How to Build an Account-Based Marketing Strategy

B2B marketers using ABM can see up to 87% increase in return on investment. In this video you'll learn how to build a Account-Based Marketing Strategy.
Account-Based Marketing's narrow focus on target accounts makes it easier to measure return on investment, unlike other B2B marketing methods.
In this episode of #B2BMarketing & More, Pam Didner and Tracy Niehaus, a Senior Marketing Director for Vanderlande, discuss 8 steps marketers must take to create a solid ABM strategy.
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#accountbasedmarketing #ABM #Marektingstrategy #marketingplan
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Please watch: "How to Craft a GTM Strategy for Managerial Approval (With Templates!)"
• How To Craft A Go To M...
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[@IsaOscar]

Thanks for the insightful content! I am a marketing guy for an LED Lighting manufacturer. We mostly sell to Electrical Contractors and Energy Efficiency Consulting companies. I am struggling to identify key marketing activities I should focus on. Is it email, is it social media posts, is it paid ads. What would you recommend focusing on for my specific case? Thanks!