I Got the VIP Treatment Bourbon Hunting in Knoxville, TN

In this video, we do a 7 hour bourbon hunt in Knoxville, TN. We get the VIP treatment at several stores, try some great new bourbons, and have a great time.
Where should we bourbon hunt? Suggest a store here: forms.gle/4wsPHc4TybiSv8Ru8
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Chapters:
00:00 Intro
03:57 City Farms Wine & Spirits - Alcoa, TN
14:54 Green Meadow Wine & Spirits - Alcoa, TN
19:58 Cedar Bluff Wine & Spirits - Knoxville, TN
30:22 Bob’s Liquor and Wine - Knoxville, TN
37:01 Merchants Wine & Spirits - Knoxville, TN
48:08 Christy’s Liquor - Knoxville, TN
Host/Executive Producer - TJ Gamble
Producer - Alex Srednoselac
Lead Editor - Ben Young
Video Editor - Marc McClure, Alex Srednoselac
Thumbnail Artist - Alex Srednoselac
All claims made here about alcohol, whether in this video, in this description, or on our channel, are intended only for those of the legal drinking age.
Offers that may be promoted in this video are for a limited time only.
#whiskeytube #bourbon #whiskytube

[@Brewzle]

Check out the new coasters! There's only 22 left! brewzle.com/collections/bourbon-hunter-collection

[@captain3491]

@Brewzle what was the 11 year old run aged in the Woodford double oak barrels????

[@captain3491]

Rum*

[@joshuatindall978]

What was the name of the rum you tried?

[@CountryTortoise]

15:38 "if that jacket gets tattered imma tatter yo ass" is the most parent thing I've heard on KZbin 😂

[@courtneyboyd6671]

I was in tears when after he said that lol

[@oneil__anderson]

The 1 hour long hunting videos are indeed the chefs kiss

[@jbozen]

The guy from Merchants knew what he was talking about. You could clearly tell that it was his passion and that he was good at what he was doing.

[@jgon9751]

17:51 would fully endorse a Brewzle x Bob Does Sports collab. Couple of the best channels out there

[@Brewzle]

Let's get it done!

[@Sandodesu715]

@@BrewzleI'm sure they'd do a drinking challenge with you! Get them to do something other than Fireball!

[@charlesjoyce3933]

YES YES YES to the Bob Does Sports collab. Would be SUPERB!

[@cindiwindi]

The young man with the woodford picks was bomb. Super hype about whiskey for a young person loved him dropping his knowledge

[@Beingkeith]

He legit impressed me for sure.

[@christopherrivera4664]

It's awesome to see Will out with the old man.

[@Brewzle]

We need to convince him to come more often

[@Tommy.OrginalvideosPhilly]

@@Brewzle INDEED

[@lsuboy222]

Just did the woodford reserve distillery tour. According to our guide the double double oak is aged an additional 9 to 12 months longer than the double Oaked in SAME barrel as the double oak

[@sellitbetter]

Ice wine is when the grapes freeze on the vine and then are pressed and fermented, one of the first wines I ever had was an ice wine, it is sweet but not too sweet with a smooth finish, I would love to try that bottle you got.

[@numanuma20]

They can be super sweet.

[@idsullymichaels]

Niagara on the Lakes - they make it there. I've also heard of ice-wine being made from ciders that were allowed to freeze, then the frozen cask/vessel is turned upside down as the temperature is right at 32 or just below freezing... the water stays frozen, the alcohol comes out. Some call it an alternate distillation process...

[@maryhoda9375]

What's the Rum that they all tried and loved?

[@justinv548]

When you warned about this video in the live I felt like it would have been alot worse than it was. Kudos on your transparency and leaving a lot of bottles behind.

[@taylorjoshd]

AWESOME VIDEO!!! Possibly my favorite "hunting" video so far. As a Tennessean, I was tickled for the local courtesy you got. AND... Id be thrilled w/ a Bob Does Sports or a GOOD GOOD collab with Will. That'd be unreal. My 2-3 fave channels together... Pretty sure Joey, from BDS and Steve from GG are Whiskey fans so.... heck yeah, let's start the Whiskey/Golf collab vids, and I'd love to see Will and Brewzle swinging that D-Stick!

[@penisenvy69420]

please do not waste one of the weekly videos on some dumb golf crap

[@claytonbruner1808]

Eiswein (ice wine) is similar to a Sauternes, the most famous of which is Chateau Y'quem in Bordeaux. Whereas Sauternes is produced after a fungus, Botrytis) referred to as noble rot, attacks the fruit and removes most of the water content...intensifying the flavors, Eiswein reaches a similar state from freezing, which also concentrates the flavors. A stellar Sauternes can have a 2 minute finish which is incredible!

