I GOT INTO the WORLD-FAMOUS Champagne House

[@craigb47]

Alexander has done more marketing for Krug than their entire marketing team combined, I'd say its well deserved !!

[@TheEasyRail]

More marketing within couple years since marketing team from beginning :D

[@SQERDOMOONLIGHT]

Do you need marketing when you're the best in the world?

[@Jppnametaken]

@@SQERDOMOONLIGHT Yes you do

[@SQERDOMOONLIGHT]

@@Jppnametaken it depends. Non traditional forms of marketing can do wonders. For example, tesla does not broadcast any traditional ads on tv or social media

[@ZeroTTK]

@@SQERDOMOONLIGHT I had never heared of KRUG until i watched alexander the guest. I frequently drink champagne, either Dom or Veuve Clicquot

[@franco1481]

Alex 100% made this channel just to covertly simp on Krug and get inside their cellar. 4D chess played and won.

[@MaliciousLeo]

High key, you’re right 😂

[@masterninoxxx4life]

Imma start my own fastfood and winetasting channel

[@miljanristic4170]

As a wine person, I'll say this thing. This is probably very first video in modern times about making champagne that you can share to a friend asking why champagne cost as much as it costs, than it's a video on Krug. And when I say modern times, I mean on interesting 10 minutes to a friend who don't really care of such a thing, but it's interesting to watch! To top it up, very special thing to watch and thank you a lot Alexander for this, sharing such a thing with us!

[@alexanderjaques]

From one Alexander to another. My father, Tim illustrated John Arlott's book "The House of Krug", and that was enough of a family connection for me to get a place working in the 1989 vendange - even working the Clos de Mesnil. My left hand still bears the scars, literally of the hardest job I have ever had, then 24 hour shifts in the Pressoir, and the highlight a lunch with Monsieur Henri - chicken and tarragon pie with a bottle of '52. Honoured to have been part of the legend. Keep up the good work.

[@zefogmachie]

I just love that it’s your channel is done by passion and not for income yet created so professionally

[@P47RICKOG]

Alexander the grape Is just something that I can't not get stuck on. I bursted out laughing when I heard it lol

[@gavi_savi7369]

This channel never misses, thank you alex.

[@Masterjack633]

except the y in the thumbnail picture

[@themorethemerrier281]

​@@Masterjack633 Damn, I was coming for this😂

[@MrPolford]

This may be my favorite video you have done. The production and the theme are top notch. Unlike the restaurants you visit, it is “possible” to go there as mere mortals, but this takes us somewhere that’s virtually impossible to experience firsthand. Everything about Krug is perfection, except the music pairing which I think is BS. Damn, there goes my invitation. 😂

[@stevecarlisle7341]

When I first heard it, I though how pretentious. Then I considered what they were trying to achieve, which is a complete sensory experience. The product has taste, smell, visual appeal, and mouth feel of the bubbles, that covey the complexity. Unless you are keen of hearing, the only thing left is sound. Personally, I'd mic the bubbles, but I understand what they are trying to do and I don't think BS, just requires an explanation.

[@SQERDOMOONLIGHT]

I appreciate that Krug is trying to innovate, but the music pairing and the app for code scanning (instead of just a database of codes) are bullshit. Focus on the top notch quality champagne. Don't make useless distractions around it!

[@SQERDOMOONLIGHT]

@@stevecarlisle7341 making new compositions every year is BS. Just like champagne, you only need to perfect it once. Krug can't top classics like Mozart, Chopin, etc.

[@chunkymurps]

Couldn't agree more. The music pairing is just pretentious BS.

[@wybesallows5446]

I work in advertising and this is in fact a clear marketing trick. They probably struggle to get attention and tell an interesting story for their releases. 'Here's number 172, after last years 171!'. They create this thing with musicians so they have something new to tell and to help explain the abstract nuances and differences in bottles probably. So, TL;DR yes, it is total BS.

[@dlish-st]

I’ve been an Alexander watcher since the earliest days of the channel - and this video is the most extraordinary one yet. 100 out of 10. Bravo!!!

