I Hired a TikTok Expert to do My TikTok Strategy

I've been terrified of TikTok for years but it's time to face the fear and do it anyway!! with expert help lol. I hired a TikTok expert to help me, an old school youtuber millennial, figure out how to find TikTok less scary and more fun and here's the whole 8 week process in all its rollercoaster glory 😅📱
TikTok: / hannahwitton
FREE simple social media content calendar Notion template: www.hannahwitton.com/templates
Video walkthrough of template:
• Simple Social Media Co...
Chiara: / journeywithchiara
Alice: / aliceisgratified
Gratified: www.getgratified.com/
Ziggurat: www.zigguratxyz.com/
Rowan video: • female loneliness and ...
Chelsea Fagan: / faganchelsea
CHAPTERS
00:00 - Intro
05:35 - Week 1
12:58 - Week 2
22:11 - Week 3
38:30 - Week 4
41:13 - Week 5
49:18 - Week 6
01:04:56 - Week 7
01:16:56 - Week 8
01:23:06 - DATA TIME!
SIMILAR VIDEOS
Mid Year Crisis Point: • Mid Year Crisis Point
Getting Out of a Creative Rut: • Getting Out of a Creat...
A Radical New Approach to Goal Setting: • A Radical New Approach...
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[@everythingbylau]

I love how your video about short form content is 1.5 hour long hahaha

[@jennifers5560]

I totally came here to comment about this! 😁

[@morehannah]

I can’t help myself!! 😅😅

[@Eleeyore]

@@jennifers5560 saaaame :DD

[@sixottersinatrenchcoat]

Interesting to see the experts' strategy (especially pillars and key audiences) didn't resonate or feel like you at all. I don't watch you because you're a mum or an OG KZbinr, I watch because you're a sunshine aesthetic, realistic, organised creative.

[@MrUsername1994]

Honestly Hannah, I love your content particularly because your "hooks" and thumbnails and video titles are not so cheesy or exaggerated. I don't know why, might be a trust thing - you never promise more than you deliver and I think in terms of building community this reliability is great. But what do I know, I'm just a consumer 😅

[@morehannah]

You know plenty!! This was very affirming/reassuring thank you ☺️

[@yuvalngg]

Yes! It was almost painful watching her try to avoid the underlying reason I love her content.

[@kristelfae5054]

I agree!! The authenticity and honesty keeps me watching 🥰

[@rebekahwalkarden4876]

I found this really interesting but also kind of depressing how manufactured social media is these days.

[@morehannah]

Obviously not all of it is but yeah I feel you!

[@elizabethlillystudio]

for me one of your content pillars i love is planning and time management systems, and business financials & strategy! i’m a freelancer in illustration and i’m always trying to manage my time and business better! and you have helped me with that! ❤

[@morehannah]

Oooh this is nice to know! Glad it’s helped :)

[@anothergreatetcetera]

Couldn't agree more! You were one of my role models when going freelance although I work in a completely different field 🙏

[@Mariajustmary]

Yes!! I really like the insights I can get from these videos and adapt for my own use. I started calendar blocking after that video, and it has been so useful.

[@darlingclementine94]

I agree. I was surprised the strategy didn't include more organization/productivity/time management, because I see that as a huge focus of Hannah's channel!

[@TheBeckyElizabeth]

Yes!! I was thinking this throughout the whole video!

[@EpicFailArniek]

I think what sets you apart from the way you described those other mum TikTok creators is maybe less of a focus on consumption, and more about thrifting, and more efficient solutions of how to reuse what you already have. Like the home renovation, shopping your closet. That’s what I find very appealing about your channel, it makes me feel less like needing to go out and buy things. I also like your content to help me think about whether I want to be a parent and prepare for the realities of becoming a parent. And your willingness to share things that are really helpful to understand body stuff (like the hormone diaries) and friendships as a parent. I also like how you are willing to make changes and take us along for the ride, which helps when I would go through a similar thing (birth control, getting pregnant, moving house or not, preparing for a kid, changing career paths). You’re very open and have a healthy mindset about a lot of things. I’ve shared your videos with educators in midwifery for example, because you give that perspective that they should be aware of. And life admin! So good! But I only watch shorts on YT haha so I’m probably not the audience you’re looking for. Just my thoughts about your content pillars.