[@DON4419]

You need to head down to Company Distillery in Thompson Station. They have a lot you can't find on the shelves.

[@mtchnelson]

I love how quickly beer/stouts have become a primary character. I love it!

[@jamesAwildwezzal]

So my dad is in town and we watched the video. "What are we doing tomorrow?" was thrown out... bourbon hunting I guess. We hit all the stores except Merchants yesterday, had a great time, we'll hit them next time in Knoxville. Live about 1 1/2 hours west. All the stores were neat and clean, staff was great. Saw some bottles I'd never seen. Was a good day hanging out. City Farms has a Woodford Baccarat in the rich uncle room, that was very cool to see.

[@easye47]

I look forward to these vids on a Friday afternoon ! Keep em coming 👍

[@danielbonds4857]

Short Mountain is grown, distilled, aged, and bottled in Woodbury, TN. It's about an hour Southeast of Nashville. I have a bottle of their wheat whiskey that's 132 proof and does not tastes like its that hot. Short Mountain started off with just moonshine and has been getting into the aged whiskey games. Other than the wheat whiskey I've only had their apply pie shine.

[@garyheisler6139]

I need to hang out with Brewzle lol looks like a blast

[@steed0293]

It was!! 10/10 highly recommend. Will was fun too!

[@Brewzle]

So what you're saying is Brewzle is more fun than Ole Willy Boy.. hehe

[@mattjones4415]

Southern tier is originally from Lakewood, NY south of Buffalo. Im from the area and i love seeing Southern Tier growing. You should try their pumking or warlock stout

[@pato7694]

Something happened to Pumpking 5-6 years ago. It went from divine to meh and somehow the price just about doubled. Agree Southern Tier makes a a great brew.

[@samk168699]

Nice that you passed on endorsing a store pick you weren’t confident in knowing fully - shows how much Brewzle actually cares about the community and integrity!

[@Ron55669]

Great video! Everyone really rolled out the red carpet for you!

[@brinkee7674]

I used to have a bunch of contacts years ago and bought some really good stuff at MSRP or less. That was before this craze but not before Pappy took off. It was so nice being able to pick up what I wanted when I wanted it. I now barely drink anymore(or less/only kidding) but still like a taste now and then. I also used to brew beer but hardly drank it. Made lots of friends then lol

[@MikeMurphy-on8ki]

Hey TJ, first off, your videos are the best on KZbin. Your presentation is spot on, and I absolutely enjoy that you do not get into the long sniffing! I have a question to you about what do you do when the cork on the bottle breaks? Can you recommend replacement corks that can fit different openings???

[@peek73]

OK I'm a member of the Brewzel club now. I just enjoy your posts and videos so much. Thank you for the education on Whiskey and Burbon.

[@BuddDwyersRevolver]

I live in knoxville and the guy is not wrong slowly everything is becoming either north east south or west Knoxville

[@stever4494]

I just did the tour at Woodford Reserve. Double double oak is not 3-4 barrels, it is just more time in the 2nd barrel than the standard double oak. Hope this provides some insight. Love your channel!

[@ButWholeMilkOG]

Coloradoan here. Been getting lit up on 10fiddys for over 15 years. I have some from 2011-2012!

[@thomasmcmichael1714]

Checking in. Excited for the video.

[@cliffdegraff4482]

When talking about the golf video, the TV in the background had golf on it lol.

[@craigfox6870]

Ice wine is a desert wine. The grapes are harvested after the first frost and pressed, because they were on the vine for so long there's a ton of sugar built up in the grape and not much juice. So you get very little yield for the amount of grapes used. It's very sweet, but absolutely delicious.

[@drcdrdoct9864]

I grew up just South of Maryville in a little town called Madisonville. One of the main reasons why you have such great liquor selections is most of the counties around Blount are dry counties. At least Liquor dry. At least that was the case 35 yrs ago. Good stuff

[@Jordan-vf6dg]

Not anymore lol

[@bretonia87]

Old Dominick cast strength... batch 1 buy, batch 2 is a drain pour. I sampled it at the distillery and it was great (batch 1). Bought a bottle (batch 2) and there is an overwhelming mildew taste, even in an old fashioned. Contacted the distillery thinking I got a bad bottle. Literally ended up pouring it out. The only whiskey I have ever poured out.

