I Doubled A Business in 60 Days to Show It's Not Luck (Part 1)

Want to SCALE your business? Go here: acquisition.com
Want to START a business? Go here: skool.com/games
If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $200,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I’ll give you some stuff you can google to verify below.
How I got here…
21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit.
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.
34 yrs old: I became co-owner of Skool.com to help the many people who want to start a business online do so.
Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).
To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.
You either get an epic outcome or an epic story. Both mean you win.
Keep crushing. May your desires be greater than your obstacles.
Never quit,
Alex
FULL DISCLOSURE
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

[@RobWax]

Mate honestly I speak for so many of us... Thank you for providing ALL your content for basically free... It amazes me your doing this because you genuinely want to help people with no return (at least from 98% of us) Big love

[@userinvalid7886]

You don’t speak for me

[@georgeg2369]

Can I like this comment 1m times

[@bruv43]

Bruh there is a link is his Video discription. He wants to make us rich so we can work with him, that why he writes books.

[@simoneanne01]

There's always a method to the madness. When we're broke and don't have a real functioning business, we're not his ideal customer. So he provides great content for free to help us get to the point where we're his ideal customer. I love his heart for us, but I also admire his business savvy.

[@RobWax]

Big love for this comment man, exactly @@simoneanne01

[@AlexHormozi]

Part 2 💪: kzbin.info/www/bejne/r4Gngnacp9ybbqc

[@Wahidybrah]

I wish he could help me to to scale my ecommerce business

[@daily23]

What is the optimal number of total time slots available? And also how many days are bookable?

[@EliVate33]

What type of ecommerce?@@Wahidybrah

[@Stellar-Cowboy]

These practical sales vids are immensely valuable, keep em coming Hormozi

[@JohnHandle-]

You're a Wizard Harry!

[@stijnnoorman]

Alex is the definition of make your free stuff better than their paid stuff. Appreciate all the free value you're putting out! Helped me a ton with understanding business

[@fsfs2778]

L m A O

[@jaylinmoore9630]

I’m sure his paid stuff goes pretty freaking crazy

[@XTen1000DaysX]

his paid stuff is buyin ur company and get equity n multiplying it@@jaylinmoore9630

[@JackWillisMarketing]

You're the guy on twitter!

[@atommindproject9060]

I love how you've started to have fun and enjoy(be playful) during the videos. That's a subtle but very important improvement since your first videos is showing how now you are completely swimming in your waters and you are one with it. Just amazing. And as always bringing and unpacking value from the Big Vault. :)

[@merciless9285]

started a new business less than a week ago and closed the first sale today, cool that I can actually comprehend Alex's videos now

[@ryanphillips5341]

Well done mate, keep it up!

[@currently9143]

awesome

[@expertfinisher6574]

Hows your business now?

[@SmokeyTheLarge]

lemme try: Low Show rate - setting up personalized reminders for the prospect about the meeting and making sure they will get some value out of the meeting even if they decide not to buy. Low close rate - train the sales team into listening to and understanding the prospects issue more deeply (idk what else) Org. problems - use some sort of program or make someone else focus on the less meaningful tasks that can make other workers lose focus Edit - Yippe I got 1 right

[@Cowley33]

As a creative.. sales is often one of the last things we think about, but your content is so easy to binge and makes the learning process FAR more enjoyable than others!

[@seanferres]

literally what took me 5 years to learn in business summed up in 20 minutes 😂 Wish I had this when I was starting out, Alex is the bomb

[@cohesionservicesglobal]

I've been in sales for over 35 years. This is very well presented Alex and shows metrics and key points that many business owners do not know or track

[@JohnSAT]

jesus christ Alex, you're gonna put the 'coaches' and 'gurus' out of business...... Thanks as always 🙏

[@BSPoK]

Some Universities Business schools as well lol

[@basarbutun4187]

It's crazy how good this guy is. He is literally giving us so much value and is preemptively promoting his sales book (with the strategy he told us in 100 million dollar leads). Simply amazing!

[@Because_Reasons]

Absolutely, the BEST content online bar none. This is shit people charge A LOT of money for.

[@rafaelrezende2865]

Use me as: I cant believe this is free button.

[@merlinheadington7792]

Main focus: Cleaner leads that want to show up! So increase the Show Rate. Then experiment with the amount of Cash Collected to find its elasticity to the Close Rate.