[@morehannah]

I am very glad my content doesn’t make you want to go out and buy things!! ☺️😅

[@maggiebookworm]

Ok I was thinking about short-form Hannah content I would like and this is it! Like taking us along for the ride of being a relatable, millennial woman. Especially with parenting, it feels so comforting to watch someone show the realities of motherhood without skewing either super negative or toxicly-postive/my-child-is-my-life and it's all I think about.

[@tessspina1120]

I'd be interested to see a short going through the different comment sections of the same video posted on tiktok and Instagram

[@yuvalngg]

such a good idea!

[@melaniemurphyofficial]

OOHHH to post a longer video as a reel - go to post it as a 'post' and not as a 'reel' so have it pre made / edited / saved to your phone, then when post it as a post...it seems to just include the whole thing no matter how long!

[@buzzi2k]

The Stitchery has an excellent video on why they're not posting short form content anymore, echoing the problems you raise the audience that comes from viral videos

[@ThatRomyKate]

Interesting that you say you hate having to do the video hooks, because I don’t like them as a consumer. I know it’s the name of the game these days but I don’t like how manufactured social media has become, that videos have to have a clickbait title or sensationalist tease to perform well, because we can tell they’re clickbait and it actually puts me off engaging with some content because I’m suspicious that it’s not going to be what it seems, or makes it feel like life has to always have drama when actually I just want to hang out with you for a 90 minute video. I like following people like you on Instagram and KZbin because it feels like I’m hanging out with them and following what they’re up to, it seems more personal and like I’m more connected to them. I don’t feel the need to use TikTok, it feels like a space for other people (usually younger than me!)

[@morehannah]

Glad you feel this way too! 😅 my life is so free of drama it feels really weird to have to fabricate it for “hooks”

[@alissa6380]

exactly what I was gonna say!

[@irisiemenschot9791]

I agree! The only people on tiktok I really follow make only content without hooks or onliners, but just tell a story or show their day or do something fun!

[@catsandstrawberries]

I feel totally the same way!!! I've noticed that a lot of my favourite creators don't have crazy huge followings and I think the algorithm etc is why and it makes me sad because I don't LIKE the kind of content that is most popular!

[@kristelfae5054]

💯

[@laurenpatterson5381]

Food for thought as a tiktok lover, I feel like it would be really hard to succeed on the app without being a user of tiktok content. Tiktok has a certain vibe and culture that you pick up watching content and I think being versed in that would be crucial for making it.

[@morehannah]

Yeah I’ve always thought this about any platform!

[@camilagonzalezcontreras7968]

Hi Hannah, I'm half way and I have some comments as a millennial and being a subscriber since 2020. I think that tik tok relies too much on stereotypes or "tropes", I'm not a "mum" nor "I'm-a-wannabe-influencer", I'm a soon to be 33 year old married, non binary person that does not want to be a parent. I started following you, both channels, because I'm a nerdy millennial that loves learning. I loved learning about sex and relationships from your OG channel and I love learning about your life and style from this channel. Personally, I love following different youtuber to learn different perspectives. For me, you being a mum is part of you, not "your brand". I started following you before Rowan and I'm still following with Rowan in your life. I started following you mainly from the sex and relationship content, but I continue watching you, and following you on instagram as I believe you are very reliable, even though we're 2 very different people. I think that youtube is more nuanced, and that's what I love about this platform, and why I do not have a tik tok account. Hope this makes sense :)

[@elspethfougere9683]

Relatable ❤

[@morehannah]

Definitely does!! I also much prefer the nuance that long form content allows!

[@lostinlysergicbliss]

34 year old married lady, childless by choice as well. Second all of this 😊

[@Judymontel]

I agree with everything you say! I'm also a very different person (and generation) but I follow Hannah because she's a full (and very interesting and informative) person.

[@qwertydeluxe]

Also in the nerdy, non-parent millennial who loves learning camp! :)

[@CorinneDemyanovich]

I love your Instagram content! I don't have TikTok for data and privacy reasons (and I'm a stubborn millennial lol), so I like when creators post the same stuff across feeds. Otherwise, I try to check in on creators' TikTok feeds every once in a while.