[@martinjames6148]

Awesome long play vid, love these hunts and the insight from the people you meet. Cheers

[@Brewzle]

Glad you enjoyed it

[@kennymiller6633]

That barrel aged Ten Fidy is some good stuff. You’ll like it. Top notch.

[@GP-fg6tk]

Next time you are in East TN, you need to head over to Red Hot Liquors in Cleveland TN (30mins north of Chattanooga). Some of best selection of store picks I have seen!

[@matthewrigney4442]

As a guy who is getting into the whiskey/bourbon game, can’t love these videos enough! Hope to run into you one day sir

[@texasranger9599]

Bourbon hunt Augusta GA then get a tour of The Masters course and club house. See what they use in an old fashion. See there bourbon selection.

[@brendannew3064]

Founder’s Backwoods Bastard is a very good bourbon barrel aged scotch ale that you can usually find at a very good price point. Allagash Curiex is another. It’s a belgian style tripel aged in barrels for only 6 weeks, so it’s not thick and syrupy like a BBA stout; flavors of light grape, citrus, banana, honey with a fantastic note of oak and vanilla on the finish.

[@abesebag1085]

i like the quick interview in the beginning

[@adamwilson7450]

Love the Bob Does Sports collab idea. Would be a very funny episode

[@the4thyeoman]

I agree the southern tier sugar cookie beer is great. We have plenty of it in South Carolina around Christmas time.

[@thrashersforthecup]

i love that first store! we bought the liquor for our wedding from there!

[@noworldforeric]

It is cause you are damn good at what you do TJ. You say you're not an expert but that's humility. Your palate gravitates to a lot of people!

[@MrBev19]

Great video! Those stores took care of you!

[@jacobclay5508]

Short Mountain do make their own stuff! It's a cool little tour! It got started really big in Prohibition in Woodbury. Al Capone made a deal with the owners and 95 percent of families of Woodbury had 3 stills a piece to supply Capone's demand all over the country.

[@twoshooz2003]

Did the barrel tasting experience at Jeptha Creed... sat in the Rick house, got to pull from the barrel with a barrel thief... that was cool. On the nose, it was dusty, musty... like an old piece of plywood that sat in the backyard, in the dirt. That transferred directly to the palate. I tried so hard to like the juice but couldn't. The experience was great, though.

[@elijoslin1289]

I enjoyed it. Great video. Thx

[@churchbryan35]

I'm a Knobb Creek guy, but a good friend of mine's brother works at the Bullit distillerie and gifted me s bottle...when he gave it to me...he said did you notice it's nit sealed. He said tge bottle came off the line, but the Bourbon came from a 60yr old barrel....talk about amazing...it lasted one night...lol

[@fradoodl]

That beer is a seasonal one and I've never had an issue finding it at Hop City in Atlanta.

[@kingtb1648]

Been waiting on a bourbon hunt video😂

[@theskillz]

Nice trip. Planning on picking up a 2XO Gem of Kentucky myself this week.

[@VangRyanVang]

Damn. I’m very proud of you and your families accomplishments! This was s very fun episode and y’all deserved it.

[@Striker458]

Sooooooo as a follower I love seeing you get deals. I don’t care about being the critique. I enjoy watching I enjoy listening to your critiques about the whiskeys and I leave my mind open willing to try what you say is good and even what you say is bad to see if I can match tastes or similar or not at all. this way, I have found some great whiskeys by doing that with you. You’ve been so on point but then I tastes haven’t matched at all and that’s a great thing as I’ve said before Forget thahh haters.

[@chrismiller3288]

Southern Tier sugar cookie done around Christmas time here in New York as well, Oldman winter ale another good one around the holidays as well.

[@Hossyboy420]

Loved the vibe at Cedar Bluff

[@devinloftis7047]

This was actually an awesome video, I wish we had some of these stores in Colorado

[@Public.Land.Hunter]

Now that was a Bourbon hunting video! Great job and keep it up.

[@silverpunk2427]

This was a different style of video than the usual hunting videos because everybody already knew you were coming and were well prepared. This kind of video would be cool every once in a while, but I still prefer the usual hunting videos. One thing that did kind of ruffle my feathers is how that one guy was talking about rewarding all his loyal customers at the end of the year. Then immediately proceeds to take you in the back to pick out whatever you want. And I'm sure his loyal customers did not appreciate that either.

[@vonrodri314]

Love how will took initiative to strap down the jacket in the back. Way to go young man!

