I Helped 6 Business Owners Make More Money

Want to SCALE your business? Go here: acquisition.com
Want to START a business? Go here: skool.com/games
If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $200,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I’ll give you some stuff you can google to verify below.
How I got here…
21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit.
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.
34 yrs old: I became co-owner of Skool.com to help the many people who want to start a business online do so.
Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).
To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.
You either get an epic outcome or an epic story. Both mean you win.
Keep crushing. May your desires be greater than your obstacles.
Never quit,
Alex
FULL DISCLOSURE
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

[@Alex.Explores]

This weirdly is the most insightful video I've seen from Alex because he actually gets to solve real people's struggles live.

[@trippasnippa6152]

scam@AIexH-

[@ElleAlbright]

Agreed, hopefully he does more of these!

[@ChristophWalks]

Same. I felt like I was learning so much. It was advice in practice.

[@adrianliung8374]

It's great because his advice went from more general to an audience to more specific to an individual. And the stuff that's more tailored to an individual is always going to be more in-depth and more accurate to their struggles.

[@Muhluri]

That’s why coaching is worth the money

[@joaobodanese]

We need more of this. Please Alex & team consider doing more of this type of contents. I know it’s probably not the most leveraged way for Alex but it’s way too valuable. I hope this video gets a lot of views likes etc for it to be worth it

[@Funnycats__]

I don't believe Alex will produce any more content similar to this. My guess is he will stream Fortnite on twitch.

[@RealHomeRecording]

@@Funnycats__ 😂

[@tayneilson]

Why do you need more. Just use this video and you’re going to make money

[@stanwilson7040]

@@tayneilson Exactly! Thanks to Hormozi's INCREDIBLE MARKETING SECRETS I'm already worth over 2 million $ and was able to QUIT MY FULLTIME JOB

[@ranaa36268]

100M lead book is still the best book ever 💪

[@Adbroad-km7go]

How fast he calculated LTV at 20:25 really shows that he's done that kind of thinking so much it's become second nature, inspiring

[@nelsonang]

if Alex makes this a series, it should be called “No Bullshit with Alex!” i needed this... mega thanks!!!

[@909sickle]

Alex is a big firehose of value, just blasting value in everyone's face

[@calculatormaster]

​@AIexH-scammer

[@s0lace462]

[@franciscastro4335]

Pause

[@princekjtheartist]

😂ayo

[@reiniervaneijk]

We need to be reminded more than we need to be taught. Thanks for both, constantly, Alex.

[@shanefitzclarence-goold5775]

💯

[@RakeshLahoti]

This is by far one of the BEST videos. The fact that it’s concrete answers to specific business problems makes it so much easier to understand. Please do more of these 🙏

[@johnconnor4136]

Just wanted to comment here to proudly share that I've been sober for 1,448 days.

[@elicohen5073]

Congrats

[@oldandtrading]

​@@tonysmcSounds good, can i get in touch with her?

[@Theresa-cn2yy]

​@@oldandtradingyes she's good, I lost about $5,000 to a scammer before I was linked to Mrs Rachel and believe me she's helped me take back $5,000 and made an extra of $10k.I appreciate and recommend her anytime,anywhere !

[@HavenatLee]

This is next level, Alex! Just finished the book.. and this Q&A was priceless.. Your compassion, courage and drive makes receiving correction from you an incredible experience… 🙏🏽

[@ryanvonderhaar2801]

dude looks ripped, tired, and calm and not unwilling, ty for the time

[@abdelftahzowail6803]

16:35 the way Alex's face lit up when the guy said gym space is so wholesome 😂

[@carljohnson-uc6qm]

His face lit up cuz that’s his stough and he knows it like hell😅 I think the key takeaway here is to pick a niche and crush it! So when people ask you a question related to your niche, you’ll just smile and crush the answer

[@porn_addiction_help]

PLEASE DO MORE OF THESE VIDEOS!!! QaAs where you work with people directly, help them implement the knowledge you share, it's so much more valuable seeing it come to life. Thanks for all you do!!!!