[@Jameson-Scriver]

Can we pleeeeaaase have a “21 step checklist for show rates video?” That would be INCREDIBLE

[@mitch1886]

I'm a marketer, trying to diagnose sales problems in a separate team, to inform my marketing efforts and this would help immensely.

[@CalonHeindel]

This is honestly such effective information. No BS, just straight up actionable advice.

[@johanneseay1343]

I did not even really know exactly how to start my business until I listened to this it's amazing thank you so much

[@askelov]

very very inspired Alex as always. you are still best entrepeneuer i know. I completely understand 19:00. Greetings

[@ranaa36268]

true

[@rugbyf0rlife]

Business owners take notes. This is absolutely crucial advice. The company i work in has all these problems and the biggest one is... hires. They keep making the same mistake and i think this is a big issue for most business owners. Its ego, and unknown unknowns.

[@AngelRodriguez-tm9ob]

For the exercise: Low show and close rate:I would change my lead magnet People/Org structure issues: I would get personal with my employees and figure out what exactly is going on. Remind them of the purpose of our company and where we're planning on going.

[@moonportmedia]

What an amasing hook for the part 2, this makes me really want to see the 2nd part. Insane amounts of value given as always.

[@fsfs2778]

iNsAnEeEEEeE😂😂😂😂😂😂😂 omega cringe

[@AverageCarGuy]

This might just be the most valuable video on KZbin. Dude! Alex, what do you take to stay so focused in your thought process?! Of course this is edited, but even the unedited parts are insanely well focused and content rich. Thank you for posting this!

[@fsfs2778]

Beat that meat bro

[@rockzuk20]

This was one of your best videos in awhile. Love the case study stuff with real examples

[@uriahz]

It is unbelievable how much super high quality content you are churning out. Great video.

[@karenshackleton6053]

Hit 200k today. I'm really grateful for all the knowledge and nuggets you had thrown my way over the last months. Started with 14k in June 2023

[@freddyfan1627]

@karenshackleton6053 200k a month?

[@EliVate33]

5:47 I think there was a mistake with editing @AlexHormozi, appreciate you always simplifying everything to a level that majority of us could understand. In my eyes you've mastered the art of simplifying like that of Jim Rohn and applied it to todays day and age

[@Riley46SelfHelp]

yeah he's giving him backshots

[@TheRealMaxCruz]

Thank you. I'm probably going to have to rewatch this like 10 times to fully integrate what you say in my business. Thank you again.

[@ryanseitz5668]

Man puts out the most valuable content on the internet.

[@kcstorytime4898]

Alex, this is very impressive. You have given me juicy information that I so much needed as this type of process can be used for so many aspects of life, for job searching, for self organization of time and so on. I am going to create a protocol to help me collect data on the success of my day as I seem to be all over the place and this was definitely edifying as it clearly let me know I am operating off of a hope and wishful thinking process with scattered projects with no timeline or benchmarks. I have been just going all day long on building and learning and saying I will get there when I get there to the end of a project. This has been driving me crazy so thank you for this video as it let me know I am a mess and need to clean up how I run my day.

[@Ashraf-kc9el]

Nice Video, love how you take your time to educate your viewers. If you are not in the financial market space right now, you are making a huge mistake. This is the kind of information we don’t get daily. Working with Nicholaswalding really has enlightened me.

[@phillips5371]

Seen so many positive comments about this name Nicholas, how does he work and how do i contact him?

[@Ashraf-kc9el]

In 30 days, I was able to get over $10k, I earn over $250 daily from a plan i started 4months ago. Do *Nicholaswalding fs* on

[@Ashraf-kc9el]

*lnstagram*

[@shawn-vx2vb]

Good to know there are others who trade with NicholasWalding. He trades and manages my account, trades on my behalf and counters all risks.

[@martins789]

Rather than envy, I get inspired. That was what my mentor made me learn really glad i met Nicholaswalding now it’s all wins. Making over $10,000 weekly and all i can say is i have got the Best Teacher

[@EwenMackenzie]

This is exactly what is going on in my start up dude, how is it that you publish just the thing people need? I cannot thank you enough (and yt algo as well)

[@ProspectorB]

can you please share the 100M Leads system 🥺

[@Z.E.Collett]

This is pure gold. If you’re in sales you must listen to this man. And it’s FREE!