[@FrenchTheLlamas]

As a 30 year old millenial i just don't understand how people have time to use tik tok. I cant do chores or work if Im required to use my eyes, ears and hands to interact with it 😅

[@morehannah]

As a consumer - I RELATE!!

[@harikah]

as a gen Z, I just set it to auto-scroll in the background whenever I'm not on KZbin

[@practicallybalanced7749]

I follow you because I love that you are approachable, have a mind toward sustainability and you talk about having a healthy relationship with yourself and balance in life. Balance and sustainability set you apart from a lot of content creators that do really exaggerated challenges that are questionable for health or are promoting over consumption. Plus you are a great presenter and charismatic. Love your channel!

[@hamba1998]

When Hannah releases a 92 minute video 😍🍿 Perfect viewing for the heavy rain we have today

[@twiddlinthemthumbs]

I didn't even notice it was that long! I started it 'cause I had 30 minutes and was like, perfect a new Hannah video! but no haha, i'll finish it omwh.

[@abbyburns3127]

This was fascinating to watch. Some of the exact advise for Tik Tok success were the very things that turn me off that type of content (the teasing of the hook for a shocking reveal, the switch from "I" language to "you" language to frame the narrative, etc.). I think I might officially be getting old! 😂

[@valarya]

Same 🤣

[@herrengelsful]

I have a suggestion: why don’t you use reels to find creator clients for your new business? I personally found those niches quite limiting and not very you. You’re not just a mum or an OG KZbinr with shocking stories - you have content creation expertise. I feel like you’d thrive in content creator education, speaking about Patreon strategies, organising a creator business, the financial stuff - not only is it useful for potential clients, it’s also super interesting for a layman outsider. Then the goal would be a bit more tangible and would justify the time spent, as it’s a way to attract new clients. Plus it'd solidify your new niche as a creator consultant. Instagram, as your mentors pointed out, is a great tool to connect audiences to your external business.

[@KalishkaRuby]

@herrengelsful Yes that is what’s really interesting to me as an outsider! I have no interest in creating content but I enjoy watching ‘behind the scenes’ of it. Just like I love watching authors’ videos but have no desire to write a book 😂 I think they get confused by their audience sometimes as it’s addressed as if I’m a writer too, but I’m just a reader who is nerdy and interested in the practicalities and business side 🤓

[@MaggieMacKenzie]

I could see you using stats based hooks! Like “50% of moms feel guilt for doing hobbies outside the house” (obviously made up) but I think your education background makes that feel very aligned for you while still catching attention!

[@ielish5536]

As a TT regular, i really dislike the cringey hooks and typically scroll away. I've found myself in a corner over on TT where there are hooks, but it piques curiosity rather than making some bold cringe statement. Maybe finding accounts that you enjoy over there to see other styles of hooks that dont make you cringe.

[@alysiaeroy]

Watching this and being someone who watches a lot of tiktok I'm so interested in which creators they picked as your competitors. I don't see you being in momtok. You are more a creator that just happens to be a mom. When you first mentioned competitors it made me think of others I watch that occasionally make mom content but that's not their main thing.

[@eliontheinternet3298]

I feel like you phrased this well! I don’t watch Hannah’s parenting journey because I am or want to be a parent. I follow it because I enjoy hearing Hannah’s take on life, and this happens to be her life right now.

[@Jenny_796]

For me it was particularly interesting to hear your perspective as someone who already creates content regularly and has been in this flow of “ok, we have a schedule, what do we film” and not someone who (like me) only filmed videos while feeling “inspired”. Somehow validates that coming up with genuine themes for short form content and then making even 3 per week is like so hard lol

[@morehannah]

So hard!!!

[@DrQuindelJones]

Only 11 mins in but I found your OG channel thru Shan Boody and loved the edutainment vibes! I stuck around for More Hannah bc I love how organized an transparent you are! As a mathematician, I love data and graphs and whatnot and as a creative I love reading + writing poetry. So your videos always feel like catching up with a likeminded friend ♥️✨ always entertaining always informative 🥂

[@morehannah]

Aaw thank you for sticking around! Xx

[@heythereitsissy]

I don't have TikTok and only consume short-form content on IG but I just wanted to say that I love cosy videos about normal life. Elyse Myers springs to mind as a creator who often makes slow-paced, gentle videos that feel to me a like a bit of an oasis in the fast-pace social media of today. I know that it may not be the most popular style of content on TikTok but I think there's definitely a place for it!