[@svenlucas104]

Hey Alex, would it be a good idea to make a long form vid about the first year of starting a business. What that can look like and what you would do if you had to start over? Appreciate the content, the books and the video's help out a ton of us, keep doing what you're doing!

[@apeoftheplanets]

He ain’t answering your question 😅the thing I admire abt Alex is he seems to go after stuff himself he doesn’t wait for others to deliver answers

[@SympaDeReussir]

I am following you from Colombia, I am french (just to show the diversity of your audience you impact) and I have to say, your FREE content is STUNNING ! I have bought your 2 books, arriving this week from the USA to Colombia ! what it is amazing is that your content and strategies help as much the beginner entrepreneur like me and the ...strongest ones ! I say "Merci beaucoup" :)

[@iamkazen2785]

Alex is helping me repair all the damage that i did over the years by lying to myself and others. Theres simply more value in having candour and i see it so clearly now at 20 years old. My relationships will never be the same

[@PERKTEAM]

Seems like once you have the leads, wherever they are from, scrapped, or brokers, they draw up leads that already have their needs met (their information is already out there)and it's difficult to find a niche or pitch, and researching the companies is taking a long time. I really appreciated in the last video you broke it down and told us that contacting the leads in voice gave half your sales. The quick "you need this-yes-no-ok" simplified it for me and gave me a lot of hope.

[@undinezoeger3237]

Loooved that first interview and your responses Alex -haven’t finished the video yet to see the others, but wanted to say this..

[@davidahiometv1781]

Great nuggets. I learned a lot from the second question from Salina Yeung on when is the time to ask for a sale. I remembered these because I was there live at the launch.

[@nononsense6650]

This content form…Good lord it’s overwhelming value AGAIN I’m drowning in value but I love it !!!!! LEGEND is an understatement!!!

[@morejazzmoreass4472]

Thank you so much, I just got my book and it's amazing.

[@IsaacBeast]

Always with a good videos coming. Appreciate it..

[@bardofart5893]

Thanks for sharing! You’re changing the world man. Keep shining ☀️

[@RolandTitan]

this is probably the best video from you i've seen. may not have been good for algo but ill be rewatching this one alot

[@Sam-yj7wq]

Wow this is great. So much value in this vidéo. I will definitely need to come back to watch this again later. Alex pls keep doing those one to one format it is really helpful!

[@TrevorFraserAU]

This is a great content format, keep them coming.

[@ZevSchtroks]

So great to chat, Alex. I implemented afew things you told me. Super helpful!

[@TheHappyHummy]

YES. I literally yelled out yes when I saw this title! I don't know how you keep giving us exactly what we need st the right time, but THANK YOU!

[@escueladeartesemocionales]

Thanks for all the value brother. Very much apreciated

[@JakeWoken]

This is fucking great. I understand it may be hard for Alex to do these in terms of time management, but it's awesome seeing him advising on specific problems entrepreneurs have. Thanks a lot!

[@Financial-Education101]

Finally, a new video. I love your content.

[@markanderson4353]

Amazing video. Please do these more often. I can tell Alex's intelligence level is massively high. Reason why he's so successful.

[@sirguy6678]

Alex’s courses will rule the internet! Alex will destroy the “con artists” by his fantastic approach of reality, hard work, and motivation.

[@OfficialMoreBeta]

Thank god someone is saying things that are helpful. The amount of people that are hurt by the saying family is family and you have to have them by your side is huge and the people that say that can cause people to take their lives because not everyone has a pleasant family.

[@ZevSchtroks]

Big facts. Exactly right

[@bensoko_]

Superrrr valuable real life advice to real life problems 🔥 keep doing more videos like this please 🙏🏻

[@ZacwilkinsBusiness]

This style of content is insanely helpful if you could do more of this, it would be very helpful

[@ToriksLV]

I keep saying that how smart and insightful Alex is. I naturally started to axe/sacrifice things that don't get me paid or will prevent as that's what i am hunting for. Gave up most precious things and list will keep rowing. I am literally doing google research and watching these vids at the same time. Thanks for all the advice.