[@zacksizov7563]

Amazing video by the way, thanks so much Alex! Coming back for more on Wednesday

[@NFL.Lifestyle]

Fantastic video. I learn so much from this dude. Thanks Alex

[@petervdh24]

I hope Alex will focus more on product businesses soon - so many are about service.

[@morrisfamilyfunvideo]

As a novice, my first thoughts are. Can't wait to see where are my answers lineup with yours. 1. Create SMART goal and clear objections to define expectations and accountability moving forward. 2.Change marketing plan to target correct audience 3. Have the CEO create a standard operating procedure (SOP) with his winning strategy and best practices for closing sales. The CEO becomes a mentor to sales. Hire a high quality proven sales manager push them over the team. 4. Thoroughly document progress and track metrics. Make adjustments as needed every 30 days.

[@BriskBrain]

Looking forward for part 2 on Wednesday!

[@Luka87326]

1Sales Manager(i teach everything i know about the prospect we try to attrac. 2.Change(Test new ) ads to get our prospects. 3.lett the manager give the sales team the information they need and give them a period of time where I say „we have to grow now“ 4 appointments a day and just trying to try the stuff they learned

[@trevorbuccieri8650]

Alex this is fantastic… Congratulations brother. Please please please and did I say please create some content around this nurturing checklist. I've heard you speak about. You've already shared some great nuggets with it, but I would love to see that. Such a huge thing. Appreciate you man.

[@brent-sherman]

I would... 1) Improve the quality of the qualifiers for leads 2) Decrease the number of available time slots for appointments 3) Improve the sales techniques, including getting below the surface 4) Work on tone quality and technique of communication

[@joshua_daniels]

I think to fix the business, I would put 80% of the focus on the person/avatar. Having the media buyer target the avatar to tee. Training the sales teams on the avatar. Putting processes in place to train the company on exactly who they were selling to and what their needs, wants, and desires are.

[@Michael-iw3ek]

Fun fact: if you start with a $100k business and double it every 60 days, in four short years you will have a trillion dollar business.

[@schmeed0000]

so easy

[@justingallant8558]

Yup that's "all" you have to do

[@jgiddss5809]

It sounds to me like you can solve the first two problems by some new training with the sales team. Focus on the customer not the product, listen more than speak, focus on the right demographic for our product. The third problem, I would solve by hiring/promoting a new sales manager and make the CEO be a CEO.

[@zenceLde]

Alex, one of the few who REALLY, like REALLY REALLY speaks the point, for free.

[@pedromarquez8035]

"Número 4" 😂, I love the Spanish detail. Native Spanish speaker here listening to you for the last couple years. Great value as usual.

[@Jacobfitzner]

For these problems I would go back ti the basic sales process of going through finding out about the customer before selling to meet their wants and needs and make sure I’m keeping track of progress through the steps.

[@suebush9773]

this WAS my business. we had to completely reset our expectations, our process, and the people involved. implemented better tracking, learned more about our ideal client, and re-trained the sales staff a new way.

[@MegaBasketballer15]

Watching this 1 min after reading the content chapter of 100M $ Leads is mindblowing

[@Mcmarshdzwimbu-ht2md]

Great lead magnet to the next book ..Waiting for the 100m Close

[@takeoffyourapplewatch]

Can't believe this is free on KZbin. Thank you, Alex!

[@juliansanchezbiz]

Better than Any Ivy League MBA.... And at no cost... It's beyond words

[@antonetwas2415]

Wow, that is a great video, fast pace and every second has one value piece after the other. I will probably have to rewatch it a few times👀

[@ZainHarduwar]

Love this type of content. Keep it up.

[@Tixtaofficial]

thank you so much for this, this solved my problem , Im in a tech start up and worked my way up from a setter all the way to a setter manager and building an online setter team, tracking all the data, updating the company with good tech and people that produces a good return and a ton more! your helping me improve this system and company so well, that lead nurture specialist checklist is gold! i wish i had it all lol. thanks again Alex !!!1 😀

[@DABlinxz]

I can't believe I've been sleeping on Alex and his expertise for so long. This guy is gold.

