wish i had it all lol. thanks again Alex !!!1 😀

[@csayson]

I love the nod to Zig! ❤

[@pat6490]

My god this was pure gold

[@Jameson-Scriver]

Can we pleeeeaaase have a “21 step checklist for show rates video?” That would be INCREDIBLE

[@mitch1886]

I'm a marketer, trying to diagnose sales problems in a separate team, to inform my marketing efforts and this would help immensely.

[@ER-pc3dx]

I love this guy. I can tell by the way he gives all the information away for free that he has "eff you money" and I'm happy to be along for the ride.

[@zenceLde]

Alex, one of the few who REALLY, like REALLY REALLY speaks the point, for free.

[@rugbyf0rlife]

Business owners take notes. This is absolutely crucial advice. The company i work in has all these problems and the biggest one is... hires. They keep making the same mistake and i think this is a big issue for most business owners. Its ego, and unknown unknowns.

[@Huh22202]

Have been applying all your wisdom to my small marketing agency. So being able to see the behind the scene data is awesome.

[@CurtisKJohnston]

This video could be a business school college credit all by itself.

[@stephenpalfy8226]

Good info on how to avoid buying things you don’t need.

[@hx756]

I really appreciate these contents!

[@roiegutman]

Brilliant Alex! Great great content!

[@James-j1z3f]

Thanks for the Amazing Video ❤

[@neemafarhang1116]

ALEX -- Azizam -- dude -- this was by far one of my favorite videos you have ever done. All of this I can apply right away within my sales organization. Thank you for doing this - we all know you could be retiring on a private island somewhere but instead you're adding value to humanity over and over again, daily.

[@petervdh24]

I hope Alex will focus more on product businesses soon - so many are about service.

[@Michael-iw3ek]

Fun fact: if you start with a $100k business and double it every 60 days, in four short years you will have a trillion dollar business.

[@schmeed0000]

so easy

[@justingallant8558]

Yup that's "all" you have to do

[@ninakruzo]

This is gold. Where to learn this kind of stuff.

[@servicetosociety20]

High quality data high quality insights, awesome video, insane value for my time!

[@davismock9421]

Real Estate is a different story tho! Any recommendations for scripting ISA w/ appointment setting?

[@GilliMarieMoody]

Hi Alex. Congrats. Thanks. I’ve seen you teach us many of these principles before, however, it’s good to see them again. Measurement is so, so, SO important. And… With much respect, whenever someone says “sell me this pen✍🏽”, trust me, I interest people, especially men😉, in buying that pen(!). I feel it’s a reminder to that physicality in one’s production values is vital. Cheers🏆.

[@clementdabreteau1299]

1of0 content, that awesome! 🙏

[@jamesbarbarotta]

So much value in every video