[@Zniglish]

The quality of these videos is remarkable, truly. To get this content for free on a regular basis is an absolute treat, and the whole team behind it deserve all the praise they get!

[@Bragglord]

The music bit was absolutely hilarious, what a load of duff...much as I appreciate the work that goes into Krug, that was crossing a line. Would be hilarious if it played N Dubz.

[@kenrehill8775]

All marketing BS to take your mind off the fact that it’s fizzy wine, that without bubbles, tastes like hell.

[@warpbeast69]

@@kenrehill8775 Says the person who has only ever drank trash wine thinking it's all the same, you don't even have to get expensive wines to have great tasting ones. Just move past the bud light.

[@trelina]

haha I was with them until that music part. That was just so unbelievably pretentious.

[@kenrehill8775]

@ I’ve had a house 20 minutes from Beaune for forty year, not much a w⚓️ like you can me about wine, good or bad.

[@warpbeast69]

@@kenrehill8775 Le mec de beaune tente de se vanter LOL gros con, tu sais pas de quoi tu parle, retourne bouffer tes tacos au kebab du coin "chef"

[@bram5036]

Absolutely insane production quality, hats off to your editors. Wonderful video to watch and insanely informative.

[@tibolammens755]

Exceptional video as usual. I love the attention for small details! Even though I'm neither rich nor an expert, you make me feel very welcome to the world of fine dining and wine. Also, your editing and production team definitely deserve a raise, bravo!

[@hajnalmadar]

It was a fantastic episode with such a subtle humor that made me chuckle several times. Super interesting too. I was left yearning for more. Watching it was truly a great experience.

[@thesmilingtitan]

I just want to praise your editors once again on this video, the small animations go a long way. But also, I love the colors, the font you choose.

[@timothyfoster4637]

The blend of excitement, humility, expertise, humor, and amiability of this channel is unmatched. Thanks again for another great video!

[@KungFuWizardOfJesus]

8:41 "I'm french. That's it." 🤣

[@Bragglord]

"You're hired."

[@GreenKillafish]

Looks like they are alle from inglorious bastards 😂

[@JoicSeth]

​@@GreenKillafishyeah hans even says he prefers to drink milk😂😂😂

[@bw2082]

Your editing and production quality is top notch

[@JoicSeth]

your enthusiasm is contagious. Love these vids Omg the Inglorious Bastards reference at 8:42 is amazing!!

[@rosiekitten3828]

Due to a medical condition; I am unable to drink any kind of alcohol. I am overtly sensitive to tanins, so any kind of red blend tastes like sucking on wood. Even though I can /smell/ all the beautiful notes. But then I had to give it up due to liver problems and other medical concerns. All this to say, thank you. Thank you for sharing your love of fine food, and fine drink, with all of us. I can almost imagine how good it must taste, and how each glass compliments each dish. I will never be able to taste it in person- but its so fascinating to hear about such an involved process.

[@jorisrijnja]

I went to Champagne last June, and went to the Krug House to just see the purple doors. Thank you for giving us an insight. Your invite was well deserved for the marketing you make for Krug. ❤

[@Howells13]

This has to be my favourite video so far - you can see the excitement and pure joy in your face. Alexander the Grape!

[@ihsrosary]

This is the ultimate Champagne experience possible in the world. Thank you for sharing your visit. It is absolutely extraordinary! I love Krug Champagne and this video is a perfect showcase of the product.

[@maaikeb75]

Great video. Im so happy for you for having this amazing experience. I never had Krug but very eager to try after waching all your video's. I will go on vacation to the Champagne region next year.

[@kajakulinicz-szymankiewicz1411]

One of the best episodes ❤ ( loved the animations btw!)

[@kingofmemes6931]

Another great video! I love how your videos are not just about tasting food but the historical and educational aspect as well. Love it!

[@Schlappaho]

This feels like the first season finale of Alexander The KrugMeister.

[@sunilnaidu4141]

I just love your passion for food and drink. I enjoyed this episode just like all the others and I don't even drink. I love how your narration goes.

[@kaseycarpenter73]

Alexander: we are so glad you got to visit your favorite house! I love it when we get to learn about our loves. Thank you for taking us along!

