I Heart ABM: Bringing Sales and Marketing Together

LinkedIn and Terminus bring together account-based marketing (ABM) thought leaders and practitioners, like Craig Rosenberg, Chief Analyst and Co-Founder of TOPO, and Sangram Vajre, CMO and Co-Founder of Terminus, to go beyond the why and dig into the tactics and lessons of how to plan, execute, and measure successful ABM campaigns during an afternoon of learning in the LinkedIn San Francisco office on February 12th, 2018.

[@commonsense99]

Great video! Overall, ABM is common sense to most salespeople/leaders I know. Finally, it's being validated.

[@alladeroun4549]

Great explanation of the ABM strategy benefits. Thank you!

This is gold! Honestly, thanks.

[@gagandeepsohanpal8567]

Amazing video, with some interesting use case driven insight into ABM.

[@foundational]

actuall talk starts at 10:00

[@nullnull4900]

thanx

[@spencercapron]

At 1:09:53 the lady second farthest to the left sneezes. I felt it through my phone because of how much we care about sneezing now. 😂

[@lollyelspark]

Great conference ...would have love to have been there, but so glad its been shared online. Thanks!

[@Vivian-uf4gq]

Great video! But what about ABM planning? Do you have any framework for planning your content marketing according to buyers journey and personas?

[@wahidshaikh3648]

Q~1q

[@jessedameron7985]

By "Lead Executive," did he mean a leadership role or the kind of leads we store in a CRM?

[@geneasium]

I've sent the email, but didn't receive any PDF :(

[@mattpatrick2564]

Great chat. Product management needs to be closer to these conversations to better anticipate future requirements that fuel the next leg of growth too.

[@cliffordrogers2734]

Nice

[@krishnamane6903]

Get more details on Account based Marketing Check: metinc.com/account-based-marketing/

[@commonsense99]

Sangram Vajre, CMO and Co-Founder of Terminus, talks about marketing not doing their job, they will get fired. From my experience and research for my books on B2B sales, if sales are not making their numbers, salespeople get fired. In most B2B companies, marketing has never been held accountable like salespeople have been. With all the analytics now, it’s tougher for marketing to hide the fact if they aren’t bringing in quality leads, and they're not getting an ROI on their marketing campaigns.

[@TuddyTutorials]

The only woman in this is the moderator?

[@abelmohamedngatchou8845]

IF I WAS THE THE ONE FROM THIS DAY YOUR LIVING FOR THE STREET §µ WERE IS THE RIGHT FOR RIGHT MAN TO BE SUPPORT. AM SORRY FOR IT. BUT YOUR %MA FAVOR TO FROM YOU WHAT FOR YOU TO THE BETTER LIFE I DESIGN TO BE FREE AND MAKE FREE UNDERS FOREVER YOUR FONDEER MEMBERS. WELCOME IN THE STREET COUNTRY I 39 YEARS DARK GAMES PRESIDENT FROM THE STARD TO THE DAY WE BE DO FOR IT TO BE IT I. FOREVER. JUST WELCOME LIGHT LIVING TO FREE AND FREE DOES FACE TO YOU IN DARK YOU CAN TO BE PART FOR IT.

[@rg1924]

This presenter looks like A MAN !!! Was going to watch the video but not any more haha.

[@AlexeyShort]

Bla bla bla. Just renamed all old selling practicies and thinking that they practice new thing. Fucking waste of time