[@Brewzle]

It's what I do.. gotta keep the old man smelling decent -will

[@vonrodri314]

@@Brewzle love it! Just seen you munch down those tacos looked delicious! Would love to see you guys travel down to North Texas! LiquorKing in Allen Tx has some incredible bottles!

[@willbrooks8906]

​@@vonrodri314 flew over from the UK at the end of last year and stayed in McKinney, if I'd have had this knowledge then I'd have taken that advice and gone for a look myself!

[@josephclites6971]

I wanna see a golf-bourbon video collab!!

[@Brewzle]

There's actually a good amount of people who do

[@badinplaid]

Also best beer you can find where you were hunting is Blackhorse Brewery...the Alcoa location is relatively new, but their original location has been around since 94 and they do some great stuff

[@ChristopherOSU]

I saw Southern Tier Sugar Cookie at the store the other day :)

[@kingkrow420]

Hard Truth makes some solid rye. They’re located right here in central/south west Indiana and they now make all their own juice. Excellent ryes, and the new standard 90 proof bourbon is delicious. Four grain BiB is pretty solid too! All the single barrels I have had absolutely slap

[@noddyninetythree4771]

i lived in knoxville 30 years ago and what has most popped from this video is, damn.... you were ping-ponging all over the area. knoxville, to alcoa, to knoxville, to gatlinburg... that's a lot of driving. oh, and you managed to make a great video out of it

[@koixgr]

Merchants was my old store back in college, always had good prices and selection

[@dfporkchop]

My son bought a bottle of the workhorse lucky seven. Really good sipper loved it

[@dillonparton]

we had the beer he was talking about at city farms during the winter. its seasonal

[@ericglass8592]

1792 Full Proof is possibly my favorite bottle in my current lineup

[@GeoffBernard]

Brewzle - Tell Will the best place to get that Southern Tier Sugar Cookie is in Charlotte NC - Brewers at 4001 Yancy. It's a ST flagship collab brewery. I actually have a few bottles here at my house and will gladly send them to you.

[@scottmurray670]

I am new to your channel and loving it so far! I was curious if you've ever tried an Irish whiskey called "The Knot"? I'm eager to find other whiskey or bourbon similar to this, but I have no idea what to try. Let me know if ya could please? If you haven't had the chance to try The Knot, give it a shot! Pun intended...

[@JHawk213]

BobDoesSports collab would be epic! Two of my favorite channels!

[@jherm83]

The Hirsch single barrel is basically willet purple top and is fantastic! A bourbon bargain at roughly 125. Worth a purchase.

[@jeremywarren5748]

One of my favorite buys of 2023. Snagged for 90 or 100 at Big Red Cask. Great bottle was very impressed.

[@williamaitkens1390]

The jacket strapped down is a legend move and you should be proud.

[@tylerboone4957]

I have a barrel strength short mountain bourbon and 5year old bottled in bond rye! Good stuff!

[@zyzzbrahs105]

i've found the southern tier sugar cookie in franklin PA before. i've only ever seen it around christmas time. very good.

[@OneDrinkThreeBars]

City Farms is one of my favorite stores! I love that it's locally owned, but has a better selection than a certain national chain. The owners and employees are so nice and knowledgeable.

[@lynnchpin]

@Brewzle Disadvantageous is a good word. Don’t doubt yourself!

[@awiii8295]

Awesome liquor store. Super friendly.

[@rater84]

Souther Tier Brewing/Distilling is from Western NY! They’ve expanded to cities across the whole eastern seaboard at this point, but a lot of their stuff is really great and worth the buy when you can find it. Slightly biased as I’m a WNY native but that’s just my two cents!

[@elite_digger]

I know you're a huge vanilla bomb fan, but on my end, I'm a huge cinnamon bomb fan so don't be dissin' those Amburana barrels lol. One of my favorites of the last year was RD One Amburana finished bourbon. Absolutely delicious cinnamon bomb! Anyway, keep up the great videos @Brewzle! So happy that I found this channel!

[@grumpyplumber8078]

Southern Tier is up north somewhere. It's in New York State on the Southern tier right above Pennsylvania

[@NEPATransitnTravel]

You guys and John Daly, hitting the links and drinking some bourbon, would be something!

[@Imixdrnks79]

watched 3 of your videos so far and I see you came to my hometown! I have the liquor store I am loyal to, but I think I'm going to give Merchants a go. Hopefully they went with your sample 3 batch 1 pick on the double Oak. We will see later today 🙂 I hear you talk about "second market" a few times and had a couple of questions. where is this market and is there a place to go that tells me if I'm getting a good deal or not? also, what is your thoughts on stagg?