[@hsellors]

I love where your new content is heading! I've loved your channel for about 3 years now, pregnancy hormones fashion and most sex topics and even if they didn't appeal to me specifically I still loved to watch. But now every box is ticked! As a mum of two toddlers, creator, small business, artist grappling with social media in my mid 30s whilst also navigating the change in friendship dynamics. 100% feel the Tiktok Overwhelm too!

[@Hillary429]

I feel like a safer (less personal) TikTok strategy would be book related. You have read so many fiction and non-fiction sex/relationship books that we never get to hear much about now that the banging book club is gone and your current Bookclub is behind a pay wall. You could make short form videos pulling out interesting topics and discussions from books you’ve read. And you could throw in the odd fantasy read for fun too. BookTok and BookTube are so big!!

[@mac8697]

As a new-ish viewer (about a year perhaps?), what drew me to your content and made me stick was how unclicbaity it is. Your titles are always very transparent, and I know what to expect from the video when I read them. And they videos always so fun to watch! I can tell you have lots of fun making them, and it seems like you're doing things because you enjoy them and want to do them without focusing 100% on how the "content" will perform. I also love that you come across as very professional and very protective of your personal life, and are very clear about the boundaries you set and why.

[@dobetterwithchristian4472]

I love the idea of youtube nostalgia content. People watching their old videos or looking at old pictures scratches a satisfying spot in my brain.

[@torizito9347]

I work as a social media strategist for a university so this was so fun to watch!

[@zofiabochenska1240]

Two mums I love watching are Gwenna from Plesantpeasantmedia, and her friend Tori (they have a podcast about gentle parenting together). Bit older kids then yours, but I have zero children, and still watch it for the chaos energy :)

[@catherinepattersonmcelroy8336]

Oo yes, I love them and adore their podcast!

[@puzzlewithkirsty]

You can screen mirror your phone to a mac or another device to see what your frame looks like!

[@mooremackenziel]

Love a good hour-and-a-half long video! I got to watch this in pieces throughout my whole working day today 🐌

[@mothswithsocks]

Whoop whoop! I was so excited for this vid, and an hour and a half?🎉 Watching this while it's pouring rain outside💫💫love this type of in-depth/experiment vid

[@teaandcrochet]

Loved this! I find the business strategy videos really interesting & inspiring - it's nice to have that sort of content in a casual & approachable style

[@eddiecarson584]

I love the long videos! Happy to see you trying and making the most of all the different opportunities but making it work for you! 🐌

[@palindromee]

only 20 mins in but it's so interesting that their TikTok analysis feels so different to what your current KZbin audience is, but I don't know if that's because I'm neither a mum or a creator 😂😂😂

[@eliontheinternet3298]

TikTok to me definitely feels like the “junk food” of social media - easy to digest, fun in small bits. I watch you for your perspective on life and because you often leave room for nuance, which neither feels like it would do well on TikTok nor is something I would go to TikTok to seek out.

[@ANTHONYRAPPISAGOD]

I'm about 2/3rds of the way through but already this is one of my favourite videos of yours ever - I have a small business that I'm considering starting to market on social media, but also this got into some really deep, interesting places!! ❤❤❤

[@glimmeringshard]

I think it's fun to watch you talk and TikTok can also just be talking. I think that what also interested me about the finding friends talk during the laundry video haha. And maybe why the vlog on TikTok didn't do so well? Bonus points if it's an awkward angle talk because it feels like a little voice call with a friend 😂

[@Kmillican]

The problem with social media experts is the advice is only halfway useful for the majority of creators and businesses. They use what worked for one or two customers across the board and that’s just not helpful.

[@HarrietRosie13]

This was so interesting, and I feel called out because I am both your primary and secondary audience 😅 These behind the scenes videos are so interesting for me as I'm going through a similar thing, I have my own freelance virtual assistant/marketing assistant business which I'm struggling to kind of find my identity within since having my first child a few months after you had yours, so I've been really vibing with your content and it always gives me a lot to think about. Love your process and how you think about things.