[@lunarsoulz]

I watch a couple of "Business Gurus" and Alex speaks to me the most. The others dont actually tell you anything except "get good" or "just do this, idiot!". Ok, but give me ideas on how to get there... When I watch Alex, he shares a mindset and tips that I can go "That totally makes sense", or "So that's how...". He honestly breaks down the good and bad of building a big Business. Kudos.

[@avellimike]

I will watch this many times to absorb every word of it. GOLD! Brilliant Alex, thank you so much!

[@luisbruno6527]

We need this content more often Alex! Dammnn that was so good

[@LunchboxWorldCoUk]

A.M.A.Z.I.N.G advice, tips, insights, wow! Huge thank you 🙏🏻🥰

[@RizVNTV]

Building a brand seems like a better and easier way for attracting talent and customers then. It will take as long as it's gonna take, but it's a good direction to aim for after a decent cashflow has been made. Thank you.

[@nathanyeo2621]

Hell yeah, this helped me in the first 5 mins. Thanks a ton. ❤

[@vincentroazzijr7104]

I think you should do more videos like this, very helpful and relatable

[@tajnehal]

Alex just let me feed everything you’ve ever said into GPT and make a hormozi bot coach

[@mrk01125]

@AIexH-scammer

[@adnanazmi.]

Already did however it didn't work how I expected maybe you will have better luck

[@grindwithmal]

Alex’s perspective on relationships is so interesting and contrarian, love it

[@redazerrougui9926]

Thanks so much, you've given me some really helpful ideas that I want to try

[@muqtadirshah7317]

Really hope he turns this into a series 🙏🙏

[@MatthewBoydPhysio]

More Alex, this really specific feedback is super helpful 👍

[@cakepie3484]

His point at 9:30 is so damn true, even from a customer mindset. I've had software or websites that have provided so much value that I actively look to see if I can buy whatever they are offering just because of the value they have given me.

[@jayharrison4002]

What sites?

[@cakepie3484]

@@jayharrison4002 Sites like iFixIt or finmodelslab, but those are just a couple recent examples. iFixIt was the GOAT when I was first learning electronics repair (i specifically bought their toolsets when I could have bought something cheaper), and finmodelslab helped give me a good idea of general business expenses for starting up my shop.

[@loganalan9132]

You work for 40yrs to have $1m in your retirement, Meanwhile some people are putting just $10k in a meme coin for just few months and now they are multimillionaires.I pray that anyone who reads this will be successful in life💯💯

[@jgtheaccidentalojisan]

What Alex said here about preselling is true. I was part of Gold's Gym PH's pioneering salesforce in 2002. By the day we launched, membership is almost through the roof.

[@thibaultwalter4889]

Value bomb 🔥

[@MosKou2KH1]

Very interesting to watch, took notes, thanks very much for sharing this 💯

[@DanielRondberg]

Thanks for sharing this video!🙌

[@netmusicdotcom]

Nice format for this video...question/answer with entrepreneurs. More of this! :-)

[@kemancoachkjackson6140]

This is the most beneficial content that I've learned from you.

[@Arman-sr2gu]

6:47 THIS! The way you think is one of fewest people online I agreed with so often.

[@LuisRDiaz]

Definitely more of THIS!! Please!

[@CryptoGrit]

a lots of valuable info latetly I hope that applying some of it will speed up the growth :)

[@seanbarkerfit]

So valuable thank you! 👌🔥🙏

[@shahin8423]

Great video Alex keep it up man💪🏿

[@user-ky8yq7jf7w]

Alex I use your videos as training videos for my sales staff. Much love brother for the free content. You want equity it's yours lol

[@egdapo]

As a guy, the advice you gave Nicole BLEW my fuckin mind! Best shit ive heard on intentionally starting/navigating a relationship in a LONG time.

[@neil1636]

I found this really good. I really like seeing how Alex solves problems.

[@zacksizov7563]

AMAZING content! Thanks again bro!

[@DM_YTAlexhormozi-on_Tele_gram]

*ℜ𝔢ä𝔠𝔥 0𝔲𝔱*

[@jslawncareservicesllc5242]

Great Video!

[@EdmundAlynJones]

More like this please!!!