[@TYPRASS]

OMG!! Mr. Saador really did it. It feels like a group accomplishment. I couldn't be happier. Really happy for him and the team. This is for the books.

[@LuLu-xs4sh]

Alexander - please always show the rest of us *how* to eat some of the more unusual dishes you encounter (like the egg yolk & rice, balanced on a honeycomb, shown here); I find that aspect of things almost as interesting as the food itself! (Also, please demonstrate some of the less-common utensils in action.)

[@squaredonut1000]

Thanks for sharing your wonderful experience at Krug. It was a pleasure to see and learn what those with passion brings to this world.

[@elizabethzapac3203]

Absolutely such an extraordinary treat! Thank you for sharing this! This just may be my favorite video so far✨

[@christopherauton3657]

What an amazing episode !! Thanks Alex for giving us the tour, that we may never have experienced

[@davidrosenman976]

I love that I'm learning more about wine from your channel now as well. I am a chef and love food, love fine dining but when the wine pairing comes I'm a little lost ...I know if I like it or not, I can taste and smell some of the nuanced flavors however I do not understand the process and production of wines. So thank you very much for sharing your knowledge and education!!! Keep it all coming!!!

[@adilansari9987]

I love how the tail off music is “you can call me stupid, you can call me cheap.” Whe Alexander celebrates the exact opposite - sophisticated and luxurious. This man has a true sense of humor.

[@dariusus9870]

Sophisticated and luxurious is stupid and cheap, ironically. But when a bottle of alcohol makes one so thrilled, it's too hard to understand why.

[@TimK2646]

Thank you Merci Beaucoup Gracias Alex. You always reach out to the extreme limits and that is why you are STELLAR STAR

[@chickenmon]

Exceptional video. Thank you for sharing an incredible experience few will ever have the opportunity to enjoy! Krug with that lemon dessert, wow... must have been extraordinary.

[@davidh8664]

A well deserved invitation from Krug to you Alexander - thank you for sharing what was a very special day for you

[@Elegant-Capybara]

Being such a vocal fan of Krug, you deserve it! 🙏🏻

[@MOTIG1]

Congratulations, you have earned it after all the praise you have given Krug from the beginning.

[@Cartierusm]

When I was still in the alcohol business I got the privilege to be invited to one of their education seminars in the US. They teach you everything about Krug and you get to taste their entire lineup. When you get to experience tasting their entire lineup back to back you really appreciate the different price points and tasting differences.

[@zephyrmvmnt-]

HE DID IT ALEX THE KRUG SIMPER FINALLY MADE IT!

[@tinyman-b7d]

Absolutely fascinating once again. I’m going to have to watch numerous times to catch the bits I missed. Thank you 🙏🏻

[@AppliedScience]

Does anyone tilt the glass when pouring champagne, like when pouring beer? It would seem to preserve bubbles, but imaybe there is some other reason fine dining places pour without touching the glass.

[@rustinpieces]

I tried a 171 bottle recently. I'm a factory-worker, this was a big deal for me. Now I'm not an expert, but I was seriously underwhelmed. So, high-end Champagne is not for me but I'll still watch the vid!

[@StimParavane]

It wasn't until I did a Wine Spirit and Education course that I started to appreciate high-end wines. You have to train your palate, which the course teaches you. Once you have then expensive wines become fantastic, but you can then also discern the quality ones from the over-priced.

[@upgradedeggaroll]

​@@StimParavane They already tried and didn't like the champagne. Why would they pay for a class to tell them why they are "supposed to" like something?

[@leoseydoux-payet1339]

love your videos man, keep up the good work! can u maybe do a review of your own stared restaurant? I think everyone would love to see that

[@StimParavane]

@@upgradedeggaroll Clearly my comment went over your head. Have you no experience of an acquired taste or are you still eating sweets like a child?

[@maknapp77]

I’ve only tried Dom Perignon a few times and never really liked it. I’m not a huge fan of champagne. I prefer red wine but would still love to try Krug. It’s ok to be underwhelmed. Everyone has personal preferences.

[@felixchristie8466]

I like this different style of video, make more of this!

[@maximiliansh]

8:40 🥸 Love the Inglourious Basterds references!