[@xXcrimsonxroseXx]

I found this so fascinating as someone who does communications/content strategy for clients to see both how your team approached supporting you, but also how you as a content creator moved through their program. I loved this deep dive! At first, I had no idea how you were possibly going to fill 1.5 hr but I ate it up with a spoon! 🐌

[@SongsOfLostThings]

I’m so glad you exist on the internet, Hannah! Your content adds to my feelings of being normal and content with my life, and that people are just people bustling about, having fun, sometimes struggling, and life in general being pretty good.

[@samantharose1001]

This was super interesting to learn with you about this and have insight into your journey!! Also love the yellow Yaks 💛

[@DrQuindelJones]

made it to the end! Loved this video. Really affirmed my desire to not prioritize short form content LOL 😆 it truly is a lot of work to turn nuanced and vulnerable topics into quick bites for the masses and as a long form content lover + creator, I like building an audience of people that *enjoy* more time with me instead of crumbs? I like the space YT allows for exploration and community so if I do try out short form, it’d be thru shorts primarily ✍🏽 thanks so much for sharing this journey so so helpful ☺️🥂✨

[@morehannah]

Yess!! I very much feel the same about nuance/community/time spent xx

[@KalishkaRuby]

🐌 love the insights! And love how long it is for being about short content 😆 I really appreciate the length and depth of the video and clearly that’s why I don’t have TikTok 🤣 I tried a couple of years ago and I didn’t like it, but I do watch Shorts and Reels that are crossposted 🤷‍♀️ Personally I really like your ‘behind the scenes’ content - stuff like this, organisation and finance videos. I’m not a parent and have a different fashion sense so those aspects don’t appeal to me personally, but I find the OG KZbinr angle interesting ☺️ I’m so glad that you’ve come to the conclusion that it’s what makes YOU happy that matters. Yes you need to make money but clearly TikTok isn’t the platform that’s going to do that for YOU right now and that’s okay!! ❤ Just my take now I’ve finally reached the end of the video 😂🎉

[@angiepond6929]

I'm only twenty minutes into the video but I just really wanted to comment about the pillars and the audience thing. I don't really fit into either of the personas but I feel like there's no way I'm the only person who watches you now as a positive parenting example?? I started following the channel (channels, rather) long time ago, pre Dan I think, but these day one of the main things that draws me in at the moment is the parenting stuff. I feel like watching your videos made parenting seem less like an unknown scary thing and more like a realistically still scary and difficult but also manageable and more real thing? I feel like when it comes to parenting, you're one of my main role models. Not in a 'oh you're a perfect parent, I have to copy your every move, share YOUR PARENTING SECRETS Hannah' way but in a 'oh she seems cool, if I were a parent, hopefully that would be my vibe' way. And I actually enjoy other aspects of your content as well (productivity, fashion, etc.) so there's the synergy of everything at work as well. Anyway, hope all of that makes some kind of sense 😅

[@holliee6832]

Such an interesting video. I'm not on tik tok, I'm late thirties and don't see it for me. So good to see u work thru all the emotions about posting content. So glad you have stuck to your guns and not been swept away by demands of a platform which doesn't seem to get you...yet! U have nothing to prove to us in my opinion. Keep up the great work of looking after yourself and sharing wonderful upbeat content! X

[@elliejeanroyden]

Wow I have made two pages of ideas watching this video the advice from your experts was so helpful!!!

[@morehannah]

Ooohh amazing!!!

[@lornatw]

Little tip for shortening your tiktoks, you could do stories in part 1234 series which can also be tabbed at the top of your page for easy access like highlights but it's just a title no circle picture! I completely failed as a regular 26 yr old with no intention to grow trying to make a Tiktok thinking that I had to be fast in real life as the videos I saw were- forgetting editing is a thing-but also terrifying! So it's always good to be yourself and give yourself some pointers to stick topic the rest can be edited! 💗

[@catsandstrawberries]

Loved this video, so interesting!! I watched it in bits and pieces throughout the day and it was a very fun and chill experience 🐌

[@erjusik]

I feel like the conclusion of "do what makes you happy" should've come out of the meetings with them earlier. Every update you gave was about how you are uncomfortable with all these hooks that they were suggesting, but they kept pushing on with them pretty much until the very end of the process. Maybe they wanted to see if you'd eventually get on board with it and that's why they kept pushing? 🤷

[@ClipsByLaura]

Only just began watching, but wanted to answer the question what I get out of watching you: it's like catching up with a friend. I regularly do chores like dishes (which I hate!) and it is great to have a sort of stand in for a friend who is chatting to you, but not physically there to judge whatever mess I might have created in my house. It helps get chores done and feels like I've hung out with a friend. So yeah, that's why!

