I lost over $30,000 on youtube

Рет қаралды 3,621

Күн бұрын

Пікірлер: 100

@PhillipRPeck 5 ай бұрын

I think there's a bit of a Catch 22 in that, if your channel is nothing but sponsored content, it probably wouldn't have grown to what it is. Maybe YT is changing, but I feel like the perceived authenticity of the creator is such an invaluable part of growing and building a sustainable audience and no matter how similar a sponsored video is to a non-sponsored video, the sponsored video will always seem like advertising.

@nicoled5160 Ай бұрын

Yes, but she teaches and if you promote products you actually like or see as useful, all is golden

@OneMonthTwoCameras 5 ай бұрын

This is the best advice I have seen for not just small but all channels. All YTers should watch this.

@FellowFilmmaker 5 ай бұрын

Thanks, I appreciate that compliment :D

@petrthingsilike8487 5 ай бұрын

That is a great experience to share. Thank you Heather 👍

@FellowFilmmaker 5 ай бұрын

Thanks! Glad you enjoyed

@thomasfransson 5 ай бұрын

Thanks for sharing this information and providing a kick in the rear to a lot of creators. Hopefully making their life a little less struggle free financially

@FellowFilmmaker 5 ай бұрын

I hope so too!

@todd.parker 5 ай бұрын

Really helpful video. Brands take full advantage of the lack of information about the business from new creators. It takes a while to figure out that you can be paid for your time and getting stuff for free isn't enough. That said, the flip side is once you take cash, it does tend to bring bias into reviews or at least the perception of that from audiences so that's a tricky line to walk.

@FellowFilmmaker 5 ай бұрын

Bias is there whether you take money or not. Being human is to be biased, I think, so the goal is to not be un-biased but to be honest and transparent.

@ryandayao 5 ай бұрын

I have been following you for a while now and I must say your videos are evolving nicely. I am loving the color, contrast, and saturation of your videos.

@FellowFilmmaker 5 ай бұрын

Thank you so much!

@GeologyDude 5 ай бұрын

Interesting comments-much appreciated. It takes time to learn and to get established. But the good thing is you survived while learning your lessons, and you produced great things. So, look at the good side. We all start with different skills and KZbin is a journey into the unknown. I’m not saying I was worse or better than you. Fortunately I had years of teaching experience, so I knew my audience, and basically could reformat many established lectures onto video. But I had no background in video/editing, and I had no camera/lighting equipment, and I had to teach myself photogrammetry…. What I can say is I understand and appreciate what you had to do to achieve where you are today. So I am grateful to you for your content and achievements. Thank you!

@FellowFilmmaker 5 ай бұрын

Thanks! I appreciate that :)

@DylColeman 5 ай бұрын

Thanks for this! As a small channel that's just starting to work with sponsors, these tips are amazing! I've definitely had more than one of these misconceptions.

@ChristianWheel 5 ай бұрын

Loving this series on monetization! Thanks for sharing your experiences.

@FellowFilmmaker 5 ай бұрын

Glad you enjoy it!

@adamwestphoto 5 ай бұрын

A solid video. A lot of your advice is relevant to lots of small, one operator businesses. Thank you! 💯

@FellowFilmmaker 5 ай бұрын

Glad it was helpful!

@jking7519 5 ай бұрын

It takes confidence to be vulnerable and it takes talent to create an 11 minute "talking head" video that I watch the whole way through. You're on your way to greatness, Heather!

@FellowFilmmaker 5 ай бұрын

I appreciate that :D

@mtamech535 5 ай бұрын

And yet, I respect you more for not wasting time with sponsorships. Then again, with my nearly 100k channel (2k more!!), I make peanuts.

@northcoaststudios 5 ай бұрын

This is such valuable information. The vast majority of us have no idea of what is possible, and only our misconceptions and false expectations. Thank you so much for talking about this. This is also part of the Dunning-Kruger Effect. Those who know an extensive amount about something, or have a significant ability often times believe they aren't good enough at these things. This is because we set our own bar so high for ourselves we don't recognize the level we have achieved, especially compared to someone just starting their pursuits in the same thing. However, others see what we know and can do and view it as magic due to their lack of knowledge on the subject. This is where our value lies. Being humble also blinds us to our value. All we know is that it is still a good distance until we reach that bar we set for ourselves. Because of this, we miss out on the value we hold for others. Took me until my 50's to learn about this. ;)

@FellowFilmmaker 5 ай бұрын

Great point! Thanks for sharing that, good reminder

@4sightfilmsLLC 5 ай бұрын

Wonderful tips here! Thank you for sharing, I totally appreciate your honesty. Much respect Heather! ❤️✊🏽

@FellowFilmmaker 5 ай бұрын

You are so welcome!