[@dariusus9870]

What reference?

[@Reruro]

I really don't love Champagne much but absolutely love how passionate Alexander is about Krug.

[@Bragglord]

IOU one pretentious comment of "you just don't understand it!"

[@michaelfelsinger-k2i]

Thank you, Alexander, thank you Krug family and staff, and chef Arnaud ! I finally learned all an amateur like me needs to learn about champagne. I will remember that phrase - 'yeast resting on its lees'. I'll be buying a couple of bottles of Krug for Christmas and disposing of my thin champagne flutes in favor of a wider glass like the ones in your video. One day, Alexander, there'll be a lodge dedicated to how you made your sumptuous videos ! Of course, to celebrate that event, we'll need lots of Krug ! All the best !

[@ICEDOUTv9]

I love the 4:20 set as the time on the phone at minute 1:57 😂😂😂 I see what u did there editor haha

[@IosifJoita]

april 1st too

[@rob9943]

I love watching someone passionate about something. So happy you got the chance to visit the home of Krug!

[@ZattaBoy]

This channel deserved nothing but the best. Well done to the team.

[@lloydrobert6182]

So excited! I'm not even a minute into the video!

[@stephenmcfarland2298]

1:55 At 4:20 on April Fool's Day. These are the details I appreciate in the making of these videos.

[@calvinbenson3663]

It’s like his version of Willy Wonka

[@Nickchan06]

I am just starting the video and by 45 seconds in I’m already super excited about this…for me and you knowing how big a Krug lover you are.

[@ZdenekKral]

Wow. Even if this channel focused solely on restaurants, I would be perfectly happy. And BAM, Alexander delivers new, fascinating content. I really enjoyed this video, thank you very much, sir!

[@adrienhb8763]

Excellent video. And happy for you you could experience such a visit.

[@marcduchanois2059]

That is the video we are all waiting for.. thank you Alexander for that moment. (I'm just a little bit disapointed that you didn't talk about the "clos du Mesnil" and "clos d'Ambonnay"... )

[@HG-jy6tx]

You deserved this! I wouldn’t know what Krug was without this channel

[@vaiosis]

Alexander the GREAT!

[@philippeavila3812]

Amazing Alexander !! from Brazil we really enjoy your content

[@discomfortzone]

Great video and editing as always made. Would love to see some long form b roll of the house. Hear some of their words from the cellar. At least any stuff you can show us.

[@pizzapanic1]

The amount of effort that goes into making a grand cru bottle is insane! Thank you Alexander for teaching us more about champagne!

[@ChrisTCAP]

Very lucky to have been invited to visit Krug and a similar tour... an amazing wine experience.

[@Docbyday]

I had a bottle of 171 Krug for my birthday and paired it with sushi. Crisp and also rich, it was a lovely bottle. I don’t drink enough champagne but I can see that Krug is something special. Thanks for sharing your exclusive visit to Krug with us all!

[@WhiteMisty]

Well done Alexander - krug must love you marketing their product. Watching your enthusiasm was uplifting

[@debabratadas4569]

Sir this is really inspiring. I love your videos, they help me remember why I need to work hard even though it might be a superficial reason.

[@pedror7992]

Alex, we now need the story for how you met your wife and will compare that to the Krug story! 🤣

[@sanderwillems8603]

This is ridiculously cool, good job on this video. Very insightful and entertaining.

[@Neceh01]

His excitement is amazing!!

[@marcodelacruz6083]

Really enjoyed this video, a change from the usual format and made me want to go to Champagne (even though my chances of being invited to House Krug is probably less than zero). Something to consider for the future when you run out of restaurants!

[@Lasciatemi_Guidare]

Many of the producers in Champagne offer tours to the public for a fee (€25-€50 in my experience). So you may not be able to visit Krug specifically but can visit other iconic houses like Veuve Clicquot, Moët, etc. It’s a beautiful region and I highly recommend visiting for the history as well as the champagne.

[@mr.nylund7941]

Waow great video! Like it alot! Were u in stockholm? I live in stockholm! The effects in this video is the best ones yet! Great! And the effects, and storytelling. A masterpiece. Too good for youtube honestly

[@jordnijhuis2918]

Damm Alexander, your future grandchildren are going to be very lucky, love the way you tell a story!