[@moonymilquetoast]

1.5 hour video about short form content, sign me up ☝😅

[@morehannah]

Hahahaa the irony

[@RebelwheelsNYCShow]

I have to say it was kinda comforting to see someone else struggle with this sort of thing. its like ah okay cool its not just me

[@katlantas5674]

Hannah, a quick note on your viewer engagement. I just watched 1 hour an 32 minutes of you talking about an app I do not use. Hope this helps 🤣

[@katieallan5629]

Well I wouldn't have sat down to watch a film tonight but I've just watched this whole video! So interesting seeing the behind the scenes!

[@phyllispawa5793]

Have you thought about with instagram that the age and time on social media might mean that they’re disengaging from social media more and some of that is affecting your engagement too? Not sure if I said that well, but I’ve basically stopped using instagram never going on TikTok or Facebook because it’s just too much but I love KZbin as a form of tv. So it’s not you it’s the platform

[@honestlyholly7657]

The thing i dont like about social media is the way we sort of have to fit into a certain box and only post content that fits in a certain genre. We're all multifaceted, and our socials should be a reflection of that, but people often follow for a particular topic, so you cant be successful without doing a lot of that topic...

[@lisad4748]

Would love to see more content about maintaining long-term friendships/connecting with my local community.

[@sallys.2707]

As someone who don't care about TikTok (it's not that I don't like the platform, I just really don't care) I find this video both so interesting and so strange. Like someone is talking to me about a very far and foreign culture xD

[@LifeWithScoliosis]

Love this video!!!

[@MyNameIsRaquel]

I totally relate to what you say about not wanting to have 'hooks' or exaggerated thumbnails etc. I've been making KZbin videos for over 8 years and still have less than 200 subscribers and I know that I could grow much more if I made my thumbnails/titles/videos more exciting but that's not what I'm about! Just hoping that at some point being me will be enough to get noticed 😅

[@Alfiewow]

I feel like Gratified might need a KZbin branch with a certain ICON that we all know!

[@CorinneDemyanovich]

I found this deep dive fascinating as a person who has been a KZbin watcher since the OG years and as someone who works for a channel and is also struggling to figure out its short-form content creation strategy. My big takeaway... Facebook monetization!??

[@morehannah]

Hahaha yeah right?! The big shock lol

[@natashabidd7836]

I watched this in a couple of sessions but I really enjoyed it ☺️

[@sophiechan722]

We looooove the long form✌🏻

[@16ilovevampires]

I thought my eyes weren't working properly at first when I saw the length of the video but I'm so glad it's so long. 😁 Personally I know next to nothing about social media as I've never used any of them (other than YT) but I love your videos no matter the topic so here we go. 🤓

[@chastity6062]

Hello. I work in Brand and Copy in the U.S. Thanks for the video. I love marketing related content and am an organization and data lover. A way to improve your hooks and titles without making them feel over dramatic is to identify attention-grabbing words you naturally use/used in the specific video to help create the hook/title. That way it's attention grabbing without being inauthentic. It's also, in my opinion, less tiring because you're taking words you've already used and reworking them. Some words from your description/video, for example, that could be good: terrified, fear, expert, scary, 8 week, rollercoaster, glory, experiment Hope this is in anyway helpful for you or others reading. *Some Ideas* I Didn't Have to Be Afraid of TikTok/You Don't Have to Be Afraid of TikTok Getting Over My Fear of TikTok/Get Over Your Fear of TikTok TikTok Isn't That Scary After All My 8 Week TikTok Rollercoaster

[@mac8697]

These still feel super clickbaity to me and don't tell me what the video is actually about, and I would not click on them. On the other hand, the actual title of this video makes it super clear what it's about, and then I'm like "oh, this is interesting, let's sit down and watch this". Not to diss on you, just my 2 cents and a different persective 👍

[@chastity6062]

@@mac8697 Thank you for sharing your opinion. I don't think this video is one that I'd say has a weak title. It's definitely interesting thinking about the idea of a good headline and what that means. What it suggests about what you're asking the audience to do. I spend a good deal of time lately wondering how work in marketing conflicts and overlaps with my love for community. How much marketing is used as a tool to inspire people to consume and purchase rather than understand and connect.