[@fxkathybviatelegramonly4016]

I don’t know how but you’ve managed to package an unbiased analysis that is more entertaining than the sensationalized segment of economic and financial news. Thank you for your efforts to be the signal and not the noise. I understand that the economy is currently in a downturn and that we must wait for things to get better

[@lucybentzcrystal4440]

I promptly did some research on Monica’s past. She can control herself well. Her credentials are solid, and it seems like she was the subject of a careful examination. Foreign investors from countries other than the United States can also use her services

[@lucybentzcrystal4440]

hername is Monica Lisa Payne, cant divulge much. Most likely, the internet should have her basic info, you can research if you like

[@bruceclairelopschutz9938]

She appears to be well-educated and well-read. I ran an online search on her name and came across her website; thank you for sharing.

[@emmapriscilla6132]

Monica Lisa is pretty impressive, have been investing with her for years now

[@bradfordemily2577]

the market is profiting if you are using really a good broker or account manager to help out with trades or provide signals.

[@timsamuel3244]

To fix the biz I would… 1. Create better screening in marketing and add incentives for showing up. 2. Fire the bad closers, and hire better salesmen. 3. Hire a better sales manager, or remove them altogether depending on the team size.

[@pureredskill]

Damn, I randomly stumbled upon here and now I'm sold. The information coming from Alex is worth a 4 year degree in business.

[@pedropeter2757]

This is soo much value are there any other content like this on the internet,i very much doubt, thank you so much Alex

[@ZainHarduwar]

Keep hitting us with the key business metrics! Helping blind business owners see.

[@svandyk3]

This new video format kicks ass, my dude! 💯💯

[@sotirios2000]

gem as always

[@jimparks5478]

15:10 Show rate: Give an incentive to show like money off or something of perceived value. Offer rate: ...prequalify leads with a quiz...close rate:....hone the script and train the sales people on the straight line sales method JB . Cash collected: Make the offer require a larger amount upfront.

[@andrewbrinkman1685]

Love this formatting!! So much good info packed into an engaging video:) gonna have to watch this a few more times w a pen and a pad

[@MikeAbassi]

OMG, sooooo much value in this video! You can't blink without missing valuable info! Amazings, thanks Alex!

[@909sickle]

Would be cool if he did this sort of doubling on a KZbin channel business, and one or both sides made a series about it. The more detail you see in the improvement process, the more you learn. And the more engaging it is.

[@leparfaitshow]

great idea, I’d watch that for sure

[@moneycessity]

I agree! Would be interesting to see him pull back the curtain.

[@fsfs2778]

its fake bro

[@stanwilson7040]

@@fsfs2778 Look..Thanks to Homozi's INCREDIBLE MARKETING TRICKS I am now making $500 000 per week and was able to QUIT MY JOB AT AGE 24 and spend most of my time traveling the world!

[@mariembuenaventura1278]

12:30 man that was masterful though the example might get us in jail. Thank you for the free stuff

[@jackboyes6635]

Unbelievable that this is available for free. This level of coaching and detail on your numbers is insanely valuable, thank you!!

[@SuperTripps]

all he did was tell owners to harass their salespeople more. not groundbreaking. works in short term

[@jackboyes6635]

The only thing that had to do with "harassing" your reps was the close rate. Everything else had to do with systems and management. Definitely not short-term stuff (speaking as someone with a 7 figure sales team)@@SuperTripps

[@timcentralpointinvestigati6683]

12:00 wolf off Wall Street combo with Tony Robbins in communications.. well done

[@jeromegreen_jr]

Show Rate: Retargeting/ AB Testing Ads Offer Rate: Refine based on audience, collect more data with new audience Close Rate: Increase qualification & focus training on the sales approach % Cash Collected: Hardline of 30-60% (fluctuation based on ticket price) Units Sold: Set the Bar High, Measure the result of adjustments over a period of time to make meaningful adjustments

[@diogoleitao8628]

Thank you so much Alex! Your Perspicacity is really tuned in. I would love if you had a Sales Course so we can join in. Cheers mate 👏🏼👏🏼👏🏼

[@jlf115]

king of minimizing childhood sexual abuse trauma.

[@Huh22202]

Have been applying all your wisdom to my small marketing agency. So being able to see the behind the scene data is awesome.

[@gavrielamati9939]

Learning more practical skills here than in business school. THIS chanel is great and youtube too.