[@welshmin1286]

Real people with real problems, Alex is a modern day saint for this

[@Greg_Chase]

Family is challenging. As AH says, family members can treat us like we have a lot more forgiveness than a friend might. Responding to disrespect is connected to the survival instinct (the strongest instinct humans have). It triggers an instinctive reaction 'wait a minute - is there more coming?' and the guard goes up. Disrespect is on a 'sliding scale,' a continuum. And we have our own level of tolerance. If a family member repeatedly exceeds it, "creating a distance" can be a solution. That being said - when the offending family member passes away, there's not really a sense of regret for maintaining a distance, but there is a gap for what that family member could have been, with better behavior. There are people in our extended family who don't speak to each other very much, for 20+ years. It's not clear to me why, and how, that happens, but it does, I've seen it.

[@mattrfay]

This is the most valuable video really related with this stuff

[@mikestrives]

I love this advice and the guy's t-shirt 🔥

[@chaoticsynthesis6565]

Might be the best video from Alex

[@impierrefrancois]

Love the format

[@marckuhnmak]

Love this style video 👏🏼

[@domzeglaitis]

do these types of videos at least 1-2 times a month please. amazing knowledge

[@keithdmello]

Love the insights about being more selective about your friends and cutting out bad behaviour quickly.

[@moneycessity]

This one is so hard in practice but so important!

[@FredoTheCoach]

Bro do more of this!

[@rabidturtles359]

This man just shook my life with that relationship advice.

[@GuillermoSanchez-fu2pu]

We owe everyone our love. Give it freely and expect nothing in return.

[@user-go9jf1lm3u]

Straight to the points, OMGG AMAZING

[@United_Wings]

👌🏼amazing 😊

[@tradchadpremium]

I saw some forum posts saying Alex has a shady background and is a fake business guru. I beg those people to watch this video. I don't know how you can watch him spot straight facts for 40min straight and still believe that garbo.

[@globartek]

Ok this is next level amazing content. Love it. Interested in moar

[@mondavou9408]

That is really good.

[@ManyAngelsofMercy]

We do choose to be born. We also do choose our parents. However, the world does not owe us nothing. I believe, no one should take advantage of us, However, we try to do the best we can, for our families. I agree, we sometimes, like to give away, everything. Good authors, and good books that a long time to write. So much work goes into it. I am not sure if people do understand that and appreciate that. Too many things, at one time. Like overwhelm, we like to create, too many things, all at once. Three videos for one week, wow, thank you, for all of that good advice. Thank You, for the video, Alex.

[@imdaniellight]

The Alex Blueprint: Try a few things you like, find what makes you the most money, cut out everything else, drop all your friends and family if they don't upgrade you every time you interact, focus FULLY on that one thing, 10x your input: time & energy into making that thing better, keep distractions away, DO MORE of what you KNOW WORKS... NOW DO MORE THAN THAT, reach the next level, repeat by finding the thing that makes you the most money at this level, cut out/outsource/delegate the rest, etc

[@fatboywins]

Every single time alex and leila post, i pick something up!

[@baelimajeed5299]

Thank you Alex

[@mackeejack6731]

Cant wait for your next book, $100M Biceps

[@yannick3118]

40 minutes of pure quality.

Hey,man! First I want to say that you are just alwesome. I am from Brazil. Could you please sell an electronic version of your books? Thanks a lot.

@TAP__TO__OPEN_PROFILE where!?

[@user-kn9hs7lv4f]

He just keeps dropping better content, absolutely goated

[@jonzkuj4994]

Alex is such a role model

[@RylanWoodburyJones]

This was awesome!

[@blackranger8766]

GREAT ❤❤❤❤❤❤❤

[@TommyTurkovic]

You are the goat

[@Love4Ranimals]

Thank you.

[@boykapb7876]

The thumbnail wasn’t as clickable but MAN I LOVE THE CONTENT. You see how these frameworks you build get implemented in thoughts that all of us have. It’s live the bridge for your framework into my understanding of reality

[@WealthAbuk]

Alex is my f**kin mentor! I love this guy whole 😊

[@WealthAbuk]

@AIexH-... I should get in touch and do what with you?