[@kesamboette]

A long one, but interesting. Love just listening to you talk 😊

[@dian7131]

Such a great video, very interesting to see how TikTok works 🐌

[@quinnrhodes3617]

I absolutely loved this! 🐌It was fascinating to see the behind the scenes of this process and all of your thoughts and feelings about social media along the way. I kinda hate the pressure I feel to use social media as a writer and journalist to promote myself, network with editors, etc., even though I also find photography/posting on Instagram a fun way to express myself and my emotions in a playful/non-perfectionist way?

[@morehannah]

Totally get that pull of different motivations!!

[@nellien4802]

I think a friendship challenge video/series where you invite the audience to also try to connect the same way and share how it goes would be neat.

[@beatriztoledo551]

Really fun that in the middle of me watching this video your soap reel blew up

[@emmayounger5430]

It’s interesting that you made the comparison between your “competitors” and who you’d like to be friends with because I truly think community and audience comes from parasocial relationships with people you would actually get along with in real life. I’ve watched lots of creators over the years but the people I come back to a thousand times are yourself, Mel, Leena, Jen Campbell, and Ariel. When I started watching you guys I had no idea you knew each other and also got along in real life! The content I liked seemed to be less content driven and more authenticity driven. Tldr; stay true to your authentic personality, that’s what people stay for.

[@KatyAdelson]

🐌 I’ve been so curious about TikTok and how it works! My previous job required their employees to sign a document during the pandemic saying we would not use it on our work and personal devices (we all had to hold secret clearances for government work). The whole thing around privacy seems kind of iffy with that app… but I’m still curious about what all the hype is, and now that I have a different kind of job, maybe I should try it out. I also think the chances of it being banned in the US are kind of high. We’ll see…. 😕

[@MargaridaMonteny]

I'll just take a shot everytime you say "13 years" ❤

[@hsellors]

Oh and, I was watching a YT about the US tiktok situ. Breanne Elyse is a content creator for her design business and is a qualified lawyer. Basically, if Tiktok were to not find an American buyer the whole process of getting them completely banned from the US, after appeals, courts, legal processes etc would take several years possibly not until 2026/27. So there is still a point to making content on there, but equally worth posting over multiple platforms so not all eggs are in one basket (which isn't a problem for you!)

[@jillisenberg9704]

I love this BTS information about content creation! So interesting!

[@laurab6578]

I have to be honest that a lot of creators that i follow on insta, i actually block on tik tok bc i end up seeing their videos twice and i hate it. This does include you hannah, other youtubers, and also digital artists and print makers. I understand the logic of cross posting from a creator pov, but it de- incentivises genuine followers like myself bc there is no difference in the posts across platforms for the consumer.

[@SarasBooksAndThings]

A lovely long video perfect for payroll listening.

[@DrQuindelJones]

lol omg I too get a bit miffed when I have to turn the sound on 😂 for all apps but YT really

[@creativereindeer]

Hugely interesting perspective 🐌 we really must be getting old. Maybe it’s not a bad thing. Now where are my slippers and footstool… but as many of these comments have indicated we’re not about the cheesy hooks. A lot of us are creators in various fields and appreciate your no-nonsense approach. All the continued best 😊

[@BeccaW]

Just got to the bit where you talk about not being able to see yourself in your phone and how you use your iPads camera to see what you look like, you could screen share your phone to your iPad and that’ll make it easier for you to see 😊

[@awesomelyizzy]

It’s very interesting what you’re saying about being less interested in growing your audience and more interested in deepening connections within your existing community. If you want a role model of KZbinrs who have very consciously and successfully pursued that, I’d recommend looking at, and potentially speaking to, Hank and John Green

[@wibbley_wobbly3580]

Very interesting project, although it seems like a potentially very stressful hamster wheel to mine your brain and life for ideas a few times a week 😮‍💨! I used tiktok daily for two years from 2021 to 2023. I decided to quit cold turkey last summer because I realized that it was a soothing mechanism for me in the evenings after stressful work days. I ended up going on burnout sick leave that autumn. After that experience I'm appreciating "slow" content so much more and actually have the energy and attention span for it. Anyway, not sure why I shared this, but I guess just to say that the "old school" KZbin rambliness still has an audience, haha ❤

[@livtupi]

Before i got to that part of the video you recommend rowan's video i was looking at the description and think HUHHH? ROWAN'S VIDEO?