@4sightfilmsLLC 5 ай бұрын

@@FellowFilmmaker I try my best to follow and connect with creatives and content creators who are refreshing honest and down to earth, in addition to knowing their craft. That video you made responding to all the critiques you got about everything BUT your channel’s content was solid AF and totally hilarious! 😂✊🏽

@NewbieSailor 5 ай бұрын

Thank you for sharing this. Another reason to choose a creator sponsorship over a Facebook, Instagram, or Google ad is the longevity of creator content. For example, many advertisers run campaigns on major platforms for only 1-2 weeks. However, content published by a creator on KZbin can remain relevant for months or even years. Who hasn't watched a video that's a year old or more when searching for niche products?

@FellowFilmmaker 5 ай бұрын

Well said! And very true. This is why they should be paying, in my opinion, because it's a better investment overall.

@JeremyMoore1 5 ай бұрын

Hey, just wanted to say that I really enjoy your videos. Thank you for all you do.

@FellowFilmmaker 5 ай бұрын

Happy to hear that, thank you!

@stillcelestial 5 ай бұрын

Great information that I needed thank you so much!

@FellowFilmmaker 5 ай бұрын

You are so welcome!

@AgentStarke 5 ай бұрын

Great video, thank you for this. This kind of thing has always intimidated me when I think of starting a KZbin channel.

@FellowFilmmaker 5 ай бұрын

I hope I can help make it all make more sense for you

@chrisjohnston964 5 ай бұрын

Wow, another awesome video! Subscribed to your newsletter.

@FellowFilmmaker 5 ай бұрын

Happy to hear that!

@joshashdown4431 5 ай бұрын

Nice job! Thanks for sharing this information!

@FellowFilmmaker 5 ай бұрын

You bet!

@shakesnbake 5 ай бұрын

Really great advice as always. Also, excllent t-shirt :)

@FellowFilmmaker 5 ай бұрын

Glad you like it!

@AlfredoReyesEsparza 5 ай бұрын

I love this video, you are a breath of fresh air, best vibes your way

@OlyaGlotka 5 ай бұрын

Such a great video! Thank you!!!

@FellowFilmmaker 5 ай бұрын

Glad you enjoyed it!

@TourayMediaGroup 5 ай бұрын

Great value, Thank you!

@TT-ix5yr 5 ай бұрын

Very much enjoyed the video and so much great info. In the newsletter it would be great if you could give more details such as what proportion of your income you spend on editing (wasn't clear in the video but I think you meant you hire an editor?) and how your minimum rate grew over time.

@JoATTech 5 ай бұрын

FIrst brand reached to me when I have ~250 subs :D. I was really surprised. Few reached when I got 500+ (I'm still below 600 :D).

@FellowFilmmaker 5 ай бұрын

There certainly can be fluctuations in it all. Have you tried reaching out to brands before? What success have you had if you did?

@JoATTech 5 ай бұрын

@@FellowFilmmaker Last "deal" I got is from company I reached out. I just wanted to test their 1 product. They came back with different products which I'm interested too. I'm not reaching to companies that often (or not at all, cause my YT is not my career, at least for now - but it got some potential definitely). Maybe I should start reaching more. Although I feel like all sponsored reviews are not that honest. When I buy a product I can bash it however I want (if it's bad) :D.

@FellowFilmmaker 5 ай бұрын

These are great points. I've found a way to be honest in what I create, even when it's sponsored, and the company's and audience are both happy. I'm going to dive deeply into this for sure, because ethics are VERY important to me when it comes to this stuff (both as a business but also as a person who's been on the viewer side).

@blacaboki 5 ай бұрын

As a small filmmaker.... I am curious How do I make money from my film....? How do I get back my money?

@jorgekas1 5 ай бұрын

Thanks for sharing this info! very useful :)

@FellowFilmmaker 5 ай бұрын

Happy to hear that

@sethholston6128 5 ай бұрын

Good stuff!

@FellowFilmmaker 5 ай бұрын

Thanks!

@nicoled5160 Ай бұрын

Great video. Thanks!

@gabriel-mckee 2 ай бұрын

Great video! Btw, can we expect a Fellow Filmmaker take on the new Smallrig COB lights (RC 100B and RC 220B Pro)?

@jammymonkeygames7549 5 ай бұрын

When you tell sponsors your fee for a video, do you ask them to pay you upfront? And is there usually a contract? If so, from you or the brand? Thank you for the tips in this video, they’ve been really helpful!

@FellowFilmmaker 5 ай бұрын

I'll certainly be covering these exact questions in the newsletter and future content, dont' worry! :) In short, always have a contract, no matter what.

@jpemile 5 ай бұрын

This is great and valuable information but I also hope this doesn't translate to some kind of new wave of KZbinrs fixated more on monetization and making a quick buck over passion for the profession, wanting to add value to the community and creating authentic & accurate quality content. I am sure the Peter McKinnons and the Gerald Undones of this world left a LOT of money on the table too in their beginnings just like you because that is NOT why they started but eventually they got to where they are now. I would even argue that these people tend to have more longevity. But again, we definitely needed this kind of content. This really helps and we thank you for this new initiative (making content about this topic).