[@tfitz44]

Holy moly!! That 8 year Fitz at $110! I would buy that all day long at that price. I’ve never been able to find a bottle here in West Virginia or Virginia. And online, the prices are all over the place. $299-$549. Insane! I just refuse to pay that exorbitant amount, but $110? Hell yeah!

[@thomashouser8117]

My home town! On my way from Memphis to visit family and now I have places to hunt back home.

[@Brewzle]

That is awesome!

[@TheBigburcie]

If you ever come through the Houston area, i would recommend stopping by Avonak Distillery in Spring. Pretty new operation that is basically a one man show. Amazing bourbons and award winning Gins.

[@brendannew3064]

Southern Tier sugar cookie is seasonal. In MD I still have a decent bit

[@coryreiter1694]

I vote yes on the golf video! Can’t beat a day on the course and good bourbon!🥃

[@jdavis1383]

I would love the Bob Does Sports collaboration. That would be hilarious!

[@badinplaid]

Ten Fidy is one of my favorite Imperial Stout...it is top drawer

[@Dylan-on8xh]

The TenFidy is a classic BBA Stout. Great flavor at 10.5%. It is what got me in to Barrel Aged beers over 10 years ago.

[@yoyomexbox]

$75 FOR THE 1924!?! He sold you at cost.

Schmoozing and acting like ya know what you're talking about goes a long way with plenty of people. Talking into a camera and mentioning you've got half a million subscribers doesn't hurt his odds either. Walking into a random store and getting an old Fitz just because you're a KZbinr is wild. 🤷‍♂️🤦‍♂️

[@itserebus9490]

😂🤓

[@Newtonian40059]

Ha ha. Retailers are picking up on how to do it....

[@gewatzig123]

TJ... you need to come back to Idaho, the city you must visit is Coeur d'Alene, ID. I work at a fancy whiskey bar called The Bees Knees Whiskey, our selection is the largest whiskey selection in the state!

[@cwadlow]

Coeur d’Alene been in the news this week for all the wrong reasons… lol

[@benjy468]

I live in Spokane and I'm just finding out about this lol

[@gewatzig123]

@@cwadlow every state has bad eggs my guy. None of that shit is allowed at my bar!

[@gewatzig123]

@@benjy468 come on in bro!

[@calstate772]

Southern Tier sugar cookie is all over northeast Ohio in the fall and winter. I visited the brewery near Chautauqua Lake in NY. They also make Pumking that is really good.

[@lucasgunn5088]

Hey dont worry about the location. Its spot on per cali standards.

[@zachsimsphoto5344]

Knoxville citizen here. Maryville is not Knoxville, but who cares. It's close enough. Next time you should hit up McScrooges. Your tour guide may have not had a conmection there, but its pretty close to consesus that they have the best and most barrel picks in the City. Check it out next time you are in town.

[@apeekintime]

Cedar Bluff is doing it the right way. I would say... if they manage to save back 350 bottles and distribute all of those two just the top 50 customers... maybe they need to split the system up a bit. I love when stores reward loyalty and I do prefer they reward loyalty for like product type. With 350 bottles could do a similar system to my favorite store. This store does quarterly raffles for the top 25-50 whiskey spenders. They also do a small monthly raffle for ALL customers that is free to enter. Last month was a Weller FP and this month is a Stagg Jr. In addition to those two events they also do a quarterly free raffle where everyone who shows up gets a ticket. If your ticket is called you get a chance to buy a random allocated bottle. That system is checking so many boxes - removes the need to camp out on raffle day, lets ALL customers get involved, and it rewards the loyal customers. This quarter there is a Pappy in the public drawing and no pappy in the loyalty raffle, but otherwise the public drawing is more mostly stuff like Weller SR, Blantons, and Eagle Rare. The loyalty raffle is mostly stuff like JD10, Old Fitz, Blanton's Gold, and the likes. The reason I prefer loyalty raffles to be category specific is because it's too common for the wine drinkers to end up with all the allocations because they buy $100-200 of wine a week. Wine is a high margin product for liquor stores and why should someone not helping increase the allocations of the store be rewarded with allocations? Makes no sense.

[@brandonsorensen7216]

I was driving from Alabama to Florida just last week and a completely run down. Might blow over in a stiff wind building in a small not much money town. No care in their displays and a the other half of the store was a discount grocery, they wanted $650 for that very same old fits and $420 for stagg......I like the guy running his store he gets a few extra points for being on the same planet as the rest of us

[@Lilly69s]

Yes, the jacket strap is a great idea