[@morehannah]

😂😂

[@juliemorrow174]

Really interesting video!

[@Poeticbadger]

Sincere comment from a relatively new follower: all the OG talk is not the most interesting thing about you and often makes me zone out or scroll past. Whenever consuming content by creators who keep mentioning that they are OG it makes me feel like screaming I GET IT. It also comes over strongly that you don't value Tiktok for what it is, so why should 'my' Tiktok time be spent on you? I'd rather follow you where it's clear you care about the platform (insta and YT).

[@lianamaciovan57]

Watched this video thinking I followed you on TikTok, turns out I didn’t 😢 this video changed that fact 🐌

[@tessapal]

As experimental as this video is, it would have been the perfect opportunity to pull out the lab coat!

[@RaluGabri]

I have actually started avoiding titles that are too catchy even here on yt...they never deliver and i feel disappointed about wasting my time. Honestly the hooks like "you can't believe what just happened" etc yes they do catch and retain attention for a while but after a few of these videos it becomes so tiring and annoying because nothing really is as interesting as teezed to be ...so I find them just tiring and annoying. I also don't have tiktok cause I cannot control myself with it, i struggle to stop scrolling once i start. So i'm glad when my fav creators publish the same videos on instagram as well. I love your cozy content here ❤

[@xiola]

Adding my vote to the "am less likely to engage with drama-hook titles" but then I'm not a short-form consumer either; Even for KZbin videos though, hook titles with too much drama always make me feel like I'm going to be swindled and waste my time. So if I don't ALREADY know and trust the creator, I won't find a new one this way because my chances of clicking are so low. Of course some level of drama that describes the actual theme of the video can be good, but it still has to *describe what I am getting*, so the exaggerated bait style just automatically makes me not want to give the video my clicks - if I have to actually GUESS what the video is about I'm far less likely to click at this point because I know by now that usually it's just a waste of my time as opposed to someone who just says what they mean :') P.S. As far as "you-centered" language I find it really depends. I cannot stand the "you're doing X wrong!" type titles they're like callouts for things I don't need to be called out for, whereas if someone said "I was doing X wrong this whole time!" I might click on it because they aren't making an assumption about me as the viewer LOL. But this is probably a very Millenial way to think :(

[@MaggieMacKenzie]

As someone who used to use facebook a lot for work, it’s particularly bad for nasty comments. If your sex ed content was going up there I’d avoid the comments at all costs.

[@elzbethmrgn]

Ok I'm not even halfway through yet but if you get a phone audio fix I need to know because I bought those rodes thinking they'd do the trick and they absolutely do not 😭

[@alisonpritchard406]

Totally agree with all the comments about being glad you dont like hooks - they are a terrible part of the internet that is having a negative influence on the traditional press too! I watched your finances video because Ive been enjoying them for years, and tbh got the ick from the hooky title. Good for you standing your ground!

[@jjoou]

Yeah I never really got into TikTok… as a consumer I do have times when I watch reels or shorts but I never feel satisfied. When I watch KZbin I actually feel a connection. I actually feel like I get to know someone. I love long videos. Yes this one was veryyy long but somehow it felt perfect to have running on the side.

[@mushirahabib442]

Okay, 2nd comment. I think you underestimate how much *confidence* is your brand/niche. That would be scooped up by TikTok, I think? P.S. I don't even have TikTok and am much older than you, so I don't know what I am talking about really.

[@diplomog]

Interesting!

[@NoxBellatricis]

anyone else hearing a background hum/ static throughout this video (using headphones)?

[@luina007]

Interesting that you started KZbin to make connections with other people and made content about Sex (which is in so many ways all about connection) and are now passionate about friendship and using social media to connect with people. What a beautiful through line! Love your videos.