[@avid4810]

The editors need a raise😂 those graphics had so many Easter eggs. Enzo Gorlami was my favorite😂, great job as usual sir!

[@ToxicDluxe]

i don't know why but your editing style reminds me of the LEC livestreams from idk...last year? It's the same font (or close to) and the transitions and cards like here 14:43 with the "2009" are basically the same. Man i love that style!

[@Scott-wy7ch]

Thanks Alex! Well done.

[@alexandercameron1977]

Excellent video! Did anyone notice Krug dining room had Devialet sound system ? Thank you Alexander for a slightly different but immensely satisfying insight into Krug.

[@68Boca]

I'm lucky! The first Krug I ever tasted was a 1979 Clos du Mesnil. I was young guy just getting into wine. I think it was around 1990/91. It blew me away! As far as wine goes, probably the most memorable experience I've had. Only comparable to 1982 Latour. Both changed the way I thought of wine. I never again tasted another Clos du Mesnil until 2016, that was the 2004 vintage. Not quite the same, excellent, but not on the level of the 79. Over the years, I've had the very rare chances to taste Krug vintages and Cuvees. Never disappointed honestly. But the sour taste for me is, I could have bought a couple of those 79 Clos du Mesnil at the time for about $200~ AUD. 😕 I couldn't afford that, it was a weeks pay. Now , if you can find one, it's about $10K AUD 😪

[@Mattshank-uo6jl]

Sounds like Krug was a pioneer in establishing the NV (non vintage) bottling by combining several vintages. Also looks like Krug still does manual riddling where some of the houses have gone to a more automated process for riddling. The cuisine looked amazing! Thanks Alexander.

[@Hilco88]

My favorite channel! Just can't wait for a next episode.

[@DrKimGdanski]

i didn't realize I was interested in champagne until now.. Your production quality is amazing! Thankyou :)

[@lordtains]

This video was excellent! The animations as well. Really high quality stuff!

[@arkurianstormblade4109]

Man this is a dream come true, this is like loving Dark Souls and getting to tour the FromSoftware HQ!

[@Theis_Ejsing]

I bought some bottles of Krug champagne because of this channel. Its really a great champagne, even among its peers. Thanks for the recommendation Alexander!

[@mjardeen]

Krug owes you a ton of money for all the marketing you do for them. I love your channel.

[@amilo5]

You don't have to be an expert to enjoy or know anything. Experience is not a factor. I love that analogy to music. I love the care they put into it but i still have my personal believe that simplicity and understatement are the true treasures in enjoyment. Not being too fancy is my favourite artform. Like admitting that this is still just fermented grape juice (but the best in the world).

[@illukka]

Mate I am celebrating this by opening a (small) bottle of Grand Cuvee 171th edition!

[@kennethwu115]

Love this episode. Very educational. 😮

[@Klibasto]

11:31 "Tell Emely her french is terrible" xD

[@NotTheGirlNextDoor6]

i understand in a sophisticated place like that, it doesnt seem polite to video everything ,multiple times so maybe all the shots are taken in one take in few seconds . yet so immaculate.

[@151forShizzle]

As i get older i really love wine and sparkling wine, but Champagne would be the next level. I could Drink Champagne all day long i guess 😂🎉

[@saeer5038]

Amazing! I'm very happy that you had such an opportunity!

[@patrickneale7378]

Krug is my favorite. The cuvée is wonderful, but the vintage wines are amazing.

[@giak7525]

Excellent top-notch production!! Who needs hollywood anymore!

[@DenisYanov-i5f]

This video should have been at least 1 hour. Amazing content, your editing keeps getting better

[@peterrich6248]

Fabulous! Thank you, Alexander

[@johngee876]

You did an excellent job of explaining everything that goes into Krug champagne. Except for…how you wrangled an invitation to visit! Actually, it’s obvious why such invitations are scarce. How many days in a row can poor Sophie endure such rich foods?

[@BryanBagehi]

A well deserved treat for a well heeled ambassador for the brand!