[@wonkyun1995]

Hey Alex, big fan! I have a question that I think a bunch of others would want to ask as well. A key part of your business is through creating/reusing and implementing frameworks and processes in business. Do you have any frameworks and/or processes that you place in your personal life that you have used to get to this stage ?

[@TomCollins3]

#1 Get someone to be Sales Mgr (your guy) instead of the CEO. YOUR sales training improves discovery. Sets new expectations w the team. New sales culture. Covers a lot of area in one move. #2 take FUP communication away from setters and create a new position to do that part. Fewer appointment leaks. More focused setters.

[@TomCollins3]

@TAP.-BIO-TO-GET-IN-TOUCH I thought you were the REAL @hormozi LOL

[@JAHNO]

Alex I used your downsell the upsell method & I’ve made $8000 in 6 months from 1 sale More than I’ve made reselling on Amazon for 3 years… and MUCH LESS work I love you

[@thecodean]

Tonality is everything!

[@giovannimartin3239]

I actually paused like he said. So starting as a social worker and seeing how hard it is to get people to what is necessary to keep or acquire benefits I realize I not only am actually in sales but one of the hardest sales jobs I can possibly think of. In the few meetings I have attended I have noticed problems similar to what Alex pointed out here. The way I’d attack the issue is by having the sales people be trained better on how to improvise, which I suppose would mostly come from doing as much market research as possible. If they understand their market then they can adapt better. Then I’d restructure the organization to have more specific departments. Compartmentalization. Increase the amount of calls and so on. This is what me as a novice could think of to address some of the issues.

[@neemafarhang1116]

ALEX -- Azizam -- dude -- this was by far one of my favorite videos you have ever done. All of this I can apply right away within my sales organization. Thank you for doing this - we all know you could be retiring on a private island somewhere but instead you're adding value to humanity over and over again, daily.

[@whatworksinmarketing]

hands down one of the best videos I've ever seen. Tactical gold with wisdom and strategy!

[@ER-pc3dx]

I love this guy. I can tell by the way he gives all the information away for free that he has "eff you money" and I'm happy to be along for the ride.

[@jazzmonki]

I'll have a crack at it ;-) Low Show rate - better qualification up front, then booking thru something like Chili Piper Low close rate - define process for sales funnel and its stages; ongoing qualification thru funnel; better defining what closing is and then training around it, unless it's transactional Org. problems - start with CEO and work down; look at strengths/weaknesses (also something like Big5 or other) and where ppl actually want to be; listen to ppl, especially those actually interacting with customers

[@ArtimusJohnson]

How many millionaires has Alex created!!? ✋🏻

[@alexking4341]

This is dope man. This deffintly helps understand what to look at on the back end of running a business.

[@mikeb4853]

Awesome. Love the break down

[@gregoriofracassi9776]

I'm a software dev. nothing to do with sales and i don't own any company lol. But this video is cool, this guy clearly got his information straight

[@Lockface77]

That is interesting, but I think that majority of us are at level 0: - 0 customer - 0 appointments … Could you make a video dedicated on building a first business? I have rode the books, but what would be nice is to have a video format on it

[@NaraOshima]

This video is all about Sales Data, what does it look like if your looking at the marketing data. ex. click through rate, etc.

[@mm_ww_2]

woooow, GREAT CONTENT!!! there is nothing like this in youtube

[@macraeolinger]

'I forgot to out 'rate' in!' Lol. Great content, my friend.

[@jacquesbotes8668]

Alex, you need 100 million+ subs!!!

[@JakeWoken]

This type of videos are awesome... Analyzing concrete situations or businesses. Thanks a lot Alex.

[@imdaniellight]

Share the checklist of what the lead nurture specialist role needs to do to get people to show up please!

[@mateverway8900]

@AlexHormozi. I love your draws. It is even better on your books. Thanks for everything man. Your content has an amazing value.

[@alymbouras]

Has anyone else noticed Leila(or someone else) at the back of the room in the reflection of the frame(or mirror) at the right-hand side of the video?

[@csayson]

I love the nod to Zig! ❤

[@bienvenunzobazolo5029]

You'r the best Alex

[@jamesbarbarotta]

So much value in every video

[@andstuff5]

After watching your videos my MBA feels like an absolute joke. These are the skills we should be taught. Problem is those that are really good at this stuff wouldn’t be teaching it, they would be making tons of money DOING it 🤣