@FellowFilmmaker 5 ай бұрын

If a wave like that happened it has little to do with the issues of being paid and more to do with not having an ethical standard. I think you can run a business and still bring clear, honest value to the viewers. It takes work for sure tho, and maybe that's not something everyone wants to do.

@jpemile 5 ай бұрын

@@FellowFilmmaker you are technically right 👍

@dslrdave 5 ай бұрын

the only companies that reach out to me are the ones that I must pay for the product and they give me the equivalent of Amazon credits, so I declined all of them. My B2B is way more profitable and the ROI and comments are way more direct and immediate. I lost 2 years investing in my channel trying to build a community for 1300subs and almost no views. i don't get how people are willing to invest 5-10 years of their time and energy just to maybe have a decent ROI...

@FellowFilmmaker 5 ай бұрын

Any company that offers you credits and has you pay for the products is basically a scam, so I'm glad you stayed away from those.

@dslrdave 5 ай бұрын

@@FellowFilmmaker: sadly there were the only ones, lol. Subscribed to your newsletter, looking forward to have a fresh new take on this !

@creavisionCAV 5 ай бұрын

I couldn't more agree with you. Free gear is nice, but what are you gonna do with 3 tripods, 10 lights and 2 gimbals?...But sad reality is when you ask for money most of the brands are always answering the same way: we don't have money so take the free gear. We, as creators, need to set the deals and stop saying yes to everything. If you have any suggestion on how to answer a brand that approach you for a partnership (free gear) to ask for a paid sponsorship, I'd be greatful.

@FellowFilmmaker 5 ай бұрын

There are definitely ways to go about converting their soft 'no' into a paid yes situation. There are alot of factors for sure. I'm hoping to bring clarity to all this in my videos and newsletter for sure. The simplest answer is to get to know the brands needs so you can create an offer/proposal that fits what they need and they would be willing to put money behind.

@Eyeofkamau 5 ай бұрын

You can take the gear and sell it

@FellowFilmmaker 5 ай бұрын

That is a way for sure, still a hassle and you don't make much anyway.

@creavisionCAV 5 ай бұрын

@@FellowFilmmaker thanks a lot for your work Heather. I'm following your newsletter, I'm excited for your next videos and email

@Eyeofkamau 5 ай бұрын

@@FellowFilmmaker yeah, especially if it’s cheap gear lol

@chrisw443 5 ай бұрын

Helpful video

@FellowFilmmaker 5 ай бұрын

Glad to hear that :)

@liorkamrat 5 ай бұрын

Hi Heather, thank you! I signed up for the newsletter. Says "Success! Now check your email to confirm your subscription." but no email 😕. LMK how can i help debug

@FellowFilmmaker 5 ай бұрын

Yeah, I think it does that no matter what. There is no confirmation email, but thanks for letting me know! I'm sending out the first newsletter very soon! Stay tuned

@ethosveritas 5 ай бұрын

@@FellowFilmmaker ah good to know...i thought there was something wrong on my end. looking forward to the newsletter

@jalexanderevans 2 ай бұрын

I don't think most camera nerds care about gender with their influencers. If a woman is delivering the same knowledge, novelty, and utility, I doubt many will feel motivated to discount that based on gender.

@rw3452 5 ай бұрын

Would company’s give sponsorship for a starting channel. As someone who’s been on KZbin (not this account) I’ve not seen that level of interest.

@FellowFilmmaker 5 ай бұрын

I'd say it depends on what the channel is about and what type of value you are offering. Brands want to get behind someone who people like but also who is showing up in a valuable way.

@rw3452 5 ай бұрын

@@FellowFilmmaker wise words👍. I hope I can help people and maybe catch some interest. Btw it is cameras/lenses tech etc

@garrrbarr 4 ай бұрын

Obvious first question: how do you get your first 3 paid sponsorships? Or: what is required to get the money? Is it basically an ad?

@MrBaptista 5 ай бұрын

So, if you ask companies for money to make videos about their products, how can you provide an unbiased opinion? You will probably get products that you dislike. Would companies pay someone to talk bad about their products? I see a lot of youtube reviewers saying in their videos that they're not getting payed to review stuff...

@FellowFilmmaker 5 ай бұрын

There are many ways to go about things, everyone has different ethics of course. As I mentioned I had standards/ethics with what I do. I don't work with companies I don't use their products already and trust them as a brand. If they are a brand I've not worked with I usually have it where if I find the product not to my standards and can't put my reputation on the line and recommend it, I'll send it back and the deal is off. There's much more in all of it, but that's a basic explanation. I'll cover alot of this in my newsletter for sure.